HuaYu97: Starting as a Singer

Chapter 450 [450] Wuliangye renews Qi Yuan's endorsement contract, setting a new record for endorsement fee?

In mainland China, there are very few people who have the financial resources to hire both Fan Xiaopang and Qi Yuan at the same time, but this person is quite capable.

They are the same Wuliangye that spent 99 million yuan in late 1200 to hire Qi Yuan as its spokesperson for two years.

Thanks to the movie-level advertisement "Love Comes Like Spring Tide" and the added fame of Qi Yuan, Wuliangye's stock price rose from 18.5 yuan per share, more than doubling.

When Qi Yuangang became the spokesperson, Wuliangye's market value was about 100 billion yuan; now it has risen to 306 billion yuan.

Qi Yuan used all the endorsement fees paid by Wuliangye to buy Wuliangye stock.

If Qi Yuan makes a move now, he can make a fortune.

However, he doesn't plan to sell, because he knows that Wuliangye's market value will rise to over one trillion in the future.

He wasn't in a hurry to use the money; he just wanted to leave it there and let it continue to appreciate in value, treating it as a long-term, small investment.

Two years have passed, and Qi Yuan's endorsement of Wuliangye has expired.

Wuliangye, which has secured its position as the top liquor brand in the past two years through advertising, will definitely want to continue to have Qi Yuan as its spokesperson.

For other brands, Qi Yuan is too expensive; they couldn't afford to hire him even if they sold their company.

For these wineries, this isn't a problem at all; money is the last thing they need.

Years later, the distillery was incredibly extravagant, placing product placements in movies by various renowned directors.

For a director of Jiang Wen's caliber, when filming a scene featuring alcohol, he doesn't even need to read the advertising copy; the alcohol just needs to appear on screen, and millions or even tens of millions of dollars in product placement fees are simply thrown at him.

This is a true story that happened during the filming of "Let the Bullets Fly" by Jiang Wen.

Then Jiang Wen felt that it was inappropriate for modern liquor to appear in the era depicted in "Let the Bullets Fly," so he rejected it. The producer was almost brought to tears by this eccentric father.

The distilleries now aren't as 'arrogant' as they will be in a few years, but they already have this flavor.

This time, Wuliangye offered a two-year contract of 4500 million yuan to invite Qi Yuan, which is 2250 million yuan per year, shocking the entire industry.

Keep in mind that three years later, BaWang only spent a little over ten million yuan to hire Jackie Chan as a product spokesperson.

Currently, Jackie Chan's endorsement fees in China are capped at 1500 million yuan per year.

Qi Yuan directly raised this number to 2250 million, making him arguably the number one endorser in China.

It's not that Qi Yuan's status far surpasses Cheng Long's.

Jackie Chan made a name for himself in Hollywood with "Rush Hour 2," and it was the peak of his career.

In terms of status, Qi Yuan may not be able to catch up with him at the moment.

Qi Yuan's endorsement fees in China far surpass those of Jackie Chan because Qi Yuan has more public exposure in China, and the products he endorses are purchased by fans and casual consumers, which can be understood as a sign of high commercial value in the eyes of brands.

As for Jackie Chan, he's a well-known endorsement killer in the industry.

Killing products is already pretty good; sometimes it even gets the boss to go in with them. This thing is really a bit mysterious.

Like Qi Yuan, Fan Xiaopang was invited to be the spokesperson for Wuliangye, and his endorsement fee for two years was 1100 million yuan.

With this endorsement contract, Fan Xiaopang became one of the highest-paid actresses in China for a single brand endorsement, and one of the few actresses whose single brand endorsement fee exceeded ten million yuan.

Fan Xiaopang's rise to fame and his rapid increase in status have made all the female stars in China shed tears of envy.

Choosing between "The Bouquet" and "My Sassy Girl" would be enough for a female star to live off for a lifetime, as long as she doesn't do anything reckless.

Fan Xiaopang had two films released at the same time.

