Internet moguls are being held hostage by the entertainment system!

Chapter 132 Promoting Douyin via Weibo Livestream

On the 3rd, at the Douyin press conference.

When Chen Xiu officially announced his departure from Didi at the beginning of the year, business leaders from the entire internet industry, as well as other industries, paid more or less attention to this young man.

They thought Chen Xiu would soon start his second business, after all, he was still so young and had no reason to rest.

As it turned out, Chen Xiu did start a second business, but this time she focused on the film and television industry.

This move undoubtedly shocked both those inside and outside the internet industry.

Many people even secretly speculated that Chen Xiu had achieved financial freedom and was planning to enter the entertainment industry to pick up girls...

When Douyin was first established, it was not widely reported. Chen Xiu himself did not participate in direct management, and it was also a small company, so it did not receive much attention.

Even yesterday and the day before, many reporters were still wondering what kind of company Douyin was when they received the press conference invitations issued in Douyin's name.
When they saw on the invitation that Chen Xiu would be the host of the press conference, the group of reporters, who were extremely sensitive to news, instantly became excited.

When they arrived at the press conference venue early at the address on the invitation, they found that there were only their colleagues there, and no crowd or atmosphere as usual at press conferences.

How deserted would the press conference be without the crowd atmosphere team?

With these questions in mind, the reporters began to enter the venue one after another.

Once inside, it became clear that the room used for the press conference was much smaller than other types of press conferences.

Besides the stage, the venue only has a few dozen seats, and reporters alone take up more than half of them.

The remaining half was also taken by Douyin's internal employees.

This was the first time they had ever seen such a "simple" press conference venue.

Especially in the position closest to the center of the stage, a fixed camera was installed. At such a close distance, by adjusting the lens distance, it was basically possible to shoot face-to-face.

As the time drew near, the press corps, tempted by various offers, took their seats.

Watching their actions, Zhang Yiming, sitting in the last row, asked Su Xiao next to him with some uncertainty, "Do you think promoting Douyin through a live-streamed press conference will work?"

"I don't know, but is there a more suitable way now?"

"Phew, there really isn't any."

"At this stage, this method is only useful for Xiaoxiu; other companies can't use it. This kind of exclusive promotion method is what differentiates us in the industry."

Su Xiao said with a slight smile.

Other live-streaming companies facing regulation, even if they follow Chen Xiu's example and hold press conferences, will be wasting their time as they lack attention.

If you're just looking for attention, you can hire celebrities, but celebrities aren't closely tied to the company, and they can't explain certain internet slang clearly.

At this stage, before Douyin has fully matured and before the era of universal self-media has arrived, the personal traffic of these internet giants is not very high.

Only Chen Xiu, a "special case" who simultaneously possesses the identities of a celebrity and a powerful figure, can leverage his popularity and influence to promote the company's products. Netizens are also easily interested in this unique difference.

Zhang Yiming glanced at his watch and noticed that the second hand was still half a circle away from 9 o'clock.

As the slender second hand passed the number 10, a figure dressed in black trousers and a white shirt suddenly appeared on the side of the small stage in front of him.

As he quickly walked onto the stage, the audience could see his face clearly.

With her hair all combed back, her eyes bright, and a smile playing on her lips, Chen Xiu stood in the center of the stage, wearing a headset, facing the camera set up by the Sina reporter.

Facing the audience, Chen Xiu looked relaxed and confident; his demeanor alone made him unique in the internet industry.

"Hello everyone! I am Chen Xiu, currently serving as the Chief Strategy Officer of Douyin Company, and I am responsible for hosting today's press conference!"

After speaking, before the reporters in the audience could even begin asking questions, Chen Xiu raised her hand to interrupt them.

"First of all, I want to make it clear that today's press conference will be broadcast live on Weibo and Douyin platforms simultaneously. The video content will also be pinned to the top of my personal account page. I hope that when you ask questions, you can ask them in order."

Upon hearing this, the previously eager group of reporters immediately fell silent.

When they arrived, they hadn't heard anything about a live stream!

