From knock-off old-man's electric vehicles to industrial giant

Chapter 74 Rural Market... Really Devastated?

"The facelift can be implemented now. The key to success in the lower-tier market is differentiation and blitzkrieg tactics; we can't be too slow."

Xu Yi shook his head.

The product iteration of electric vehicles for the elderly is much faster than that of automobiles, and they do not need to go through the review and application process of the Ministry of Industry and Information Technology.

"The problem of spare parts inventory is easily solved."

"Since our competitors are going to engage in a price war, we will launch a Starry Sky 01 Youth Edition to counter it. We will combine existing inventory parts, reduce some of the battery range and steel plate materials, launch a lower-cost, lower-power version of the V1 motor, and use the original common mold interior, but will not support optional extras or color changes. The price is 16,900 yuan."

High-end configurations maintain market positioning, while low-end configurations crush competitors.

This is a common practice in the industry.

Even manufacturers of electric vehicles understand this principle.

However, in reality, very few people can truly implement and put this theory into practice.

To do this.

First, there must be an extremely high proportion of self-developed products, plus an extremely high rate of parts interchangeability.

Currently, the self-developed rate of core components and parts of their StarCraft has exceeded 80%.

Let's take a look at the core business of our competitors.

The batteries and motors are mostly sourced externally. If the configuration needs to be reduced or modified, the supply chain needs to be re-established.

In terms of time and manufacturing costs, it is simply incomparable to them.

This is the benefit of developing everything in-house; previously, we needed to differentiate ourselves and compete through various means.

When your size and R&D capabilities reach a certain level.

As long as the right strategy is used.

We crushed them head-on, and our competitors had no chance to fight back.

……

"hiss!!"

As soon as he finished speaking, everyone gasped in shock.

This is not over yet!

"Of course, spending a year honing three swords will still hurt our long-term customers."

We cannot let our long-term customers who have supported us down.

Therefore, after the model was released, we asked dealerships to offer free installation of ambient lighting and crystal gear shift knobs. The hardware costs were borne by the manufacturer, and customers only needed to pay a labor fee.

As for the more expensive LCD instrument panel retrofit...

"You'll have to pay more!"

Xu Yi spoke eloquently.

They've even considered their existing customer base.

The reason why owners of the updated model are so dissatisfied is simply because, for the same price, the new model has features that theirs don't.

We are now offering installation services directly.

Ambient lighting strips and crystal gear shift knobs are both very inexpensive to manufacture, and adding them doesn't cost much.

If many of our existing customers install LCD instrument panels, we can even make an extra profit.

but.

Seat and interior colors cannot be changed.

If it's acceptable on the surface, then that's good enough.

We can't actually do charity!

...

I originally thought that the old man's strategy of using the "ghost fire" was already ruthless enough.

But after hearing this set of "mini combos", everyone's scalp tingled.

They understood.

Mr. Xu is only taking action when he's ready to act.

One move and... your competitors are doomed!
……

……

Once internal decisions are made, adjustments to production lines and terminals can be made quickly.

It didn't take long.

One after another, the next-generation Star 01 and Star 02, with their even more dazzling colors, interiors that closely resemble luxury cars, crystal gear shifters, LCD instrument panels, and dynamic ambient lighting that, when maximized, resembles a running light display, have rolled off the production line!

Upon its release, the overall feedback was extremely enthusiastic.

Offline car dealerships.

Following the manufacturer's instructions, Zheng Guozhao lowered the price to clear out the last few units of inventory. He then placed the new, fully upgraded Xingchen 01 and Xingchen 02 models at the door!

Recently, due to intense market competition, the number of customers entering the store has gradually decreased.

Zheng Guozhao was helpless in this situation. The other brands had drastically reduced their prices, some to as low as 16,000 or 17,000 yuan.

The product itself isn't very well made, considering the price difference of several thousand.

The decline in store sales also negatively impacted his screen protector application business.

but.

With the arrival of the new models in stores.

Everything has changed.

On the first day, the number of visitors doubled compared to usual.

The number of people continued to increase on the second day.

On the third day... the store was packed with people coming to see the cars!!

……

Looking at the curious crowds inside and outside the car dealership, the sales staff on duty were too busy to keep up!
Zheng Guozhao immediately stepped forward and approached an elderly man with thinning white hair who was peering into the window of the exhibition vehicle.

"Sir, are you looking at the car?"

"Ah, yes... This car looks better than before..."

"Hehe, that's right. We've upgraded our product a lot, more for the same price. What color would you like to choose, sir?"

"It has to be red inside, what kind of red..."

"Bordeaux Red... Grandpa."

"Yes, Bordeaux Red! The exterior paint must be red too, for a festive look... It should also glow inside. I'll pay after you've chosen!"

"...Okay, sir."

Zheng Guozhao wiped his sweat.

The old man selected his configuration and paid quickly, but then asked another question.

"Your car... looks great inside and out, but could you please add more lights?"

"Lights? Sir, our car has lights on the front, big LED lights like this, take a look."

"There are no lights on the side... Could the side lights also be illuminated? I need to drive there to pick up my wife, her eyesight isn't good. If the lights could illuminate, that would be great."

"Hiss... Let me think... How about this, sir, you give me two hundred yuan, and I'll add a light strip to your car's wheel rims. That way, all four wheels will light up when they turn. What do you think?"

"to make."

……

There's a saying...

If customers have needs, we must find ways to meet them.

Zheng Guozhao immediately thought of the "wireless hub lights" he had installed for other motorcycle customers before.

This style is also a favorite of the "ghost fire" youth.

He has this in stock in his shop, but it's been gathering dust.

The principle and installation are both very simple, and it was done in no time.

Once the results came out...

That was absolutely mind-blowing!!

Supercar exterior, luxurious interior…

Inside and outside, a dazzling display of lights, sparks flying like lightning!!

...

"Your car isn't bad, let's go."

The old man showed a very pleased expression, stroking the steering wheel with great affection. Under the illumination of the interior ambient lighting, his wrinkles seemed to fade, making him look several years younger.

With a tap of the accelerator, the car shot off from its spot at breakneck speed.

Its incredibly stylish appearance, coupled with its unique and dazzling interior and exterior ambient lighting, attracts nearly 100% of passersby's attention on the street!
On the roadside, a young man with blond hair, straddling a motorcycle, looked down and lit a cigarette with a lighter.

His slightly slanted bangs hung down, his chiseled profile carried a hint of arrogance, and his narrow, slightly squinted eyes seemed to hold a touch of cynicism... (From the blond-haired man's perspective)

Whoosh!
A car with rainbow-colored lights, four wheels like fire wheels, and a supercar-like streamlined appearance, sped past him like lightning.

A gust of wind blew, messing up the blond guy's hairstyle!

The cigarette he had just put in his mouth fell to the ground with a clatter due to his shock.

"Holy shit... what the hell is this?!"

The blond guy looked like he'd seen a ghost!

Senseless! !
With an utterly incredulous look, he glanced down at his modified motorcycle, then stared in shock at the departing figure of the old man with the ghostly fire.

"..."

No child—

In the time it takes to smoke a cigarette, his ranking has dropped to second on the ghost fire list?
……

(End of this chapter)