From knock-off old-man's electric vehicles to industrial giant

Chapter 227: Over 10,000 Orders on the First Day – A Newcomer Arrives in the Luxury Car Industry!

Chapter 227: Over 10,000 Orders on the First Day – A Newcomer Arrives in the Luxury Car Industry!
Some people at the scene even took out their phones to take pictures and record videos inside.

Record this scene.

It's rare, both domestically and internationally, for a CEO of a car group to personally greet a car owner and explain the various features, vehicle safety, and technical parameters in such detail.

I personally select the lock configuration for the car owner.

As you can see, the prospective car owners who placed deposits on site were slightly excited and their hearts were pounding.

Previously, many people dismissed the internet meme of "a billionaire CEO opening a car door".

But now it was my turn.

But the feeling inside was different.

This man—he's so incredibly sincere!
So approachable.

So gentle and refined.

So what if I spent 300,000 on him?

...

"People may not understand the safety boundaries of the Xingchen L7, such as why the Xingchen L7 is equipped with front and rear dual motor four-wheel drive as standard."

Many people think that as an SUV, we are just relying on the characteristics of the electric motor and its powerful performance.

Strictly speaking, four-wheel drive is a safety feature that ensures a higher safety margin for the vehicle in most road conditions.

Although we could have easily removed one motor from the lower-spec model to reduce the price and boost sales, we chose not to do so for the safety of our customers.

Xu Yi explained.

Four-wheel drive would definitely be a major selling point at any other product launch event.

However, it was only briefly mentioned at the launch event of the Starry Night L7.

no way.

With so much technology involved and limited space, the press conference also needs to be kept to a minimum length.

He also started to consider whether the next car should have a separate technology launch event.

The audience listened with great interest.

Compared to the sales pitches from other car manufacturers that focus on features and brand, this kind of talk sounds very pleasant and appealing.

Consumers at this level are extremely rational; they often have a deeper understanding of car configurations, usage scenarios, and the added value of vehicle brands, but they also have emotional aspects.

How to win over these consumers with details and break through their defenses is also an art.

As the time goes.

The feedback from stores is becoming increasingly enthusiastic.

In just one hour, forty or fifty orders were locked.

Passersby outside the shopping district stared in surprise at the situation inside the store.

A middle-aged man who rarely surfs the internet spotted it from afar and muttered to himself as he passed by:

"This young man has presence... He managed to attract so many customers all by himself. He has excellent crowd control skills and is definitely a top salesman. And he's selling new energy vehicles. He probably earns 20,000 to 30,000 yuan a month, and a few hundred thousand yuan a year wouldn't be a problem!"

Just then, a customer who had just come out of the store slipped and nearly fainted!

"Brother, you really know how to give blessings. This guy, who earns hundreds of thousands a year, probably can't even afford the company's electricity bill." He said, both amused and exasperated.

Grab the asparagus!
"what?!"

……

Xu Yi played the role of "top salesperson" for a while in the afternoon.

In just over an hour, it almost broke the store's record and was photographed by many people.

He didn't shy away from the cameras, displaying confidence and an approachable attitude, which won him a lot of goodwill from passersby.

The follow-up work will still be handled by the frontline store sales staff.

Xu Yi observed for a while and found that even under his impromptu "spot check" and the pressure of such a large customer flow in the store, the frontline employees still showed good quality and did not make any mistakes in the rush, which can be considered as handling the situation well.

He was generally satisfied with this performance.

The sales scripts for the stores are all planned and trained by the marketing department. The young saleswoman on the front line today actually has corresponding scripts to deal with, but as a new employee, she was a little slow to react and was able to take control of the situation by Xu Yi.

After that, we had a light meal at the restaurant.

The regional manager here is still compiling order information and reporting today's data for the store.

"Mr. Xu, the number of orders locked in the store today is likely to exceed one hundred, and the number of small orders will exceed three hundred. We will strive to continue our efforts and do a good job in conversion and a new round of brand building."

Store manager Du Yong said that they hadn't had this number of orders in a single day before, but this was the first time for a new car of this class, and the data was very impressive.

"It's up to you to handle the follow-up. The emotional value of consumers with more than 300,000 followers is very important. If you can do this well, the conversion rate will be good." Xu Yi said while eating, noticing that the flow of people outside had not decreased much.

