America: My Time

Chapter 1190 John's Reminder

Chapter 1180 John's Reminder

As the general manager of Phoenix Group in China, Wang Jinhua is also aware of Phoenix Group's current situation. Although its development in Hong Kong and Taiwan has reached a bottleneck, this is not entirely due to the competition from other television stations. Rather, it is more due to market saturation, especially in Hong Kong, where there are two major television stations in such a small area, which is a bit too many.

The market is the key factor limiting Phoenix Group's development. Fortunately, Phoenix Group has been vigorously developing overseas markets, particularly Southeast Asia, and its growth rate has not been affected. Moreover, Phoenix Group's return to Hollywood has once again revitalized its film development, giving it even greater room for growth!
The company believes in keeping its resources within the family. Once Phoenix Group has its own actors, why would it give up the opportunity to others? The market in China is huge. If it can leverage the power of Asia Television to quickly promote its actors, it will put China's development on the fast track.

Time waits for no one. The sooner Phoenix Group develops and grows, the more beneficial it will be for the company's growth. Moreover, Phoenix Group is developing in all aspects here. Most importantly, John's luxury brands also need to quickly enter the Chinese market and seize market share, which requires promotion!

Before Chang Li could speak, John took the initiative to say, "Now that the resource issue is resolved, you need to make proper arrangements. The artists signed with the Central Academy of Drama and Beijing Film Academy need to be given ample resources. We don't lack resources now, we lack time. We shouldn't let the benefits go to outsiders; all the major brands need spokespeople, but we don't have any decent actors here! Also, now that everything here is on track, we need to start consolidating resources—beauty pageants, model competitions, all those resources will be integrated. You could say that all of Phoenix Group's assets here will be brought in. Do you have any questions?"

Although Wang Jinhua was the general manager of Phoenix Group in China, she was not in charge of all aspects of the business. At least the film and television base and many other projects were not handed over to her. It was not that John did not trust Wang Jinhua, but that it would cause problems if she were to take over so many things rashly. Phoenix Group could not afford any accidents at the moment.

In an instant, Wang Jinhua felt immense pressure. She was acutely aware of the staggering investment Phoenix Group had made in China. Originally, she was only responsible for music, film, and television dramas, but now she was to take over everything. How could this not put her under pressure? Yet, this pressure also excited her. Once the integration was complete, it meant that Phoenix Group in China would become a behemoth, not just a simple entertainment company, but a conglomerate.

"I need time to figure it out!" At this moment, Wang Jinhua did not speak too confidently. Taking over such a behemoth rashly would be too much pressure for her. She needed time to figure it out, after all, she had never been involved in these projects before!
"Don't worry, this won't be a one-time merger. It will be done gradually, so it won't put too much pressure on you. Besides, those projects are all managed by professional staff. You'll just be overseeing everything. Eventually, this place will also become a group, just like Japan, with comprehensive development. Just be prepared for this!"

Hearing John's explanation, Wang Jinhua finally breathed a sigh of relief. If she were to take over such a huge asset directly, she would not be able to bear such a heavy responsibility. After all, the amount of assets involved was too huge, too large for her to handle!
John's plan includes getting involved in all aspects of entertainment besides media, and even an internet company. Since it's impossible to control television stations, newspapers, and magazines in China, other options are needed, and the internet is the best direction. Now is the perfect time to set up an online presence.

"Alright, just keep that in mind. Everything is up to you, and you decide when to merge. The most important thing now is to choose spokespeople for brands like Givenchy, Chanel, Saint Laurent, Prada, and Valentino. That's the real issue, and this is just the beginning. We can't delay this."

With the Forever Group split into three, numerous changes are needed in its development, especially in seizing the Chinese market, something John has always prioritized. Now that the three groups are stable, it's crucial to quickly establish a presence in the Chinese market, even if it's not profitable initially, to build a strong reputation. John is acutely aware of the immense potential of the Chinese luxury goods market; failing to enter early would mean wasting a crucial opportunity.

Upon hearing John's words, Wang Jinhua couldn't help but smile bitterly. She had made arrangements and preparations for this matter, but to no avail. The demands of those luxury brands were too high, and the resources she had were simply insufficient to meet them.

