From knock-off old-man's electric vehicles to industrial giant

Chapter 90: Monthly Sales Exceed 12,000! Competitors Can't Sit Still! (12600 words complete)
Despite the presence of most of the shareholders and executives, their eyes were still darting around.

Their constantly changing micro-expressions revealed that they were frantically calculating gains and losses, and were awestruck by the technological prospects before them.

Ultimately, the company's final decision rests with Liu Yongcheng, the largest shareholder.

What was Liu Yongcheng, the CEO of Vaillant, thinking?
...

"Holy crap...I'm lying flat!!"

Suddenly hit in the face with a royal flush, Liu Yongcheng was filled with surprise and excitement!
He's 54 this year, well past his prime, and doesn't value control over the company as much anymore.

Most importantly, running a run-down, second-rate battery factory is truly a nightmare!

Not only is the industry so competitive right now, but government subsidies are also being phased out.

First-tier manufacturers engage in monopolies and their technology iterates rapidly...

Second-tier manufacturers have low profit margins, and their key procurement costs are even higher than those of first-tier manufacturers.

The future of the industry is almost predictable: either go all in and gamble, or be reduced to scrap. There are only two possibilities.

Over the years, he finally couldn't hold back anymore.

I've lost all my drive.

Otherwise, the idea of ​​developing energy storage batteries wouldn't have come to mind.

The emergence of Xingchen Motors has given him a perfect choice.

You can lie flat and move upwards at the same time... It would be a fool not to take this opportunity!
……

"Mr. Xu... I think it was too abrupt to say that you should feel at home when you come back to Weineng. From now on, Weineng will always be your home."

Liu Yongcheng sincerely grasped Xu Yi's hand.

What else to say.

Lock it down—it must be locked down!!

...

What happened next was quite predictable.

The two sides went into the highest conference hall to talk. After an afternoon of discussions on various details, the acquisition of the equity was completed with almost no premium. With Xu Yi already holding a 15% controlling stake, an additional 6.3 million yuan was spent to increase his actual controlling stake in Weineng Company by 52% through additional purchases, bringing his actual shareholding to 67%.

This is a universally applicable "special resolution threshold." As long as Xu Yi is willing, he can use his will to cover all major decisions of the company. The details of the discussion between the two parties also lie in this. In order to gain absolute control, Xu Yi added an "exemption clause for senior management" and a higher "option promise" to the acquisition details, which can be regarded as deeply binding the long-term interests of both parties.

As for Xu Yi, he never intended to touch the company's operations team, let alone expect them to willingly contribute a lot in the subsequent research and development and cooperation. Of course, he would never carry out any reorganization or cleanup of the company's original team, so the "no-cleaning rule" was irrelevant.

It's not easy to get to this point.

However, faced with the two great temptations of "large single-cell battery technology route" and becoming "industry leader", the original board of directors could not resist at all. Xingchen Automotive currently holds a huge number of super orders and technology, as well as the credit backing of city capital.

The initiative is entirely in Xingchen Automotive's hands. Even if they were to acquire another second- or third-tier battery manufacturer, the other party would probably be willing to come to them for cooperation.

They're even building their own battery factories.

Since that's the case, it's better to show sincerity from the start and lock it in completely!

Soon after both parties reached an agreement, the relevant "Equity Transfer Agreement" and due diligence and closing procedures would have to wait for the subsequent arrival of the legal team.

Besides.

There are two more things to do simultaneously.

First, the Xingchen Battery Technology R&D Center, which integrates the R&D resources of both parties, needs to be established as soon as possible. Xu Yi chose to locate it next to the automotive R&D building to facilitate seamless vertical communication between the vehicle R&D team and the battery R&D team.

Because the battery's size, energy density, and thermal management design need to be perfectly matched to the car's chassis.

Furthermore, the principle of CTP (Battery-Car Body Integration) technology is to install the battery cells directly on the chassis. Therefore, in the final stage, it is completely unrealistic to design the battery structure separately from the overall vehicle development.

Secondly, the verification and implementation of the "A2 battery cell" has been completed, and some production lines can be modified to start trial production.

As long as the battery undergoes complete testing after installation and there are no actual problems, then the A-cell cells can be completely replaced, achieving the goal of reducing battery costs by 20%!

……

Time flies, and while Xu Yi was busy with his work...

The beginning of the month.

Domestic automakers have once again released a month's worth of sales data.

Whenever sales break new records, many car companies will create promotional materials based on the sales figures and advertise them online.

Similar to phrases like "year-on-year growth by how much", "leading the competition by how much", and "top seller in the same category".

Even for automakers that are unwilling to disclose data, the number of new cars insured can still be found.

And this day.

Xingchen Automotive is a startup car company—a newcomer to the automotive industry.

And finally, he has ushered in his first moment of glory!
[Xingchen Automotive - 12513 vehicles delivered in September]

[The best-selling A0-class new energy vehicle – the Star Mini!!]

[The most popular entry-level commuter car among young people, with an order conversion rate as high as 78%, ranking first in its class!!]

……

Almost simultaneously, Xingchen Automotive's official website promotional page changed.

Anything that can be linked, any nominal "first".

and.

On the homepage of Autohome, as well as in the car forum, which are among the most commonly viewed pages, there are now more related posts and large-image promotions.

It seems like a coincidence.

