From knock-off old-man's electric vehicles to industrial giant

Chapter 67 Dude, you're driving a motorhome... not a fucking tank!
Xu Hongtao felt that the name sounded strangely familiar.

Then his expression changed slightly, as if he had remembered something.

A few months ago, their mainland headquarters launched a major lawsuit against counterfeit "old man's cars" on the market, which was quite amusing.

But then a twist occurred.

That's the same manufacturer that spearheaded the imitation of old-age electric vehicles, which actually caused Porsche in mainland China to lose a lawsuit.

If he remembered correctly, the name of that old man's electric vehicle manufacturer was something like Xingchen.

In the end, the head office seemed a little reluctant to leave.

Because this manufacturer of electric vehicles for the elderly has high sales volume, if they are sued, they could receive a large amount of compensation.

But the other party not only knows the law very well, but also has a very strong legal team, making them seem like a completely different species from other manufacturers of electric vehicles for the elderly.

In the end, they had no choice but to give up.

According to rumors circulating online, this manufacturer of Starry Sky Old Man's Joy (a type of electric toy) also used unconventional methods to make a fortune in its early days. Although it is unknown what exactly they did, it was described by competitors as "utterly shameless."

In short, it's the kind of product that makes competitors grit their teeth in hatred.

The various bizarre tricks they came up with were truly bizarre.

Looking at the bustling scene in Hall T3.

Xu Hongtao felt a strange sensation.

"Holy crap... Could these two StarCraft companies have some kind of special connection?"

A terrible thought suddenly popped into his mind.

……

……

the other side.

The entire offline channel for "Starry Sky MINI" has also been officially launched.

This so-called "launch" refers to several nearby major provinces, plus first-tier cities.

Xu Yi's choice of Shanghai was not a spur-of-the-moment decision.

According to data, one of the cities with the highest sales of new energy vehicles in the early days was a city in China with license plate restrictions!

The policy of issuing license plates was released at the beginning of the year.

however.

However, few people have compiled statistics on which type of new energy vehicle sold the most in the first two years.

That's right.

It's called "urban senior citizen entertainment"!!

To be precise, it refers to "mini models".

With its low price, suitable space and range, it can perfectly enjoy the national new energy vehicle subsidies and free license plate policy.

Naturally, it quickly became the first choice for young people in cities with license plate restrictions who needed a car for commuting.

very beginning.

People haven't realized this yet.

Few people even noticed how terrifying it is to have both the full benefits of "new energy vehicle policy subsidies" and "free priority green license plates" stacked on a MINI model that costs tens of thousands of yuan!
It wasn't until the number of people buying "mini cars" in cities with license plate restrictions increased, creating a scale effect and causing changes in fiscal data, that the government belatedly realized the problem.

A supplementary policy was introduced: "Notice on Adjusting and Improving the Fiscal Subsidy Policy for the Promotion and Application of New Energy Vehicles".

First, pure electric vehicles with a range of less than 150 kilometers were no longer eligible for government subsidies. Later, this threshold was raised to more than 250 kilometers in order to receive higher subsidies.

Second: New energy vehicles with a length of less than 4.6 meters and a price of less than 10 yuan will no longer be issued free green license plates.

That's why we're installing this patch.

It was also because the number of microcars grew too fast in cities with license plate restrictions.

They're almost as ubiquitous as the rural "old man's music" (a type of electric vehicle), to the point of affecting road traffic.

Before the policy was implemented, it triggered a group of speculative car dealers to hoard license plates in large quantities.

Therefore.

In cities with license plate restrictions, the market for microcars that can be registered is still a huge blue ocean!

of course.

To sell cars, you need your own stores and experience centers, unlike the old man's car rental business where you can leave all the sales and after-sales service to car dealerships and offline dealerships.

Currently, Xingchen Automotive has rapidly planned and built thirty directly operated experience stores in several major provinces and first-tier cities.

The site selection strategy focuses on shopping malls, core business districts, and traditional automotive parks.

This cannot be accomplished overnight.

