America: My Time

Chapter 277 Opportunities Brought by Fashion Week
Chapter 277 Opportunities Brought by Fashion Week

The business world is like a battlefield, where scheming is everywhere. John's feelings were complex after leaving Morgan; the enemy was more cunning than he had imagined. John had considered everything Morgan had considered. It seemed those old guys had their eyes on the gaming world, and it seemed he needed to prepare himself. The final outcome would depend on their individual abilities.

From the very beginning of the game world, John understood that he could not monopolize the profits. Going public to raise funds would inevitably attract those greedy Wall Street crocodiles, so it was only natural that Rockefeller and his ilk would set their sights on the game world.

Just as John was preparing to return and carefully review the materials from the two major airlines Morgan had sent him, he unexpectedly received a call from Andrea Jung, causing him to frown. His plans had run into trouble. With New York Fashion Week approaching, the list of models signed with Victoria's Secret had changed; some had received invitations to Fashion Week, which would affect the original arrangements. If it were an invitation from another company, Andrea Jung would have refused outright, but this was an invitation from her own company, which was a major problem.

After acquiring Chanel and Yves Saint Laurent, the Forever Group has also made amazing progress in the fashion industry. Now these two companies need models and even new venues because the previous venues and models had problems, forcing them to make new choices. However, fashion week has limited time, so they can only turn to the models signed with Victoria's Secret!
In such a short time, it would be almost impossible for Andrea Jung to rearrange things, given her abilities. After all, this is no small matter. Most importantly, the Victoria's Secret show plan was arranged by her own boss, and even as the CEO of Forever Group, she could not change her boss's decision. Therefore, she had no choice but to ask John for help.

"How did this situation suddenly occur? Is it a problem with ourselves, or is someone suppressing us?"

Upon seeing Jung Andy Lau for the first time, John immediately inquired. If it was her own fault, it wouldn't be a big deal; after all, the Forever Group's expansion speed was too fast, and minor mistakes were understandable and acceptable. However, if it was the latter, then someone had to pay the price. Especially at this critical juncture, John would not back down.

"Boss, it's a problem on our own, and there was also a bit of an accident. We expanded too quickly before, so a few problems arose. Everyone focused their energy on promoting Victoria's Secret and on acquisitions, and forgot about Fashion Week. So, in the rush, this problem occurred. Now both designers are in a hurry to make arrangements, so we can only ask you to make the decision."

After Zhong Binxian's explanation, John gradually understood that today's New York Fashion Week is not the same as the fashion week of later years. Major clothing brands no longer choose to hold their events in New York parks; they choose their own venues. This time, due to the acquisition and integration by the Forever Group, a small problem has arisen.

“Karl and Yves have both come to you. Don’t those two have a falling out? Why would they both choose to come to you? But it’s not a big deal. If all else fails, just arrange for me to stay at my place in New York. You can handle the model issue. I have no problem with it. As long as it doesn’t affect the Victoria’s Secret show, everything is fine.”

Zhong Binxian was speechless that her boss cared less about company matters and more about gossip, but fortunately, her boss had already resolved the issue for her, which was a good thing.

"Okay, boss, I'll arrange it right away!"

“No, don’t rush. I have another good idea. Have Karl and Yves come over. I want to hear their thoughts. As you know, the advertising plan in Times Square has already started, the building renovation is complete, and they are now preparing to cooperate with those guys in Japan. If we put Chanel and Yves Saint Laurent’s venue in the Times Square building, it might yield good results and create a greater impact.”

Upon hearing her boss's words, Andrea Jung was overjoyed. This was fantastic news! If things were arranged this way, it would greatly boost the reputation of Chanel and Yves Saint Laurent in the United States. But, was there enough time?

"Boss, is there enough time? New York Fashion Week only lasts a few days!"

"Don't worry, there's enough time. The building in Times Square is empty; it can be easily tidied up. If needed, Universal Music can provide strong support! Of course, if you think it's necessary, you can also get NBC to do some promotion. You know, launching such an advertisement will have a significant impact on the entire United States, and it's normal for it to add some buzz to the fashion show." Although linking the Times Square advertising plan with New York Fashion Week might seem like a stretch, John didn't think there was anything wrong with it. As long as it could boost the reputation of Chanel and Yves Saint Laurent, it wasn't a problem.

