From knock-off old-man's electric vehicles to industrial giant

Chapter 197 I'll buy it, okay?!
Kong Jiaming: "Recently, the promotional posters in our offline stores have been printed with small print highlighting our Polestar batteries' zero spontaneous combustion record, which is meant to reassure consumers."

Since it's a trending topic bought by a competitor, we might as well use it.

This slogan wasn't something they came up with randomly, nor was it mandated by the manufacturer; it was based on real records.

With so many cars sold, including the Star Mini with its improved A2 battery cells and the Star S7 with its Polestar batteries, there are now over 100,000 domestically branded vehicles on the road, and there hasn't been a single incident of spontaneous combustion.

All car fires are eventually investigated by the fire department, with technical analysis and records kept. The specific cause, whether it was a collision, spontaneous combustion, wiring issues, or external factors, is documented with data and a professional team's inspection report.

However, due to concerns about social impact, relevant national departments will not disclose this information on social media. Relevant manufacturers and departments at all levels can still find out if they wish.

Xingchen Automotive dares to guarantee this "0 spontaneous combustion" figure, which is supported by inspection and record investigation.

Despite the recent two trending topics and the ongoing online controversy, they still dared to highlight this line.

It's a perfectly legitimate, overt scheme.

That's all!
The main focus is on security.

If you're so capable, then mark yours too, and let everyone show it off and compare.

Other manufacturers and leading battery producers have all adopted the "ostrich" approach.

This easy victory left Yu Nian speechless.

These people are so cunning!!
...

We briefly discussed the battery promotion.

Yu Nian pointed out another key point of the meeting: "The Starry Mini Ultimate Edition still has a promotional effect on stores. This kind of innovative-looking small car is often more eye-catching than traditional models. Therefore, this month we will increase the production capacity of the special edition and increase the number of open pre-orders to 8,000 units, in order to try to increase the number of this version on the road, which is also a kind of potential publicity."

In order to further develop the brand's "fashionable boutique" concept, Yu Nian has elevated the level of importance attached to the opening event of the Starry Mini Ultimate Edition this month.

He kept urging the production department, which annoyed Zhengzhou Railway Bureau.

The Starry Mini is running out of batteries, while sales of the Starry S7 are still climbing. The Starry Battery Factory, along with the newly expanded production line at Weineng, is not even able to keep up with the demand with its monthly capacity of 1.2 GWh!
The production line that is still under construction should be operational by at least Q3.

However, they still managed to squeeze out an extra 3,000 units in the end.

“We made a mistake with the last limited edition release: we underestimated the enthusiasm of male consumers, which resulted in a large number of female car owners not being able to get one, leading to a lot of complaints.”

Yu Nian tapped on the table.

He still has his sights set on the female consumer market!

Without him.

Female car owners are naturally more likely to spread positive messages than male car owners.

We are now in the era of self-media.

Female car owners prefer to post on WeChat Moments.

They prefer to post photos, short videos, and so on.

As a result, the previous order of 5,000 units was sold out in less than a minute!

This infuriated many of my female friends!
He posted complaints on Xiaohongshu and Weibo.

Some posts even showed photos of the pink Wuling premium edition being delivered, leaving Yu Nian both amused and exasperated.

There's nothing we can do about it.

Who would have thought that a car originally designed for female fans would almost result in them not being able to get one?

They underestimated the enthusiasm of male car owners!
"This time we have prepared 8,000 slots. We can't say that our production capacity is sufficient, but at least we can guarantee that a considerable number of female consumers will be able to order a car."

Moreover, the level of popularity this month shouldn't be that exaggerated anymore.

Last time, I was tricked by that car reviewer Yang Li.

Yu Nian said.

He was speechless when this was mentioned.

Originally.

Yang Li, the car reviewer, has a good relationship with them. It's a good thing that he's willing to promote the car voluntarily; manufacturers will remember this.

But buddy, shouldn't you take a look at your own image?

Weighing around 200 pounds, with a tuft of beard.

It has absolutely nothing to do with the female demographic they're trying to target; they don't even have a single female fan!

It attracted a group of muscular male car owners who were eager to drive there.

Is this right?
It's not that I'm unhappy because of the surge in orders.

There is indeed a significant difference!
So this time they simply didn't promote it, only posted a poster in the app, in order to reduce the hype.

They also sent a special text message to the female customer who had filled in her phone number to make the reservation last time, but not to the male car owner.

Yu Nian anticipated that, without the intervention of external factors,

The gender of the consumers who made the reservations this time should be more evenly distributed.

You girls must have noticed this by now, right?

……

The marketing department has finished their meeting.

Not long after.

It was almost 5 p.m.

Yu Nian stared at the time. 16:59.

Five seconds left.

5、4、3、2、1……

The reservation button is lit up.

At the same time, their backend data also underwent a dramatic change, with order data of different configurations being locked by consumers from various regional IP addresses.

This shows that consumers still have a high level of interest in this car.

Yu Nian leaned back in his chair, a knowing smile on his face.

I simply closed my eyes and stopped watching.

(Laughed)

An order for 8,000 units can't possibly be fulfilled in a minute...

"Manager, all the orders are locked!"

"what?"

I said all the orders were locked.

"How long has it been?"

"53 seconds."

"what???"

...

Yu Nian suddenly stood up, his eyes wide with disbelief, and leaned close to the computer screen.

"No, how could this be..."

He gasped.

watch carefully.

The data is correct.

The orders are fine too.

The backend server is even less likely to malfunction.

where is the problem?

They didn't hold a press conference either!
This time, the pre-order launch didn't even make it to the trending topics!
wrong--

"Director, look at this. Yang Li posted a travelogue the day before yesterday, and it's almost reached five million views."

A new message suddenly came from the department.

Yu Nian opened his eyes wide.

Somewhat skeptical, I clicked on the link.

I immediately saw a video that went viral online.

[Fat Brother's Travelogue - Mount Akina and the Secret I Had to Tell]

Well known.

Many people have already created car review and travelogue-style programs.

Yang Li, however, took a different approach this time.

Instead of adopting the rugged off-road SUV style, they came up with an unconventional pink mini car, complete with cat ears. Can you accept that?

The video content is neither boring nor pretentious...

Leisurely mountain scenery, affordable cars, light and shadow close to life, winding but not tough mountain roads, Fujiwara tofu shop with a touch of charm, and two interesting things that happened in the middle.

Together, they formed the basis for the video's rapid rise to fame.

Yu Nian opened the video and watched it for a while, and then he felt numb!

He had an expression of disbelief on his face.

no--

What is all this nonsense??

……

The comment section below exploded.

"A divine plot!!"

"This travelogue is so funny, I couldn't stop laughing while reading it."

"The Mercedes-Benz female driver fought back against the blond guy, right in front of the Fujiwara Tofu Shop! That's hilarious! And that little pink car is so charming, haha..."

"Mountain scenery, burly men, bearded men... Is this some kind of plot even conceived by a human being??"

"It should be real filming, there's not a trace of acting. You know, there are some explanations for certain things. You may not believe them, but you can't doubt everyone's judgment."

"I've finished reading it. Does this mean if I buy a Starlight Mini Limited Edition, I can hook up with the Mercedes-Benz female owner? Fine, I'll buy it!"

……

(End of this chapter)