From knock-off old-man's electric vehicles to industrial giant

Chapter 65 You're using this to test consumers? (Requesting monthly votes!)
It wasn't until two staff members slowly placed the text display board on the side of the booth that the problem was resolved.

Yang Li's expression instantly became quite interesting.

操…

He really didn't see it just now.

But this price is absolutely outrageous!

"Mr. Xu, if I may be frank, with such excellent products to be featured at the Shanghai Auto Show... won't having so many car models hinder genuine customers from getting close to the vehicles?"

Yang Li had no choice but to speak up.

It's not his fault that he couldn't see the display board!

Who's the kind person who puts six car models here right away?
How can he concentrate on looking at cars then? He's getting all engorged from looking at them so much.

The photographers and the crowd of onlookers, including some lecherous men, attracted quite a bit of attention.

It seemed that no one stepped forward for the time being.

This is the distance effect.

The extravagant display was certainly eye-catching.

But normal people are afraid to get close.

but.

Just as he raised this question.

"Sir, a complimentary Häagen-Dazs ice cream, with matcha, Belgian chocolate, and cookies..."

"We also have hot coffee, would you like some?"

...

A group of staff members wearing uniforms with the Star logo carried out carts from a designated area at the back and enthusiastically pushed out freebies to the crowds near the booth.

The aroma of hot coffee and the variety of ice cream flavors immediately attracted the attention of the crowd.

A polite smile, without any unnecessary sales pitches.

People walking around at the auto show were already getting a bit parched.

At first, I was hesitant.

But once hot coffee and ice cream were handed to me, I accepted them quite naturally.

Most importantly, the employees who deliver ice cream and hot drinks to the crowd do not use any unnecessary sales pitches, which subtly reduces people's wariness.

There are beautiful women to look at, and free ice cream and hot drinks.

This experience... is really good.

……

Not a few minutes.

People also gathered around from other booths.

"Hi, could I have an ice cream? Matcha flavor."

"sure…"

The uniformed employee smiled and met the needs of passersby, attracting more and more people to gather around.

That's human nature; if there's a bargain, why not take advantage of it?

Once a group effect is formed, it becomes uncontrollable.

……

It looks like there are more and more people getting ice cream.

Yang Li was a little confused.

"???"

He couldn't quite understand how Xingchen Motors operated.

Which of the Thirty-Six Stratagems is this?
He would understand if he saw the auto show a few years from now.

This will be a basic skill later on.

With competition becoming increasingly fierce, every major international auto show...

Not only are car companies sending bottled water, but some are also sending specially made milk tea, ice cream, and commemorative gifts.

A wide variety of things.

Just to attract consumers to linger near the booth for a while, and incidentally improve their public image and reputation.

It's worth mentioning that this happened when other car manufacturers weren't offering this service.

The first automaker to do this often gains significant brand publicity and public attention.

But when everyone does it, the advantage is gradually eroded.

of course.

There are also those who can't even copy homework properly.

For example, the famous "BMW Auto Show ice cream incident".

Foreign tourists can get ice cream and enthusiastic guidance when they go up to receive it, but when Chinese tourists go up to get it, they are told that "it's all gone".

This triggered a massive brand blitz and explosion.

...

In the early days of the automotive industry, it was a seller's market. Putting aside brand stories and car brand loyalty, consumers who wanted to buy a good car had to endure the arrogance of imported brands, the financing tricks of traditional 4S dealerships, various extra fees, and opaque pricing.

To put it bluntly, in order to buy a car... I've almost been completely manipulated by PUA!

In this environment.

The first domestic brand to understand how to "respect" consumers will reap unexpected results.

Even if it's just superficial respect.

...

"Sir, do you have time to complete a questionnaire? Xingchen Automotive is a startup new energy vehicle company. After your visit, what do you think of our cars?" a Xingchen sales representative asked politely.

The person being questioned was the photographer who had been taking pictures in the front row.

Holding a half-eaten ice cream in one hand, he looked completely bewildered.

car?
What are you talking about?

Oh, I remember now, this seems to be a car showroom.

So the car company is called Xingchen Automotive, but he just stood there for ten minutes without looking at any cars.

This is very embarrassing.

If a regular car salesperson approached him, he would most likely refuse.

No psychological burden.

But now, people are obligated to help those who have helped them.

This is the first time I've received this kind of treatment at an auto show.

It's not easy to refuse.

The key point is that I've been standing there for so long, I can't just say I was only looking at the car models.

Don't worry about saving face!
"Ahem... Well, Xingchen Motors, right? Could you tell me more about your cars? To be honest, they were a bit far away, so I didn't get a good look." Song Wenpeng adjusted his glasses and said, trying to sound calm.

"Of course, sir... I can give you a detailed introduction. This Starry Night MINI is our first new energy vehicle, mainly used for city commuting and daily work. It comes in two range options..."

...

Song Wenpeng did indeed come to the auto show with the intention of looking at cars.

As a working professional in Shanghai, I rely on high-speed rail and buses to commute to and from get off work every day, which is really crowded and tiring.

Last year, he wanted to buy a car for commuting.

However, since Shanghai license plates are quite expensive, costing an extra 100,000 yuan to register, I haven't bought one yet.

This year, the government announced relevant support policies for green license plates for new energy vehicles, and he even took a special look at new energy vehicles.

how to say.

The better new energy vehicles that he might even find somewhat acceptable start at over 100,000 yuan.

He felt that the slightly cheaper ones, costing tens of thousands of yuan, weren't much better than the old man's car.

Most importantly, this type of entry-level new energy vehicle has a very ugly design.

It's not just ugly, it's also a converted gasoline car!
He knows a little about cars and knows that converted gasoline cars are pure industrial waste.

So I don't even have the desire to buy it for transportation.

Today, after browsing around the auto show and seeing the gasoline-powered cars he liked, he heard that there were beautiful women to see in Hall T3, so he came over on his way.

Then the incident just happened.

After taking photos and receiving my ice cream, I was strongly encouraged to try something new.

At first, his expression seemed somewhat perfunctory, but as he listened, his eyes gradually changed.

I couldn't help but glance at the "Starry Mini" on the booth.

Uh……

To be honest, this car seems pretty good.

Judging from its appearance, it's quite nice.

It was completely different from the domestically produced new energy vehicles he had seen before, as well as the oil-to-electric conversions that hadn't undergone proper research and development at all.

The design is excellent.

At first glance, it looks like a round and cute type.

The range is 120 kilometers... that's a bit short.

However, the 180km range of the high-end version is more than enough for his daily commute.

then.

When he noticed that the car was priced starting at 42,000 yuan and even the high-end version was only 48,000 yuan, he was stunned.

The price is quite different from what he expected.

Forty thousand... you can buy a car like this?

For an instant.

Song Wenpeng was actually a little tempted.

……

(End of this chapter)