From knock-off old-man's electric vehicles to industrial giant

Chapter 46: Obtaining Formal Car Manufacturing Qualification and Initiating New Car Project!
In the following month, a few minor news items occurred.

Porsche has sued a number of manufacturers of "vulgar old-man vehicles," demanding huge compensation for infringement of its design patents and damage to its brand image.

After the information is made public.

It attracted a large number of onlookers.

Not long after, another small news item emerged.

Following the initial trial, Porsche's legal team voluntarily withdrew its lawsuit against Xingchen Company, while other counterfeit manufacturers lost their cases.

But it's not over yet.

An industry insider revealed the information.

[Xingchen has filed lawsuits against several competitors, including Reading, Jinpeng, and Lich, for patent and design infringement, and is seeking damages.]

……

This news completely baffled netizens!

"Holy crap... what an incredible plot twist!!"

"?? Porsche withdrew its lawsuit against Xingchen Motors, and then Xingchen retaliated by suing its competitor on the same charges?"

"Wait, are you sure this news isn't fabricated? Is it really that outrageous?"

"After checking the currently available information, it seems to be true. Xingchen Company does have a patent. They made changes at the beginning of the design. In fact, they played a very extreme trick. You think it looks similar, but strictly speaking, it is not."

"Wow, this is truly eye-opening..."

"Then what's the story behind his lawsuits against several competitors?"

"That's simple. The competitor's cars have a lot of similarities in size and specifications, and they all have the same appearance, so it's not impossible... It's said that Xingchen's legal team was particularly tough this time, and Porsche actually gave up during the out-of-court communication. But the other competitors are in trouble; they're probably going to be furious this time!"

Even many passersby were stunned when they saw this information!
I don't know if it was a coincidence or an accident.

As the time goes.

There are more and more rumors circulating about "Star Auto".

There were even more marketing accounts that compiled the whole story and posted it on various Toutiao accounts and U-web news websites.

Examples include: "A revolutionary manufacturer of electric vehicles for the elderly: The path to becoming a giant in the lower-tier market," "The development history of Xingchen Automotive, which caused Porsche to lose a lawsuit and left competitors in tears," and "Shocking! A rising star in the domestic auto market, averaging 40,000 units sold per month and generating billions in revenue, yet its models are unable to be driven on the road."

It is spreading more and more widely.

The development history that netizens exclaimed was unprecedented has also given Xingchen Automotive a certain degree of popularity and initial recognition on the internet.

……

"Group owner, is it ready yet...? The article on the Penguin Media Platform has already surpassed 10,000 views and 30 comments. Can I really earn 100 yuan by doing this?"

Ma Long is a comedian who enjoys browsing Toutiao (a Chinese news and information platform). After browsing for a while, he decided to register an account on a whim.

In this era of advanced internet, similar self-media platforms are also emerging.

Platforms like Qutoutiao, Penguin Media Platform, and Toutiao have been developing rapidly over time, even predating Baijiahao.

Many people who frequent the internet have been surprised to discover that they can make money by publishing articles and getting clicks.

Various promotional articles and trending articles naturally followed.

Recently, Ma Long received a high-paying task in a member group. He only needed to write an article about the recent development history of the elderly's electric vehicle market based on the information provided. He could earn money if he got a certain number of clicks. The only requirement was that he had to have good writing skills and try to describe things naturally and attractively.

For a seasoned comedian like him, it wasn't a problem.

What worries him now is that he's afraid the other party won't pay him once the data is delivered, since it's supposed to be done through a red envelope (cash gift), and this is the first time he's taken on this kind of task.

My phone vibrated, and a 100 yuan red envelope arrived in my account.

Ma Long's face immediately lit up with joy. The guys in the group weren't lying; you really can make money online!

Making money just by typing? This hobby is amazing! In that instant, he couldn't help but feel an urge to make money by typing for the rest of his life!
...

That's right.

These trending articles are not baseless rumors, but rather a deliberate promotion by Xingchen's marketing department.

Riding on the wave of the "Porsche lawsuit," the name "Xingchen Automotive" gained significant exposure.

There wasn't much of a purpose behind it; it was just an opportunity to make its presence felt.

In this era where traffic hasn't been completely divided up, making a good first impression early on is a low-cost way to ensure a profitable campaign.

Several years later, during the period of fierce competition, many giants in the automotive industry realized that in the domestic environment, not only is the quality of the car important, but marketing can also play a decisive role.

the other side.

Xu Yi also successfully made contact with the CEO of Guojin Group and his shareholder team. After a period of communication and probing, they reached a preliminary agreement.

Shaanxi Automobile Group's existing factory, along with the renovation of its automobile production lines and equity production qualifications, are listed for 180 million yuan; Guojin Group's existing 300 mu of industrial land in the high-tech zone is listed for 120 million yuan; and the group's original qualifications and salt lake exploration rights are listed for 10 million yuan...

After the full acquisition, the company will also assume the remaining 200 million yuan debt of Guojin Group, as well as the renewal of the salt lake exploration rights for another 5 years, which will require an additional payment of 10 million yuan.

Given Guojin Group's current situation, this negotiated price is definitely too high.

So much so that when both legal teams signed the equity transfer agreement, it went so smoothly that the other party could hardly believe it.

Once all asset liquidation and equity transfer procedures are completed.

This happened a month later.

This is the end.

He finally acquired his second independent car manufacturing plant in Zibo High-tech Zone, along with a license to manufacture cars that could actually be listed and sold on the market.

"President Xu, the initial clearing of the internal environment and production line equipment at the Zibo independent factory has been completed, and the situation is even better than we expected. This bus-to-car production line is of good quality, and in fact, it is even better than our current own factory!"

Conference room in the High-tech Zone.

Zheng Tie reported that he was promoted to Director of Production and was transferred here immediately to be responsible for the renovation and move-in of the new factory area.

This was somewhat unexpected.

But it’s normal to think about it.

In order to move this production line over, Guojin Group first spent nearly 100 million yuan to acquire shares of Shaanxi Automobile Tongjia, and then spent several hundred million yuan to expand and upgrade the production line.

In fact, the overall scale of this bus-to-car production line has reached the level of mass production of official models.

It's definitely far inferior to an Industry 4.0 car manufacturing plant that invests 2 billion yuan and produces more than 500,000 vehicles a year, but it's barely enough.

The only problem was that subsequent funding dried up, and Guojin Auto's performance was simply too poor.

The first car they built flopped immediately upon launch, leaving them with a huge debt to suppliers and no return on investment whatsoever. They could only focus on applying for independent car manufacturing qualifications in hopes of raising funds, but in the end, they suffocated themselves.

...

Looking at this larger factory area and this ready-made car production line.

The executives and long-time employees at Xingchen were filled with excitement! Their expressions were so intense they could hardly contain themselves!

My family is moved to tears!!
A car manufacturing license held them back for so long, ultimately leading them down the wrong path of manufacturing electric vehicles for the elderly.

Now, things are on the right track, and we can truly develop and manufacture a unique model for the market!

……

(End of this chapter)