Reborn in 08, a heretical cultivator starting a business

Chapter 123 is now available on Vipshop!
"Very good, continue!" Wang Junshan smiled.

This is the key!
Domestic users are frank: stealing vegetables is just stealing vegetables, it's all about stealing vegetables, there's nothing to be ashamed of or embarrassed about.

But it's different for overseas users; that can't be called stealing vegetables, it has to be called mutual harvesting!
"Another issue is that once crops are stolen, the number of crops decreases, which will enrage overseas users, and they may even lose their temper and quit the game, especially some users who like casual games. So I suggest optimizing the loss settings."

Seeing the quiet atmosphere, the employee seemed a little uneasy and couldn't help but push up his glasses:

"Of course, this is purely my personal suggestion. If there is anything wrong with it, please forgive me, thank you."

Wang Junshan laughed: "Luo Jingsong, right?"

"Yes, Boss."

"Great, you're now the project manager for the international version of WeChat Farm!"

"I..." Luo Jingsong was a little surprised, but then his face lit up with joy: "Thank you for your trust, boss. I will definitely live up to your expectations."

"You're absolutely right, these are the core changes that the international version needs to make!"

Wang Junshan had these people brainstorm to assess their logical thinking and market control abilities.

Others, in terms of architectural style and crop varieties, are merely superficial.

Luo Jingsong's analysis from the perspectives of ideology and user psychology is incredibly insightful.

Even the most skilled developer can only develop code, but if they can't grasp the deeper needs of users and market changes, they can only be a core member of the development team.

Luo Jingsong, on the other hand, is able to put himself in the shoes of foreign users and experience things firsthand.

Such people have the potential to become excellent product managers!
Perhaps his development capabilities are not the strongest, but his grasp of the market and his understanding of products are absolutely the best.

In its previous life, Happy Farmer and Sunshine Farm were both launched overseas, and initially achieved good results.

But why was it so quickly overtaken by the later "FarmVille"?

Foreign players find the idea of ​​stealing crops offensive, even though it's just a reskinned version of the domestic version, or perhaps only the building style, background music, and crops have been changed...

FarmVille, on the other hand, borrows the idea of ​​a "vegetable stealing" game and adapts it in a comprehensive way, from the inside out.

They also cleverly targeted foreign users, beautifying "stealing vegetables" as "mutual harvesting".

At the same time, the loss mechanism was changed.

After A picks B's vegetables, A will receive an additional 20% reward.

B will hold a grudge if it receives a notification that its crops have been harvested, but it won't lose any crops. After harvesting, B will still get 100% of the vegetables.

This design minimizes player conflict and prevents casual foreign players from quitting the game.

I'll also find time to help A pick fruit again, as revenge!
This change seems unnecessary to domestic users, but to foreign users, it's pure fantasy.

Players who enjoy competitive games find enjoyment in the cooperative harvesting process.

Casual players who don't enjoy competitive games won't quit because there's no real loss of crops after being stolen.

More importantly, casual games have a much longer lifespan than competitive games.

If the international version were made into a competitive version, it might be popular for a year and then it would be obsolete.

But if it's made into a casual product, it could be popular for ten years!

This is precisely why FarmVille, with its focus on casual gameplay, became an instant hit, quickly defeating all other farming games in the international market and reaching number one.

In its previous life, QQ Farm dominated the domestic market, while FarmVille swept across the international arena.

The paths and gameplay may differ, but they all precisely cater to the target user group.

As for revenue, it's even more staggering.

FarmVille was first released in June 2009 and earned $100 million in just six months.

It continued to climb steadily afterward, earning over a billion US dollars and nearly 10 billion RMB in just three and a half years!

It wasn't until 2013, with the rise of mobile internet, that FarmVille's second and third generations failed to adapt and failed to keep up with the mobile internet wave, leading to its decline.

Even so, in the following years, by rehashing old ideas and relying on past successes, they made another four or five billion RMB.

Total revenue exceeded US$20 billion, or RMB150 billion!

It's safe to say that this little game made a fortune!

That's why Wang Junshan also attaches great importance to the international version, aiming to make it an even more successful hit than FarmVille.

In the first three years, it earned 200 billion through the Facebook gaming platform.

If they actively transform into the mobile internet sector, they could earn another 200 billion, or even more.

However, we must take things one step at a time.

The international version of "WeChat Farm," which was developed in the early stages, is more casual and caters to overseas users.

But if you only relax, it will get boring after a while.

In the future, we will add time-limited competition elements to increase the fun!

For example, on special holidays, a quarterly "competitive vegetable stealing" tournament can be launched, lasting for half a month or a month.

During this month, stealing other people's crops will increase your harvest by 40%, while the other person will also lose 40%.

Encourage players to team up, actively participate, and enjoy a crazy season.