"My Sassy Girl" has not yet been released in Taiwan, Japan, or South Korea. Once it is released in these places, Fan Bingbing's fame and status will rise even further.

Fan Xiaopang was in an extremely good mood. What nonsense about Ziwei and Xiaoyanzi! Come out and say something, who's the real maid here?!

However, after learning that Qi Yuan's endorsement fee was 4500 million, Fan Xiaopang, who was initially a bit arrogant, immediately came back to reality.

The difference is just too great.

It was so significant that it gave her the illusion that her endorsement was a bonus that Wuliangye gave her when they invited Qi Yuan to participate.

Agent Chang Jihong said, "Binbin, this is a very good start for you."

Fan Xiaopang nodded, his mindset gradually calming down.

Looking across the entire Chinese entertainment industry, who can compare to Qi Yuan!

……

After the news leaked, mainland media began reporting on it frantically.

[Wuliangye renews Qi Yuan's contract with a hefty sum of over 4000 million yuan, setting a new record for endorsement fees in China!]

Two years ago, Wuliangye invested tens of millions in Qi Yuan, and within two years, its market value soared from 100 billion to 300 billion! This article will take you through a review of just how successful Qi Yuan's endorsements and commercials have been!

[It is reported that "My Sassy Girl" actress Fan Xiaopang will become a spokesperson for Wuliangye alongside Qi Yuan? Their combined endorsement fee is nearly 6000 million yuan?]

……

These media outlets published a lot of news related to Qi Yuan Fan Xiaopang, which brought a lot of attention to the movie "My Sassy Girl".

Qi Yuan and Wang Jing originally predicted that without external support, the film's final box office should reach between 9500 million and 1 million yuan.

The quality of "Big Shot's Funeral" is not bad. However, "My Sassy Girl" was affected at the box office in northern China due to being released in the same period as "Big Shot's Funeral".

However, even if it will be affected, it will still be scheduled for release in the same period, because this period is the best of the year.

Unexpectedly, thanks to the exposure contributed by Wuliangye, the box office surged to 1.02 million yuan.

With the support of Han Sanye's call for film industry professionals and other groups across the country, "My Sassy Girl" grossed 1.09 million yuan in mainland China on the day it was taken off the screens, four million more than "Pearl Harbor's" 1.05 million yuan.

In 01, the title of the highest-grossing film in mainland China was also taken back by domestic films.

Master Han was overjoyed, finally restoring some face for Chinese-language films.

In 02, there was Zhang Yingmou's "Hero," and in the more distant future, there was Chen Kaige's "Red Cliff," which finally somewhat suppressed the phenomenon of Hollywood blockbusters dominating the mainland.

With such great success, "My Sassy Girl" definitely deserves a celebration party.

Wang Jing, the Hong Kong director who longed to go north to the mainland, was very savvy. Without Qi Yuan having to remind him, he took the initiative to suggest that the celebration banquet be held in Beijing.

Qi Yuan suspected that the old man was doing it on purpose, holding the premiere in Hong Kong and the celebration banquet in Beijing, mainly to show that he was good at getting things done and spreading the word.

Being tactful is not a problem in itself, nor is focusing solely on money; what matters is knowing what to do when faced with matters of principle.

Wang Jing happens to understand this, which is why Qi Yuan chose to cooperate with him.

At the celebration banquet, Wang Jing and his guests toasted each other, his face flushed, and he was in a very good mood.

Qi Yuan had some new ideas.

He arranged for Gao Yuanyuan to act in "Full House," which is set to premiere after the New Year. Fan Bingbing has already made a name for himself, so it's time to make Gao Yuanyuan one too.

He wondered if he could get Wang Jing to film "The Heaven Sword and Dragon Saber" and cast Gao Yuanyuan as Zhou Zhiruo and Jia Jingwen as Zhao Min.

This is just the first step in Qi Yuan's plan. If the opportunity is right and the market allows, he plans to go for something even bigger.

(End of this chapter)