"Of course, the live broadcast will only be limited to my personal life and this stage; everyone will only appear on screen as their voices."

Chen Xiu further explained, which made the previously speechless reporters quietly breathe a sigh of relief.

After finishing her opening remarks, seeing that the reporters below the stage remained silent, Chen Xiu had no choice but to begin her personal journey as a news anchor.

"This press conference is being held because of the recent crackdown on the live streaming industry. I would like to speak on behalf of Douyin..."

"Mr. Chen, is Douyin Company your new entrepreneurial direction?"

The Sina reporter, who had already been in the mood for humor, was the first to react and immediately chimed in to support Chen Xiu.

Upon hearing his question, Chen Xiu responded smoothly: "Yes! Douyin is what I believe is the next big thing in the internet industry."

"You mean Douyin can grow to the same level as Didi in the future?"

The troublemaker has arrived. Chen Xiu's deep connection with Didi means that whenever he makes any move on the internet, everyone will naturally associate it with Didi.

Fortunately, Chen Xiu had anticipated this problem.

"The two companies are not on the same track. Didi's entrepreneurial philosophy is to serve life and make everyone's travel more convenient. Douyin is more like a life sharing platform, with live streaming being only a small part of it."

A very typical yes or no answer, and then Chen Xiu answered or!

However, his answer also brought the press conference back on track after it had slightly gone astray.

"Mr. Chen, regarding the recent forced removal of 17& Live from app stores and the streamer's use of sexual harassment and violence to gain traffic and attention, what specific rectification measures does Douyin have?"

Sina reporters once again raised a crucial question, which is also the real focus of today's press conference.

Chen Xiu stopped and adjusted the position of her headset to make her voice clearer.

Then, staring at the camera in front of him, he said, "Douyin's live streaming section has never been a large part of our content, but we have always had strict standards and restrictions on the appearance of our anchors on camera."

"If the host's clothing, speech, or behavior does not meet the standards, the system will automatically issue a warning. If the issue is not rectified in time, the system will forcibly terminate the live broadcast."

"Douyin will resolutely implement the rectification requirements, and we hope that the anchors at this press conference will treat live streaming as a career, which will surely bring you rich rewards in the future."

"Clap clap clap!" The reporters in the room spontaneously applauded this absolutely correct statement.

At this time, Chen Xiu's press conference had already appeared on Weibo, and thanks to internal traffic generation, many netizens began to pay attention to the live broadcast unconsciously.

There weren't many viewers of the live stream, just over 1.

However, some of these 1-plus people will spontaneously spread the word, and the information will begin to spread like a grid.

At the press conference, after the applause subsided, the reporters, who had become accustomed to the pace of the live-streamed press conference, began to get back to work.

"Mr. Chen, you just mentioned that Douyin is the next big thing in the internet industry and that you believe live streaming is a viable career. What is the basis for your conclusion?"

"Internet data transmission is getting faster."

Chen Xiu gave a conclusion, and then, having stood there for a long time, he began to walk around the stage while speaking.

"Mobile phones created the mobile internet. In the 2G era, our information medium was text. In the 3G era, we entered the mode of pictures plus text. Now, 4G networks have begun to be widely used."

As Chen Xiu moved from one side to the other, the Sina camera followed her movements.

Turning around and looking at the camera, Chen Xiu, as an actress, clearly knows which angle to stand at and what pose to strike to make herself look better on camera.

At this moment, for Chen Xiu, the reporters in the audience had become secondary; the Weibo users behind the cameras were the real audience of this press conference.

"4G networks represent faster data transmission speeds, and images and text are no longer sufficient to meet users' information reception needs. Live streaming and video will gradually become the mainstream carriers of information and enter users' lives!"

These theories have been discussed extensively on the internet and in various forums.

It's absolutely accurate, but nobody knows the general direction of how things should develop.

Zhang Yiming, who had discussed this with Chen Xiu many times in private, frowned with some doubt upon hearing his words.

"How can you insist that live streaming and video are the next big thing? With the increase in data transmission speed, video clarity is higher, and the required bandwidth will also be greater. Only short videos will become mainstream. He said that himself!"

