This celebrity is overly enthusiastic!

Chapter 194 Night City Advertising Space for Rent
In early December, Chen Yuan and Binbin appeared together at the PSP launch event, where they were greeted with thunderous cheers and applause. Many Japanese fans could be heard shouting the names of Lucy and David.

When Chen Yuan pulled out the limited edition PSP1000 co-branded with "The Edge Walker", the already excited fans at the scene went wild, pushing the atmosphere of the press conference to its climax!

Offstage, Nobuyuki Idei watched with a smile as Chen Yuan and Ken Kutaragi, the chief designer of the PSP project, enthusiastically recounted his connection with the PSP.

Kunitake Ando initially thought highly of this young man and gave him some support, never expecting that Chen Yuan would actually make it big in Hollywood.

He was the president of Sony, and he was determined to make Sony international. He knew very well how difficult it was to create a work that would be popular all over the world.

But Chen Yuan did it. He led a team and produced the globally popular "The Edge Walker" in Hollywood, a place known for its exclusionary culture. This is something only a truly exceptional person with both outstanding business acumen and artistic creativity could do.

He even considered poaching Chen Yuan to head Sony's publicity and marketing team, but after a brief attempt to find that Chen Yuanzhi wasn't there, he gave up on the idea.

Originally, PSP was not scheduled for this press conference; information about PSP was originally planned to be announced at this year's E3 expo.

However, because the movie "The Edge Walker" was such a good publicity for Sony, the E3 expo was held in May, and the movie's DVD had not yet been released to the public at that time.

Sony Computer Entertainment's PR department believes that it would be better to let the influence of "The Edgewalker" continue to spread and develop for a while before announcing it.

This strategy was clearly correct. In the second half of the year, media outlets of all sizes analyzed every frame of the PSP-10000 shown in the movie "The Edge Walker" and speculated about what functions Sony's first handheld console could perform in the movie.

The various online entertainment features shown in the movie are actually carefully designed advertising effects.

Aside from its responsive touchscreen controls, the PSP1000 can do everything else, even though it's a downgraded version. But tell me, is it even possible? It completely outclasses Nintendo's NDS.

The sheer volume of sound from the tech enthusiasts and gamers at the event—enough to practically lift the roof off the venue—shows just how effective the product placement was!
Chen Yuan saw the cheerful Idei Nobuyuki on the stage and returned his smile.

The consumers of the PSP largely overlap with the audience of science fiction films like The Edge Walker.

Integrating PSP advertisements into movies is indeed a win-win situation for both the film and Sony.

This collaboration with Sony was quite pleasant, but when the first "Edgewalker" movie was being made, he was still an unknown and didn't have much bargaining power.

But now that Chen Yuan is already quite famous, from a business perspective, he can't just let Sony benefit this time.
Other brands, including many genuine Fortune 500 companies and globally renowned brands, all wanted to insert hard and soft advertisements into his sequel film.

Doing a good job in attracting investment can not only alleviate the financial pressure on film crews, but also, like this collaboration with Sony PSP, can play a role in supporting the film.

Chen Yuan had a whimsical idea: Night City, as a future metropolis where capitalism has reached its peak, is filled with billboards that are ubiquitous and visible everywhere.

These resources can be fully utilized; wouldn't it be wonderful to rent out the advertising spaces in Night City from the movie?
This method of integrating advertisements not only highlights the unique features of Night City but also avoids alienating viewers.

It doesn't matter if the advertising content affects the overall style of the movie; manufacturers can provide the advertising materials to be shown in the movie according to the requirements of the production team.

This saves the production team the effort of creating a lot of virtual advertisements, isn't that killing two birds with one stone?
Going a step further, we could hold a 'Night City Advertising Bidding Conference' in the real world, where companies of all sizes could submit their futuristic advertisements.
Some advertising space is reserved for generous sponsors, while other advertising space is reserved for truly outstanding works.

You could even create a website where netizens vote for their favorite ads, which could generate extra buzz for the sequel.

This is just Chen Yuan's initial idea. Once the film's pre-production is complete and the storyboards for each shot are roughly drafted,

This allows one to roughly determine how many advertising spaces are available in a movie, and these advertising spaces can be categorized into different quality levels, as well as the desired emotional atmosphere.

At that time, perhaps we can hold an advertising bidding conference for Night City in the real world! The press conference revealed all the details of Sony's handheld console, which shocked the entire technology and digital industry. Chen Yuan and Fan Binbin also received global exposure and reports once again.

Three days after the press conference, the PSP-1000 went on sale, but impatient enthusiasts had already started lining up.

The longest queue outside a Sony flagship store in Shibuya, Tokyo, stretched for over 1500 people.

Binbin's false pregnancy misunderstanding had a great impact on both herself and Chen Yuan. Chen Yuan deliberately took a few days off to spend more time with her in Tokyo and help her calm down.

The film's preparation will take some time, and the actors will begin their training after that.

And that's why they witnessed the PSP's phenomenal success.

"Wow, there are still a lot of rich people in Japan! The 20 game consoles that cost over 2000 RMB each sold out on the first day!"

Fan Binbin lay in the man's arms, watching TV with him. Although she couldn't understand Japanese very well, she could roughly understand the meaning of the Chinese characters highlighted in the news program.

Chen Yuan glanced at the TV, then continued playing with the PSP that Ken Kutaragi had personally given him and that he had signed, and chuckled:

"After all, it's the first handheld console made by Sony, the company that produced the PS2, the home console with the highest global shipments. It's only natural that it's attracting a lot of attention."

"But the 'Edgewalker' limited edition only has a different outer shell, a unique system theme, and a different lanyard."

The selling price jumps directly to 3000, and you can resell it for tens of thousands of yuan. Isn't that a bit too outrageous?

Fan Binbin watched the TV report, then looked down at the electronic toy Chen Yuan was playing with, still feeling quite surprised.

"The cunning Sony is playing the scarcity marketing game, selling limited quantities every day. The current price and supply and demand are already abnormal."

Moreover, the price of this limited-edition product cannot be compared with that of regular mass-produced machines. If our film trilogy is successfully completed and becomes a success, the collectible value of this machine will continue to rise!

Inspired by the man's confidence, Fan Binbin turned around and kissed him on the cheek as he focused on playing the game.

Although the false pregnancy was a severe blow to her, she has recovered quickly now that they are being reported by global media and receiving a lot of praise.

"Should we stock up on a batch of game consoles now and sell them later?"

Chen Yuan burst out laughing, "Binbin, the Sony stocks you bought in advance have already made a profit of several million. You still care about this pittance from buying and selling?"

"Isn't this interesting?" Fan Binbin said cheerfully, picking up the remote control to change the channel and watch other TV programs.

As she pressed, Fan Binbin's smile froze on her face, her breathing was interrupted in that instant, her mouth opened wider uncontrollably, and she subconsciously grabbed the man's hand tightly!
Chen Yuan cried out in pain as the game console fell onto the bed. He was about to ask Binbin what happened, but when he looked up and saw the TV, his head spun!

"Holy shit!"

(Sorry, I'm still writing another chapter, I'll post it later.)

(End of this chapter)