Reborn in 08, a heretical cultivator starting a business

Chapter 108 Marketing Hype? Digging Up an Old Grave and Erecting a Monument! (Bonus Chapter of 4000 Words for Monthly Tickets)
Chen Ruihao's lips twitched, and he could only offer words of comfort:
"Chairman Diao, don't worry. Is it possible that the recent San Niu promotion has exhausted the recent consumer potential, which is why sales are slow?"

"Really?" Diao Zhijie didn't believe it at all.

"Of course! Mr. Diao, think about it, mother and baby products are only purchased once a month."

"These past two days, San Niu has been having a big promotion, and many mothers have taken advantage of the buy-one-get-one-free offer to stock up on two months' worth of supplies. They naturally won't be making any more purchases in the short term, right?"

"But once this period is over, consumer spending will recover, and San Niu will continue to sell well!"

Diao Zhijie lit a cigarette, rudely blowing smoke rings into Chen Ruihao's face, and said sarcastically:

"Chairman Chen, do you think I'm stupid?"

"Chairman Diao, what are you saying?"

Chen Ruihao's face turned ashen; he had finally come to understand what it meant to be ruthless and heartless.

A couple of days ago, when Kaixin Mall had high traffic, Diao Zhijie kept calling him "Brother Chen," as if he wanted to become sworn brothers with him, and even offered to make a strategic investment in Kaixin.com to help it go public.

But now, with the Happy Mall experiencing low traffic and fewer orders, that bastard Diao Zhijie has immediately turned on me and even wants to settle scores with me!

That's so damn realistic and ruthless!
"Chairman Chen, do you really think I don't know how much the daily active users of your Kaixin Mall have declined?"

"Do you really think I don't know how bad your Kaixin001's growth is?"

Diao Zhijie sneered: "Brother, although I work in a traditional industry, I'm not illiterate when it comes to the internet!"

Chen Ruihao broke out in a cold sweat: "!!!"

What the other party said is true.

On August 20th, San Niu offered a buy-one-get-one-free deal, resulting in 8 new users on Kaixin.com, a surge in daily active users to over 50 million on Kaixin Mall, and a transaction volume exceeding 100 million yuan.

On August 21, Sanniu continued its buy-one-get-one-free promotion, and Kaixin.com gained another 400,000 new users. Kaixin Mall's daily active users remained above one million, and transaction volume once again exceeded ten million!
However, when the event ended on August 22, Kaixin.com not only failed to gain many new users, but its daily active users also plummeted by half!

The daily active users of Kaixin Mall are even worse, dropping directly from one million to 20!
Even if you get Happy Coins back for shopping, it's useless.

Even the activity levels for parking space grabbing and friend trading have dropped drastically; everyone's playing "WeChat Farm"!

Although both games offer in-game currency rewards, "WeChat Farm" is more fun, and players are willing to spend money on YouTuan.com for the sake of diamonds.

The problem is that the games on Kaixin.com aren't fun, so naturally not many players spend money on Kaixin.com for Kaixin coins.

At most, I'll patronize San Niu for a couple of days because of their buy-one-get-one-free promotion, but I'll run away as soon as the promotion ends.

Chen Ruihao was very mild-mannered.

I finally understand what it means to draw a tiger but end up with a cat.

"Chairman Chen, you'd better give me a satisfactory explanation," Diao Zhijie said aggressively.

Chen Ruihao was shocked and furious, but could only say:

"Chairman Diao, if you want to boost Sanniu's sales as quickly as possible, the only way is to increase the exposure and traffic on Kaixin.com and attract more new users! These people haven't bought Sanniu before, and with Sanniu sponsoring Kaixin.com, the number of Kaixin.com users will increase, and Sanniu's sales will soar!"

Diao Zhijie nodded: "That makes sense, but do you have a way to do it?"

Chen Ruihao, quick-witted, suddenly had an idea: "We can learn from Wang Junshan, like this...like this..."

"Great idea! Both Kaixin Mall and Sanniu need this wave of traffic!" Diao Zhijie agreed enthusiastically.

“Sure, I’ll contact the media tonight, and we’ll get started tomorrow!” Chen Ruihao laughed. “But what about the travel expenses for the media…”

"Little Qian, San Niu Bao is all you need!" Diao Zhijie said generously, patting Chen Ruihao on the shoulder.

"Brother Chen, as long as you get things done, travel expenses are no problem; San Niu Group will cover them all. If you have any other good ideas, just let me know. As long as it's profitable, I'll cover all the costs!"

"Brother Diao is straightforward!" Chen Ruihao was in a great mood and understood the other party's style of doing things.

I'm fine with money, and I'm also willing to contribute my labor, but San Niu has to make money!

As long as Diao Zhijie can make money, anything is negotiable.

Chen Ruihao made a plan and quickly made arrangements.

As long as we weather this storm and hold on until next month when the knock-off "WeChat Farm" is successfully launched as "Happy Farm," then we're all set!

Once Happy Farm is launched, the number of users on Kaixin.com will surge as rapidly as WeChat.

