How can you become a star without money?

In Chapter 84, how many people were going to see a movie? Most were just looking for seats.

Wang Yao assigned Ren Quan a few tasks, but they were all very important.

1: Let him go find Wang Jing first to sign the contract and get the first advance payment.

2: After receiving the advance payment, contact the cooperating cinemas to negotiate the screening ratio and revenue sharing.

Many factors determine a movie's box office performance. Film quality and marketing are important, but even more important is the number of screenings in theaters. If there aren't enough screenings, then everything else is in vain.

A good film can be countered, and there are examples of it negatively impacting screening schedules, but these are rare.

To put it bluntly, most movie box office revenue is like pork, and theaters are like the chopping board for distributing the meat.

Therefore, cinema chains are the dominant party, making it a buyer's market.

The extent to which a distributor can influence the proportion of cinemas is crucial, as this reflects the distributor's strength.

Kanpianer.com is not just a simple internet platform, but also a distribution company disguised as a business, represented by various forces such as Hu Mei, Chen Lingjuan, and Ren Quan (Wang Jinhua).

The top ten cinema chains in mainland China account for about 70% of the box office market, while the remaining individual operators account for 30%.

The top four cinemas—Wanda, Beihua Cinema, Nanhua Cinema, and Hulian Cinema—account for about 45% of the market, monopolizing mainstream cinemas in first- and second-tier cities. Generally, these four cinemas schedule screenings based on their mood, as they have no shortage of customers and are not easily affected by the film's reputation, unless it is a blockbuster.

The six theaters—Jingxinlian, Pengjin, Lin'an Times, Pengdi, Chuantai, and Liaobei—account for 25% of the market share, cultivating their respective territories and having their own preferences for film scheduling cooperation.

Wang Yao's initial cooperation strategy with [Kanpianer.com] was to use a strategy of bullying superiors and attacking subordinates with short, sharp blows.

Ke Shang: It means to cooperate deeply with the bottom six cinema chains, trying to improve their occupancy rate and box office through the internet customer acquisition and traffic model. After the results are significant, we will then discuss cooperation with the top four cinema chains.

"Bullying the small and medium-sized cinemas": This refers to small and medium-sized individual cinemas outside of the top ten cinema chains. Kanpianer.com will not actively seek cooperation with them, but cooperation with the six major cinema chains will definitely affect their turnover, because their customer base is limited. Under Kanpianer.com's discount offensive, they will definitely steal their potential customers.

Once they discover something amiss, they will proactively contact the movie streaming website. At that point, the right to cooperate will return to Wang Yao's hands. Whether it's demanding more screenings, increasing commissions, or even customizing private screenings, he will be completely at Wang Yao's mercy.

As for a short-term, aggressive approach: the strategy is to focus on driving traffic to the six major cinemas in the early stages. As long as the films don't lose money, all costs are used to boost their box office. If two or three successful examples are produced, the six major cinemas will be overwhelmed and forced to rely on online channels.

According to statistics, the maximum capacity of the six theaters can reach 60 viewers per visit. Based on an average ticket price of 40 yuan, that's 2400 million yuan per day. If we can secure 40% of the screenings and a 50% high occupancy rate from these six theaters, we can achieve a box office of around 1 to 2 million yuan per month.

Therefore, as long as we can maintain a stable partnership with the Sixth Academy, we can gradually establish ourselves in the film industry.

To celebrate the website's reopening, Wang Yao devised a welcome event: the "Winter Vacation Parent-Child Card."

The bundled sale of "The Secret" and "Unknown" is priced at 59.9 for members. The tickets can be used separately. Children under 1.3 meters tall are admitted free of charge. The audience's purchase is equivalent to a 7.5% discount. After deducting the platform's commission, the theater's redemption price is 72 (80-80*10%) yuan, resulting in a loss of 12 yuan per card.

In other words, for every 120 million yuan lost, 1000 million yuan is earned at the box office.

The agreed-upon box office target of 1 million yuan with Wang Jing could be achieved with a budget of 1200 million yuan, and the rest would be gross profit, but this was the worst option.

In addition to the Winter Vacation Family Card, there is also a Family Fun Package priced at 99.9 yuan, which includes two movie tickets and two popcorn + cola combo vouchers worth a total of 69.9 yuan. This is equivalent to a 6.6% discount for viewers.

The most profitable part of a movie theater isn't ticket sales, but snacks. The gross profit margin is basically 80%, and a 69 yuan set meal only costs a dozen yuan to produce.

However, not all customers will buy it, so cinemas are willing to cooperate with this bundled consumption model at a cost of 15 yuan, because Wang Yao persuaded them to gamble on the probability.

If parents take their children to see two movies, and both of them have food and drinks during the first movie, but not during the second movie, most children will make a fuss, which may encourage secondary consumption. Once they consume, the company makes money.

