Reborn in 08, a heretical cultivator starting a business

Chapter 210 Vipshop strives for a valuation of 700 billion, Alibaba launches a counterattack from a desperate situation!

"Vipshop's home appliance carnival is booming, with Haier, Gree, Fotile, Robam, SUPOR, and Joyoung all experiencing a surge in sales, while Midea is declining. The consequences are predictable!"

"It's not just online sales that are affected, but also brand awareness!"

"If we don't repair our relationship with Vipshop, Midea's future is in jeopardy!"

Hearing Cui Xing's sincere yet anxious tone, the group of Midea executives nodded in agreement, but they were also helpless.

Another person said, "Old Cui, what you said makes sense, but the problem is, it's not that we at Midea don't want to repair relations, it's that Wang Junshan is ignoring us and won't accept our pleas for peace!"

“Yes, what do you suggest we do? We want to fix it too, but Wang Junshan won’t agree.”

“A couple of days ago, you went to the capital in person, but you didn’t even get to see a vice president of Vipshop, let alone Wang Junshan.”

“Yesterday, we offered 30 million and a 5% commission on the incremental increase. With such a strong offer, Wang Junshan still didn't accept it. What else could we do?”

"We can't expect President Fang to personally go to Wang Junshan and apologize to him, can we?"

“This…” Cui Xing also fell silent.

Yes, what else can we do?
Does Chairman Fang Bo really have to go in person?
Doesn't beauty have any dignity?
"Hey!"

Cui Xing sighed, but there was nothing he could do.

The situation has developed to this point, which is far too passive.

Even Fang Bo lost his previous arrogance and was left only with regret.

The more glorious Vipshop's home appliance carnival became, the more desolate he became!

Binhai City.

Shen Huaijin watched the Spring Festival Gala with his parents, but he seemed somewhat distracted.

His gaze kept drifting to the clock, calculating the time.

"Wait a little longer, I'll call him at 11:59:55."

"As the Year of the Ox begins, let's be the first to send him our blessings!"

However, this behavior seemed very secretive, leaving Shen Hongyu and his wife somewhat confused.

It's just like a child plotting something bad.

"Huaijin, is something wrong?" Su Rou couldn't help but ask.

The daughter's attitude is not right.

"Ah, no, it's nothing." Shen Huaijin said, then her eyes lit up: "It's time, Mom and Dad, Happy New Year!"

Before he finished speaking, Shen Huaijin had already rushed to his room, locked the door, and dialed Wang Junshan's number:
Happy New Year, you big idiot!

"Happy New Year, my little cutie!" Wang Junshan said with a smile.

"Huh?" On the other end of the phone, Shen Huaijin was caught off guard, and his breathing became unnatural.

"Hehe, please say hello to your uncle and aunt for me."

"Please give my regards as well."

"Okay, okay... Um... Are you very busy after the New Year? I'll come to see you in a few days, and we'll work overtime!" Shen Huaijin said.

That's right, it's all for work!
I absolutely refuse to admit that I just want to see Wang Junshan!
"Okay," Wang Junshan replied with a smile.

Shen Huaijin wanted to say something more, but the phone was already ringing with a regular, short beeping sound.

Shen Huaijin knew that someone was calling Wang Junshan: "Um... you go ahead and do your work, I'll come see you in a few days, Happy New Year."

"Happy New Year," Wang Junshan said with a smile.

"Happy New Year," Shen Huaijin said again before hanging up the phone.

Wang Junshan smiled.

She's still just a nineteen-year-old girl; she can't hide her thoughts.

Subtle yet passionate.

But it is precisely this contradictory feeling that is most innocent, most precious, and unique to this age.

Once you're past that age, you'll never experience that kind of purity again.

Just like in her previous life, after learning of Wang Junshan's divorce, the beautiful female subordinate who had previously had a crush on Wang Junshan immediately invited him out.

There wasn't much buildup; the location was a hotel!
He also sent a voice message: "Wang Junshan, I didn't drink, and I wasn't impulsive. No matter what the future holds, I just want to live up to the present."

Such boldness, frankness, and initiative are rare at eighteen or nineteen years old.

But it's quite common to see people in their late twenties.

Wang Junshan shook his head and answered the phone again. It was a call from several other senior executives, all wishing him a Happy New Year.

Of course, there's also Cui Qian.

His tone was clearly off; he seemed a bit agitated, just like Shen Huaijin.

But Wang Junshan wasn't so gentle with Cui Qian; he was more businesslike.

After the call ended, Shen Huaijin felt his heart pounding.

She quickly jumped onto the bed and hugged Hello Kitty tightly.

