Huayu: This celebrity doesn't follow the rules.

Chapter 51: Is the show a hit? Tencent goes all out.
The egret's eyes widened: "Me? What am I supposed to do there?"

Jiang Ye had already reached the door when he turned back and raised an eyebrow at her: "Didn't you sing the theme song? You're our star performer now."

Bai Lu suddenly realized something and trotted after him, saying, "Boss! You wouldn't be going to..."

Before the office door closed, Jiang Ye's voice, tinged with laughter, came from behind him:
"Of course, we're going to discuss the copyright fees for 'Liang Liang,' Bai Xiaopao."

"Boss!!!"

The egret held its breath and suddenly stopped in its tracks.

She had asked curiously before why she was called Bai Xiaopao.

The boss said in a serious tone that it was a nickname he gave her, based on the character "silly roe deer".

But he felt it wasn't appropriate to call a girl that directly, so he thoughtfully changed it to "Bai Xiaopao".

She almost laughed out of anger.

Thank you so much, that's incredibly polite!

Staring at Jiang Ye's tall and straight back, Bai Lu secretly ground her molars, feeling extremely annoyed!

Just because he said that joke was awful that day, is it really worth remembering it to this day?

He himself spoke in a dry and unnatural way, while she was simply telling the truth.

Why is this guy so stingy?

Garlic Bird, Garlic Bird, I won't stoop to the boss's level.

After all, she only recently learned that this seemingly mature and composed boss was actually two years younger than her.

Sure enough, little boys are just so immature!

He grumbled inwardly, but his feet didn't stop; he hurried after the person in front of him.

……

Pengcheng, Tencent Video

The heating in the conference room was on full blast, but it couldn't mask the anxiety and excitement that filled the room.

On the projection screen, the viewership data for "Princess Promotion" skyrocketed.

Just nine days after its release, the show has garnered over 100 million views, and the Weibo hashtag #ThePrincessIsToxic# has reached 320 million reads. Along with the "Pengpeng Brother" meme, it has gone viral on WeChat Moments, and the number of user comments requesting more episodes has exceeded 10,000.

Content Operations Director Zhou Ming slammed his thermos on the table, the lid clanging loudly. "Forget about the weekly report, the whole company is watching this show. Operations team, how's the homepage ad placement going?"

The operations team leader held a printed schedule in his hand: "The homepage banner has been changed to a still of the princess lifting her red skirt. The splash screen image will be changed at 8 a.m. tomorrow. The top position of the drama channel and the search suggestions have all been changed."

"The variety show team just informed us that 'Come On! Cinderella' will add a 'Behind the Scenes of the Princess' segment tomorrow. The news page has featured a highlight image, a compilation of unconventional scenes captured by viewers."

“Not enough.” Zhou Ming tapped his fingertips on the table. “Publish an in-depth article on WeChat’s official account, about why girls all over China are chasing after this straight man who dressed up as a crown princess. Post it at 5 p.m. and have the editor keep an eye on the comments section. Contact the person in charge on Baidu Tieba and pin the ‘Princess Promotion’ forum to the top, and post high-definition stills and unreleased clips. There are many young people there, so it’s easy for it to go viral.”

Liu Yu from the marketing department flipped through her notebook: "The external promotion is set. We bought two trending topics on Weibo. #Princess's addictive background music# will air tonight at 7 PM. We'll also find ten drama accounts to edit highlight clips."

"In addition, we've also coordinated resources for the lead actor." Liu Yu turned a page of his notebook. "We've arranged an exclusive interview with Tencent Entertainment, and filming starts tomorrow..."

"By the way, Mr. Zhou, we've already discussed it with Mr. Jiang. We'll arrange for all the main creators to go live on our Tencent Video channel this weekend." "Mr. Jiang's suggestion is to skip the formalities and just have a small online meet-and-greet, focusing on a rant session."

"Let the actors talk about embarrassing moments during filming, such as who always forgets their lines, or who gets scared while being suspended by wires and shouts the wrong lines. Do whatever makes them laugh."