"You're somewhat innocent."

Su Xiao silently complained to Zhang Yiming, "This is a press conference, how can Xiao Xiu reveal everything? Of course, some real information has to be withheld!"

"Too."

Zhang Yiming nodded; it was an instinctive reaction just now, he really hadn't thought of that aspect.

On the other hand, the number of viewers watching the live stream on Weibo has already reached tens of thousands.

This number, in the future, would be at the level of a knee-level streamer, but at this stage, it's already a figure only top streamers can achieve.

Among those watching the live stream, there were naturally many of Chen Xiu's relatives and friends!
Meng Ziyi, who was far away in Shanghai, was watching Chen Xiu's live press conference on her phone. Chen Duling was also called over by her, and both women were staring intently at the small screen.

"Dudu, Xiu-ge seems completely different from how he is when he's on set filming!"

"He's holding a press conference, so it's definitely different."

Chen Duling glanced at Meng Ziyi, and a thought involuntarily arose in her mind that her best friend was really lucky.

A talented young man like Chen Xiu, who is also fond of acting, is probably hard to find another like him in the whole of China. Meng Ziyi was fortunate enough to have him.

Such luck is truly enviable.

The silly beauty didn't notice her best friend's strange look. She put her arm around Chen Duling's shoulder and pointed at the screen, saying, "Look, Brother Xiu is starting to introduce the software."

"Yes, I'm watching."

Suppressing her complicated emotions, Chen Duling stared at the screen again.

At this moment, Chen Xiu was holding up her phone, introducing the Douyin app to the reporters on site and netizens watching the live stream.

There's a line in the movie Forrest Gump that goes, "Life is like a box of chocolates, you never know what you're gonna get." Douyin's recommendations are like chocolates with unknown flavors.

“When I pull down to refresh the content and then swipe up to update the information, you can’t know what the next piece of content you will see is. This uncertainty comes from the life sharing of every self-media blogger.”

Chen Xiu held up his phone and began demonstrating how to use the Douyin app. Fortunately, most of the videos he scrolled through were of scenery and food, and none of them featured female streamers twirling their hips...

With the press conference now at this point, Chen Xiu has essentially achieved the effect she wanted.

He reiterated Douyin's internal rectification measures and successfully promoted the app.

Compared to other live streaming companies that are still struggling, Douyin has already escaped the mire and moved up two steps.

However, the reporters who had not yet uncovered any breaking news were not satisfied with the press conference.

After Chen Xiu finished introducing the Douyin App, they began their final efforts, trying to pry something out of Chen Xiu.

"Mr. Chen, does the creation of Douyin mean that you are completely cutting ties with Didi?"

"That's not quite accurate! At the beginning of the year, I announced my departure from Didi, and I completed the resignation process in March."

"Will you focus more on managing Douyin Company going forward? Will you take a break from acting?"

"Douyin's management is very mature right now, so I don't need to be too involved. I will continue acting..."

What are your thoughts on the forced removal of 17&, the live streaming platform invested in by Wang Sicong?

"As an investor, his judgment is sound, but if he truly believes in an industry, I suggest he get personally involved and not completely relinquish control, lest the company spiral out of control."

"..."

Chen Xiu was able to handle the questions posed by reporters with ease.

By the time the entire press conference ended, it was exactly past 10 o'clock, and the number of viewers on Weibo had finally reached 5...

Compared to on-site press conferences that can only accommodate a few hundred people, the live online press conference hosted by Chen Xiu undoubtedly had a much wider reach and greater scale.

One of the female journalists, an internet entrepreneur, had a glimmer of hope on her face after watching the second half of Chen Xiu's live stream, which had initially looked anxious and gloomy.

"Since everyone's chosen the direction of travel, perhaps we could go and talk to him about investment..."

Hu Weiwei thought so; she felt that as a fellow internet entrepreneur, Chen Xiu should be able to understand her business plan.

With a direction in mind, Hu Weiwei's gaze became firm. He then organized his plan and decided to go talk to Chen Xiu about his dreams!
(End of this chapter)