When the season ends, generous rewards will be given, and the game will return to casual mode, where stealing crops will not result in any losses.

Casual players won't resist this kind of time-limited competition; on the contrary, they'll enjoy it.

The international version is ready. In the first few years, it will focus on PC internet, casual social interactive games.

After 2012, by actively transforming and embracing the mobile internet, increasing competition, and changing business strategies, it was able to remain a hot business for another decade.

Earning 400 billion RMB in 15 years is no problem.

Of course, if things get really tough later on, Wang Junshan will release a management strategy game like "Hay Day" ahead of time. It's a super IP that has been a hit for over a decade and has generated hundreds of billions of RMB in revenue!

While reaping money from the Chinese people, Wang Junshan has shown some restraint.

But when it comes to reaping money from foreigners, Wang Junshan is guaranteed to be quick, accurate, and ruthless.

"WeChat Farm International Edition is a very promising project, and I'm handing it over to you!" Wang Junshan said.

"Don't worry, boss, we'll get it done as soon as possible!"

Wang Junshan nodded: "Tomorrow, three developers from the Binhai City headquarters will join the team to work with you on the international version. They are the ones who developed 'WeChat Farm,' and with them, any related technical challenges can be resolved quickly."

"That's wonderful!" Luo Jingsong exclaimed with delight.

WeChat Farm is, in short, a web-based game that can be created by twenty people in a few months.

It's difficult, really.

Putting everything else aside, the technology to support tens of millions of people online simultaneously without lag is simply an insurmountable challenge!
Many teams can't get it done in six months or even a year!
Only large, reputable companies can do it.

Why did Happy Farm sell all the ownership of the QQ channel to Tencent in its previous life?

Don't they know that if they don't sell, but instead operate jointly, they can earn more?
Of course I know, but I can't refuse to sell.

The Five Minutes Team is a small team with limited capabilities.

The WeChat Farm game we developed can only support a million people online at the same time.

With hundreds of millions of users on QQ Space, and tens of millions of people online at the same time, Happy Farm would crash after just five minutes, which couldn't solve the technical difficulties at all.

Even with a five-minute team, they won't be able to solve it in another six months.

The only option is to sell the QQ channel to Tencent.

Tencent bought the copyright and turned it into QQ Farm. With Tencent's strength, supporting tens of millions of users online at the same time is not a problem.

Similarly, WeChat Farm also has the technology to support millions of people online at the same time, all of which was handled by Wang Junshan.

Other leading technologies were also taught to the Binhai team by Wang Junshan.

These cutting-edge technologies are beyond the comprehension of people in Beijing.

Without the leadership of those three key figures from Binhai City, the international version of "WeChat Farm" would have been inherently flawed and simply unable to meet the demands of millions of users simultaneously online on the Facebook platform. This is why Wang Junshan brought in these three key personnel.

Another reason is to place their own people in the international team!
Through these three individuals, one can gain a clear understanding of the skill level, temperament, and capabilities of the other employees in the capital.

Those that should be reused will be reused, those that should be marginalized will be marginalized, and those that should be sent away will be sent away.

Wang Junshan wouldn't be foolish enough to teach all the core technologies to the new team without leaving any backup plans.

On the contrary, the core technologies are all in the hands of the three people from Binhai.

Of course, the most core technical source code is in Wang Junshan's hands.

When he was the R&D director, Wang Junshan would hold back a few tricks.

The company has treated me well, so I will naturally resolve these issues discreetly and promptly, without affecting the overall situation.

But if the company is unethical, the evil cultivators will lay off employees.

Without further ado, we won't stand idly by. If things fall apart, you can deal with it yourselves.

What? Leaving a backdoor is illegal?
Please, who left a backdoor?

Those were bugs that unexpectedly appeared during development!

It was purely due to my incompetence that I failed to discover and resolve the issue in time; it was absolutely not intentional.

Bugs are normal; what system doesn't have bugs?
Neither Google nor Microsoft dares to guarantee it!

Similarly, when Wang Junshan became a boss, he would also keep some tricks up his sleeve.

Teach what should be taught, and for the most core technologies that shouldn't be taught, go to the trouble of developing them yourself; you must firmly control them all!
With the Beijing branch office and the three veteran employees brought by Wang Junshan, the development of the international version of "WeChat Farm" shouldn't be a problem.

Wang Junshan turned around and went to the Vipshop headquarters next door.

With the launch imminent, everyone is busy.

When the person in charge saw Wang Junshan arrive, he was about to interrupt everyone, but Wang Junshan stopped him: "It's alright, just keep working."

"Is everything almost ready?"

"Don't worry, Chairman, everything is ready."

"Excellent! We look forward to Vipshop's business unit achieving great success!"

Headquarters of the campus network.