While swinging her long legs, she said with a smile:
"Little cutie!"

"This is the first time he's ever called me that!"

"hey-hey."

Little did they know, Su Rou and her husband were already eavesdropping outside the door.

It's just a pity that the door is of excellent quality and has a good soundproofing effect; I couldn't hear anything.

After a long while, Shen Huaijin got up and went out, only to run into Su Rou and her husband.

"Dad, Mom!"

"What are you doing?" Shen Huaijin asked, somewhat angrily.

"Ahem, Huaijin, I'm telling you, your door is so soundproof, I'm thinking of replacing it, do you believe me?" Shen Hongyu said.

Shen Huaijin rolled her eyes: "Tell me, should I believe it or not?"

I'm ignoring you all!

"Haha, you're shy. Looks like you went to call Junshan."

Shen Hongyu and Su Rou exchanged a glance, their faces beaming with maternal smiles.

On the first day of the Lunar New Year, Wang Junshan went back to his hometown with his parents to pay New Year's respects to his grandparents.

Grandpa and Grandma were overjoyed to see Wang Junshan return.

Grandpa pointed to a room full of brand-new appliances: "Junshan, come in quickly. Look at you, you've replaced everything that could be replaced in the house. Air conditioner, water heater, microwave, induction cooker, big TV, big refrigerator... and even a front-loading washing machine, tell me, why did you spend all this money?"

"That's right, you told me last time that everything was cheap, only a few hundred yuan each, not much money. But I heard from others that it's not like that, that any one item costs several thousand yuan," Grandma complained.

"And that huge TV, it cost tens of thousands of yuan. Even if you have the money, you can't afford to gamble like that!"

After his rebirth, Wang Junshan was busy starting his own business and rarely returned to his hometown.

But he remembers his grandparents, maternal grandparents, and paternal grandparents.

I had planned to buy houses for both sets of parents so they could live in the city.

But the old man was used to the atmosphere of the village, where everyone was familiar. He would chat and drink tea every day, and he was very happy.

I found it difficult to adjust to life in the city.

Therefore, Wang Junshan directly prepared a big gift package.

We replaced all the appliances in our home that were missing or needed replacing.

This way, even in the village, it won't be cold in winter.

"Grandpa, Grandma, we don't have much money. The most important thing is that you are comfortable."

Wang Junshan laughed and said, "Before, our strength was limited, and we let you freeze in the towns during the winter. Now that we have the ability, we naturally have to give you the best."

"Including the air conditioner, don't hesitate to turn it on, use it as much as you want, make the room warm and cozy, don't let it get cold."

Grandpa waved his hand: "No, that won't do. Today is the first day of the Lunar New Year, and there will be a lot of people coming, so we'll keep it open. We'll close it after the New Year."

Wang Junshan was speechless: "..."

The concept of diligence and thrift has been deeply ingrained in our blood.

It's not that the old people are stingy; it's just that they came from that era, experienced the poorest and most difficult times, even the times when people starved to death, and were destined to be frugal!
However, Wang Junshan was prepared: "Grandpa, that won't do. I've prepaid 30,000 yuan for your electricity. If you don't use it, that money will be wasted, and I can't refund it!"

"What? You paid 30,000 yuan for electricity?"

The old man's eyes widened: "Junshan, can't you talk to them and ask them to return it? Your grandfather and I don't even use four hundred yuan a year for electricity. Thirty thousand yuan would take us 75 years!"

"Exactly, isn't this a waste? You child, you're just being silly." Grandma was also speechless.

Wang Junshan shrugged: "There's nothing we can do. Once the electricity bill is paid, it's non-refundable. You can only use it more often, keep the air conditioner running 24 hours a day until the weather gets warmer. Keep it running in the summer, since the electricity bill isn't refundable."

"At your age, there's no need to go out and collect firewood. Just use an induction cooker to cook. With a range hood, it's convenient and saves you time and effort."

"Use the water heater and stuff as much as you want. Use it like crazy, make the 30,000 yuan electricity bill come to nothing, right?"

Grandpa sighed, "Well, that's all we can do. The money's already spent, we can't afford to waste it."

The old lady nodded, picked up the remote control, and turned the air conditioner up two degrees.

This made Wang Junshan chuckle. Seeing this, Wang Lingchuan couldn't help but give Wang Junshan a thumbs up.

The second and third uncles, who were not far away, also smiled and whispered to each other, "Junshan really knows how to do things. Otherwise, even if we bought all the appliances, our parents wouldn't be willing to use them because they'd be afraid of wasting electricity."

