From knock-off old-man's electric vehicles to industrial giant

Chapter 319 Polaris WATCH1, a Revolutionary Smartwatch
The film and television department came up with this publicity gimmick.

Even Xu Yi was taken aback.

This is just the same slogan that the mobile phone industry will use to piggyback on the photography industry's success a few years from now!

You've already produced it for me?
in fact.

Theoretically, it is impossible to achieve.

Because of the physical law that "a larger base can crush a person".

Even if a mobile phone uses a one-inch CMOS sensor, it is still far inferior to the hardware of a professional full-frame camera.

But that's not how you calculate propaganda.

While the flagship imaging camera ostensibly targets mirrorless cameras, it secretly wipes out the market for low-end point-and-shoot cameras and CCD cameras.

This is similar to the idea of ​​"the best SUV under ten million".

On the surface, it was supposed to be a direct competitor to the Cullinan, but in reality, it crushed the sales of the "best SUV under five million"!
Xu Yi believes that "legitimate extortion" is an art.

At worst, we can have him do the talking at the press conference, just be sincere in your tone and approachable in your manner.

Let Li Nan handle the marketing and hate-inducing online battles.

The main feature is that you won't get a single leaf on you!

...

Yang Yan was very surprised.

As the meeting progressed, Xu Yi also put forward some systematic suggestions.

He became increasingly certain that President Xu was a "veteran Android employee".

For example: pop-up window function, app cloning, long screenshot, region recording, and browser optimization...

The series of opinions really surprised him.

These suggestions could not have been made without long-term attention to industry system updates.

Take the "small window function" for example. Meizu only officially launched it last year, and the related functions are still being improved.

"What, is it difficult to achieve?"

Seeing the unusual expression on the newly joined system manager's face, Xu Yi couldn't help but ask.

"No, it's just that there aren't many bosses like you, Mr. Xu, who have such a detailed understanding of the system's functions."

Yang Yan paused for a moment, then replied with a sigh.

He weighed the current development cycle and patent factors in his mind, and added: "The floating window function is multi-tasking, which is quite demanding on memory and optimization, but there is no one-size-fits-all patent for this, so we can start working on it directly."

Android officially provides a "multi-window system" and a "picture-in-picture" mode, so Xingchen will also build its own interaction and scheduling based on the official framework. If there are enough manpower and resources, it can also carry out some in-depth optimization and kernel modification.

……

After the meeting ended.

Xu Yi called Li Nan to his office alone to discuss product promotion.

Just two days ago, the mass-production version of the Polestar watch rolled off the production line and was internally named Polestar WATCH1.

This smartwatch, in addition to the signal unlocking function integrated with the UWB module, also has all the existing Bluetooth, NFC functions, heart rate monitoring, sports tracking, notifications, and payment functions.

To this end, they even developed an app called Star Movement, which was launched on both Android and iOS app stores.

It can be said that, apart from unlocking and gesture control of the car, the Polestar WATCH1 smartwatch is fully comparable to other smartwatches from various brands in terms of other functions.

of course.

Xu Yi knew that the sales of smartwatches largely depended on their integration with the mobile phone ecosystem.

The domestic smartwatch and fitness tracker market is currently on the verge of explosive growth. Mature commercial scenarios such as health monitoring, notification interaction, and independent communication have already been validated on the Apple Watch.

Xu Yi believes that high-net-worth owners of the Starry Night L7 should have a strong willingness to pay.

After all, the Polestar WATCH1's features alone, such as the integration of UWB and gesture functionality, are worthwhile, and its other features are on par with the mainstream level in the current market.

You can't lose money no matter how you buy it.

But figuring out how to appeal to consumers in the digital market is an art in itself.

There are also some non-smartphone manufacturers making smart bracelets, watches and other similar products on the market, but they can't compete with smartphone manufacturers who have their own ecosystem and traffic entry points.

As soon as Li Nan entered, the mass-produced versions of the "Polestar WATCH1" on the table caught his attention.

Compared to the samples shown at the auto show, these models have obvious differences. The design of the strap and dial is more rounded and mature, and also has a greater sense of aesthetics.

If I had to say something, it looks very similar to Apple's Watch.

However, Li Nan doesn't see this as a flaw; good designs are always similar!
Alppe opened up the smartwatch market, and it would be foolish not to learn from their mature experience!
"Mr. Xu, is this the finished product of our smartwatch?" Li Nan couldn't help but pick it up and examine it.

