Reborn in 08, a heretical cultivator starting a business

Chapter 222 Taobao Replaces Vipshop? Weibo Strategic Operation!

"That's right!" Zhao Deyu was also in a great mood.
"Before Vipshop ran into trouble, it had a bright future and a strong background. Not many people dared to mess with Vipshop, let alone Future Technology!"

"But once Vipshop's subsidy fraud scandal blows up and becomes known nationwide, those lurking in the shadows, those hostile to future technologies, those with conflicting interests, and those who simply want to get involved in future technologies and grab a share of the profits will all jump out!"

"At that time, Alibaba only needs to throw the first punch, and everyone else will swarm in and crush Vipshop, or even severely damage Future Technology!"

Ning Fengze agreed wholeheartedly: "That's right. At that time, the other two companies might not be able to sit still and will make their move."

"Vipshop is growing bigger and bigger, and with the advancement of technology, countless people are envious of them. They're all waiting for an opportunity, and our report on Vipshop's subsidy fraud is the perfect one!"

Jack Ma smiled broadly, all the gloom from before vanished:

"If this succeeds, Vipshop will be in dire straits, which will be an opportunity for Taobao Mall!"

"The rural appliance subsidy program is crucial to the overall revitalization of China. Vipshop's fraudulent subsidy scheme has been exposed. If we operate properly, Vipshop will be disqualified from participating in the rural appliance subsidy program, while Taobao Mall can take its place and become the only online platform for the program, thus growing bigger and stronger."

Zhao Deyu said with great enthusiasm: "Once our Taobao Mall becomes the only platform for the rural appliance subsidy program, we can launch an appliance carnival and work with major brands to make a big splash!"

"Vipshop's current glory will be replaced by Taobao Mall!"

"Vipshop, on the other hand, was severely punished for its subsidy fraud!"

Jack Ma nodded: "That's right, exactly."

"Old Ning, I'm leaving this matter to you."

"Don't worry, Chairman, I will cherish this opportunity and proceed steadily."

"First, gather enough evidence to confirm that Vipshop's subsidy fraud has reached a shocking scale, then take direct action and deliver a devastating blow to Vipshop! A devastating blow to Future Technology!"

"The evidence is irrefutable, and there's no way for Vipshop to clear its name."

"The situation has escalated to the point where even those behind it can't suppress it!"

"Very good, I trust you to handle things! Hehe."

Jack Ma was in a good mood, just waiting for Ning Fengze to gather enough evidence to deliver a fatal blow to Vipshop's subsidy fraud.

This will destroy Vipshop!

Smear the future of technology!

Taobao Mall has replaced Vipshop as the sole online platform for the "Home Appliances to the Countryside" program, aiming to grow and strengthen its position!
Alipay has replaced WeChat Pay as the only online payment platform for the "Home Appliances to the Countryside" program, leading to a surge in users!
This is Jack Ma's whole scheme!
The entire Alibaba Group will provide maximum support for this!

That same day, Ning Fengze selected his trusted elites from Alibaba Group to form a special task force.

The next day, they set off one after another, heading to various parts of the country.

We went deep into the front lines to investigate Vipshop's subsidy fraud, to gather firsthand evidence, and to estimate the amount of fraudulent subsidies!

So that they could strike at the crucial moment, deliver a fatal blow to Vipshop, and severely damage Future Technology!

Wang Junshan knew nothing about any of this.

Instead, he joined the Weibo business unit.

A final strategic meeting was held to make a final push for the full launch of Weibo.

Wang Junshan surveyed the crowd and calmly began:
"As you can see, I attach great importance to Weibo. Basically, all the senior executives of Future Technology are here."

Everyone nodded.

Today's strategic meeting was attended not only by the core senior executives of the Weibo business unit, but also by senior executives from Future Technology, Wanwang, and Discuz.

The presidents of both the newly acquired PPS and Tiantian Dongting came to Beijing to attend this strategic meeting!
Such a scale demonstrates the importance Wang Junshan attaches to Weibo!

"After this period of development, as of February 20, WeChat's monthly active users have exceeded 130 million, achieving tremendous success!"

There was warm applause.

With 1.3 million monthly active users, that's incredibly high, surpassing Baidu Tieba and rivaling Taobao!
The reason for this is that Future Technology's series of large-scale projects during this period have been too aggressive!

WeChat Farm continues to grow exponentially, with more and more players and monthly active users exceeding 96 million, just a little short of the 100 million mark.

