I am a historical film director in the entertainment industry.
Chapter 438 Film and Cultural Tourism
Against the backdrop of the national strategy of building a culturally strong nation, the cultural tourism industry, as an important component of the cultural industry, is breaking through the limitations of traditional tourism models and creating entirely new cultural experiences through deep integration with film.
In the future, "film + cultural tourism" will gradually demonstrate its strong vitality and appeal as an emerging business model, providing new ideas and directions for the transformation and upgrading of the cultural tourism industry.
The "film + cultural tourism" model not only brings tourists an immersive cultural experience, but also injects new vitality into local economic development.
By combining film culture with local tourism resources, unique cultural tourism products have been created, which not only enrich tourists' travel experience but also provide a new vehicle for the dissemination and inheritance of local culture.
Driven by future policies, "film + cultural tourism" projects will flourish across the country.
For example, Hengdian World Studios, with its abundant film and television shooting resources and well-developed tourism facilities, has become a model of the integration of "film + cultural tourism" in China.
Hengdian World Studios not only provides filming locations for numerous film and television works, but also recreates classic scenes from movies and transforms them into tourist attractions.
For example, Hengdian World Studios, one of the filming locations for "The Battle at Lake Changjin," has attracted a large number of tourists to visit and take photos through scene recreation and interactive experiences.
Visitors can not only enjoy scenes exactly like those in the movies, but also participate in various interactive experiences, such as time travel in ancient costumes and film shooting, as if they have become characters in the movies.
The film has attracted countless viewers with its unique visual charm and storytelling, and bringing the classic scenes from the film back to real life has brought tourists a brand new experience.
By recreating scenes, the "movie + cultural tourism" project can make tourists feel as if they are in the movie, enhancing their sense of immersion and engagement.
Taking Hengdian World Studios as an example, as a well-known film and television shooting base in China, Hengdian World Studios not only provides shooting locations for many film and television works, but also restores classic scenes from movies and turns them into tourist attractions.
For example, the icy battlefield in "The Battle at Lake Changjin" and the old Harbin street scenes in "Cliff Walkers" have become popular tourist attractions.
Visitors can not only enjoy scenes exactly like those in the movies, but also participate in various interactive experiences, such as time travel in ancient costumes and film shooting, as if they have become characters in the movies.
Another successful example is the Wulong Three Natural Bridges.
This is one of the filming locations for the movie "Man Jiang Hong". The magnificent natural scenery and tense plot of the movie attracted a large number of viewers.
The Wulong Three Natural Bridges Scenic Area has created a "Manjianghong-themed tour" by combining scene restoration with cultural activities.
Visitors can not only enjoy the natural landscapes featured in the film, but also participate in activities such as the "Manjianghong Poetry Recitation" and the "Yue Fei Cultural Exhibition" to gain a deeper understanding of the history and culture behind the film.
Besides scene recreation, designing tourism projects based on movies is also an important way to create "movie + cultural tourism".
By integrating film culture into the design of tourism products, uniquely charming themed tourism projects can be created to meet the needs of different tourists.
For example, the "Pirates of the Caribbean" themed area in Shanghai Disneyland, based on the movie "Pirates of the Caribbean," uses carefully designed scenes, special effects, and interactive experiences to make visitors feel as if they have entered a pirate world full of fantasy and adventure.
Visitors can ride the "Pirates of the Caribbean - Battle for the Sunken Treasure" ride to experience the adventure scenes from the movie; they can also buy movie merchandise in the themed shop and feel the charm of movie culture.
Another success story is CD's "Movie Town".
This place features a series of interactive experiences themed around the movie "Ne Zha".
Visitors can participate in a "Nezha-themed painting activity" to draw their own Nezha image; they can also enjoy food featured in the movie, such as "Nezha meatballs," at a "Nezha-themed restaurant." Through these themed designs, visitors can not only gain a deeper understanding of film culture but also have a unique travel experience.
As a popular cultural form with a wide influence, film can effectively spread local culture.
By combining local culture with film, the "film + cultural tourism" project can not only bring tourists a brand-new cultural experience, but also spread local culture to a wider audience by leveraging the power of film.
Cheng Sheng plans to use this concept, combined with some existing successful examples, to create an alternative 'film + cultural tourism' model.
For example, the actor playing Zheng He could lead a fleet to retrace the route of his voyages to the Western Ocean.
As a result, travelers would probably rush to buy tickets and embark on a voyage to the Western Ocean with Zheng He.
At that time, tourists will not only be able to buy boat tickets, but also some unique souvenirs from abroad, as well as some movie-related items.
We need to delve deeper into our cultural characteristics and create cultural tourism products with unique appeal.
At that time, this fleet will be able to continuously generate profits for Cheng Sheng.
And that's not all. If they could leverage the popularity of the Zheng He film series to build a theme park just like Disneyland, they would definitely make a fortune.
Of course, doing all this requires a lot of money.
Although he lacked funds, he didn't plan to tell Han Sanye and Yu Dong about it right now.
After all, the movie hasn't even been filmed yet, so even if he rave about it, the other party won't believe him.
"Xiao Cheng, I believe in your abilities. Since you have an idea, go for it. As for the money, China Film Group will go for it no matter how much it costs," said Master Han generously.
China Film Group aims to promote the development of the film and television industry. As long as the other party has excellent works, China Film Group will invest.
"Thank you, Mr. Han. I will definitely not let you down," Cheng Sheng said solemnly.
"Director Cheng, don't forget about Bona. When the budget comes out, let us know, and Bona will be included too," Yu Dong said with a smile.
"Don't worry, I will never forget you, Mr. Yu," Cheng Sheng said with a smile.
"Xiao Cheng, how many companies are involved in this investment?" Master Han asked seriously.
Although he already knew that Starlight Brilliant would be involved, he was still not quite sure how many people were investing.
"Including China Film Group and Bona Film Group, there are six in total: Starlight Brilliant Film & Television Company, a company under the Xishan coal boss, China Film Group, and our Shengli Film & Television. As for whether there will be more in the future, I can't say for sure," Cheng Sheng said.
With these six companies already established, Cheng Sheng doesn't want to add any more investors, since each additional investor means a larger share of the profits.
The problem is, the entertainment industry relies on connections and personal relationships. (End of Chapter)
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