The watch face immediately lit up, and the built-in three-axis gyroscope detected the amplitude and automatically lit up the screen. The entire interface displayed icons such as time, weather, and heart rate, just like the mainstream ones on the market. Upon closer inspection, the UI design is even more exquisite.

"Yes, this is the final draft. If we make any more changes, the project team will protest."

Xu Yi chuckled.

This smartwatch features a minimalist design.

But as we all know, the more minimalist the design, the more difficult it is to highlight its sophistication; at least it has been polished to perfection.

"How much does it cost?" Li Nan asked, very concerned.

The development cost of such wearable digital devices is not low, and pricing is of paramount importance.

Inappropriate pricing can easily lead to the awkward situation of "not making money if it's too low, and not being able to sell if it's too high".

"The price is tentatively set at 1899, and it will be sold in car malls and domestic channels in the future."

"The Polestar Watch uses the Qualcomm Wear 2100 chip, and its memory and other configurations are comparable to current mainstream products. It also integrates a UWB module and has a lithium battery with twice the capacity of the Apple Watch. Under light load, it lasts 7-10 days, and under heavy load, the battery life is expected to reach more than 24 hours..."

Xu Yi naturally took out the parameters.

Given the specifications of the Polestar WATCH1, the hardware costs are what they are, so it's impossible to sell it at a low price.

These small smart devices have very limited internal space, and their battery capacity is often limited.

But since we've touched on batteries, we're back to StarCraft's comfort zone. The Polestar WATCH1's built-in lithium battery is produced by StarCraft itself and has a much higher energy density than other similar products.

Li Nan paused for a moment when she heard the number 1899, wondering if the price was too high.

but.

When he heard that heavy loads could last 24 hours and light loads could last 7-9 days, his eyes widened in surprise!
To know.

The battery life of most mainstream smartwatches on the market nowadays is only about ten hours under heavy load!
Even under light load, it can only last for two days.

"Capture less? The longest possible load is 7-9 days?"

He stared at the watch in front of him in disbelief.

"This has been tested internally, so there's no need to be surprised. The actual battery life is expected to be even better than this, since our internal testing is very rigorous." Xu Yi smiled slightly again.

The Starry Sky smartwatch does indeed address the shortcomings of current smartwatches.

The smartwatches released last year, although they all had light-load functions, did not have dedicated dynamic sleep and ultra-low power partition designs in their architecture and algorithms. The longest load was no more than ten hours. If used heavily, the battery life would be reduced even further.

However, in addition to its large battery, the Polestar WATCH1 also benefits from its dynamic sleep mode design and system optimization, which is why it has achieved such a remarkable performance.

If all goes well, by the end of the year, Huawei and another company should have products with similar designs, with the battery life of their sports-focused watches extended to 5-7 days. "Then, the price of 1899 is perfectly acceptable..."

Li Nan took a deep breath and then licked her lips.

With this battery life, I'd dare to price it at 2899.

Meizu had previously considered making smart wearable devices and more ecosystem products. The internal plan was proposed by him, but unfortunately, they lacked the strength and space to make a move.

Now that I've come to the stars, my wish has come true.

"The health data for the Polestar WATCH1 was done by Firstbeat, so the professionalism is quite good. The current model is priced as an introductory product. If the sales are good, in addition to the in-car infotainment system, we may also launch a high-end product that focuses on health and fitness."

Xu Yi understood his meaning and added that he had high expectations for the Polestar WATCH1, which was reflected in the team's R&D investment.

Many people may not recognize the name Firstbeat, but when it comes to smart wearable devices... Garmin is a highly reputable brand.

Firstbeat is a Finnish provider of sports and health physiological data analytics, and has long provided first-hand data and training algorithms to smart wearable device manufacturers such as Garmin.

"You're more familiar with digital products, so the promotion and marketing of this product will be handled by you."

“No problem.” Li Nan quickly agreed.

After a brief chat, the two finished their conversation.

Xu Yi then posted a high-resolution render of the Polestar WATCH1 on his personal Weibo account, along with the following caption:

"The world's first millimeter-level high-precision positioning smartwatch, a truly revolutionary smart wearable device!"

...

Xu Yi's Weibo followers have been steadily increasing, and he now has eight million followers.

Most importantly, these are all active fans, and they respond to almost every post.

The Weibo post he made at that moment also attracted the attention of many fans and followers.

Within minutes, it was shared by tens of thousands of people, received hundreds of comments, and garnered a considerable number of clicks and likes.

"The Polestar WATCH1? The super smartwatch showcased at the auto show is finally going to be released??"

