Tennis: He's so obedient!

Chapter 129 Sponsorship? Spokesperson! (Please subscribe)
Soon, the hotel manager prepared a small meeting room for Jiang Hong.

The first company to negotiate a sponsorship agreement with Jiang Hong was Hyde.

Zhao Hui was now extremely relieved that he had come to see Jiang Hong ahead of time.

After all, compared to national brands, they are not as good as Lining.

In terms of market share, they are not as good as Wilson.

Therefore, they must show greater sincerity in order to have a chance to cooperate with Jiang Hong.

“Mr. Zhao, we’ve already talked about this last time, so there’s no need for pleasantries. Let’s get straight to the point about the sponsorship!” After the two sat down, Jiang Hong got straight to the point.

"Sponsorship?" Zhao Hui immediately shook his head upon hearing this, then said with a serious expression, "Mr. Jiang, what we want to achieve is not sponsorship, but endorsement!"

Jiang Hong was somewhat surprised to hear this.

"Endorsement?"

After all, sponsorship and endorsement are not the same thing.

Sponsorship is similar to investing in and establishing a close partnership with athletes, while endorsement is a direct promotion of a product.

Sponsorship mainly involves using the sponsored products in public places and competitions, but endorsement requires shooting commercials for promotion.

This means that endorsements not only involve advertising fees paid to players, but also the cost of placing those advertisements.

Compared to sponsorship, investment would be much larger.

Therefore, endorsements are very important for a sports brand.

It's not yet the future time to come up with a whole bunch of random names.

Things like brand ambassadors and brand experience officers.

At this stage, the spokesperson is basically the only brand ambassador in a certain region.

"That's right, I've already reported to the head office, and I hope that Mr. Jiang Hong can become our company's brand ambassador for the China region!"

"We will design the advertisement according to your style and prepare to air it on CCTV. The compensation will definitely be higher than other sponsorships!"

When Zhao Hui talked about the compensation, he looked very confident!

He believed that no other brand would offer such a price.

After hearing the offer, Jiang Hong found it very tempting.

However, they did not agree immediately and needed to see the sincerity of other companies.

Zhao Hui wasn't in a hurry at all. He appeared very calm, nodded, and said with a smile, "We are planning for a long-term cooperation, so Mr. Jiang can certainly consider it. If you have any ideas, you can call me anytime, and we can discuss it further then!"

After seeing Zhao Hui off, the person in charge of Lining came over. The person started by talking to Jiang Hong about national brands and sentiments, which made Jiang Hong frown.

Based on Jiang Hong's previous life as a corporate slave, people who like to talk about grandiose and empty talk are basically just trying to make empty promises.

"Excuse me for interrupting, but the person in charge at Wilson is still outside, and I don't have much time!"

Only then did the other party explain the sponsorship fee and some basic details.

When Jiang Hong said he would consider it, the other party was still somewhat reluctant!
After seeing the other party off, the last person to negotiate with was Wilson.

This manager was clearly better than Lining. He first explained the characteristics of his racket and also mentioned that they were in talks with the national team about sponsorship projects. Even Federer, the current number one player in tennis, is one of their sponsors, which shows their influence.

In the end, they even offered a fairly generous sponsorship fee!
After Jiang Hong asked Wu Qiang to help see everyone off, he looked at the cooperation agreements of various sponsors.

First and foremost is Hyde, for whom the offer of terms was the most generous!
The cost of being a brand ambassador for China is $240 million over three years, averaging $80 in cash per year. It requires shooting one commercial per year, with a separate shooting fee of $10. The total cost could reach an astonishing $90 in cash per year, plus $10 worth of rackets per year!

Furthermore, there is a performance-based bonus clause for Jiang Hong's competition results; if Jiang Hong performs exceptionally well, there will be additional rewards.

Rackets are far less profitable than clothing, so the fee offered by Hyde is already quite extravagant.

It's probably because they want to invest heavily in the Chinese market.

For example, Federer signed a lifetime contract with Wilson in 16, worth $200 million per year.

Jiang Hong isn't arrogant enough to believe he's surpassed Federer from 16 years ago. However, this number is considered astronomical in China.

If this price were released, it would probably make celebrities in the entertainment industry extremely envious.

After all, this year's sky-high contract, Jay Chou signed a 5-year endorsement deal with Sprite for 4000 million yuan.

In this era, the endorsement fees of sports superstars completely dwarf those of the entertainment industry.

Wilson is also good, with an annual sponsorship fee of $20 and a racket worth $10.

Li Ning receives 500,000 Chinese yuan and eight rackets per month.

There's no need to think too much about who to sign the contract with.

That evening, Jiang Hong called Hyde to verbally finalize the cooperation.

If you're going to sign a contract, you'll need to hire a lawyer or someone else to review it.

Although people continued to approach Jiang Hong with the hope of discussing cooperation, Jiang Hong chose to refuse.

Back in his room, Jiang Hong felt quite tired; dealing with all that had taken up too much time.

"Looks like we need to find an agent!"

Although several agencies had contacted Jiang Hong before, hoping to sign him.

However, Jiang Hong rejected almost all of them.

After all, an agent is very important for a sports figure with commercial value.

Once you join a brokerage firm, you can no longer handle many things freely.

Therefore, Jiang Hong's ultimate plan is to directly establish a brokerage company that serves only himself.

The decision-making power regarding sponsorships and endorsements is in your own hands.

Although it may not be as pioneering as those professional brokerage firms.

However, with the Chinese market at our backs, we can focus on achieving results.

Sponsorship opportunities will come to you on their own.

After all, there aren't that many spokespeople with global influence, especially considering the limited number of sports stars emerging in China in the coming years.

After thinking for a while, Jiang Hong ranked the importance of his off-field affairs.

"Physical therapist—this is important!"

Although Jiang Hong has recovery drugs for daily training, there are no drugs to recover during competitions, which is when a good physiotherapist is very important.

However, they have already found a candidate to poach him, namely Fu Yunlong, the physiotherapist for the national tennis team.

"Sparring partner!"

Although Wu Qiang can handle some things as my assistant, he is not good enough as my sparring partner.

However, it's not that urgent at the moment.

"broker……"

Jiang Hong glanced at the phone that wouldn't turn on and decisively highlighted the important part.

After all, he wasn't planning to make a quick buck and run; he wanted to stand at the top of the tennis world.

I don't want these off-field issues to affect my daily training.

"Bang bang bang!"

Jiang Hong had just stopped and leaned back in his chair to rest when there was a knock at the door.

(End of this chapter)