It's a top-up.

Xingchen Automotive's marketing department used a large amount of money for top-ups.

joke.

With such great sales, it would be a waste not to promote it vigorously!
As long as there is a possibility of exposure, Xingchen's internal rules will be strictly enforced to the fullest extent.

For a startup car company, exposure and brand recognition are very important.

Only in this way can the brand's reach become more "trustworthy" over time.

Moreover, sales figures are often the most compelling evidence, and people have a herd mentality. If a new brand's products look good but sales are mediocre, many people will choose to wait and see.

If it sells very well, these subconscious concerns will be significantly reduced.

First, take a look at the data.

Many insiders at traditional automakers were shocked!

hiss--

Monthly sales of new energy vehicles are only over 12,000 units?

Take another look at the price.

Oh, so the entry-level price of only 40,000 yuan is targeting the low-end market.

Many people secretly breathed a sigh of relief.

He then couldn't help but fall into deep thought.

This increase is too rapid...

It only took one month to go from 6,000 units to 12,000 units.

A new, blockbuster market segment?!

Aside from its impressive product capabilities, what is the actual gross profit margin of this car? After reaching full production volume and receiving government subsidies, what will the actual return on investment be?

Some people have already started researching this.

It is common knowledge that new energy vehicles can make money from government subsidies. Even if the gross profit of the whole vehicle is very low, you can still make money after the subsidy is received!

Making money even without gross profit on the whole vehicle sounds very appealing.

But why don't major automakers do this?
The current environment is still dominated by gasoline-powered vehicles, and many startup car companies have already tried to develop a new energy vehicle with the intention of defrauding subsidies.

While government subsidies can indeed generate revenue, it's difficult to sell in large quantities without serious research and development.

Consumers aren't stupid.

The combination of "converted from gasoline" and "unknown brand" has resulted in a product with extremely poor performance. Apart from saving fuel, it has no other advantages, so it would be strange to spend real money to support it.

The few new energy vehicle brands that can sell in large quantities all have made significant investments in research and development.

Since R&D costs are high and it's not easy to sell in large quantities, most car manufacturers have given up the idea of ​​making a new energy vehicle to earn subsidies. Producing a new energy vehicle with poor quality would only damage the brand image.

Others have already tried their luck, casually producing a new energy vehicle, but abandoned it when it couldn't sell well.

In short, it's a "white elephant".

And now.

The appearance of Starry Mini was like opening a path in front of them, giving them a pleasant surprise!
With an extremely low entry price and an A0-class car positioning, how could it achieve sales of over 10,000 units? Moreover, it's successful in both cities with license plate restrictions and rural markets!
Based on this calculation, with a national subsidy of 20,000 yuan per vehicle, as long as the gross profit margin of the whole vehicle is above 5%, it is quite profitable, after all, the price of this car is only 40,000 to 50,000 yuan.

Earn 20,000 yuan per machine!
What are the total vehicle cost and gross profit margin of the Star Mini?

They no longer care.

The key is that this sector has managed to achieve significant sales volume even with subsidies!

This is a very important indicator.

Although the government subsidies are paid out on a quarterly basis, or even a year later, this puts a lot of pressure on cash flow, and many startup car companies go bankrupt because of this.

However, for large automakers, as long as they can achieve high sales volume and quickly capture market share, even if they lose money selling a single car, they have at least a dozen ways to recoup their profits.

Moreover, given their large scale, the delayed arrival of subsidies has no impact on them!
……

"Director, the sales figures for Xingchen Automotive that you've been following are in. They delivered a total of 12,000 vehicles last month!"

Wuling headquarters.

In the office, Jiang Ze's face turned as black as charcoal after hearing the number.

"Director Jiang, we've discussed it..."

"Wuling Mini EV definitely needs to be launched immediately. The Star Mini created by this startup car company has completely opened up a new track. By targeting young people, it has created a monopoly market!"
Moreover, it performs very well in cities with license plate restrictions, and with the added benefit of government subsidies, market research suggests that the market share in this hidden market is actually quite considerable. Selling tens of thousands more units per month in the same segment might not even be the limit!

At the meeting, someone immediately spoke up.

They all acted like armchair strategists, analyzing the market with great insight.

Even Chen Hong, the chairman of Wuling, has expressed his opinion.

In many pioneering niche markets, there are always first adopters who dare to try something new.

Once a "blockbuster" item appears, given the domestic environment and trends, it will quickly become overcrowded.

"New energy" + "short-distance, low-cost travel" + "microcar" + "young audience"...

Listen.

What perfect and precise positioning! It's simply revolutionary!

Moreover, in cities with license plate restrictions, there is an additional "special buff".

This perfect low-priced, blockbuster market segment wasn't even discovered by Wuling first!
...

"Fuck your mother's bastards!!"

Jiang Ze really wanted to curse.

When we were initiating the R&D project and holding meetings, we told you to launch it as soon as possible, but you kept dragging your feet.

Now look what's happened! Seeing how well the Starry Night Mini is selling, everyone's getting anxious like monkeys, completely forgetting what they said before.

He was absolutely furious!

This track... he was the one who spotted it first!!
They also used resources to lay the groundwork.

As a result, not only was it snatched away by a dark horse, but it was also delayed by those old fogies on the board of directors!

Hold……

What a beast! ! !
……

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(End of this chapter)