"Yes, the number of visitors to the press conference is a matter of chance, and we will do our best to make the most of it. All customers who stayed at the store, even those who didn't get a test drive today, received complimentary coffee or drinks, and those who placed orders received a gift bag. We will also enhance the hospitality in the customer service area to encourage customers to spend more time in the store," Du Yong immediately replied.

Now, Xingchen Auto's brand direct-sale stores have a dedicated waiting area.

For example, customers who regularly visit car dealerships are offered a light meal with the owner and after-sales staff, along with complimentary refreshments and coffee. This strategy, originally implemented by Zheng Guozhao at his Shanghai store, was quickly adopted by stores nationwide due to its effectiveness.

Today, they have also made some quality upgrades. For example, the decoration of the reception area has become more exquisite, there are more sofas, the quality of coffee and tea has been upgraded, and a large multimedia screen has been added to play static advertisements. However, the sales staff will not actively disturb them during this period, focusing on creating a reassuring atmosphere for customers and car owners.

“Our new car emphasizes the concept of people, cars, and family, so it’s best if customers can feel this atmosphere when they enter the store…” Xu Yi pondered for a moment and then came up with a good idea.

"Mr. Xu, what do you mean?" Du Yong was slightly taken aback. The concept of "people, car, and family" was something that no one in the automotive industry had ever mentioned before. It was quite abstract to put into practice and difficult to understand in such detail.

“Look, tea and desserts aren’t proper meals after all. Since we already have light meals, why not set up a proper meal as well? During the three hours before and after lunchtime, we can set up a kitchen where chefs can cook fresh food and offer a self-service buffet… frontline staff can eat there, and customers can also enjoy the buffet.”

Xu Yi said simply.

Currently, the meals for frontline staff in commercial districts are provided by contracted suppliers, while the canteens of large maintenance and after-sales service stores supply frontline staff but are not directly connected to the end customers.

This won't add much to the cost.

BMW, Mercedes-Benz, and Audi also have similar cafeterias, but they might not be like this, where anyone can eat regardless of whether they own a car or not.

"When you're tired of looking at cars and it's time to go, come in and have a meal... After ordering a car, picking it up, or coming in for maintenance and after-sales service, you can also have a meal... Ideally, coming back to our Xingchen Auto brand store should feel like coming home." Xu Yi proposed a more concrete concept.

He then pointed to the waiting area, which still had plenty of space.

“Even when the place is packed with customers, the space isn’t fully utilized. So I think we could turn this extra space into a separate family entertainment area…”

This is a prime commercial area. Today, many customers were with friends and family, and some were just passing by with their wives and children, stopping by to look at cars. We've provided a family-friendly area so that customers' wives and children can rest and play. We can even spare some staff to temporarily look after children when a customer is shopping alone. Trading space for customers' time spent here is a very worthwhile deal.

Xu Yi then pointed to certain family customers in the store.

Chinese people buy cars primarily for family purposes, with the family unit as the main consideration.

Those who can afford a car priced over 300,000 are usually between 30 and 35 years old and have settled down and started a family.

The strategy of using a refrigerator, color TV, and large sofa was already effective against family members, and now it's switched to full-on offensive mode.

Du Yong swallowed hard after hearing this.

hiss!
He's also a man with a child.

Honestly, if you're shopping and come across a place where you can just look at the cars and get a free meal, or even temporarily leave your kids at home, it's hard not to be tempted.

This is a conspiracy!

It's still a strategy of winning hearts and minds!
"We'll start making improvements tomorrow!!"

He nodded vigorously.

Xu Yi raised a few points on this matter, and also expressed his intention to promote the "store service upgrade" after returning to the company.

Of course.

We won't implement it in all stores immediately. We're considering piloting it in some stores with high foot traffic, like those in prime commercial areas where most customers are high-net-worth individuals, so we're guaranteed to succeed.

Secondly, after-sales service points in city centers can also enhance service capabilities.

"Mr. Xu, our order volume has exceeded 9,800..."

Just then, Assistant Xiao Zhou came over and reported this amazing good news.

Xu Yi looked up at the time; it was only a little past five in the afternoon. That meant there were still several hours until the press conference ended at nine o'clock yesterday.

"Orders exceeded 10,000 on the first day, so it seems there are no major problems..."

As Xu Yi reminisced, a sense of joy welled up within him.

Even a small order is incredibly frightening!!

Their conversion rate for locked orders is also very high.

The next day.