Although WeChat has not made a public statement, Chen Ruihao understands that WeChat's user base is probably in the tens of millions.

Even the number of users of "WeChat Farm" is estimated to have exceeded nine million.

There's no way around it, WeChat Farm is just too powerful!
How enviable.

Wang Junshan paid no attention to Kaixin.com's underhanded tactics.

It's just a website that's about to self-destruct; don't worry about it.

The rain is coming and the wind is all over the building.

Since the brief appearance of Kaixin Mall, the entire internet has been unusually calm.

Even those venture capitalists didn't come knocking again.

After all, even Tencent came along and offered Future Technology a valuation of 50 billion, but they still couldn't reach an agreement.

It's pointless for other investors to come knocking.

Who else can afford to pay a higher price?

Even Alibaba wasn't very interested.

As an e-commerce giant with Taobao boasting a daily transaction volume of 3 million yuan, Alibaba simply doesn't care about YouTuan.com, which has a daily transaction volume of 1500 million yuan for non-parallel imports.

Vertical e-commerce, like social networking among acquaintances, has a very low ceiling. It can only reach one-tenth of the scale of comprehensive e-commerce and open social networking.

Whether YouTuan.com's revenue can remain stable in the future is a question.

Jack Ma didn't care at all.

This was also Wang Junshan's plan.

YouTuan.com's direct operation as a comprehensive e-commerce platform makes it vulnerable to Alibaba's crackdown.

However, if you do vertical e-commerce, the upper limit is too low, which is equivalent to crippling yourself. Alibaba won't take you seriously, so you can strive for room for development.

The same applies to WeChat's social networking among acquaintances.

The upper limit for social networking among acquaintances is only tens of millions of users, which does not threaten QQ's hundreds of millions of users.

If WeChat were to start with an open social networking approach, Tencent would definitely crack down on it!

Discarding one's skills and developing in a low-key manner is also a way out.

These past two days, there haven't been many company matters, so Wang Junshan has been happy to have some free time.

Truckloads of furniture were delivered to Wang Junshan's home.

They were all carefully selected by Shen Huaijin, who also personally oversaw their selection.

"Master, this wardrobe is placed against the north wall. Be careful not to bump into the door."

"The bed is placed to the side against the wardrobe, and the air conditioner vent is on the south side, so it can't blow air onto your head."

"Place the desk near the floor-to-ceiling window so that when you're tired of working, you can easily enjoy the sea view."

……

Shen Huaijin made all the arrangements and directed everything in an orderly manner.

Wang Junshan watched this scene with amusement and contentment.

He would find it troublesome to do everything.

Even Ye Siqi, the mall manager with a beautiful face and a curvaceous figure, couldn't help but speak up:
"Mr. Wang, you have excellent taste; your girlfriend is both beautiful and virtuous."

Shen Huaijin blushed, but before he could explain, Wang Junshan laughed:
"You've misunderstood, this is my secretary."

"Oh~" Ye Siqi said meaningfully, and the way she looked at Shen Huaijin became a little strange.

This infuriated Shen Huaijin, who glared at Wang Junshan and muttered:

"You've missed dinner!" "I was planning to cook for you tonight and keep the food warm, but it's gone!"

Wang Junshan was speechless: "I take it back now, this is my classmate."

"Too late, humph!" Shen Huaijin raised her swan-like neck and left without looking back.

Seeing this, Ye Siqi laughed heartily: "The way you two get along is really interesting."

"Mr. Wang, please check and see if there are any problems. You can sign for it."

"Okay." Wang Junshan signed.

"Mr. Wang, this is my business card with my mobile number on it. If you need any after-sales service or want to purchase other products, please feel free to contact me."

Ye Siqi handed over the business card with both hands, bowed slightly, and a majestic snow-capped mountain was just revealed in the background.

Wang Junshan glanced at it; the shape was decent. He then accepted the business card.

Ye Siqi saw everything and was secretly pleased, thinking that she did have some charm!

As a junior manager in the shopping mall, Ye Siqi usually doesn't need to accompany customers on deliveries.

But when she encounters special clients, she always takes the initiative to visit them.

Ye Siqi had thought it through clearly. She was beautiful, 23 years old, had a great figure, and was sensible. She could probably find a good partner.

Just like her mentor, who is now the wife of a young entrepreneur.

Although they have no official status or title, they own a house, a car, and money...

Now that she's met someone as young, handsome, and wealthy as Wang Junshan, she'd even be willing to pay him to stay!

Ye Siqi couldn't help but become eager, her voice becoming extremely gentle:
"Mr. Wang, is this phone number used to place the order your WeChat ID? Can I add you on WeChat so we can play 'Happy Farm' together sometime?"

Before Wang Junshan could say anything, a cold voice rang out:
"Sorry to disappoint you, Manager Ye. That's my phone number. You can also add me on WeChat, let's play FarmVille together!"

Shen Huaijin returned, walking over with full force, which made Ye Siqi feel a little timid.

Although Ye Siqi is very beautiful, almost as beautiful as Chu Yiqiu, she is considered the most outstanding in the class.