With the support of Legendary Entertainment, it would be a huge boon for Chanel and Yves Saint Laurent. Although John had arranged for CEOs like Andrea Jung to meet and get to know each other, it was still a bit troublesome for them to make contact on their own without the boss's permission, as it takes time, and unfortunately, she didn't have that much time right now.

John soon set his sights on the old man Akio Morita. Since the advertising plan was about to begin, taking advantage of New York Fashion Week was a good way to make a name for himself, and he could also get the old man Akio Morita to contribute some money to fund his promotional plan.

"Mr. Morita, are you familiar with New York Fashion Week?" Soon, John brought Andrea Chung to meet the old man Akio Morita, wanting to sell his plan to him and get him to contribute his influence. After all, Akio Morita represented not only Sony but also Toyota. Many major Japanese companies were involved in this advertising campaign, so this was a great opportunity.

“John, I’m sorry to disappoint you, but I know nothing about fashion. Do you have some kind of plan?” Soon, Akio Morita realized that this little fox John must have a new idea, otherwise he wouldn’t be in such a hurry to see him.

John nodded and said, "That's good, I have a slight idea. New York Fashion Week is coming soon, and I think our advertising plan can be linked to Fashion Week. What do you think would happen if we arranged for top fashion brands like Chanel and Yves Saint Laurent to hold their events in the advertising buildings in Times Square? The sheer number of reporters gathering there would be a huge benefit to our advertising plan, and a huge benefit to Sony and the other companies that have joined the advertising plan!"

When Akio Morita heard John's words about Sun Island, he was first taken aback, then his face lit up with ecstasy. This was indeed a great opportunity. By leveraging the power of Fashion Week and the influence of numerous journalists, he could directly push Sony and Japanese companies. This was truly a brilliant plan.

“John, I have no objection and completely agree with your decision. If there is anything you need, please feel free to ask. I believe everyone will do their best. This plan is good for all of us!”

"I need your support. Legendary Entertainment will do its utmost to help, but Legendary Entertainment alone is not enough. This time, we either do nothing or we do the best. Time is limited, and only by working together can we seize this opportunity and make a name for ourselves. I've already contacted Hong Kong, Taiwan, and Tokyo TV, and they will send reporters. They will come to New York as quickly as possible, but that's far from enough. We need more support, and that requires your help—TV stations, newspapers, entertainment magazines, and even celebrities. If we handle this properly, we can achieve amazing results!"

Soon, Akio Morita understood John's plan. It was indeed a grand plan, and if successful, it would greatly benefit all the Japanese companies participating in the advertising campaign. Therefore, they had to do their utmost to help and complete everything as quickly as possible. Whether it was celebrities or the media, they all had to take action.

"John, don't worry, I believe everyone will accept your proposal. I'll contact them right away and get those guys moving. Sony's stars will appear in New York and Times Square as quickly as possible. Not only Sony, but other Japanese stars will also attend the press conference."

John wanted this result. While Legendary Entertainment and Phoenix Media could create a buzz, their influence would be limited. However, if they could bring all the Japanese companies involved in the advertising campaign into their scheme, everything would be different. Many big-name celebrities would gather in Times Square and pay attention to these fashion shows. Not only would Chanel and Yves Saint Laurent become huge hits, but the advertisements in Times Square would also become famous throughout the United States and even the world. How could anyone refuse such a large-scale investment?

As long as Akio Morita isn't foolish, he certainly won't refuse John's offer and will definitely contact those Japanese companies to fully support John's plan. This is a win-win situation. Media coverage brings traffic, and the appearance of big-name celebrities attracts even more media attention—it's good for everyone, and no one would refuse. In this plan, there are no failures; everyone is a winner and can reap considerable rewards. Celebrities gain more attention, companies gain more attention, and the fashion show will naturally be more successful. John came up with such a brilliant plan in such a short time, making Akio Morita very happy, and also making Andrea Jung happy!

(End of this chapter)