Reborn in 08, a heretical cultivator starting a business

Chapter 202 A Warning to Wang Junshan? A Crushing Blow to the Bride!

Taobao Mall, in partnership with Midea, will remain open throughout the Spring Festival this year!

[2000 washing machines are up for grabs!]

……

Alibaba and Midea had been planning this collaboration for a long time.

Both sides invested heavily and made thorough preparations.

It was originally scheduled to launch on the 13th, but it was overshadowed by the release of the Nokia mobile version of WeChat.

Left with no other option, both parties had to postpone the launch until the 20th, which was the 25th day of the twelfth lunar month.

The goal was to launch the product quickly before the end of the year to maximize its marketing impact.

Both Alibaba and Midea have made thorough preparations for this.

For example, Alibaba not only arranged pop-up promotions on Taobao Mall and Taobao.com to market this event.

They also decided that Taobao Mall will remain open during this year's Spring Festival.

Today is the 25th day of the twelfth lunar month. In fact, many merchants on Taobao have stopped their logistics and are only accepting orders. Shipments will not be made until after the eighth day of the first lunar month.

The four major express delivery companies (STO Express, YTO Express, ZTO Express, and Yunda Express) have all ceased operations.

However, many B2C merchants on Taobao Mall have chosen to continue operating in response to Taobao's call, and logistics remain uninterrupted.

It uses postal express.

During the Spring Festival, all four major express delivery companies (STO Express, YTO Express, ZTO Express, and Yunda Express) suspended operations, while only SF Express, China Post, and Deppon Logistics continued to operate as usual.

Of course, Haier RRS also continues to operate without interruption.

Many merchants on Taobao Mall cannot afford SF Express, so they have switched entirely to China Post, which also operates 24/7.

And Midea is also going all out.

Not only did they invest in 2000 Midea-branded washing machines, but they also provided Alibaba with 5 million yuan in marketing expenses and 5 million yuan in discount coupons!

It can be said that both sides invested heavily.

They're just waiting to replicate the collaboration between Little Duck washing machines and WeChat Farm, to repeat the other's success.

This led to a surge in users on Taobao Mall, and Midea washing machines, like Little Duck, also experienced a dramatic increase in sales!
Sure enough, it caused quite a stir on the first day of its launch.

Many Taobao users were tempted and flocked to Taobao Mall to place orders.

Especially with Taobao completely shutting down, Taobao Mall became the best option, even if it was more expensive.

Search volume and sales of Midea washing machines have also surged significantly.

However, at Future Technology, the senior executives were furious:

"Chairman, Midea and Alibaba have clearly formed an alliance specifically targeting Vipshop!"

"That's right. Midea only held this event on Taobao Mall, while Vipshop didn't do anything. It's like they're choosing sides."

“It’s not just about taking sides; Midea is giving us a warning, a challenge, and even threatening us.”

"Yes, that's right. Midea thinks it's the number one giant in white goods, and even Vipshop, as a platform, has to bow down to it."

"They're deliberately putting us in a difficult position regarding our acquisition and revival of Little Duck, warning us not to be both the referee and the player!"

"Heh, you've given him too much face? A brand dares to challenge a platform? Midea is as stubborn as a mule!" Wang Junshan laughed in anger.

"That's right, we need to give Midea a good beating and make an example of them!"

Jiang Fan also appeared in the video conference, but there was some lag.

It looks like he was sitting in his car with his laptop, using a network card to participate in the video conference.

"If we don't crush Midea this time, then any Tom, Dick, or Harry will dare to provoke Vipshop and show us what's what, and then we're finished."

Wang Junshan nodded: "This incident is a challenge launched jointly by Midea and Alibaba, and it is also an opportunity for Vipshop to make an example of someone and establish its authority."

"It's time for all brands to know who the boss is and who the subordinate is!"

"We'll have to study the specifics of how to do it properly," someone said.

Wang Junshan, however, spoke directly: "This is easy to discuss."

"Since Midea has partnered with Taobao Mall, let's lock them in tightly. Blacklist Midea, and all Midea products will be unable to participate in Vipshop's promotional activities."

"Vipshop's self-operated channels shall immediately cease purchasing all Midea appliances."

"Immediately stop all discount promotions on Midea products. Sell all remaining inventory at the original price."

"Then give the promotional subsidies that were originally allocated to Midea to Midea's competitors!"

Tang Zhi strongly agreed: "That's good. Midea has been second or third in almost every category for a long time. If we stop the promotions, Midea will lose its price advantage and its sales will plummet."

"If the subsidies are then given to Midea's competitors, their sales will surge, and it would be abnormal if Midea didn't suffer heavy losses!"

"That's not enough," Wang Junshan continued: "We need to vigorously support Midea's competitors."