All departments within Xingchen Group are still in a busy atmosphere, with employees from production to the front line working overtime.

For many frontline sales staff in stores, working overtime until midnight is the norm. Despite the high workload, they are all beaming with joy.

These are all pure, hard-earned commissions!
Although Xingchen operates as a direct sales system, users receive a fixed commission once they lock in an order.

The more orders a frontline salesperson closes, the more they can earn, while enjoying the high base salary and benefits of the direct sales system, they can still receive commissions that are no less than those of the top salespersons in traditional 4S stores.

The influx of customers after the press conference resulted in a large number of conversions with almost no effort; the orders seemed to fall from the sky.

After the statistics were completed last night, we received some exciting news.

Starry Sky L7:

— 10993 small orders were placed on the first day.

--The number of orders for the large locks reached 4733 units!

at noon.

The official website's homepage updated with a promotional image that revealed this information.

Xu Yi then shared this data on his WeChat Moments.

With absolute confidence.

It shattered the outside world's gaze of attention!
……

……

"Mr. Wang, Xingchen Automotive's official website has released the first day's order data..."

Lian Yubo arrived with two senior executives, their faces showing a mixture of haste and disbelief.

Just came in.

Then I saw Wang Chuanfu's incredibly complicated expression, his phone screen still showing the latest update on his WeChat Moments.

My hand trembled slightly as I gave the thumbs-up...

He still finds this data extremely hard to believe.

After watching the press conference.

He also knew that the Starry Night L7 was a very good car.

The expected sales figures could be fantastic.

But how can a car that sells for over 300,000 yuan be this amazing?
This was beyond his comprehension.

It also far surpasses the Tang DM, to which BYD has devoted tremendous effort.

It is worth mentioning that.

The Tang DM was also released in seven versions.

Both are mid-to-large SUVs, both are new energy vehicles, and both are priced above 250,000 yuan. In terms of acceleration, they are both around five or six seconds.

At least it's still a mixed bag...

Orders on the first day have never been this high.

After the press conference, the initial order was less than a thousand yuan.

Although it generated some buzz, it quickly fizzled out.

"I already know."

Wang Chuanfu tried his best to remain calm, but the way the others looked at each other and their expressions were... quite strange.

They looked at each other in bewilderment.

A sour feeling welled up inside me.

"Mr. Wang, I feel there's something fishy about this order volume..."

Lian Yubo was the first to express his opinion.

Over 10,000 on the first day! Over 10,000 on the first day!

is it possible?

He doesn't believe it!
"Even if we take the entry-level price of 32.88 yuan as an example, this performance is too exaggerated. There has never been a car like this in China before... Did they temporarily collect data for an extra night and half a day? Or did they inflate the numbers internally?"

He couldn't help but question it.

Reporting more orders and merging statistical periods is also a marketing tactic.

"It's hard to say. Even if Xingchen Automotive reported one more day's worth of statistics, so what? This number still breaks previous records."

Wang Chuanfu sighed, a sudden sense of frustration washing over him.

I'm a little confused.

Some people have said that once Xingchen Automotive enters a field, it can turn a model in that specific segment into a bestseller.

For example, there are electric cars for the elderly, electric mini cars, and electric cars like the Starry Sky S7...

Wang Chuanfu was dissatisfied.

After all, with government subsidies, electric vehicles for the elderly and pure electric mini cars have more or less taken advantage of loopholes.

Entry-level cars are certainly easier to make.

If you're so capable, try selling your entire luxury car line to the max.

And it actually sold out!
"I had someone monitor the foot traffic at the Shenzhen Xingchen 4S store these past two days. The overall number of customers entering the store is undeniable; their traffic is enormous. Sales staff barely get a break throughout the day. Test drives are all booked by the morning, and the rest of the customers are just looking at the cars..."

At this point, Wang Chuanfu paused for a moment.

"I have to say, this car is actually quite attractive when viewed statically."

He was truly convinced that he could say such a thing.

—Starry Sky's move was too underhanded.

No matter how good a car is, can the static experience be better than the actual test drive and driving experience?
But the stars did just that.

All four car doors were open.

A large sofa for reclining in the back row, a refrigerator, and an open entertainment TV.

Getting into the car felt like coming home.

You can sell cars priced over 300,000 for this price.

Then what else is there to say, bro?

Gave it.

"The leading position in the new energy sector has completely changed hands..."