HuaYu97: Starting as a Singer

Chapter 133 [133] Pepsi Ads Sweep Through Middle School Students Nationwide
11 month 20 day.

A week after Qi Yuan's Taipei concert ended, his Pepsi commercials began appearing on television stations across Taiwan, Hong Kong, and mainland China.

"We can meet true love because happiness is ever-present. While we're still young, look at my expression and tell the world I won't fail. Follow in my footsteps. If you have a dream, come with me, right now..."

Pepsi's high-budget, trendy advertisement, paired with the energetic and vibrant song "Right Now," attracted countless young viewers.

With its deep pockets, Pepsi sent this 30-second advertisement to multiple satellite and local stations in mainland China, and countless viewers saw the ad.

Some elderly people frowned deeply after watching the advertisement and said with disappointment, "This young man has gone astray. He used to sing 'What Wind What Broken' so well, how come he's started singing this kind of incomprehensible, wailing song again?"

Pepsi has never aimed to attract middle-aged or elderly customers.

Many older people consider cola to be a junk drink, and in their eyes, nothing is as good as plain water.

This advertisement precisely targets young people.

Students and recent graduates who just entered the workforce found this advertisement incredibly trendy.

Qi Yuan's singing style is smooth and fluid, and her dance moves in the advertisement are also very cool, full of youthful energy.

Many secondary school students in mainland China have begun to learn and imitate the dance in the Qi Yuan advertisement.

In big cities, Pepsi sales began to soar because of this advertisement.

Some canned Pepsi bottles have Qi Yuan's image printed on their outer packaging.

Pepsi's representatives were very satisfied with the statistical data from Mainland China, Taiwan, and Hong Kong, and prayed that they had made the right choice in hiring this Pepsi superstar.

The advertisement was a huge success, even more popular than the one featuring Aaron Kwok and the Princess.

Pepsi increased its advertising efforts, and more and more TV stations began airing Pepsi commercials featuring Qi Yuan.

Under the bombardment of high-density advertising, even middle-aged and elderly people who are not fond of cola remembered this advertisement.

The opening scene shows a handsome young man inserting a coin to buy a can of Pepsi, taking a sip, and then starting to sing and dance. The closing tagline is "Craving Pepsi now."

Since her debut, Qi Yuan has successfully secured endorsements from Wahaha, Lafang, and Pepsi, which is the best proof of a celebrity's commercial value.

With successful cases, more and more manufacturers are starting to turn their attention to Qiyuan.

Nokia has heard that Qi Yuan is a loyal customer and has contacted Star Wish Studio, hoping to make Qi Yuan Nokia's brand ambassador in mainland China.

Nokia's asking price is 800 million for two years.

Besides Nokia, some young clothing brands also want Qi Yuan to be their spokesperson.

Currently, the focus is on connecting with luxury brands, which is the most difficult hurdle for celebrities to overcome, because luxury brands require style and sophistication.

Luxury brands prefer to hire movie stars who have won major awards abroad.

Star Wish Studio has taken over Qi Yuan's endorsement business and is actively communicating with various manufacturers.

Qi Yuan himself arrived in Hong Kong on this day.

Billboards featuring Qi Yuan as the spokesperson for Pepsi have appeared in several bustling areas, including Central and Causeway Bay in Hong Kong.

"How was it? Did you feel different coming to Hong Kong this time? Don't you think you've become even more famous every time you come here?"

"You're at a disadvantage because you're from the mainland; the Hong Kong media doesn't like to promote you. If you were from Hong Kong, the Hong Kong entertainment circle would have been singing your praises to the skies."

Zhang Hao pointed to the billboard in Central with Qi Yuan holding a Pepsi advertisement and smiled.

Hong Kong's entertainment industry is xenophobic; with two albums by Jung Joong-ki selling over a million copies, the industry is touting him as the successor to the "God of Songs."

Nicholas Tse didn't even have a million-selling record; he only released two Cantonese albums, which sold very little. The Hong Kong entertainment circle showered Nicholas Tse with all sorts of accolades.

...In the next few days,
During Qi Yuan's concert rehearsal, he met with the princess.

Like many singers, the princess is not a strong songwriter and can only write simple melodies.

However, her producer, Liang Rongjun, came today.

The album "Princess" after Princess signed with EMI, as well as this year's "Singing and Playing", were both produced by Liang Rongjun.

Leung Wing-Chun is a renowned music producer in Hong Kong, who previously produced songs for big-name Hong Kong singers such as Cheung Kwok-Yung.

When he saw the sheet music for "Because of Love," he couldn't help but admire Qi Yuan's talent.

The arrangement was handled by Huang Yu-hsun and Hung Ching-yao in Taiwan. Now all that's needed is for the princess to memorize the lyrics and then polish the details.

As Liang Rongjun listened to the music and read the lyrics, he couldn't help but exclaim, "What a great song! It's so perfect for Ah Fei!"

Half a day later.

The princess became familiar with the lyrics and sang them many times. Qi Yuan and she then formally rehearsed the new song.

The moment the princess opened her mouth, Liang Rongjun was instantly amazed.

This song is perfect for the princess; it's practically tailor-made for her ethereal voice.

She was mainly responsible for the high notes in this song, making full use of her ethereal, pure, and highly distinctive voice.

Besides her timbre, the princess also had a great grasp of the details of the song. Qi Yuan explained it to her several times, and she grasped the key points.

Her pronunciation and emotional expression are impeccable.

Good vocal quality combined with exquisite timbre results in a fantastic effect.

It's no exaggeration to say that Qi Yuan's performance in this song was not as stunning as the princess's.

There's nothing we can do; the princess is someone who's been fed by God, and she hasn't met Li Erpeng yet, nor has she been plowed into silence.

This innate vocal talent is truly remarkable.

However, no one would doubt that Qi Yuan was less talented than the princess, since Qi Yuan wrote both the lyrics and the music.

After Phoenix Legend became a huge hit, many people joked that Zeng Yi was a slacker, and that it didn't matter whether he was there or not.

Some people joked that when Phoenix Legend held a concert, Zeng Yi went out to eat hot pot and came back without the audience noticing him.

Ordinary people might just laugh at such remarks, but even true insiders, including Ryoka, wouldn't dare to say anything like Zeng Yicai.

Zeng Yi not only sings "Oh Yeah" on stage, but he also takes on behind-the-scenes work such as arranging music, producing, contacting performances, stage design, stage directing, and choreography.

They just had fewer lines on stage, but they dominated the entire performance offstage.

People who can create good songs are the big names in the music industry. There are many people who can sing well, but very few who can create good songs.

After listening to the song once, Liang Rongjun wanted to buy the copyright for the Princess and record a studio version after the concert, which would then be included in the Princess's next album.

Princess sighed, "It's such a pity that you debuted too late. If you had debuted a year or two earlier, I could have sung 'Because of Love' with you on the Spring Festival Gala."

The princess appeared on the Spring Festival Gala earlier this year, so it's highly unlikely she'll be able to appear this year.

She is currently a Hong Kong singer, and this year she performed on the Spring Festival Gala with mainland singer Na Ying.

"There's no chance this year, but maybe there will be in a few years," Qi Yuan replied after thinking for a moment.

(End of this chapter)