"Yes, our Wang family has produced a talented person. But to be fair, those who try to get things done through connections should be stopped if possible, so as not to cause trouble for Junshan."

"That's for sure. If everyone comes to cause trouble, wouldn't things be chaotic? Junshan is busy with important matters; they don't have time to deal with these things!"

Upon hearing this, Wang Junshan was deeply moved.

It's good to have such a sensible family member.

It's worth mentioning that while the second uncle used a critical approach to educating his own children, he treated Wang Junshan very well.

I've always been praised since I was a child.

The fact that they were belittling their own child while praising Wang Junshan made Wang Junshan very upset.

Of course, my cousin was even more upset.

I need to find an opportunity to talk to my second uncle. My cousin is growing up, and we need to consider his self-esteem.

On the second day of the Lunar New Year, Wang Junshan went to his maternal grandparents' house again and was given the same kind of persuasive talk.

Only then did the two elders begin to be willing to use electricity.

Wang Junshan has been in Jeju these past few days, spending time with his family.

He didn't neglect his work either.

It's gratifying to see that Vipshop's Home Appliance Carnival has become a huge hit.

Sales of major brands are surging rapidly.

Vipshop's single-day transaction volume exceeded 2 million yuan on Lunar New Year's Eve.

It continued to climb steadily, and by the third year of junior high school, it had broken the 2.5 million mark!
Home appliances accounted for half of the consumption!
It's simply terrifying.

Unfortunately, while 50% and 70% off coupons are rare, almost everyone has 80% or 15% off coupons.

It's also much cheaper than offline.

For example, appliances that cost two thousand can be reduced by several hundred.

High-end appliances, on the other hand, are thousands cheaper.

With such a large price difference, even users who don't trust online shopping are tempted.

Then I saw that the appliances people around me bought on Vipshop were good and cheap, and the delivery was fast.

Since the delivery and installation were all handled by the brand itself or by Haier RRS, I couldn't resist placing an order directly.

This is also a major reason why Wang Junshan chose to invest in Haier Ririshun.

The delivery and installation are integrated, and the employees all wear Haier vests, which gives consumers peace of mind.

So they felt confident placing their orders.

Similarly, community group buying is also developing rapidly.

As a result, U-Tuan International's revenue, which had been steadily declining due to the sluggish import of maternal and infant products, stopped falling and started to increase.

Simply put, the user base has grown!

Whether it's the community group buying that was a hit when buying New Year's goods, or Vipshop that was a hit during the home appliance shopping festival, both have attracted a large number of new users to download WeChat.

This resulted in a surge of over eight million WeChat users, bringing the total to 1.1 million!
WeChat's daily active users have reached 9000 million.

This is terrifying.

It's worth noting that QQ has 3.5 million unique users, but only 1.7 million daily active users.

With 1.1 million unique users, WeChat boasts a daily active user count of 9000 million.

The reason is that "WeChat Farm" requires you to log in and steal crops every day.

Vipshop's Home Appliance Carnival also requires you to log in every day for a daily lucky draw.

This forces users to log in every day, resulting in an unusually high daily active user count!

This situation has made Tencent extremely envious.

It can be said that the home appliance carnival not only led to a surge in Vipshop users and orders, but also to a surge in WeChat Farm and WeChat users, as well as a surge in daily active users.

This is the charm of collaborative marketing; the overall situation is improving across the board.

Even without Wang Junshan's close attention, the performance of all parties has improved by leaps and bounds.

But Alibaba's situation is completely different.

The fifth day of the Lunar New Year.

The group of Alibaba's top executives had already returned to Alibaba's headquarters.

Jack Ma slammed his fist on the table in anger:
"Taobao Mall's daily transaction volume has fallen below ten million!"

"What does that mean? It's almost becoming a small vertical e-commerce platform like JD.com!"

"We are Alibaba!"

"With Taobao's 1.2 million monthly active users, Taobao Mall has developed into such a mess. I don't even know what to say!"

"The entire group poured resources into supporting you, and this is how you repay me? Sigh!"

To compete with Vipshop, Alibaba increased its investment in Taobao Mall, which once boosted Taobao Mall's daily transaction volume to 4000 million yuan.

Especially on the first day of the collaboration with Midea, sales briefly reached 5000 million.

But now it has plummeted, and only less than ten million remains.

It's really terrible.

Jack Ma was so angry that he slammed his fist on the table.

Taobao President Zhao Deyu said helplessly, "Chairman, there's nothing we can do. Vipshop and Taobao Mall are both B2C. Vipshop keeps growing and is draining Taobao Mall dry!"

"Can anyone tell me exactly what Vipshop's daily transaction volume has reached?" Jack Ma asked again.

