Internet moguls are being held hostage by the entertainment system!

Chapter 341 WeChat Blockade, 30 Billion Yuan in Creator Subsidies

The spring chill lingered, and the morning light was like a veil.

Looking at the light reflecting off the wooden floor through the purple gauze curtains, Dilraba felt that the scene was very beautiful, and her mood also improved a lot.

However, this kind of emotional pleasure may also be individual...

Reba turned her head to look at Chen Xiu, who was sitting cross-legged on the sofa, playing a game with a controller. The corners of her pursed lips unconsciously turned up.

She felt that she could spend the whole day like this without getting bored.

The only drawback is that the game Chen Xiu is playing is too incongruous with his character.

"Hey!"

"what happened?"

"Hot Bar asked anxiously."

In response, Chen Xiu simply pointed to the 100-inch television screen on the wall in front of her with a troubled expression: "It's down again..."

"Forehead……"

Reba glanced at the screen, which displayed a dead snake.

That's right. Chen Xiu, a billionaire, had been busy for two weeks straight. After working overtime with Reba all night, the game he played after breakfast the next day was Snake.

Dilraba stared at the screen for two seconds, wanting to pout, but the corners of her mouth couldn't help but turn upwards.

After holding back for a while, she simply covered her mouth and chuckled.

Hearing the noise, Chen Xiu said with a hint of dissatisfaction, "Don't underestimate Snake, it's really hard to play well!"

"Where is it difficult?"

"When you are still a small snake, you should follow the big snake and wait for an opportunity to eat other smaller ones. When you grow up and your size is similar to that of the big snake, you can no longer rely on the big snake. At the same time, you must be careful not to be eaten by the big snake."

Chen Xiu shook the game controller, then put it down while Reba seemed lost in thought, and changed the subject with a smile.

"I said some strange things... Let me talk about you instead. Do you have any work plans lately?"

"Hmm~~"

Reba pursed her lips and pondered for a moment. After her eyes darted around, she suddenly shrank back and snuggled into Chen Xiu's arms, looking up at him.

"I've been on variety shows lately. The movie I filmed last year, 'How Long Will I Love U,' will be released in May. I also have a fantasy drama starting filming in June. It's a new drama directed by Lin Yufen, and the male lead is Zhang Zhen."

"Isn't he a movie actor?"

"Yes! Many movie stars have come to film TV series. I was competing with Ni Ni for the lead role."

"Ha, a Zhang Yimou girl."

Chen Xiu smiled dismissively.

Among the many "Zhang Yimou girls," Ni Ni's credentials are not particularly impressive. Dilraba, who starred in "Wolf Warrior 2" and "Detective Chinatown 1," completely surpasses her in terms of star power.

Reba felt very proud of her victory over Ni Ni.

After a moment's thought, she turned her gaze back to Chen Xiu.

Are you going to start filming soon too?

"Hopefully they can move faster in another week."

Chen Xiu narrowed his eyes slightly and said with a gloomy expression.

At first, Reba thought Chen Xiu was saying he hoped the production team could speed up the preparations, but his tone sounded a bit strange.

Before she could think much, Chen Xiu had already wrapped his arms around her waist, and she felt herself being lifted up by Chen Xiu with one hand and placed on his lap, sitting face to face with him.

Reba blinked, her eyes sparkling with a clear, bright light.

"Brother Xiu?"

"Yes, you can come visit me on set when I'm filming."

"Huh? Isn't Meng Ziyi filming with you?"

"I think you two could get to know each other better."

Chen Xiu, supporting Reba's waist and below, had already begun preparations for the future.

Upon hearing this, Reba pursed her lips, pouted, narrowed her eyes, and silently gave him a look of disdain.

She didn't need to think much to understand Chen Xiu's evil intentions... However.

Reba nodded and looked down, thinking: One person really can't handle it, even if I'm exhausted, it's still too much. Maybe it would be better with two people.

Seeing Reba looking thoughtful while giggling shyly with her rosy cheeks, Chen Xiu followed her gaze.

The next moment, he raised one eyebrow and started rubbing mahjong tiles with both hands.

"His~~"

Reba gasped, his body twisting instinctively, and he finally leaned forward, crashing into someone with a thud.

Chen Xiu, enjoying the new gaming experience, unconsciously kicked the game controller that was on the coffee table as she pulled her foot back.

The thud on the ground did not attract the attention of Chen Xiu and Reba.

In the living room, they had only eyes for each other; when their gazes met, they wished the other would melt away...

……

On March 21, a hashtag titled "WeChat blocks sharing Douyin short videos on Moments" quickly became a trending topic on Douyin and Weibo.

Since Douyin's daily active users surpassed 1.5 million, and users spend an average of 69 minutes per day on the app (surpassing WeChat), Douyin has become the third nationwide app after WeChat and Weibo. In response to this situation, Tencent had already taken action.

Penguin Microvision, a short video sharing app featuring 8-second videos, was launched in September 2013. Later, due to a lack of monetization channels, Penguin merged it into the Penguin Video team and then invested in Kuaishou.

Everything was fine until Chen Xiu's support for Douyin led to its viral growth, along with various monetization methods, which rekindled Tencent's previously dormant ambitions.