If we sell this package card, after deducting the cinema commission, the redemption price per card is 87 yuan (72+15). Not only will we not lose money, but we will also make a 13% profit.

Wang Yao targeted families with children as his primary motivation for promoting the film. He recognized the popularity of "Pleasant Goat and Big Big Wolf 2," which grossed 12 million yuan on its opening day, and also noted that "Rainbow Cat and Blue Rabbit: Fire Phoenix," although a box office flop, was expected to benefit the children's market in early February.

The social aspect of the parent-child movie category is the strongest. Parents may be reluctant to spend their own money to see a movie, but it's a different story when they're with their children.

Most Chinese parents suffer from "consumer shame syndrome." They want to buy something, but they must do so in the name of their children, otherwise they dare not spend money. This results in Chinese children being subjected to the pressure of "it's all for you" from a young age.

"Unpolice" is a sci-fi family comedy film that can provide parents with an excuse.

"The Secret" is an urban comedy film that can satisfy the personal needs of parents.

Moreover, one is 7.5% off and the other is 6.6% off, which is not only attractive to parents, but also a perfect reason for most young and middle-aged people who have been busy all year with little entertainment to indulge themselves by buying on sale.

After a year of hard work, it's not unreasonable to treat yourself to a discounted movie, right?

Therefore, the most important thing in publicity and promotion is to select the right target group, focus on one core group first, and then expand to other groups.

Just like watching Jiang Wen's movies, how many people actually go to see the movie? They're all just looking for seats.

Once the marketing for the parent-child group is successful, all that's left is to wait for public opinion to take shape.

Wang Yao calculated that the worst-case scenario would be to subsidize the box office with around 2000 million yuan, and that only included the box office in mainland China, not including the Hong Kong cinemas.

Both of Wang Jing's films were backed by Yinghuang and Meiya. Yinghuang's UA accounted for 30% of the box office market in Hong Kong cinemas, and other cinemas also generally gave them face.

Moreover, Jiahe has a good relationship with Wang Jing, so they will probably strongly support the screening of "Unknown Police". In addition, with Wang Yao's promotion of "Hong Kong movie fans owe Wang Jing a movie ticket", the box office is expected to be good, and there may even be some unexpected surprises.

Even if the entire 20 million yuan budget is lost on subsidizing box office revenue, Kanpianer.com can still gain exposure to hundreds of thousands of online and offline general members, accumulating its first batch of consumers. This is the advantage of the industry chain.

While it may appear that a loss is occurring at one stage, there must be profits to be made at other stages of the chain; the money is made in the shadows.

This is because different perspectives lead to different views, so Wang Yao wasn't worried at all.

As for the remaining ten million, Wang Yao gave Chen Lingjuan 80% for traditional publicity, such as scheduling screenings, premieres, and interviews, which are all necessary expenses. As for how she handles them, Wang Yao has no say in how she does so.

The final 20% was Wang Yao's online promotion expenses. This money passed through Tianhuo Media, with half going to Chi Xin to prepare for public opinion building and the other half being used to poach talent.

Wang Yao is not a professional self-media writer. The "King of Bad Movies" persona he prepared for Wang Jing may have moved Wang Jing, but it may not have moved many netizens. Therefore, he adhered to the principle of leaving professional matters to professionals.

Wang Yao plans to recruit a true professional writer in the self-media industry.

Wang Yao searched for a women's clothing store called Senyu on Taobao and contacted the person in charge of this C-store through customer service.

"Hello, I'm the owner of Senyu Women's Clothing. May I ask if you have any collaboration opportunities with me?" A puzzled male voice came through the phone.

“Hello Mr. Lu, there is indeed a collaboration I'd like to discuss with you personally,” Wang Yao said with a light laugh. “Huh? You know me?” Lu Kewen was taken aback.

He didn't introduce himself, but the other person mentioned his surname.

"I really enjoy your writing. Let me introduce myself first. I am Wang Yao, the CEO of Tianhuo Media. I happened to read your articles and online novels and I think your writing style is very suitable for our company," Wang Yao said politely.

"Huh?" Lu Kewen's heart tightened, and then he felt inexplicably embarrassed.

His writing was a secret hobby and interest, unknown even to his family, but he never expected that netizens would find out, and even know where he works.

This is terrifying to think about; could it be some kind of weirdo?

"Don't be nervous, I'm not a bad person. Just think of me as someone who's commissioned an article. How about 1 yuan to write one for me?" Wang Yao started by throwing money at people.

Kevin Rudd was stunned again. He had been writing for many years and must have written over a million words, but his royalties totaled less than eight thousand yuan.

He was shocked that someone was offering him 10,000 yuan to write an article, even though he is now considered a white-collar worker earning nearly 10,000 yuan a month.