The community group-buying New Year's goods festival, Vipshop's rural appliance sales and home appliance carnival have all taken off, bringing Vipshop's monthly active users to 7000 million!
Although it is still far behind Taobao's 1.3 million monthly active users, it has already surpassed Taobao Mall by ten times!

Both "WeChat Farm" and Vipshop are built into WeChat, leading to a continuous increase in the number of WeChat users.

Furthermore, the recent official announcement of Future Cloud Computing has significantly boosted Future Technology's brand image, making it comparable to BAT (Baidu, Alibaba, Tencent), leading to more netizens supporting and even idolizing Future Technology!

Many users who didn't use WeChat or even opposed it have started using it!
With this series of major moves, WeChat's monthly active users have exceeded 1.3 million!
But Wang Junshan knew that this was just the beginning.

Another huge surge is coming!

Zhang Weidong was incredibly efficient; in less than half a month, he had fully upgraded Wanwang's one-click website builder, integrating WeChat one-click login and WeChat Pay!

From now on, all websites built using Wanwang Quick Website Builder will come standard with WeChat one-click login and WeChat Pay.

Websites that were already online can also be upgraded to integrate with WeChat.

It's easy to imagine that this will bring a huge wave of new users to WeChat!
It won't be long before WeChat's monthly active users exceed 1.5 million!
Wang Junshan has high expectations for this.

Wang Junshan spoke again: "The tremendous success and rapid development of WeChat are inseparable from the collaborative efforts of the entire Future Technology Group!"

"In particular, WeChat Farm has brought a huge boost to WeChat's user growth."

"And WeChat and WeChat Pay have also caused the user stickiness and revenue of 'WeChat Farm' to skyrocket!"

"This is a mutually beneficial situation."

"This includes collaborations with Vipshop and U-Tuan.com."

Everyone nodded in agreement. This was the power of future technology, or rather, the power of Wang Junshan.

The various business units are integrated into a unified whole, sharing resources and complementing each other's strengths.

Other companies operate independently; games are games, social networking is social networking, e-commerce is e-commerce, and payment is payment.

At most, two types of businesses can collaborate, such as Alibaba's e-commerce + payment, or Tencent's social + gaming.

But Wang Junshan was different; he directly led a heavy combined arms brigade, with various branches of the armed forces coordinating their operations.

By fully integrating social networking, e-commerce, gaming, and payment, we achieve the strongest combat power, causing our competitors to suffer repeated defeats.

"This model was key to our past success and will be the main theme for our future development."

"I hope that the various business units within Future Technology Group can work together, benefit each other, and unite against external forces, rather than targeting each other and hindering each other."

"If anyone does this, undermines unity, or sabotages things, I don't care who they are, they'll be out immediately! In serious cases, I might even send them to jail!"

"Only through concerted efforts can we achieve rapid breakthroughs and expand the entire future technology sector."

Everyone nodded in agreement.

Some of those who initially had ideas completely backed down. Wang Junshan truly meant what he said!
They said they'd send him in, and they really did send him in.

Midea, for example, helped Alibaba fight Vipshop, and now it's getting hammered.

All home appliance brands on Vipshop are participating in the Home Appliance Carnival and are experiencing a surge in sales thanks to Vipshop's subsidies.

Only Midea was shut out, and its sales declined instead of increasing, with less than one in ten surviving.

Even if Mei begged for mercy, it was no use. Wang Junshan simply wouldn't agree!
With such ruthless methods, who would dare to provoke them?
Wang Junshan continued, "We have already seen the glory of WeChat, and the upcoming Weibo will also bring a whole new level of glory. It can even greatly boost various business units and bring terrifying traffic!"

Upon hearing this, everyone became interested.

In the internet age, traffic is the most important thing.

Without traffic, everything is nonsense.

Although Weibo is not yet online and is a new business, it focuses on open social networking!
With the addition of WeChat's hundreds of millions of monthly active users, Weibo's development potential is terrifying!
Everyone is perfectly clear about this.

Wang Junshan explained in detail: "This strategic meeting concerns Weibo, and also the new and in-depth strategic integration of all business units."

"Weibo and WeChat are two completely independent business units, and in the future, they will also be two completely independent apps on mobile phones."

"On PC, there is no Weibo client, only the Weibo web page."

"In order to drive traffic to Weibo, Weibo will leave an interface in WeChat. Clicking it will redirect to the Weibo webpage, support one-click login via WeChat, support selectively blocking WeChat friends, or not blocking them, or even directly following the Weibo account of WeChat friends, etc."

"I support all of these."

"We don't make choices for users; we give the right to choose entirely to the users!"

Everyone nodded in agreement; this was the best approach.

