From knock-off old-man's electric vehicles to industrial giant

Chapter 242 The Ambition to Achieve Monthly Sales of Over 10,000!
The perspective of traditional automakers is always accompanied by inconsistencies in their past habits.

They are used to the existing profit distribution model and look down on the models of some new car companies.

The so-called transformation.

It's nothing but pointless fuss.

Claiming subsidies...

They're just a bunch of opportunistic rabble; they know absolutely nothing about building cars!

The list of emerging electric vehicle companies that have gone bankrupt and disappeared in the past few years fully confirms this fact.

Internet companies, tricycle manufacturers, and even electric tricycle manufacturers are all trying to make cars; it's no wonder they're going bankrupt.

Even if it doesn't go bankrupt in the short term, it will eventually run out of funds in the long run.

But Xingchen Automotive... seems to be completely different from these car companies.

hiss!
Huang Yongqiang had a vague sense of foreboding.

After arriving at the company the next day, I expressed my opinions at an internal meeting.

"The original target for year-end deliveries was to maintain 11 billion and strive for 120,000 sales, but due to fluctuations in offline sales this month, there was a slight deviation, and we didn't even reach 10,000 sales. I think we should make some temporary adjustments..."

The actual offline price may need further adjustment, such as limiting the markup by dealers, increasing factory discounts and incentives by another 20%, but requiring dealers to take on more stock at the end of the year.

Having drawn the target in advance, dealing with unexpected situations at this time can be somewhat unprepared.

Huang Yongqiang immediately came up with an internal decision, and regulating channel prices was only one aspect.

The most important thing is to get dealers to take on more cars.

Traditional automakers typically publish sales figures based on wholesale volume, meaning the sales volume is equivalent to the number of vehicles purchased by 4S dealerships.

Even with official insurance registrations, there is still a lot of room for manipulation. During peak sales seasons, many used cars in auto trade centers are sold at zero kilometers in this way.

As long as the published sales figures go up, the financial reports will look better.

Other matters are not within the scope of consideration for car companies.

In short, the internally set goals must be achieved.

If all else fails, put some pressure on the distributors first!
However, this opinion was met with rebuttals from other voices as soon as it was put forward.

"You mean a new range-extended electric vehicle poses an ecological threat to us?"

General Manager Yoshihiro Uozumi raised questions. As the head of the Japanese group within the company, in addition to providing technical modification standards, his opinions could also be implemented at the actual market level for each model.

"Well, it's not a threat, it might be an impact, or it might distract consumers from buying cars..." Huang Yongqiang tried to put it tactfully, though he didn't really believe that the Xingchen L7 could beat them in terms of sales.

Unlike a five-seater car.

Six-seater family cars are a niche market, and a very precisely segmented one at that.

The Highlander has been selling over 100,000 units annually in this segment for several years now. In terms of both price and positioning, it is the uncrowned king of the segment around 300,000 yuan.

Moreover, it stands apart from other large five-seater SUVs from competition.

Sometimes, even owners who buy five-seater SUVs will shift their focus to six-seater or seven-seater models.

However, car owners who intend to buy a six- or seven-seater model from the beginning will basically not look at five-seater cars in the same class.

This is the benefit of precise market segmentation.

But everything has its advantages and disadvantages.

Because the track positioning is too precise, once a strong competing model appears, the migration rate of car owners will be extremely high, possibly reaching more than 30%.

"How can a range-extended powertrain compare to a hybrid? This is neither fish nor fowl, and it's even more superfluous than a direct-drive gasoline engine!" Yoshihiro Uozumi said with disdain.

He believes that these emerging companies are resorting to range-extended electric vehicles in order to circumvent hybrid patents, which is disgraceful.

It is shameful to sell outdated technology to consumers.

"Indeed, but their range extender system is quite different from other companies' range extender systems."

Huang Yongqiang pondered for a moment, then recalled his test drive experience, "Not only that, they also skimped on the features, that car..."

"This is malicious market disruption, using features to mask outdated technology. If consumers could just open their eyes, this kind of car would definitely not sell well!" Yoshihiro Uozumi interrupted.