But Shen Huaijin was different; he was the most outstanding student in the entire school, and even considered one of the top students in the entire Binhai City.

Talent scouts would all be tempted to spend money to get her into the entertainment industry.

"Hehe, no...no...it's alright, it's nothing, I'll be going now."

"Goodbye, Mr. Wang." Ye Siqi smiled slightly, and before leaving, she stared intently at Wang Junshan.

"You vixen!" Shen Huaijin exclaimed angrily, not knowing why he was so angry!
Especially when she heard that the other party wanted to add Wang Junshan on WeChat, Shen Huaijin, who had originally planned to go home, turned back.

Wang Junshan laughed: "From now on, these vixens will be in your hands, Secretary Shen."

"Okay! I'll take care of it." Shen Huaijin's mood improved a lot, and then he came to his senses: "It's a day off today, Wang Junshan!"

"Okay, Shen, is there a hot pot dinner tonight?"

"It depends on my mood!"

Shen Huaijin said arrogantly, then turned and went downstairs.

Half an hour later, Shen Huaijin arrived at Wang Junshan's house carrying two large bags of vegetables.

"So many!" Wang Junshan quickly took them.

"Since I'm warming up the pot for you, it should be a bit more lavish," Shen Huaijin said, heading straight for the kitchen.

Both apartments are symmetrical layouts, and she knows them very well.

Shen Huaijin used two gas stoves simultaneously, cooking two dishes at the same time.

There was also seafood dumpling soup simmering in the pressure cooker.

In just one hour, a large table of dishes was prepared.

Wang Junshan was amazed: "I never expected you to be such a chef!"

In my mind, these rich kids are pampered and spoiled, and would never cook.

"What's the big deal? When I was little, my dad was just a small-time contractor, and we were just an ordinary family. Sometimes when we had guests, my mom would prepare a huge feast. I wanted to help out, so I learned all the skills!"

Shen Huaijin laughed and said, "If you scold me less at the company in the future, maybe I'll be in a better mood after get off work and cook for you. It'll be healthier and tastier than what you eat out!"

“That’s a good idea.” Wang Junshan became interested: “Just for this reason, I won’t scold you anymore. And you can’t eat for free, I’ll pay for it.”

"No need. Work is work, and life is life. The dishes I cook can't be bought with money!"

Shen Huaijin waved his hand: "You can buy the groceries then."

Wang Junshan understood Shen Huaijin's logic.

At the company, you are my boss and I am your secretary; we handle business strictly by the book.

After get off work, you are my classmate, and I am your neighbor. Let's treat each other as equals!
“Okay.” Wang Junshan readily agreed.

"By the way, you told us to read the newspapers more often. Is there something important going on that I don't know about?" Shen Huaijin suddenly asked.

These past two days she's been busy choosing furniture and appliances for Wang Junshan, and hasn't had time to search for news.

Wang Junshan sighed: "You'll find out in a couple of days. It's not good to know some things too early."

"Oh, it's all so mysterious." Shen Huaijin became even more curious.

So much so that I was searching for and reading news late into the night, focusing particularly on the mother and baby product category…

Tang Jinghe did the same, searching for several days in a row.

We didn't find the big news, but we did find out about Kaixin001's big move!

He immediately grabbed his notebook and went to find Wang Junshan:
"Boss, Kaixin.com is making another big move."

"Oh? What kind of trouble have you gotten yourself into now?"

Wang Junshan glanced at it, and his expression became incredibly interesting:

[On its first day of operation, Kaixin Mall achieved a transaction volume exceeding ten million yuan.]

[What YouTuan.com took a week to achieve, Kaixin Mall easily accomplished on its first day.]

Many users have abandoned YouTuan.com and chosen Kaixin.com instead.

The chairman of Sanniu Group is optimistic about the future of Kaixin001 and will invest tens of millions of yuan in the company.

Kaixin.com and Sanniu Group have reached a strategic cooperation agreement, which will reshape the landscape of vertical e-commerce!

……

There are many similar news reports.

However, these are all small, unknown media outlets; they can basically get coverage for a fee.

Of course, there are also some large media outlets that can operate in certain areas.

After all, there was nothing wrong with the content of the report.

It's true that Kaixin Mall's sales exceeded 10 million on its first day, but it overlooks the fact that this was achieved under the "buy one get one free" promotion, and it also overlooks the fact that sales on the third day were only slightly over 1 million...

That's the art of journalism; no one can say they're wrong.

There are not only written reports, but also photo reports.

Wang Junshan smiled as he watched the video of Sanniu Chairman Diao Zhijie and Kaixin.com President Chen Ruihao shaking hands and giving an interview at Kaixin.com headquarters.
"Heaven's sins may be forgiven, but self-inflicted sins cannot be forgiven."

So many reports, all over the internet, with videos and evidence, even a strategic partnership, investing in Kaixin001...

If something really goes wrong, Kaixin.com will have no way to defend itself!
This isn't marketing hype; it's practically digging its own grave!

“Very good, very good.” Wang Junshan expressed his support.

(End of this chapter)