She looked up at her colleagues in the technical department: "By the way, President Jiang also mentioned that he wants Douyu to broadcast it simultaneously, and he has already asked the business team to coordinate it. We'll push it together from both sides; we'll be responsible for setting up the venue, and they'll be responsible for the program."

Someone in the meeting room laughed out loud: "This approach is wild, quite similar to the spirit in the drama."

Liu Yu shrugged: "President Jiang said that the audience loves to watch these uninhibited people, and the more they criticize, the closer they feel to the show. Anyway, all the bloopers in the show have already been exposed, so we might as well lay out the flaws ourselves first, which can also gain some sense of authenticity."

Zhou Ming glanced at her speechlessly and said helplessly, "Okay!"

What the heck? Why is it all President Jiang talking?

While this kid's opinion is indeed good, don't you guys have any constructive suggestions at all?
A bunch of good-for-nothings!
Zhou Ming turned to look at Manager Zhang of the advertising department, his tone becoming more serious: "Advertising is a key area. The initial budget for this drama was only C-level, with only two small brands offering ad placements. We need to make up for that now."

This was also the focus of the emergency meeting held by Tencent Video. Why did Jiang Ye believe that they were more anxious?
In the film and television industry, a truly blockbuster drama that breaks through niche audiences and sparks nationwide discussion is extremely rare.

Most TV series have high budgets but receive lukewarm responses. Platforms purchase and produce hundreds of works every year, but very few become hits.

"Princess Promotion" unexpectedly became a hit as a low-budget C-level drama, a rare dark horse that the platform would never allow to waste such a scarce resource.

For the platform, this hit drama is not only a money-making tool, but also related to many aspects such as membership acquisition, user scale, industry position, and market competitiveness...

Manager Zhang pushed up his glasses, his voice tinged with barely suppressed excitement: "In just half an hour, ten brands have come knocking on our door, covering snacks, shampoo, and mobile games."

"We have already contacted General Manager Jiang, and his opinion is to accept them all!"

Operations manager Li frowned, his pen pausing on his notebook: "Accepting them all? This... isn't that too risky? I know he'll get a share of the advertising revenue, but we can't just go around doing whatever we want!"

"Is he so desperate for money?"

Manager Zhang was well-prepared. He flipped open the memo in his hand and read aloud: "President Jiang specifically instructed that he should be prepared when filming. This drama, from costumes and props to plot, has an absurd realism. The bloopers have been compiled by netizens and spread everywhere, which has become its unique feature."

He said that the audience has been criticizing for so long that they have long been used to this imperfection and even find it funny.

"Instead of hiding it, why not just go for the raw, unfiltered style of adding ad placements? For example, have a eunuch holding up a bag of snacks and reciting lines, or have Pengpeng combing her hair and saying to the camera that this shampoo makes her hair so smooth. The more direct it is, the more likely it is to become a new source of humor."

He looked up at everyone and said, “President Jiang’s exact words were, ‘Our show is so outrageous, what’s a few more commercials? The audience is already used to it, and they might even think, ‘Hey, this production team really goes all out with commercials, it’s even more interesting.’”

The meeting room was silent, and everyone looked at each other.

A few seconds later, someone couldn't help but chuckle: "That seems... to make sense? Last time, when that palace maid wore a modern watch, the comments section was full of people saying the production team spent all their budget on chicken legs..."

"So, maybe ads really can become new memes?"

Manager Zhang closed his notebook and pushed up his glasses: "President Jiang told us to just accept it, saying it's called turning a mistake into an opportunity and going with the flow."

The meeting finally ended, and the participants left one after another.

Zhou Ming sat in his chair, somewhat puzzled. There was something strange about this meeting.

That guy wasn't even here, so why does he feel like he's everywhere?
……

Time flew by and it was December 24th, Christmas Eve!
"The Princess's Promotion Live Rant Show" is coming soon!
(End of this chapter)