From knock-off old-man's electric vehicles to industrial giant

Chapter 63: Porsche releases a new model, and you're here singing and dancing!
"Brother Yang, that should be a booth specially approved by the organizer, but I'm not sure which one it is..."

"That's what assistant Chen Chao said."

In recent years, domestic new car manufacturers have sprung up one after another like mushrooms after rain.

The names they gave were also quite strange.

Aside from a few companies backed by large capital and actually selling nationwide, even car reviewers may not be familiar with all the other startup car companies.

Yang Li was a little curious.

Let's just go and take a look.

I squeezed straight into the crowd, glanced inside, and then froze.

Other car manufacturers' booths displayed different models based on their positioning, ensuring that not a single bit of booth space was wasted.

But this booth is just outrageous.

There were six display spaces, all filled with the exact same car model. Four of them had different paint colors, and two of them even had the same paint color.

of course.

This isn't the most explosive part.

The most striking thing is that next to each car stands a high-quality car model with long legs, black stockings, and a very stylish uniform.

The designs are all specially selected based on appearance.

There were two car models that, at first glance, appeared to be of higher quality than the ones he saw at the Porsche booth.

It's unclear whether it's due to excessive spending by the sponsors or some other reason.

The car model on this exhibition stand has an exceptionally sweet smile that catches the eye of passersby.

……

A commotion broke out among the crowd in the front row.

"Dude, could you move aside? I need to find a good angle to take a picture of the car..."

"You're filming a ball head, the camera is practically touching the sole of someone's high heel, is this how you film a car?"

"Ahem... You're not a professional. This is called shooting from a low angle, do you understand?"

"Damn it, you've been standing here taking pictures for ten minutes now, and not a single one of them is a picture of a car. You're more like a professional at taking pictures of legs."

"I'll send you the original photos after I'm done taking them. Can you move aside for a bit?"

"make a deal."

……

Yang Liren felt slightly numb.

A question popped into my head.

What the hell—which car company came up with this underhanded tactic?
No wonder there are fewer people in the nearby exhibition halls.

Porsche is launching their new model right next to them, and you're here singing and dancing!

...

I must say, it works very well.

The crowd at the surrounding display booths was completely drawn in.

"Star Auto"... "Star Mini"??

Yang Li reluctantly shifted his gaze from things unrelated to cars and saw a display board bearing the car company's logo.

A strange expression gradually appeared on his face.

This name sounds familiar.

But the "Starry Sky" he was familiar with was a manufacturer that made electric vehicles for the elderly, and the vehicles they made were quite daring.

The cars displayed on the stand of "Starry Sky Auto" are actually original designs.

Its appearance is quite unique and has a touch of sophistication.

But no matter how you look at it, the behavior is too abstract...

Is this method of attracting traffic really effective?

Yang Li couldn't help but wonder.

Are these people here to see the pretty girls or the cars?

…“Teacher Yang?”

Just then, a voice called out from behind.

Yang Li turned around and saw a mature man he had never seen before, along with several salespeople and employees in uniform.

Just as he was looking puzzled, the other person spoke.

"I am Yu Nian, the marketing director of Xingchen Auto..." Yu Nian said with a smile.

Yang Li was suddenly stunned. "What? Stars..."

"Yes, I had someone from my department contact you before. I've even watched your videos. This is our Xingchen Auto booth," Yu Nian said with a smile, showing great enthusiasm for this recently popular car reviewer.

In his view, this was an opportunity.

The online video promotion for the new car has been secured.

Moreover, the other party had already cooperated with them before.

but.

Yang Li was completely stunned, as if struck by lightning!

"You mean... you're the Starry Sky that makes electric cars for the elderly, no, you've already transitioned into making cars?"

Yang Li almost bit his tongue.

He knew that this old man's car factory called Xingchen was developing rapidly, but he didn't expect it to be this fast.

Looking at the booth again, I felt even more numb.

This is a familiar style.

Their unconventional marketing approach has indeed come in line with that of the previous Starry Sky company.

But... is this right?

Is it that he has begun to lose sight of the world, or that this abstract world has unconsciously raped him?
A manufacturer that makes electric vehicles for the elderly.

They've already brought their production car to the Shanghai Auto Show?
“That’s all in the past. Our main business at Xingchen Motors is now the production of new energy vehicles…” Yu Nian nodded, wanting to say something more.

Just then, he caught a glimpse of the other side out of the corner of his eye.

"Hmm? Mr. Xu is here..."

...

Xu Yi followed the organizers and toured the exhibition hall for a long time.

On the first day of the auto show, many heads of joint venture brands in China made an appearance, as well as big names from domestic brands such as Wang Chuanfu, CEO of BYD, and Li Shufu, CEO of Geely.

However, given their tight schedules and the current size of Xingchen Motors, they didn't have much to talk about and only exchanged brief glances.

As soon as he walked over, he immediately recognized Yang Li, the car reviewer.

"So it's Teacher Yang. It's a pleasure to see you here..." Xu Yi smiled and warmly shook the other person's hand.

"Mr. Xu, you're too kind. We had a very pleasant collaboration with you before." Yang Li quickly adopted an even more enthusiastic and formal attitude.

This was his first time meeting the CEO of Xingchen Company, but he was still somewhat impressed by him for turning a low-end old man's car into such a success.

The subsequent lawsuit was even more spectacular, becoming a running joke on the internet.

To be honest, the approach is a bit unconventional.
But then again.

In this highly competitive environment, it's really hard to stand out without connections.

In the early days of many large companies, during their period of rapid, unregulated growth, how many abstract things did they do?
Take Jack Ma, the CEO of the internet company, for example. When he was developing chat software in the early days, he even pretended to be a girl to chat.

"But I really didn't expect that Mr. Xu's first new car would have such a good design, even more so than a knock-off... cough, it's quite stylish. Just looking at the exterior, it's a good car."

Yang Liling forced himself to swallow the half-sentence that said "it's better than the old man's fun in the mountain village".

He was distracted by the car model, and because of the short time, he only glanced at her briefly.

Now look closely.

I was surprised to find that these cars on the display stand were quite impressive in terms of their exterior design!
The car appears to be less than four meters long, yet its overall design is remarkably rounded and compact. The side profile gives it a supercar-like streamlined look, seemingly with aerodynamics in mind… Aside from that, the two signature headlights on the front have a half-open, droopy design…

Absolutely stunning!
Very memorable!
This is Yang Li's direct evaluation as a professional car reviewer.

As a mini car, its beautiful exterior design is undoubtedly a success.

But what shocked him most was that he didn't see many traces of high-quality imitation on this car. Whether from the outline or from various details, it was similar to the Mini models from abroad, but it was obviously more original.

(End of this chapter)