Weishi, which had been officially shut down, was relaunched in May last year, representing Tencent in its competition with Douyin for dominance in the short video market.

Unfortunately, Weishi, which was already failing, did not perform well even after being resurrected.

Compared to Douyin's rocket-like data growth, Weishi can only be described as stagnant.

Seeing that Weishi was really disappointing and would probably fail again, Tencent held an internal meeting to discuss increasing investment in Douyin and making it "one of their own".

Thanks to Chen Xiu's connections, Tencent internally believed that investing in Douyin was a sure thing.

However, things took an unexpected turn once again. No matter how many times Tencent called, Chen Xiu's responses were always ambiguous. In the end, they abandoned their investment and changed their plans to support Weishi again.

If you want to revive Weishi, you have to suppress Douyin at the same time.

The blocking of Douyin short video links on WeChat Moments is essentially Tencent cutting off Douyin's social communication chain through WeChat.

In addition, Penguin announced two other decisions.

First, Tencent will launch apps other than WeChat to drive traffic to Weishi, which is suffering from traffic shortages; second, it announced an investment of 30 billion yuan as content incentive funds to subsidize creators, but requires that short video content be exclusively published on Weishi...

"Content creation subsidies are divided into three levels: Level S: 1500 per piece; Level A: 500 per piece; Level B: 140 per piece!"

After reading out the decision announced by Tencent, Zhang Yiming turned to look at Chen Xiu.

"You guessed right. Tencent was indeed prepared and planned to take advantage of our content rectification period to overtake us."

Upon hearing this, Chen Xiu frowned, thought for a moment, shook her head, and looked back at Zhang Yiming.

"Your statement is grammatically incorrect."

What grammatical error is there?

"Weishi has a total of 1.5 million users, but less than 1500 million daily active users. Our daily active users reach 150 million and monthly active users reach 5 million. How can it overtake us?"

"...At this point, let's not worry about these little problems."

Zhang Yiming muttered a complaint, his brows furrowed, and the smile vanished from his lips.

Chen Xiu, who was prepared in advance, appeared quite calm.

"Don't look so long. If Douyin wants to grow and expand, it will definitely target the top players. Nowadays, users spend more time on Douyin than on WeChat. Tencent will definitely take action!"

"Sigh, they've already started attacking before we've even sat down to talk."

"What are we talking about? What they want is to become the second-largest shareholder. Are you going to exit on behalf of ByteDance, or am I going to exit with the team?"

"..."

Zhang Yiming was speechless with resentment. When Douyin was founded, ByteDance, which he represented, held 51% of the shares, while Chen Xiu's personal investment company held 49%.

It can be said that Douyin is essentially a subsidiary of ByteDance.

In addition, Chen Xiu personally owns 5% of ByteDance, making him the largest individual shareholder besides himself, and he has board board qualifications. The relationship between the two parties is definitely closer than that between Tencent and ByteDance. It is simply absurd to make Tencent the second largest shareholder.

"It has happened, or rather, it has finally happened."

Su Xiao stepped in to change the subject, saying to the two of them, "Should we still discuss the countermeasures, or should we proceed according to the original plan?"

"I think there's no problem."

"sure?"

Zhang Yiming looked at Chen Xiu with suspicion, thinking: If you use those tricks you prepared, the real damage doesn't matter, but the penguin side will definitely be furious.

"Real business warfare is nothing more than empty talk!"

Chen Xiu said dismissively, but in reality, she wasn't too worried about Weishi.

Under his intervention and guidance, Douyin's development is much faster than in its previous life. Its advertising revenue in the first quarter of this year is expected to exceed 10 billion yuan, plus the revenue sharing from live streaming and Dou+ sales.

From a development perspective, Douyin's own revenue-generating capabilities mean it won't lack money.

Then, if Tencent didn't copy, its own software development capabilities would actually be quite poor...

Thinking of this, Chen Xiu said to Zhang Yiming and Su Xiao, "OK, let's release a statement first, saying that Tencent's actions are monopolistic, questioning its suppression of Douyin, and then let bloggers start speaking out to stir up the discussion."

“This is the first step.”

Su Xiao glanced at Chen Xiu. The solution was something she and Chen Xiu had come up with together, and there were still two steps to go.

Chen Xiu nodded silently: "The second step is to strictly implement Douyin's internal self-inspection according to the work process of the past two weeks! As long as we don't have any problems, no one can surpass us."

"These two steps are still defensive measures; the key lies in whether the third step can succeed."

“I have contacted Chen Wenyuan. He just took office as the president and CEO of Walmart China this month. He also wants to achieve results as soon as possible and is pushing Walmart’s channel innovation and retail digital transformation, which is in line with our needs.”

Chen Xiu concluded that he was about to start filming, and before that, he had to respond to the challenges posed by Weishi.

After discussing the battle plan, the three looked at each other, their eyes filled with unwavering conviction.

Zhang Yiming stood up and said, "OK! I'll handle the music copyright issue and try my best not to give Tencent any ammunition. As for the rest?"

"I've already contacted the blogger, and we can get started anytime."

Su Xiao took over the conversation. She was in charge of the company's daily operations and was naturally familiar with this kind of thing.

Chen Xiu was in charge of the final step: "Live streaming, I'm good at that!"

(End of this chapter)