From knock-off old-man's electric vehicles to industrial giant

Chapter 77 Damn it... an illusion?

Wang Xu must make one point clear.

He didn't go out just for a broken power bank.

joke.

If it weren't for the fact that his power bank had just broken last month.

If it weren't for the fact that this Xingchen Auto brand store was located in the city, only 5 kilometers away from him...

If he hadn't called to inquire, he wouldn't have known that the first thirty people to participate in the test drive each day could choose two test drive prizes for free, which meant he could get a power bank and an automatic folding umbrella at the same time.

He would never be tempted in the slightest.

……

"Beep, senior citizen card!"

Sitting on the bus to his destination, Wang Xu idly scrolled through his phone while watching several elderly women leisurely swipe their cards to board the bus.

All around, the noise of old men and women chatting idly filled the air, and I sat on a stiff bench.

This made him frown slightly.

"I wish I had my own car..."

Wang Xu sighed inwardly.

of course.

Taking the bus during holidays isn't the worst part; squeezing onto the subway to get to work is the real ordeal.

Thinking about the daily torment of commuting on Line 11 during rush hour, a mask of pain appeared on his face without him even realizing it.

half an hour.

Wang Xu arrived at his destination.

To his surprise, this "knock-off old man's car company," which he considered to be completely low-class, had a large number of people looking at cars in its store.

"Tsk... It's getting some buzz online, plus all those freebies with the test drive, it's probably all just a result of them driving traffic here!"

"If I don't scream, I'll still be able to get into the top 30, right?!"

Wang Xu quickly walked into the store. There were quite a few people in the store at the moment, with several people surrounding each display vehicle and dedicated sales staff to greet them.

However, there is always a receptionist standing at the front desk, who immediately gives a polite smile when someone comes in.

"Hello, sir..."

"I'm here for a test drive. Are there any test drive slots available?"

"I'm so sorry, sir. There are too many people in the store right now. It will take about half an hour. I don't know if you have that time to wait. We are short-staffed. I'm really sorry, sir."

"Uh... okay, so, do you still have the test drive gifts you advertised?"

...

Wang Xu himself felt a bit pathetic for asking that question.

But then I thought, I can't just make a wasted trip, can I?

He didn't really intend to buy a car.

"Sir, please wait a moment while I go get the test drive gift. Please have some hot tea first." The receptionist gave a signature smile.

After a cup of hot tea, two neatly packaged gifts were placed in front of me.

This service attitude is much more efficient and decisive than any other 4S store he has ever worked at.

Wang Xu couldn't help but turn his gaze to the car.

Then he froze.

hiss--

How to say it.

It's just weird.

When he saw the car, his previous sense of contempt disappeared.

This car...

The actual car looks quite unique.

Moreover, listening to the sales staff in the store give professional introductions to other people, the configuration in all aspects is also quite acceptable.

He had already seen car reviewers rave about these features online, but when he actually went to the dealership, they sounded like a completely different story.

At least their attitude was very good.

If there are no problems with the driving aspect as well.

For a startup brand to achieve this is truly remarkable...

"Hello sir, we have a test drive vehicle available now." "Okay, I'll give it a try!"

……

After half an hour.

Wang Xu walked out of the store, looked at the "-2000 yuan" deposit on his phone, and fell silent.

Damn it... when exactly?
Were we under an illusion?

In front of the salesperson with a gentle and approachable attitude, and after actually test driving the car, it was really hard to find many faults.

Even if it has flaws, at this price point, it seems flawless.

Furthermore, given the possibility of receiving a green license plate, and after careful and rational consideration, Wang Xu couldn't find any reason to refuse.

this moment.

He understood!

It turns out that he didn't actually dislike cars made by domestic car manufacturers before.

What I really dislike are those cars that have decent value for money but have terrible exterior designs, resulting in ugly finished products!
In contrast, imported cars possess an elegant appearance and a more sophisticated industrial design aesthetic.

This is something that many domestic car manufacturers can't seem to learn.

If the appearance and product performance are the same, who would be willing to spend hundreds of thousands more to buy the more expensive one?

This "Starry Mini" is clearly superior to those flashy, cheap converted electric cars in its class of microcars.

and so.

He had a feeling of seeing the first generation of Mi phones just released.

The large screen design, the rounded and aesthetically pleasing industrial curves, and the redesigned system not only defeated the cheap knock-off phones of the same period, but also brought down the high premiums of traditional phone manufacturers with a price that was almost halved.

……

……

"Mr. Xu, according to the age statistics of our customers, young urban users are very receptive to our cars. Right now, all our stores are experiencing a surge in orders!!"
Weekly orders exceeded 1,500.

We expect total sales of the Star Mini to exceed 5,000 units by the end of this month!!

Yu Nian said excitedly.

I originally thought that "youthful joy" was just a joke.

Who would have thought that once the production volume increased, the market effect would be so good?

The team inside the company is in high spirits.

With this sales volume as a foundation, the entire factory and supply chain system can operate at full speed without any restrictions.

With the current sales forecast, as long as the business continues to grow steadily, it won't be long before it reaches monthly sales of 8,000 units.

If we were even bolder...

Reaching 10,000 units by the end of this quarter is entirely possible!

Although it is a micro new energy vehicle priced below 50,000 yuan, its sales volume is considered to be emerging in the current domestic new energy vehicle market.

Moreover, with the double boost of national new energy subsidies and carbon credits, they can fully recover their initial investment in the research and development and factory construction of Star Mini and batteries.

During the period when new energy vehicle subsidies have not yet been phased out, the gross profit per vehicle may reach a staggering 40%!

However, the government subsidies are settled quarterly or at least every six months, which places certain demands on the profitability of the funds in the early stages. According to Xingchen Auto's current cash flow, there is no problem.

Now, it is the number of stores that limits development.

……

"Mr. Xu, everyone attending the dealer conference has arrived, along with some investors who are interested in joining our sales system. They have all been properly received by designated personnel and are waiting in the auditorium. The five-star hotel for dinner after the conference has also been arranged..."

"Okay, let's not keep our partners waiting."

Upon hearing this news, Xu Yi immediately set off.

The Star Mini is now on the market, and market feedback is almost at a 90 out of 100.

To quickly expand its nationwide sales network, Xingchen Automotive needs more dealer partners, and compared to other startup car companies, they have one advantage.

That is, by selling electric vehicles for the elderly, many small business owners and distributors have made money. Many of them are located in different provinces and cities and are interested in continuing to cooperate and join the franchise.

The current cooperation requirements announced by Xingchen Automotive are: independent legal entity, no bad credit record, priority will be given to those with experience in the automotive industry, those who have operated other brand 4S stores, or those who have independent repair shops.

Second.

A capital verification report is also required to prove that the company has the financial capacity to cover the costs of "store construction + inventory + operation".

These are the most basic requirements for operating a franchised 4S car dealership in China.

……

(End of this chapter)