From knock-off old-man's electric vehicles to industrial giant

Chapter 216 Polaris Batteries: They've even become a hit in the mobile phone industry?!

9 month 9 day.

vivo's live mobile phone launch event is about to begin.

The industry's first in-display fingerprint sensor, the flagship phone with the largest battery capacity in the industry, the first wireless charging in China, and featuring a Snapdragon 660 processor, 4+128GB of large memory, full-pixel autofocus, and HiFi audio...

In terms of positioning and sales volume, the Xiaomi MIX 2 is the biggest competitor.

本来按照预定的计划，x20与x20plus要等到11号的小米发布会、以及13号的苹果发布会之后，在当月的20号左右正式上市发售。

However, due to some minor changes in the product definition, coupled with a smooth inventory preparation in the supply chain, the product was able to meet its needs.

Shen Wei decided to take the lead.

How can one remain subservient to others for long?

……

Kyoto, Juyongguan section of the Great Wall.

The press conference has officially begun.

Xu Yi felt a strong connection to mobile phone launch events because they were the most widely accessible technology launch events for the general public.

What he watched most were Lei Jun's and Yao Ye's press conferences.

As for the car launch event.

Actually, he had never seen one before becoming a car enthusiast.

I don't understand it anyway.

I only gradually understood things like suspension, engine, power, emissions, and transmission after surfing the internet and doing test drives.

Moreover.

Some car launches are better left unwatched.

Like a mobile phone launch event.

I was so excited and moved after watching it!

At worst, I can grit my teeth and spend a few thousand dollars to get it directly. If all else fails, I can activate the twelve-phase installment backup hidden energy.

Buying it is such a treat!

If there's no financial pressure, watching the annual tech launch events and upgrading to a new phone every year can be a satisfying experience!

...

But car launch events are different.

It's okay if you don't feel anything after seeing this.

If you get a feeling from looking at it.

Prices often range from 150,000 to 200,000, or even 300,000.

An ordinary person would just bite their teeth until they break.

That's too much to bear.

wrong.

The car that catches his eye must cost at least 200,000 yuan.

It's even more painful to see something you can't have!
……

Vivo clearly put a lot of thought into this product launch event.

Both the location and the setting.

The opening ceremony featured a dance, a fashion show, flowing lights, and the appearance of the person in charge, all of which created a great atmosphere.

"Mr. Xu, do you usually watch mobile phone product launch events?"

Shen Wei stared at the stage, then turned to look at Xu Yi.

The enthusiastic response from the audience was not much different from previous press conferences.

But he always felt that his own press conferences were lacking something compared to those of his competitors.

“Mobile phones are also a category I’m interested in. I usually keep an eye on them whenever I’m not busy. I’m always on my phone, and when I’m busy, even two phones aren’t enough,” Xu Yi replied politely with a smile.

"So, Mr. Xu, what do you think of today's press conference? Are there any areas for improvement?"

Shen Wei was not hesitant to ask questions humbly.

sometimes.

Organizing phone launch events is quite a pain. Because product updates and iterations are so rapid, and there are so many products involved, you often have to hold several launch events a year.

Shen Wei clearly took this press conference very seriously. The location and venue were excellent, and he also invited many celebrity spokespeople.

However, whether such a large initial investment will generate significant buzz and achieve good results is often an open question.

To a large extent, it still relies on continuous and extensive online marketing and offline channel promotion.

He watched the launch event for Xingchen Automotive.

It was quite a success.

The overall layout can almost be described as "simple".

One person, one car.

One configuration for the whole discussion!

But the results they achieved were excellent.

And the language is very engaging!
Shen Wei felt that Han Boxiao, the product manager speaking on stage, lacked that kind of charisma.

……

"Mr. Shen, I'm not a professional, nor am I from your internet mobile phone industry, so how can I offer any guidance or suggestions for improvement?"

Xu Yi was both amused and exasperated.

Given vivo's current size, it's still larger than Star Auto.

Shen Wei chuckled, not letting him off the hook: "President Xu, I just want to make progress together. We're both holding press conferences, so there must be common ground. We can exchange ideas and benefit each other."

"Okay, let me briefly share my personal feelings. I feel the intro is a bit long."

"How to say?"

"The first three minutes are when the audience's attention is most focused. It would be better to compress the music and opening ceremony to within half a minute, or even within twenty seconds. After all, everyone is here to see the theme. Although the opening ceremony is grand, I don't think it's necessary."

"Hmm, it seems so."

"In addition, I think the celebrity endorsement could be placed in the middle of the main event. Inviting Mr. He to give a speech would have wasted five minutes, and by the time the product was introduced, it would already be ten minutes after the opening ceremony. The pace would inevitably be a bit slow. I think the celebrity endorsement could be placed in the middle of the press conference."

……

Xu Yi briefly mentioned two points.

This is the fast-paced press conference style of later generations.

Keep in mind that 99% of the audience watches through mobile phones or computer screens. No matter how grand the opening ceremony of the press conference is, or how artistic the music and fashion show are, what difference does it make?

The impact of this story cannot be fully captured by a screen.

Besides, people come to look at phones and are curious about the unannounced specifications. Impatient people will just swipe away.

"Oh, oh!"

Shen Wei suddenly realized why he felt the press conference was always a bit off.

He turned around and gave the person in charge of the press conference planning a look, signaling them to take note.

Then, unable to resist pressing further, he asked, "Anything else? Mr. Xu, what do you think of the style of this event? Actually, the main content of our press conferences often doesn't generate much discussion online afterward. Are we going to follow the same path as our competitors, with their fierce confrontations and comparisons?"

This is also something to think about.

Competitors' product launches always manage to come up with memorable memes, but vivo doesn't have that characteristic.

"President Shen, the level of discussion is relative. In my opinion, your product is already excellent. The online discussions are often based on the product's strength and configuration," Xu Yi said with a smile.

"However, if the verbal expression is similar, I think it would feel more relatable to me if the person introducing the product could be more human and use ordinary people as the basic material when introducing the shooting video and photo configuration."

This press conference invited three or four celebrity spokespeople, and two of them actually attended.

This is certainly a good thing for the celebrity's fan base, and manufacturers also want to make a living from it. However, for ordinary people who are not so sensitive to celebrities, it seems rather dull and bland. Add to that a product manager who speaks in a slow and indecisive manner, and it becomes even more chaotic.

Shen Wei pondered deeply and felt that this statement contained a profound truth.

He glanced back at the press conference planner sitting to the side.

The other party immediately nodded vigorously in response, as if to say, "I've got it, I've got it!!"

As the two continued chatting...

With the configuration on stage, the X20 Plus, this amazing full-screen flagship, has officially entered the stage of introducing its core configuration.

This was also the moment when the audience's attention was at its peak.

(End of this chapter)