Sun Yizhou looked at the data, feeling somewhat melancholy:
"Kaixin001 has been bankrupt for more than ten days, and the website is offline. Logically speaking, those seven million Kaixin001 refugees should be homeless and should all be flowing into our Renren.com?"

"Even if we don't add seven million users, a 50% increase would still bring us to 3.5 million users, right?"

"Why is our school's intranet user count still just over 3000 million? It hasn't exploded?"

"And our Renren.com's daily active users and revenue haven't increased either; in fact, they've decreased!"

Sun Yizhou was dumbfounded; something was wrong!

Vice President Dai Hede was somewhat helpless:
"Chairman, I'm curious about this too. Logically, the number should have increased, but it didn't. It wasn't until I investigated that I discovered that all 7 million refugees from Kaixin001 have gone to WeChat!"

"WeChat!"

"It's WeChat again!"

Sun Yizhou was furious: "Our daily active users on campus are decreasing instead of increasing, is that also because of WeChat?"

"Yes!"

"Damn it, damn it all!" Sun Yizhou was so angry his liver ached.

"What about Kaixin001's advertisers? Kaixin001 is gone, and they haven't come to us to advertise?"

"Almost none!"

"This doesn't make sense. Without Kaixin001, who else will they advertise with if they don't hire us?"

Sun Yizhou's lips twitched: "Could it be WeChat too?"

Dai Hede nodded: "Is that so!"

"They're stealing our users, our traffic, and our advertisers!"

"Fine, really! WeChat is leaving no way for Renren.com to survive!"

However, just as Sun Yizhou was launching into a tirade, his secretary rushed in in a panic:

"Chairman, President, something terrible has happened."

WeChat is making another big move!

"what!"

Sun Yizhou and Dai Hede were both startled.

"What have they come up with this time?"

"Just now, a message popped up on WeChat!"

The secretary quickly showed it to everyone:
[Dear WeChat users, thank you for your continued support. WeChat now boasts over 2700 million users.]

To better serve everyone, we are launching WeChat version 2.0, which includes Vipshop, focusing on brand flash sales.

Vipshop operates on a B2C model; all products are either officially sold by Vipshop or sourced directly from brand flagship stores. All products are guaranteed authentic; a tenfold refund will be given for any counterfeit product.

[Ships are shipped from Vipshop's eight major central warehouses, with delivery to your door via SF Express.]

You can also enjoy diamond rebates when you place an order on Vipshop.

[Officially launched at midnight on September 13th, with hundreds of brands simultaneously offering massive discounts and promotions. All products are genuine and at the lowest prices—a steal!]

[Big brand discounts, only at Vipshop, welcome to update and experience!]

Seeing this, Sun Yizhou was completely dumbfounded:

"We haven't even copied WeChat Farm yet, and they've already created Vipshop!"

"Features brand discounts, guaranteed authentic and affordable!"

"Even I, who hate YouTuan Technology the most, am a little tempted!"

“I’m tempted too.” Dai Hede’s eyes shone brightly: “Self-operated + brand direct sales, guaranteed authenticity, discounts! Needless to say, my sister-in-law, my wife, and all the female employees in our company will be loyal Vipshop users!”

Sun Yizhou nodded: "Another blockbuster product!"

Dai Hede was thrilled: "Chairman, shall we copy it?"

Sun Yizhou's lips twitched: "..."

"I'll take responsibility!" Dai Hede had a very good plan.

The reverse engineering of "WeChat Farm" became increasingly difficult, and Dai and De were in despair.

It would be better to start developing from scratch!
As long as he is in charge of Vipshop, the mess of the reverse engineering of "WeChat Farm" can be dumped on someone else!

Even if the reverse engineering fails, the new person in charge will take the blame and escape unscathed!

perfect!

Unexpectedly, Sun Yizhou waved his hand:
"Vipshop will definitely copy us. Our campus e-commerce platform, Renren.com, will immediately transform and copy Vipshop directly! But the key is still traffic! It's still 'WeChat Farm'!"

"Because of 'WeChat Farm,' the number of WeChat users has skyrocketed to 2700 million, almost catching up with Renren!"

"You need to get 'WeChat Farm' out as soon as possible, otherwise WeChat will become the number one giant in social networking among acquaintances!"

“I…” Dai Hede was extremely distressed.

We also have to reverse engineer "WeChat Farm"!
Unlike Dai Hede's melancholy, WeChat users were excited.

Discussions about this topic can be found on various forums, online communities, QQ groups, and WeChat groups.
"Great! Vipshop is finally here! Produced by YouTuan Technology, its reputation is guaranteed!"

"Big brand discounts, cheap and guaranteed authentic, perfect! Tomorrow's Saturday, no work, let's shop till tonight!"

(End of this chapter)