Why bother writing songs? Fast forward to the "Don't Laugh Challenge"

Chapter 64: Let me show you what real candy is.

Xia Shen knew the saying "a tall tree catches the wind." In the current situation, this album not only failed to bring him good public opinion and influence, but instead led to him being criticized and attacked by the entire internet. People couldn't even hide from him, yet he was forced to appear in public.

Still live streaming?
However, Old Chen shook his head and said, "No, no, traffic doesn't distinguish between good and bad. As long as there is traffic and it's not tainted by blood, it's good traffic. Many people would kill for this. What's wrong with them cursing a few times? Will cursing a few times cost you a piece of flesh?"
That's how public figures are. It's not surprising that some people criticize you. You're not RMB, so how can you expect everyone to like you? Impossible. The scariest thing is when nobody criticizes you. That means no one cares about you no matter what.

In fact, we can make use of this situation. Look, you've already received the nomination, right?

"But it's still hard to say what the outcome will be," Xia Shen said. "We might not even win an award."

"Who says it's not certain?" Old Chen said, "What are the stats for your album? Which rapper in the rap scene right now can match your stats? You find one first."

It's down to just one procedural step, so now's your peak popularity. Let me explain in detail.

As Old Chen spoke, he became more and more serious: "You mean, you've already connected with July Records, right? They'll help you with your premium product strategy."

"Mm." Xia Shen nodded.

There was no need to hide this from the company; he had already told the company about it from the very beginning.

The company has no objections.

After all, given the current situation, relying solely on visual effects culture is indeed insufficient for Xia Shen to successfully complete his transformation.

Furthermore, being able to connect with a giant like July Records is a good thing for Visual Effects Culture.

"With July's help, your transformation is basically inevitable. At this point, a specialized term in communication studies comes into play, called 'reversal' or 'contrast'!"

Reverse?

Xia Shen fell into deep thought.

Old Chen continued, "For example, Cai Zhiyin's transformation process actually used contrast as the main marketing point. We can also follow this path. Look, what is the public's biggest impression of you now?"
"You tacky, vulgar, Tang-style trashy song maker, right? Oh, and by the way, the fourth biggest fly on Douyin and Kuaishou."

As Old Chen spoke, Xia Shen's lips twitched.

But all he could do was nod and say, "Yes."

"So if you actually win an award through this kind of thing, and it arouses their anger, and then you continue to be active on the internet, constantly producing this kind of content that they consider historically absurd."

Then, when the public's dislike and preconceived notions about you reach their peak, you suddenly complete a transformation towards high-quality products, whether by creating a truly high-quality album or by taking advantage of opportunities on international stages promised to you by July Records. In this situation, you can completely reverse your image in the public eye. Such a contrast and reversal will have the best effect.

Isn't this how Cai Zhiyin runs his business?

Upon hearing this, Xia Shen lowered his head to think, and then discovered a terrifying fact: Old Chen was right.

If this reversal really happens to him, then the effect will be many times greater than the effect of his quiet transformation.

It will definitely be much more effective!
Moreover, doing so naturally aligns with communication studies and is indeed the easiest way to spark public opinion and discussion in today's online environment.

This is essentially manipulating public opinion and playing with someone's persona.

In other words, it involves exploiting public sentiment, using the public as a tool to guide them in the direction you want to lead, and then using this massive amount of traffic and attention to achieve your goals at the right time.

Looking at Old Chen again, his bald head reflected the oil, his full beard and his chubby, somewhat puffy round face were giving him a mysterious smile.

It's as if he's a god who controls the flow of traffic.

"Then what should I do?" Xia Shen asked.

"The show starts tonight. Aren't they criticizing you, Tang? Just do what they want, the more Tang the better. Dance right in front of them. Anyway, until you win the award and get a response from the record company in July, you have to keep the hype going. Just suppress the public's emotions as much as possible!"

"The more abstract and detached you appear during this period, the more effective it will be in changing their attitudes and opinions towards you, and the greater the buzz and discussion it will generate." "Of course, there are risks involved, right?" Xia Shen asked.

"Of course there is. If you don't get the chance to step onto the biggest stage in the end, if there isn't a significant enough plot twist, or if July doesn't even manage to secure one for you, then the backlash will be huge," Old Chen said. "So you're scared?"

"Afraid? What am I afraid of?" Xia took a deep breath, a hint of caution in his eyes: "Let's do it this way!"

Anyway, he's already made the money.

He has no shortage of bread now.

To put it bluntly, even if he never releases any new songs again, the album, especially "Great Ambitions" and "Wealth from All Directions/Cause and Effect," is enough to support him for the rest of his life.

It's just taking a little risk, isn't it? He's never been one to be afraid of taking risks; the previous betting incident already showed some of that.

It's just a matter of acting a little more Tang.

Honestly, those memories from another world contain more than just a lot of serious stuff.

Tang also has many untold memories.

Alright, let me show you what the true Tang Dynasty was all about!
Without hesitation, Xia Shen immediately made a plan and used his account to issue an announcement that he would start the live broadcast tonight!
His account is about to start operating!

Naturally, his words stirred up a huge wave of discussion.

After all, Xia Shen's popularity is undeniable, and he generates a lot of buzz. More and more people are aware of his existence and recognize his name.

The moment the broadcast started, a large number of viewers flooded in, and the data was soaring rapidly.

The comments on the screen are so fast they're practically spamming; it's hard for someone with slightly poor eyesight to even read a single sentence.

"Blow up the command post."

"Wow, you actually started broadcasting."

“My brother goes to karaoke at the villa every day now, he goes to karaoke at the villa all the time, I’m so annoyed, it’s all because of you, you bastard.”

"You're the real fly, really. You should just quit the entertainment industry. The stuff you make is far inferior to Tang's. If you actually win an award, the Chinese music scene is doomed."

"Hahahaha, it's only in the Chinese entertainment industry that a fool like you can make a living. It's a tragedy."

In addition, there were also countless "Tang" characters floating across the screen.

However, at this moment, Xia Shen shook his head in front of the camera: "Tsk tsk tsk, is this what you call Tang? You guys probably haven't seen what real Tang looks like. All of you, perk up your ears. No, before singing that song, I need to change my profile picture first."

Then, under the watchful eyes of all the viewers in the live stream, Xia Shen changed his profile picture in public, replacing his somewhat handsome selfie with a blob of yellow stuff.

He rolled his eyes and stuck out his little tongue.

No one knew that Xia Shen's toes had started digging into the ground under the table.

All they could see was Xia Shen confidently changing his emoji, then putting on his headphones, pulling over the microphone, and pressing the [Play] button on the turntable next to him.

A beautiful, melodious tune began to play. Xia Shen took out the defense doll he had taken from Lao Qi, shook the doll in his hand, and slowly began to sing.

"If I were placed in the Tang Dynasty, I would definitely surpass Du Fu!"

(End of this chapter)