"Have companies like Gree and Haier also applied for integrated marketing campaigns?"

"Yes, we've applied for them all."

“Arrange them all,” Wang Junshan said with a smile.

Originally, the activities of these two brands were very low-level, and Wang Junshan didn't even think about launching them.

But now that Midea is courting disaster, even the most basic promotions from Gree and Haier have to be upgraded and arranged for them.

The top priority now is to crush Midea!

"All departments, execute immediately!"

"Yes!"

In an instant, all departments sprang into action, while Wang Junshan and Shen Huaijin set off again for Jeju.

There's another big event tomorrow.

As for Haier and Midea's marketing plans, Marketing Director Feng Lu will handle them.

As the marketing director of "Head & Shoulders: the ultimate dandruff remedy," Feng Lu is very skilled in marketing.

In particular, after studying Wang Junshan's marketing plan for the XX brand of iced tea last night, my thinking was greatly broadened, and I quickly came up with two plans and contacted Gree and Haier to make arrangements.

Haier was very pleased to see the marketing plan, but the budget had been exceeded, so they had to report it to Chairman Zhang.

After reading it, Chairman Zhang's expression was quite interesting:
"This marketing plan is excellent, very good."

“But the budget has been exceeded,” the marketing director couldn’t help but say, though he was actually very supportive.

Chairman Zhang waved his hand: "Isn't it just a fixed advertising fee of 1000 million yuan a year, plus 3% of Vipshop's incremental revenue share? It's not much!"

"Anyone who can do American things is suitable."

The marketing manager nodded: "That's true. Besides, with over 100 million monthly active users on WeChat Farm, it's definitely not a loss. With the year-end approaching, it's a great time to buy home appliances!"

"Yes, Midea is really stubborn, actually trying to put Vipshop in its place and even threatening Chairman Wang!"

"Is it okay now? It would be abnormal if this wave of beauty didn't cause serious damage."

"This is a golden opportunity! We must mobilize resources and fully cooperate with WeChat Farm and Vipshop to launch the joint promotion as soon as possible!" "Don't worry, I'll keep an eye on it myself!" The marketing director laughed. "However, it's unbelievable that Midea chose Taobao Mall over Vipshop."

"Hehe, Midea didn't choose Taobao Mall; they thought they were a giant and that Vipshop should bow down. But they didn't expect to kick a hornet's nest!"

Gree headquarters.

Ms. Dong's eyes lit up: "A fixed advertising fee of 1000 million yuan a year, plus a 3% share of Vipshop's incremental revenue, Wang Junshan has quite the appetite!"

"But if it's good for America, then it's worth it."

"Midea, a brand that does everything, wants to overtake Gree in the air conditioning industry? Isn't that ridiculous?"

The vice president strongly agreed: "Moreover, this kind of marketing is a sure-fire way to make money."

"Even a small duck on the verge of bankruptcy can be made popular by a joint marketing campaign with Vipshop. It goes without saying that our booming Gree air conditioner will also collaborate with Vipshop for marketing."

"Winter is the second peak season for air conditioners, especially in the south. Sales could surge by as much as 20%."

Ms. Dong nodded: "The North has centralized heating, which is good. The South doesn't have heating, so it's peak season for air conditioning. After all, you can use a fan in the summer, but it's tough in the winter. Small heaters don't work well, so you have to buy an air conditioner!"

"Moreover, Vipshop is the only online platform for the 'Home Appliances to the Countryside' program, and many of our Gree models are eligible for subsidies. With the added boost from this campaign, a 20% surge in sales is a certainty."

The subordinate strongly agreed: "The rural appliance subsidy program is a good opportunity, as rural towns don't have centralized heating. But there are also many wealthy people in rural towns, or whose children are doing well, who will buy air conditioners for the elderly left behind. There are also people who are doing well in the city who will buy two air conditioners when they go back to their hometowns to freeze during the Spring Festival."

"The profits generated far exceeded this marketing expenditure."

"Hmm." Ms. Dong was in a great mood: "Reply to Vipshop immediately. Gree has agreed. Send the notice down and have the relevant departments work overtime to launch it as soon as possible."

"Air conditioners sell very well during the Chinese New Year!"

"Yes!"

As expected, both Gree and Haier chose to cooperate actively.

An opportunity to make money and take advantage of the situation is not to be missed.

There's no way around it; Midea is now doing everything, making it practically the public enemy of all home appliance brands!

Whether it's Gree, Haier, or Joyoung and Suppor, they all want to compete with Midea!
Previously, Midea was a large and powerful company, and major brands couldn't do anything about it.

Now that Midea is courting disaster and wants to teach Wang Junshan a lesson, that would be quite interesting.

No major brand would miss such a great opportunity!
The aesthetics are completely unaware of these things.

Instead, they were immersed in joy.