It wasn't just because 1 yuan was a huge sum of money, but also because he was a literature enthusiast, and the royalties were more precious to him than his salary.

After all, people are often trapped by things that are unattainable in their youth, especially literary and artistic youths.

"Mr. Wang, you're joking, right?" Kevin Lu swallowed hard.

"You can send me your card number, and I'll give you the deposit first," Wang Yao said with a smile.

After hanging up the phone, Rudd hesitated for a moment, but ultimately could not resist the dual temptations of material and spiritual gains, and gave a string of bank card numbers.

Wang Yao transferred 2000 yuan as a deposit.

After waiting a while and confirming the text message again, Kevin Rudd took a deep breath and called Wang Yao again, asking, "What type of article does Mr. Wang want me to write?"

“It’s not complicated.” Wang Yao told Lu Kewen the outline and key points of the article.

Kevin Rudd immediately understood and explained his writing approach, which earned Wang Yao's approval.

"Due to the tight deadline, we hope Mr. Lu can submit the manuscript as soon as possible," Wang Yao instructed.

"Don't worry, I can give you the first draft by tomorrow at the latest." Rudd said with great interest.

After exchanging a few familiar words, the two ended the call.

After finishing his preparations, Wang Yao looked up and glanced at Nazha and Kim Ji-won, who had just finished their makeup.

Chinese beauty techniques, Japanese makeup, Korean plastic surgery, and Siamese transgender surgery have been dubbed the four great evil arts.

However, the makeup and styling styles of the four regions are actually very distinct: the Korean style is youthful, the Japanese style is sweet, the Siamese style is glamorous, and the Chinese style is eccentric.

It's quite obvious when you look at the makeup and styling in movies, TV shows, and magazines right now.

It has to be said that the Korean makeup artists are really skilled. Nazha's appearance is naturally mature. She is clearly a seventeen-year-old girl, but with the help of makeup and styling in China, she looks like a twenty-seven or twenty-eight-year-old mature woman. That's why Wang Yao had her shoot with a "no-makeup" look, preferring to Photoshop the photos later.

Now, after being transformed by a Korean makeup artist, although the makeup has a strong Korean style, it finally has some of the sweetness of a young girl, which matches the Korean clothing style to be photographed next.

"Brother, does it look good?" Naza seemed a little uncomfortable with this kind of makeup and asked nervously.

"Very good, you can try this sweet style more often in the future." Wang Yao nodded with a smile.

"Okay." Naza's eyes sparkled with joy upon hearing this.

From a young age, due to her appearance and physique, she looked more mature than her peers, and her style after becoming a model was also mature.

But in reality, she feels that she has a barefoot sweet style, but the people around her have never really agreed with her. She also has a bit of a people-pleasing personality and doesn't dare to try it easily.

Gaining Wang Yao's approval made her extremely happy, but when she turned to look at the girl on the other side, she felt a little anxious about her appearance.

How come this girl looks so pitiful?

Naza didn't understand what "broken" or "fragile" meant, but when she saw this girl, she was reminded of the phrase "so pitiful it evokes pity."
She was quite confident in her looks, but in terms of charisma, this cat-like girl was definitely more likely to attract boys.

Wang Yao introduced this as a contracted artist from the Goryeo branch, who would be his future colleague.

Whether it was due to a competitive mentality or overthinking, she always felt that this girl was putting a lot of pressure on her.

This anxiety intensified, especially when she discovered that Wang Yao's attitude and behavior toward this girl named Kim Ji-won were completely different from her own.

“The straight black hair with bangs suits you very well.” Wang Yao stood behind Kim Ji-won’s chair, looking at her in the mirror.

"Hmm." Kim Ji-won pursed her lips, unsure how to answer.

She was in a daze all day yesterday. If Li Enhui hadn't come back with two contracts in the evening, she would have really thought that she had been reading too many shoujo manga and was having delusions and having a stupid dream.

Even though President Li had repeatedly told her that her relationship with Wang Yao was not a normal romantic relationship.

But when she heard that she could see him today, she was both incredibly excited and nervous.

But when she met another girl who was superior to her in both height and appearance, her already confused mind became even more muddled, and she could hardly think straight.

Because when I think, my heart feels a sharp, oppressive pain.

She could only repeatedly brainwash herself, drawing upon the conviction of an actor to tell herself these things.

Yes, workplace relationships!

　Thanks to: BoredDidi, GenerousCrabBang, March1stA, ForgetfulWaterLeaf, guo1, NothingToDo, jaychen1981ChongChongTaiChongChong, LawBenFaWu, BrokenWingsAngel521, BigShrimpHuangAA, TakeItSeriouslyYouLoseA

　　Thank you so much for the monthly tickets from readers 20230710000201660 and 20190908230511508!

　　
　
(End of this chapter)