This includes Weibo nicknames, which can be the same as WeChat nicknames, or you can choose a completely new one.

If you don't want your other WeChat friends to know, you can completely block it even with WeChat's one-click login.

Absolute isolation was achieved.

For those who enjoy interacting with their WeChat friends, there's no problem with simply following all of them with one click.

It all depends on the user.

“But relying solely on WeChat for traffic isn’t enough.” Wang Junshan’s gaze fell on Tao Cheng, the Weibo operations manager:

How do you plan your content strategy?

"And what are your plans regarding the cold start issue?"

"Tell me more about it."

Everything is difficult at the beginning. When Weibo was first launched, it had no users and no content. It was just an empty shell, which was the most fatal flaw!
The most important thing is to figure out how to solve these problems!
Tao Cheng had made preparations in advance:

"Chairman, for the past two months, we have been internally testing various functions of Weibo and have also made a series of arrangements to solve the cold start problem."

"The following aspects were mainly adopted."

"First, regarding content, we've developed a star blitzkrieg plan!"

"Invite one hundred celebrities to open Weibo accounts in the shortest possible time."

"To this end, we have established a Celebrity Development Department to provide 'nanny-style services' to help celebrities register, get verified, shoot vlogs, and write their first attractive Weibo post."

"To attract celebrities to join, we will offer them a signing fee and require them to have exclusive rights to the platform for a certain period of time!"

Wang Junshan nodded: "That's a good idea. Celebrities do have enough appeal these days."

"Other users will definitely be tempted when they see their idols join Weibo."

"The Celebrity Lightning Project can indeed open up the market and gather the first wave of Weibo users, but it's not enough."

"By broadening our perspective, Weibo's purpose is not limited to the entertainment industry, but also includes finance, culture, sports, education, and many other aspects."

"Change the 'Celebrity Lightning Project' to the 'Celebrity Hundreds and Thousands Lightning Project'!"

"Recruiting one hundred celebrities to join."

"One thousand top figures from the fields of finance, culture, sports, and education have joined!"

"Invite them to open Weibo accounts together and gain followers."

Tao Cheng's eyes lit up: "This is a good idea, it's a big step forward."

"In addition, we will collaborate with WeChat Farm to launch a joint event. Users who register on Weibo and log in to Weibo every day can receive rare seeds, fertilizers and other items."

"That's all?" Wang Junshan was somewhat disappointed.

Tao Cheng sensed Wang Junshan's dissatisfaction and quickly said:
"We can also collaborate with Vipshop to launch exclusive coupons for Weibo."

"In the future, Vipshop's advertisements will be displayed on Weibo, and users can claim coupons and place orders, which will not only increase the number of Weibo users, but also increase Vipshop's revenue."

Wang Junshan sighed inwardly, thinking that this guy was unlikely to amount to anything.

They're already thinking about advertising before their Weibo account has even taken off.

It's not that we can't fight, but we can't fight recklessly.

In its previous life, Alibaba invested in Weibo and added a showcase feature, which led to Weibo users cursing and boycotting, ultimately forcing strict restrictions.

Wang Junshan waved his hand: "We still need to be cautious about Weibo advertising. We can launch Weibo-exclusive coupons on Vipshop. But we can't do too much advertising on Weibo, especially in the early stages. It's best not to do any advertising at all."

"Once the user base grows and user engagement increases, we can start doing some advertising."

"As for how to increase the number of users and activity on Weibo, we can launch a module that is the first to be released on the entire network."

"Weibo doesn't create specific content; it only acts as a platform."

"We have partnered with mainstream media outlets across the country (CCTV, Xinhua News Agency, Southern Weekly), as well as well-known companies such as Haier and Gree, and invited them to open official Weibo accounts."

"We release news, company updates, product showcases, technological breakthroughs, R&D investments, and more on Weibo as soon as possible."

"We are guiding users to develop the mindset that 'for breaking news and official corporate announcements, we should use Weibo'."

Tao Cheng nodded: "Haier and Gree are fine. They have in-depth cooperation with Vipshop, and it's a great opportunity for corporate promotion. I doubt they would refuse to join Weibo."

"But it's not so easy to get mainstream media outlets like CCTV, Xinhua News Agency, and Southern Weekly to join our platform!"

"Even if we go directly to them to seek cooperation, we'll likely be turned away!"

Wang Junshan nodded: "If you force yourself to go and cooperate, you'll definitely be turned away. Don't you know how to use your brain and achieve great results with minimal effort?"

"Don't you know how to change the perception from 'Weibo needs these media outlets' to 'these media outlets need Weibo'?"

(End of this chapter)