Fang Bo was in high spirits as he watched the surge in orders on Taobao Mall:

"That's great. In just one day, sales on Taobao have increased by 30%. The results are very good."

"Our newly launched washing machine is also selling very well."

"Good."

"At this rate, a 60% surge in a week and doubling within half a month is no problem at all!"

"Although the sales volume on Taobao Mall is not high, the growth rate is considerable and the future is promising!"

Looking at the sales of other product categories on Taobao Mall, they are also surging.

Fang Bo's eyes crinkled with laughter: "Who says e-commerce platforms have to rely on Vipshop?"

"joke!"

"Taobao Mall has the foundation of hundreds of millions of users of Taobao.com, and its potential for future development is limitless."

"Especially now that Taobao's logistics are suspended while Taobao Mall continues to ship as usual, more Taobao users will flock to Taobao Mall."

"As for Vipshop... Hmph! Acting as both referee and player, it won't go far!"

"Our strategic alliance with Taobao Mall has broadened our path."

"Vipshop will regret this, haha."

Fang Bo was in a great mood and decisively dialed Jack Ma's number:
"Chairman Ma, the joint promotion was a great success. Sales of Midea's washing machines increased by more than 30% in a single day, which is excellent."

Jack Ma beamed with joy: "Congratulations, Chairman Fang! The powerful alliance between Alibaba and Midea is invincible."

"That's for sure. It seems that Taobao Mall has also gained a lot of users."

"Not many, just 30 daily active users, haha," Jack Ma laughed.

"30 is still not enough. If this continues, it's only natural that Taobao Mall will grow rapidly. We've truly experienced Wang Junshan's happiness."

"Yes, the previous collaboration between WeChat Farm and Little Duck led to a surge in WeChat users, a surge in Vipshop's daily active users, and a surge in revenue. Little Duck also sold out. Now it's finally our turn."

"Exactly, the powerful alliance between Alibaba and Midea will definitely crush the combination of Vipshop and Little Duck."

Fang Bo laughed and said, "The foundation we have built up over the years is something that Vipshop can't compare to overnight."

Jack Ma wholeheartedly agreed: "That's right. Don't be fooled by Vipshop's seemingly unparalleled success; in reality, it's all show and no substance. Wang Junshan's success was all achieved through unorthodox methods."

“Look at his career path. He started by selling winter melons and grey market iPhones. He was lucky enough to catch the collapse of Sanniu, which allowed him to grow his business into a huge enterprise.”

"And now? Seeing that he can't make it in e-commerce and can't compete with Alibaba, this guy is starting to hog logistics!"

"Those in e-commerce shouldn't focus on developing their e-commerce businesses, but instead engage in a logistics race!"

"Tell me, isn't he unreliable?"

"All you do is resort to crooked methods!"

Fang Bo strongly agreed: "That's right. If you're going to do logistics properly, that's fine. But he didn't put any money into it. He saw the potential in the 4 trillion yuan stimulus package and quickly launched a 5 billion yuan warehousing infrastructure project. In the end, he didn't put any money into it and just laid out his warehousing and logistics business."

"It looks impressive, but it's all a crooked path."

“We spend real money on warehousing and logistics, unlike Wang Junshan who operates entirely with capital.”

"Let him gloat. Once the scandal breaks, he'll be the next Sweet!" Jack Ma sneered.
"Back then, Sweet's capital operations were incredibly cunning. Through capital maneuvering, they not only revitalized the near-bankrupt Shanghai tech company, but also caused its market value to skyrocket. This attracted various regions vying to bring Sweet in to revitalize local state-owned enterprises, but the result was..."

"Wang Junshan is doing pretty much the same thing now. He's just like Sweet."

"That's true. Vipshop has a debt of more than 50 billion yuan just for logistics and warehousing infrastructure. If it succeeds, that will be good."

"If something goes wrong, with so much debt, the entire Future Technology could be wiped out."

"Hahaha, who says otherwise!" Jack Ma laughed, "Let's join forces and wait for Vipshop's market value to plummet and its destruction!"

"No problem, wish us success!"

Wish us success!

After the call ended, Jack Ma looked out the window at the winter night and found it incredibly beautiful.

Fang Bo was in a great mood: "Wang Junshan, you're still young. It's one thing to bully small businesses, but to bully Midea like us is truly ignorant of your own limitations."

"This year must have been tough for you, right?"

"But it's okay, Midea is doing very well, and Alibaba will do very well too."

"Ha ha!"

Fang Bo was in high spirits and had a good night's sleep.

I also dreamt that in the following days, sales of all Midea washing machines skyrocketed, and revenue surged.

In particular, Little Swan's mid-range Water Cube series sold out completely!
Fang Bo was so anxious that he personally went to the factory to tighten the screws!
(End of this chapter)