"Hehehe! Hurry! How much? I want to buy a watch, it's so cool!"

"Mr. Xu, Mr. Xu, I really love this product. It looks beautiful and can remotely control a supercar. Could you give me one for free?"

can be seen.

The comments section was extremely lively.

The buzz surrounding the memorable moments from the last auto show hasn't died down yet.

The video of remotely controlling a mecha supercar via a smartwatch has garnered hundreds of millions of views online.

It has even gone viral on the internet, and the "prestige" in the video is something that other car brands cannot imitate.

"Wait, wait, is this watch what you're missing? Remote gesture control—aside from that one at the auto show, I haven't seen any other car that supports it. What good is giving it to you as a token of your affection? Does it make you look cool?"

Another comment poured cold water on the heated comment section.

However, it hadn't even been a few minutes.

Someone noticed that Mr. Xu's own account replied to this comment with a sentence:

"The official firmware update service for the Polestar L7 will be launched. Owners of the Polestar L7 and S7 will receive a free UWB module after purchasing the Polestar WATCH1, which will support functions such as millimeter-level positioning unlocking and gesture summoning..."

A stone stirred up a thousand waves.

Now it was the turn of the Starcar owners who were watching to be shocked and excited!

Incredulous looks almost pierced the screen, revealing excitement and joy!

"Holy crap! Really?"

"Owners of our Starry Sky L7 and S7 can now also experience the 'human body summoning' function??"

"This is the real smart car!"

The inclusion of gesture functionality brings immense emotional value, and the millimeter-level high-precision positioning sounds much more impressive than ordinary Bluetooth keys.

Xu Yi simply smiled slightly after reading the comments.

For StarCraft's official team, this UWB solution was originally designed for existing car owners; it would be a huge loss if it weren't made available.

The cost of adding the UWB module is already included in the purchase cost of the smartwatch.

"Mr. Xu, may I be Starry Mini?"

"Does purchasing the Polestar WATCH1 unlock the tank turn function?"

Several more comments then appeared, all of which were both hilarious and absurd.

"Polarstar WATCH1... Is Starstar really selling car keys as watches?"

Lei Jun received the news and also took notice of this product that was about to be launched.

He opened Xu Yi's Weibo homepage and started looking at the renderings of the Polestar WATCH1.

Based on his understanding of Mr. Xu, if it can be put out for promotion, it must have already completed the mass production process.

To his surprise, apart from a few rendered images, there was no other useful information on the homepage.

For a moment, Lei Jun was in a state of unpredictable emotion.

Taking 17 as an example, the annual shipment of smart wearable devices reached tens of millions of units, and the market size was extremely considerable.

Both Huami and Xiaomi have long regarded smart wearable devices as a major competitive strategic area.

Looking at the global market, this is at least a market worth hundreds of billions of dollars, and it is also an important part of the product ecosystem. Everyone wants to squeeze others out as soon as possible, and no one wants a strong competitor to suddenly enter the market.

"It shouldn't be that bad. Xingchen just made a watch-shaped key... The functions of smart wearable devices are very complex. It's not enough to just make two gesture schemes. Software functions and professional-grade health data algorithms are very important."

Lei Jun admitted that, based on observations at the auto show, the gesture control on the Starry Sky watch was indeed quite remarkable.

What do smart wearable devices emphasize?
Software functions, health monitoring, and accurate heart rate sampling are not things that a single car manufacturer can handle; they require a massive and professional amount of user data.

Take the simplest exercise-related heart rate monitoring function, for example. No matter how much money manufacturers spend, they still can't make it well or accurately.

Therefore, the anxiety he had just felt quickly subsided.

Hua is the headquarters.

Yu Chengdong also stared into thought as he looked at the "watch-shaped car key".

He couldn't understand why StarCraft would launch a smartwatch at this time.

Looks like it's about to be released?
How can a manufacturer that's still developing mobile phones launch wearable ecosystem products first?

How well are the health monitoring and interactive features?

Do you really think that making smart wearable devices is as simple as making a smartwatch?

Little Genius watches now have their own patents and competitive advantages!
Aside from the Polestar owners who were still overjoyed, people from all walks of life couldn't help but cast slightly questioning glances, wondering what exactly this Polestar WATCH1 was.

But by the morning of the next day...

The official website of Starstar has already revealed the information, directly releasing a pre-order link for the Polestar WATCH1, which will be officially released in three days, priced at 1899 yuan.

(End of this chapter)