Reborn in 08, a heretical cultivator starting a business

Chapter 39 Watermelon Group Buying Launched at a Rock-Bottom Price
"I want to join too! Please pull me in!"

"Binzhou University Group Buying Group 25 is full, does anyone have the group number for Group 26?!"

"Group 26 is full too."

"All 27 groups are full."

"Latest group number, group 31!"

"Oh my god, we've reached group 31! 6, please give me the group number!"

……

Upon hearing that a watermelon group-buying event was about to launch at a drastically reduced price, everyone became excited!

Wang Junshan instructed that once the number of people in a group reached 180, the group should be changed so that 20 empty slots could be left in each group for members to invite others later.

For example, right now, everyone is creating groups for each other, and all the group-buying groups are full.

However, the new group number is listed in the group announcement; just join the new group.

Wang Junshan also specifically instructed Lu Chuan to keep posting on social media while selling melons.

Using Boss Dong's main account, he posted the group numbers for several new groups directly on the Binzhou University forum, asking everyone to join!

As these posts gained traction, the sales of winter melons at Xiaoyudian Supermarket quickly cooled down.

Many people who were queuing to buy things at Xiaoyudian saw the online posts and left to buy from the warehouse instead.

Seeing so many people leave, even those who didn't know what had happened felt something was wrong and followed suit.

This caused Xiaoyudian's business to get worse and worse.

Meanwhile, sales at Wang Junshan's side were getting better and better, with winter melon sales returning to fifty or sixty per hour.

Although it can't compare to the 160-170 students per hour at the Hotel Management Vocational College, let alone the 350 students per hour at Hengxing Vocational College.

But to still achieve such sales figures in a saturated market is quite impressive.

More and more people are joining the group, all looking forward to the launch of group-buying watermelons!
Qiao Yaozu, the owner of Xiaoyudian Supermarket, was somewhat confused:

"How could this be?"

"Could it be that winter melons from Binzhou University are really not selling well?"

"Or is the idea that winter melon has no cooling effect unreliable? Or is it just a scam?"

"Wait a minute, I tried it myself last night, and it really works!"

"Where exactly did things go wrong?"

Seeing this, Jia Zhonghao broke out in a cold sweat:
"Luckily, I didn't act impulsively!"

"Xiaoyudian Supermarket also followed suit and sold winter melons, but the price was reduced to 1.6 yuan per kilogram, and they still couldn't sell them."

"If I also buy a truckload and sell it to three different companies at the same time, it will be even harder to sell, and I'll end up with nothing to my name."

"Losing a few thousand yuan isn't the problem; the real issue is the embarrassment!"

"If Huaijin finds out, he'll laugh at me to death!"

"Luckily, I injured my foot and didn't rush to order more goods, otherwise I would have been in big trouble!"

Jia Zhonghao felt somewhat fortunate:
"Moreover, the information is wrong; that bastard Xu Ao didn't sell winter melons at all!"

"Did he feel there was no future in it and give up?"

"Or did they never intend to sell winter melons at all, and deliberately spread the news to fool me? To trick me into selling winter melons, to scam me?"

Jia Zhonghao felt increasingly uneasy as he thought about it:
"That's probably it. That bastard set a trap for me again. Luckily, I didn't fall for it!"

"That old dog Xu Ao deserves to die!"

"Ha! Te!"

Seeing the plight of Little Raindrop Supermarket's unsold stock, Wang Junshan left nonchalantly and dialed Lin Zhiqiang's number:
"Mr. Lin, do you have any watermelons in stock?"

"Yes, Mr. Wang. What kind and how much do you want?"

"This year's severe snowstorm in the south led to a significant reduction in watermelon production, prompting watermelon merchants to travel north to buy them, which has caused the price of watermelons here to rise considerably. But I'll still give you the lowest price!"

What varieties are there?

"Let me ask about the place of origin first, and I'll send you the detailed price list later."

"Okay." Soon after, Lin Zhiqiang sent over the price list:

Landmine watermelons, locally produced, directly from the origin, premium quality, including shipping and loading/unloading. Prices: 50 cents per pound for orders of 5000 jin or more, 40 cents per pound for orders of 10,000 jin or more, and 30 cents per pound for orders of 20,000 jin or more.

