From knock-off old-man's electric vehicles to industrial giant

Chapter 230 Mr. Xu opens the car door 2.0, CCTV names him!
Li Yufei visited the headquarters of Shandong Xingchen Automobile for the second time.

It's undeniable that time flies and this company has grown rapidly.

The last time CCTV's cameras shone here was because it dominated the microcar market, costing tens of thousands of yuan, and started a sales miracle in the lower-tier market. Now, in the blink of an eye, this company has broken through the constraints and started a brand new chapter.

The level of support from domestic policies for new energy vehicle companies is readily apparent, yet very few have actually managed to open up the market and achieve significant success.

Besides verification, the main purpose of this visit is to solemnly record this historic moment on behalf of the official cameras.

"Mr. Xu, we meet again."

Li Yufei looked at the young entrepreneur in front of her. This time, the other party was still so calm and composed, but for some reason, he was shrouded in a faint halo.

Xu Yi: "Hello, host."

I greeted them in a methodical manner.

Perhaps it's because the program has a different meaning.

This time, Li Yufei didn't try anything funny and asked the questions in a very methodical way: "We are very pleased to witness the vigorous development of the domestic new energy industry. Xingchen Motors is one of the most outstanding promoters of it. From small cars costing tens of thousands of yuan to producing cars with a high level of technology costing more than 300,000 yuan today, can you share the secrets and experiences of Xingchen Motors' rapid progress?"

"Of course, the development of the new energy industry is different from other industries. It is often full of transformation and innovation. This path is full of hardships and difficulties, but the opportunities and rewards are also greater than those of traditional industries. Just like what domestic engines and gearboxes cannot do, they can be easily achieved by combining batteries and motors."

As for the experience or glory of success, I dare not keep it to myself.

In fact, there are many companies in the domestic car manufacturing industry and various supply chain links that share my ideals, such as Dong'an Engine, Konghui Air Suspension, Taike Tianrun which specializes in SiC components, and our ordinary seat factory in Weifang. Before we had in-depth collaborative R&D, we often had to pay 10,000 yuan per set for high-end seats from foreign brands. Now we can manufacture many things ourselves..."

Xu Yi easily listed seven or eight first-tier suppliers that cooperated closely with Xingchen, and did not mind letting these companies appear in front of the central media and share this halo with them.

"We all hope to push domestic cars to a whole new level. Everyone is striving towards the same ideal, and with the support of many, coupled with the unique environment in China, we have achieved today's results."

……

"Those who are virtuous will find many supporters... Mr. Xu's answer is still so insightful." Li Yufei smiled.

This answer demonstrates great composure, combining reason and humility with a subtle double entendre.

It easily evokes images of small companies struggling to grow into large enterprises, while Xingchen Auto, as a domestic independent brand, breaks through difficulties by adhering to the theme of "those who are virtuous will receive much help".

So... are there also a group of people who "lose their moral high ground and find themselves isolated"?

Li Yufei didn't delve deeper into this matter, but instead asked, "Xingchen Automotive announced the number of orders received on the first day of the launch event the day before yesterday. The number of orders exceeded 10,000 on the first day, which is truly astonishing. Is this data really accurate?"

Xu Yi: "Of course, we can take responsibility for this order data."

A very confident tone.

There was no argument or hesitation.

Then, during the interview, a series of questions were asked. After the interview, the production team took the opportunity to ask for a factory shoot, which Xu Yi readily agreed to.

Today, their local 4.0 factory is completely transformed, with high-precision processes and a modern, technologically advanced manufacturing process, which is a great selling point for the high-end consumer market.

When the central media focused on the internal production lines, the four major workshops of stamping, welding, painting, and final assembly were all operating in an orderly manner. The internal flexible production lines and robotic arms were packed full and simply couldn't stop.

Xu Yi also said at just the right moment: "Originally, we prepared a production capacity of 4,000 units per month for the Starry Night L7 to enter the high-end market. Many people in the company even felt that this was too aggressive. After all, 4,000 units per month would amount to nearly 50,000 units per year."

But to our surprise, our production capacity is already fully utilized right after the announcement, to the point that the radicals have all become conservatives.

We had to temporarily increase production to meet market demand.

To verify order data, the factory operating at full capacity is the best evidence.

The reporters and photographers on site also showed expressions of amazement.

Based on their initial impressions, Xingchen's car manufacturing plant appears more advanced than the traditional car factory they had previously visited.

The central media team spent half a day filming at the factory, and they also planned to set aside another day to film some supplementary material and footage.

This was a news interview.

However, the fact that a considerable amount of time was reserved in the evening is enough to demonstrate the high level of recognition that the senior management has for Xingchen Motors.