"Boss, it's not that I'm unwilling to do it, but I simply can't. There's no one who satisfies them." John frowned at this result. China isn't without famous actresses, but brands require a certain image; you can't just grab any celebrity to be a spokesperson! The artists Wang Jinhua currently manages are all newcomers, and they lack a certain image.

"Keep a close eye on this. There's nothing I can do about it. Also, just like in Hong Kong, Taiwan, Japan, and Korea, all the artists signed by the company have their own clothing arrangements. Contact those brands and see what they decide! The management and company staff also have their own clothing! Everything is the same as at the head office, there's no difference!" It has to be said that this kind of publicity has brought considerable benefits to John's various luxury brands, so it can be considered a win-win situation.

"Hiss!" Upon hearing John's words, the beauties present gasped. Even Teacher Chang Li and Wang Jinhua were shocked. This was something that not just any company could do. Just the arrangement of costumes alone required a huge amount of money, and for actors, costumes were a major expense!

"Boss, you're not kidding, are you? Won't this put a lot of pressure on the company?" Wang Jinhua was worried. Although Phoenix Group was powerful, taking on such a large expense for no reason would put considerable pressure on the company's development.
“I’m not kidding. This won’t be a burden on the company at all. Everything will be covered by the clothing company, and you’ll also get support from the brands when attending various events. The clothing company will provide all the outfits, so you don’t need to feel any pressure! The arrangements will be sent to you soon!”

In the 1990s, such treatment was astonishing. As long as an artist was signed by the company, there was no need to worry about clothing; everything was arranged by the company. This was incredibly tempting. Now, John's luxury brands and fast-food brands have already entered the Chinese market, so there is no pressure in this regard.

For signed artists, brands cover everything from head to toe, including shoes, socks, and underwear—it's all about extravagance. This approach is popular in Japan, Hong Kong, Taiwan, South Korea, and even Europe and America. John believes it can succeed in China as well; as long as the brand can be promoted, any initial investment is worthwhile!
“Your temperament is suitable for Chanel and Valentino!” John smiled calmly as he looked at Zeng Li. This once-in-two-hundred-years beauty from the Central Academy of Drama had a striking presence. However, it was hard to say whether Karl Lagerfeld and Valentino would accept her. After all, it wasn’t something he could decide. If he had the choice, this beauty could become a brand ambassador, but how the brand would decide was another matter entirely!

Even though he was the boss, John couldn't interfere in this matter. If he angered the designer and drove him away, he would be in big trouble. So, in these matters, John would only make recommendations, not forcefully interfere!
"Mr. John, with your company's generous offer, talent will soon be joining Phoenix Group. To be honest, these conditions are very tempting!" Teacher Chang Li said, shaking her head slightly. The shock was a bit hard for her to accept! That's a luxury brand. Even for fast brands, the expenditure in this area is a considerable expense.

"Thank you for your kind words, and I also hope that everything can get back on track. However, this is an agreement that the company and the brand have signed long ago. For many years, the artists and staff under Phoenix Group have always received this treatment. I cannot make different arrangements after Phoenix Group enters China. Treating everyone equally is Phoenix Group's philosophy and commitment. Moreover, this is a win-win cooperation. The brand gets recommendations, and we benefit."

That's true, but how many brokerage firms can actually do that? Basically, none. It's very difficult to negotiate. Phoenix Group can do it because the brands they sign with are all companies under John's umbrella, and there are no conflicts of interest between them. Otherwise, it would be impossible!

As for those unknown actors, how much influence can they bring to the brand? It's doubtful they can meet the brand's requirements. As for the idea of ​​investing in advance, that's a joke. After all, nobody knows if they will become famous or bring any benefits to the brand. The real reason the brand accepts them is the influence of Phoenix Group, not the influence of those actors!
Of course, after so many years, the cooperation between the two parties has a clear arrangement. There is a complete system for the conditions of staff, ordinary artists, and Xiaohong's artists. This has promoted the cooperation between the two parties, reduced the living pressure of artists, and promoted the brand.

(End of this chapter)