As a representative of traditional Japanese corporate thinking, he never believed that cars needed so many features; they were completely superfluous!
If you need a refrigerator and TV, why not just go home? Why do you have to stay in the car?

"That's right, this kind of car manufacturing model is unsustainable."

"We've received too many subsidies for new energy vehicles, and the government is also using carbon credits to restrict gasoline vehicles. After the subsidies are phased out after the new year, it's uncertain whether Xingchen-made cars will be profitable. If sales don't pick up, the pressure of unspecified R&D costs will be even more severe, potentially leading to bankruptcy." ...

Immediately, someone in the room echoed this sentiment.

Objectively speaking, the pressure of Xingchen's model is enormous. Even if they manufacture their own batteries, the profit margin they retain is too small. If sales and deliveries cannot keep up, there will be big problems.

Therefore, many people believe that the launch event for the Starry Night L7 was just a lot of noise.

Just like other new energy vehicles that have held launch events in the past two years, the order data looks impressive, but the actual number of vehicles delivered is not many.

It's not that production capacity collapsed.

It means the orders were inflated.

The fact that Xingchen has been slow to release its vehicle delivery data is also proof of this.

But just then, someone from the marketing department reported some breaking news.

"General Manager, Xingchen's official website just announced the first 25-day delivery volume of the Xingchen L7, totaling 6666 units!"

The sound wasn't loud, but it was like a thunderclap from a clear sky, interrupting the noise at the scene.

Everyone suddenly fell silent.

A series of astonished gazes.

Then an even louder commotion erupted.

"what?"

How many units?

"6666 units in 25 days!!"

Yoshihiro Uozumi felt as if his brain had been chiseled.

It started buzzing!
……

the other side.

Xingchen Automotive's first public announcement of its delivery figures quickly attracted widespread media attention.

The public outcry it has ignited is considerable.

When the "old man's car" and the pure electric mini were selling like hotcakes, the public mostly viewed them with amusement and a joking attitude, watching these novel little gadgets.

When the Starry Sky S7 sold over 10,000 units, most people looked at it with scrutiny and surprise.

While the emergence of this car has caused a great stir in the new energy vehicle manufacturing industry, it is not an extremely significant phenomenon when viewed from the perspective of the entire automotive industry and the entire consumer base.

But when a domestically produced car priced at over 300,000 yuan can achieve such sales volume...

Regardless of its energy form, this has caused a great stir among people!

Yu Nian also took the opportunity to appear in public and give an interview to reporters.

"Thank you for your attention. This milestone breakthrough for Xingchen Automotive is inseparable from the support of friends from all walks of life and consumers."

A reporter asked, "Mr. Yu, is there any deeper meaning behind Xingchen Auto's release of sales figures?"

Yu Nian: "We feel that the number 6666 is very auspicious. To be honest, the factory and company have been under a lot of pressure to deliver this many units in the first month of just over twenty days. It's really impressive to have achieved this result. Everyone feels a great sense of accomplishment. Of course, our valued car owners are even more awesome..."

Reporter: "These sales figures have far exceeded expectations. Some people said that Xingchen Motors wouldn't be able to deliver 3,000 units in the first month, and that the orders might be inflated. What's your opinion on this?"

Despite official and television verification, the issue of inflated orders has been addressed.

There has been ongoing discussion about it online.

After all, anything above 300,000 yuan falls into the luxury car category.

How can a domestic brand have such a huge number of orders?

Moreover, it is a new energy vehicle company.

Yu Nian responded to the doubts: "We have always been a company that seeks truth from facts. We have never done anything like falsifying or inflating figures since we were founded. On the contrary, those who spread such rumors may have ulterior motives. We hope that netizens and consumers will pay attention to verifying information. In addition, we currently have 10,000 small orders and 7,000 large orders. If we publish these numbers, some people will probably be even less likely to believe them."

The reporter was shocked: "Could it be... that Xingchen Motors will also deliver more than 6,000 vehicles next month? A monthly revenue exceeding 2 billion yuan per vehicle?!"

Yu Nian was very humble, but his words gave people an extremely arrogant feeling: "Six thousand is not our goal, maybe more than seven thousand. If production capacity allows, we will strive to achieve sales of more than ten thousand within six months."

……

(End of this chapter)