A brand-owned experience store not only needs to handle functions such as display, test drive, and delivery, but also needs to build after-sales service workshops, external charging stations to provide free charging for car owners who come for maintenance, and a tea room for delivery and reception. Renovating from scratch would be extremely troublesome, so Xingchen chose to directly take over the premises of poorly managed traditional 4S stores that were being sold. Whether it was the large showroom or the supporting workshops and reception areas, everything was already there.

After a simple renovation, it can be transformed into a formal "Star Auto Direct Sales Experience Center"!
This is the most efficient approach.

If it's like some new energy vehicle companies that positioned themselves as high-end from the beginning.

In order to cultivate a high-end image.

Not only are there requirements for store space, but even the decoration must be of a unified style, and art glass must be used. The initial speed of expanding offline experience stores is very slow and the cost is extremely high.

The Starry Mini is positioned as an entry-level product and doesn't have that kind of baggage at all.

……

"Family members, great news!!"
Xingchen Auto's first directly-operated brand store in the city has opened, less than 20 kilometers from the city center. For the first three days, there will be a special opening promotion; existing customers who visit the store will receive a free 100 yuan shopping card.

Starry Sky VIP Customer Communication Group. (897/2000 online users)

Zheng Guozhao sent a message to the group chat, "@all pinned message".

These are all customers who previously purchased the Star 01 and Star 02.

Over the course of six months, a large customer base has been accumulated.

The purpose of creating this group is not only to facilitate local after-sales service, but also to attract some customer resources.

But Zheng Guozhao did not expect that after the group was created, apart from chatting and joking around, the most frequently discussed topic would be car modifications.

Yes, you heard that right.

These people who spent over 20,000 yuan on a "senior citizen's car" are surprisingly enthusiastic about modifying their vehicles.

The only original paint colors for the Starry Sky are black and white.

This makes it seem monotonous to people who crave more individuality.

As a result, the screen protector application service at offline distributors emerged.

In just one month, thanks to impressive sales, these stores alone tinted five or six hundred cars.

The fee for applying the sticker to a car is 700 yuan. After deducting the 300 yuan cost for labor, utilities, and rent, and the 100 yuan cost for materials, there is still a net profit of 300 yuan.

When the quantities came together, Zheng Guozhao was overjoyed.

There are also modifications to the rear seats and trunk, with the backrests lowered and inflatable mattresses placed underneath, turning them into outdoor "temporary double rooms".

Zheng Guozhao specially went to a manufacturer to make a mold and customize a set. Not many people bought it, but there was still a profit.

of course.

Converting it into a campervan is a normal demand.

The Starry Sky 01 and 02 are of excellent quality, robust and durable.

As the customer base expands, a few "geniuses" will inevitably emerge randomly.

for example.

Some even go so far as to drill holes in the rear bumper beam of a vehicle to modify it into a trailer hitch for hauling cargo.

He installed an inverter in his car and added a high-power external discharge function, intending to use it to electrofish in a pond.

I even had a sudden inspiration to install a diesel generator in the trunk and DIY a range extender system to completely solve the range problem of my old car!

Regarding this demand.

Even if it could make money, Zheng Guozhao could only choose to ignore it.

joke.

Each punishment was more severe than the last.

Who is responsible if something goes wrong?
Zheng Guozhao was truly convinced.

Dude... remember you just bought a low-speed electric car, not a damn off-road tank!!

...

As soon as the message was sent, there was a reaction in the group.

"What? Starry Sky factory has opened a direct-sale store?"

"Has there been a new model yet? I'm tired of the Porsche and Land Rover looks; I want a Cullinan!!"

"If the Cullinan won't do, how about a supercar for the elderly? Let's make it look like a Ferrari, please. I'm begging you."

"You have to wait in line even if you want one. Other manufacturers have copied the Cullinan, but the quality is too poor and the workmanship is terrible. Only Xingchen's high-quality imitation of the old man's car has the right feel."

Are there any free benefits available to all existing car owners?

……

(End of this chapter)