Xu Yi took the opportunity to extend an invitation: "Tomorrow we will be holding the first delivery ceremony of the Xingchen L7. If the program team is willing, we can also conduct on-site interviews with our first batch of car owners. After all, the main body of a car manufacturing company is not only reflected in the production end. Without the trust of the consumer market, Xingchen would not have been able to get to where it is today. We are very grateful to these consumers who have trusted Xingchen Motors without reservation."

What he said was pretty much correct.

To be among the first to receive the Starry Night L7, one must place an order immediately upon the announcement of the pre-orders at the launch event and lock in the deal.

There was simply no time to see the actual car.

Those who, under these circumstances, pay over 300,000 yuan without reservation and take delivery of the car are extremely valuable original car owner fans!

In the parlance of the fandom, that would be—extremely high purity!!

Both morally and logically, Xingchen Auto should thank its first batch of car owners.

Li Yufei and the director discussed it in detail.

Both sides quickly realized that this was a good suggestion.

While interviewing car companies, the media can also capture consumer sentiment, a feature never before seen in corporate interviews. This also demonstrates the state media's empathy for the market and public opinion.

Of course, they immediately reported this extra step by phone and quickly received approval from headquarters. ...

The next day.

The grand opening ceremony for the first batch of Xingchen L7 vehicles was held at the Xingchen F1 factory headquarters.

Compared to the last time.

This time it was much more grand, and the decorations were more exquisite.

"Billionaire CEO opens car door"

—This has become an abstract meme.

This has become a hot topic of discussion online.

Some jokes are funny, some are funny about people.

But when it actually happens to you, the situation is different.

Fei Zhaoning is that kind of person. When he first came across this meme, he thought it was very exaggerated.

It's just buying a car, why hold a delivery ceremony?
How could the first batch of car owners be brought to the factory headquarters to take delivery of their vehicles and receive thanks?
Even watching it through the screen, he found it troublesome and pretentious.

But when he actually watched the Star Auto launch event and got to know Mr. Xu through the live stream, he realized who he was.

I don't know why, but suddenly I felt a surge of excitement!
So cool and awesome!!

This man.

Why is he so moving?

Fei Zhaoning admitted that he is usually a radical young man. He bought an X5 for travel and family purposes, becoming a prestigious BBA (BMW, Mercedes-Benz, Audi) car owner in the eyes of others.

What BBA brought him was more of a change in the outside world's perception. At 37 or 38, he was a grown man who, apart from work and family, and at most went fishing, had no desire to go out and show off anymore.

In reality, it's just so-so.

Oh, and it's leaking oil!

Although he usually likes to rant online about how terrible domestic cars are, the two domestic cars he used to drive, even though they might not be as easy to drive as BBA (BMW, Mercedes-Benz, Audi), didn't leak oil!
With the unexpected arrival of my second child, I'm also considering getting a six-seater car.

After much deliberation, I've narrowed it down to a few targets, but haven't made a decision yet.

Just then, he happened to stumble upon the live stream of the Starry Night L7 launch event online.

Out of curiosity, he clicked on it.

From the introduction of various technologies to detailed benchmarks... and the price of the whole vehicle.

He was shocked.

As a BBA (BMW, Mercedes-Benz, Audi) car owner, he truly felt this car was a good deal. The features such as the air suspension CDC, the refrigerator, TV, and large sofa, the novel remote parking and driver assistance, and the six-seat design for families with two children all overturned his perception.

How could domestic car manufacturers have achieved this?

It dawned on him.

It turns out that I didn't dislike domestic car brands because they were rubbish, but because I felt that no domestic car had ever met my standards before.

And so, emotions locked in!
The point is to try it out as a first-release product.

This surge.

I didn't expect to get first place.

Upon arrival, he was warmly greeted by staff who informed him that he was the owner of the Xingchen L7, vehicle number 001.

This means he will be the first to receive the honor of Mr. Xu's vehicle handover ceremony, and this number will also be engraved into the vehicle's chassis number.

"It's about to begin."

"President Xu is coming."

"Look over there, a lot of cameras have been set up. Is there a local TV station there?"

"Of course, Xingchen Motors is a pillar enterprise in the region, so it needs to maintain a certain level of prestige..."

The first batch of car owners nearby started discussing it amongst themselves.

Just then, someone with sharp eyes noticed something amiss.

"Wait a minute, what's that XXTV logo? Why is a CCTV interview team here too?!"

As soon as these words came out.

hiss! ! !
This immediately caused a small commotion in the surrounding area!
The first batch of car owners were as if they had won the grand prize, their eyes wide with shock and their scalps tingling with excitement!
Their expectations were shattered!
Even state media outlets were present at the car delivery ceremony!
……

(End of this chapter)