Zhao Deyu shook his head: "It's hard to say, but it's definitely over 1.5 million, maybe even 2 million."

"200 million!" Jack Ma's face turned ashen. "If Vipshop's transaction volume stabilizes at 200 million, that's 70 billion a year. Vipshop's valuation this year could potentially reach 70 billion!"

"Does this mean there's even less hope for our Taobao Mall?"

"We must take a full-scale attack, or Taobao Mall will surely perish!"

"Especially in logistics, the gap is too big. Hasn't the investment and integration of Cainiao Logistics been settled yet?"

Zhao Deyu sighed: "It was going very smoothly at first, but now something has gone wrong and we can't lower the price."

“For companies like ZTO Express, STO Express, YTO Express, and Yunda Express, which mainly handle small parcels, we are considering investing in two companies. We feel there is at least a 50% chance of success, so we are not in a hurry.”

"They even believe that even if Alibaba has invested in two companies, the remaining two have other options. For example, Tencent and Baidu."

Jack Ma nodded: "That's true. Wang Junshan invested in RRS and put 50 billion yuan into building the Future International Warehouse. Alibaba has also invested in two companies to develop warehousing and logistics. Baidu and Tencent will definitely not sit still and will each invest in one of them."

"In this way, all four major logistics companies have indeed secured their positions, and there is no need to rush to sell at a low price."

"No wonder we couldn't agree on a price."

Zhao Deyu was also quite helpless: "Yes, and with Vipshop's continuous growth, the importance of warehousing and logistics is further highlighted. With Baidu and Tencent backing it up, the four major logistics companies are not in a hurry. They won't agree to pay less."

Jack Ma sneered repeatedly: "The e-commerce war between future technology companies and BTA has actually benefited these logistics companies, allowing them to demand high prices!"

"But it's not that simple. Since the three major express delivery companies (STO Express, YTO Express, ZTO Express, and Yunda Express) have thought it through so clearly, let's do the opposite. Isn't there another company, Huitong Express?"

"There is a company called Huitong, but Huitong is different from STO Express, YTO Express, ZTO Express, and Yunda Express. Although it has a well-established logistics network and warehousing system throughout the country, it focuses on less-than-truckload (LTL) logistics and large-item logistics."

"I know, but since we have large-item logistics and a comprehensive network covering the whole country, we can launch small-item logistics!"

"In particular, I also invested in Best Logistics, a large-item logistics company, and am the majority shareholder with a 20% stake," Jack Ma said meaningfully.

Zhao Deyu's eyes lit up: "Chairman, do you mean to acquire Huitong, integrate Dajia Logistics' business with Best Logistics, and have Huitong focus on developing small parcel logistics?"

"Wonderful!"

"Once this happens, our large-item logistics will become even stronger after absorbing Huitong Express. We'll also have small-item logistics. The remaining ZTO, STO, YTO, and Yunda will be left watching helplessly."

"With Huitong handling small parcel logistics and Best Logistics handling large parcel logistics, we can invest in just one of the four major logistics companies (STO Express, YTO Express, ZTO Express, and Yunda Express), or even none at all!"

"If Tencent invests in one company, Baidu can invest in at most one company. The remaining one or two companies will be left to starve."

"If the three major express delivery companies (STO Express, YTO Express, ZTO Express, and Yunda Express) are vying for four spots, there's no rush. But if they're only vying for three spots, or even two, then they'll go crazy! They'll have to drive down prices like crazy and sell at rock-bottom prices!"

Jack Ma nodded: "That's right, let's do it that way. But instead of us acquiring it, we'll invest a portion of the funds to have Best Logistics fully acquire Huitong and integrate it into Best Huitong."

"Best Logistics will handle large items, while Huitong will specialize in small items. Perfect."

"Once the four major express delivery companies (STO Express, YTO Express, ZTO Express, and Yunda Express) drive down prices to a reasonable level, we can invest in another one."

"Two small-item logistics companies and one large-item logistics company are enough for us for now."

"Chairman, you're brilliant. I'll make the arrangements right away."

Jack Ma smiled faintly: "Don't rush things, proceed steadily. Once the demand becomes apparent, it will be impossible to lower the price."

Zhao Deyu suddenly realized: "That's right. Things aren't going well for large-item logistics companies right now. Except for Haier RRS, which has its own orders and Vipshop to support it, and Best Logistics, which has orders from Alibaba and is barely getting by, the others are starving."

"Huitong is on the verge of bankruptcy."

"If we proceed steadily, we can definitely get Best Logistics to negotiate a suitable price for a full acquisition of Huitong Express!"

(End of this chapter)