Jingxin No. 1, produced in the province, directly shipped from the production area, superior fruit, including shipping and loading/unloading price: 0.6 yuan for 5000 jin, 0.5 yuan for 10,000 jin, and 0.4 yuan for 20,000 jin.

Ningxia selenium-rich watermelon, produced in Ningxia Province, is a superior fruit. Price includes shipping and loading/unloading: 0.7 yuan for 5000 jin, 0.6 yuan for 10,000 jin, and 0.5 yuan for 20,000 jin.

Qilin watermelons, produced in Shouxian County, are of superior quality. Prices include shipping and loading/unloading: 1.3 yuan for 5000 jin or more, 1.1 yuan for 10,000 jin or more, and 0.8 yuan for 20,000 jin or more.

……

These are the prices for premium-grade fruit.

Of course, there are also ordinary and second-grade fruits, which are cheaper, but they could damage the brand's reputation, so Wang Junshan doesn't consider them.

Clearly, the high-end Kirin watermelon variety has the highest profit margin, but it also commands a higher price.

This year, Kirin watermelons became the special fruit supplied for the Olympics, and their price doubled. They cost eight yuan per kilogram in supermarkets and 12 yuan per kilogram in school supermarkets.

If Wang Junshan fruit is sold too cheaply, at four yuan per kilogram, which is half the price of supermarkets outside, many people will not believe it and will think it is fake Qilin fruit or inferior fruit!
If it's not sold too cheaply, around seven or eight yuan per kilogram, sales won't be high, and if you buy too much, you'll easily end up with unsold stock.

Group buying leverages economies of scale.

Besides making money, the most important thing is to expand the market and increase the number of users!

With a limited initial customer base, Wang Junshan temporarily abandoned the Qilin watermelon and opted to start with the locally produced Landmine watermelon!

Once the user base is established, the group-buying model has gained popularity, and word-of-mouth has spread, then the high-end Qilin Watermelon will be launched.

Progressing step by step!

"Boss Lin, send 20,000 jin of landmine watermelons. They'll arrive at 6:30 tomorrow morning."

"No problem, Mr. Wang, I'll contact the melon farmers now."

"it is good."

Even if I need it today, it will arrive.

However, the group-buying model needs time to develop and requires everyone to experience it.

Wang Junshan also needs to assess the purchasing power of several schools based on today's group purchase situation and distribute these 20,000 jin of winter melons!

Once group buying of winter melons begins, it won't just be Binzhou University that gets involved.

Instead, all three schools opened simultaneously!

The supply of supplies for the three schools will be allocated based on the number of reservations.

In this way, if we do a group-buying pre-sale today, the goods will arrive at 6 a.m. tomorrow, and pickup and retail will begin at 7 a.m., the sales volume will be good.

Upon arriving at Boya Supermarket, winter melon sales were at their peak.

Wang Junshan glanced at it briefly, then went into the supermarket, opened his laptop, and began checking the progress of various group-buying groups.

At Binzhou University, the number of members in newly launched group-buying groups is increasing rapidly!
Students who joined the group were also inviting their roommates and classmates.

Of course, it's not to buy winter melons, but to buy watermelons in bulk!

There's no other way; everyone's been suffering from the school supermarket for too long!
Watermelon, known as the king of summer fruits, is loved by most students.

However, the watermelons sold in supermarkets like Xiaoyudian are too expensive. The "landmine" watermelon costs three yuan per jin, and the "Jingxin" watermelon costs four yuan per jin!
Half a watermelon costs tens of yuan.

It’s really too expensive.

Everyone buys by the page.

Qilin watermelons are 12 yuan per jin!
It's ridiculously expensive!

Now, this winter, the boss has launched a watermelon group-buying deal, offering rock-bottom prices that are simply irresistible.

Many people joined the group, holding cash and waiting to buy!
Wang Junshan opened the Binzhou University Group Buying Group 1 and began posting group messages:

Thank you for your support! We are launching a watermelon group buy. Our valued group buy members will enjoy a significant discount, allowing everyone to enjoy high-quality watermelons at affordable prices. Sales begin tomorrow morning at 7 AM from our warehouse. See you there!

Then came the second group, the third group...

Wang Junshan was shocked: "Binzhou University alone has 33 groups, with more than 6000 people!"

"We really need to make a script that can automatically post to multiple groups!"

(End of this chapter)