This celebrity is overly enthusiastic!

Chapter 203: "The Voice of China" Premieres, Hunan TV is in a bind!
The public felt that Ni Runfeng's interview was far too exaggerated.

The joint marketing campaign between Chen Yuan's "Legend of Seven Swords" and Changhong TV was indeed excellent.

This allowed Changhong TVs to firmly maintain their leading position in the domestic TV market, remaining unshaken for many years regardless of the moves made by competitors.

Even though Chen Yuan's status is no longer what it used to be, you are still the chairman of a state-owned enterprise group with a market value of tens of billions.
Is it really necessary to praise Chen Yuan so much, who recently caused such a big public opinion storm?

Immediately, both in print newspapers and online, many people began to ridicule and satirize Ni Runfeng.
Meanwhile, some speculate that Changhong and Metaverse may once again achieve a classic, miraculous collaboration, just like that summer of 2002.

Amidst the various debates, those with truly sharp minds had already bought Changhong's stock in advance and laid their groundwork.

However, Ni Runfeng's antics also served as a huge advertisement for the upcoming "The Voice of China."
This program has made more ordinary people, who don't usually pay much attention to entertainment news, aware of its existence.

The other film and television companies have been closely monitoring Metaverse's every move. In the latter half of last year,

Fruit Chan, once a frequent guest of major film companies and head of Columbia Pictures Asia, has quietly taken up a position at Metaverse as head of the film division.

But what they do is anything but low-key. With its deep pockets, Metaverse has launched multiple film projects, aiming to make a big splash in the film industry.

It's surprising that the current metaverse still has the resources to produce a TV variety show.

In China, I've never heard of film and television companies producing variety shows. Nowadays, almost all television programs are produced by the TV stations themselves, and very few are outsourced.

The main reason is that television stations hold an absolute monopoly. By producing their own programs, they can retain all advertising revenue without having to distribute profits to others.

Moreover, early television production had high technical barriers to entry, with equipment, talent, and experience highly concentrated within the television station system, making it difficult for private production companies to compete.

Furthermore, early broadcasting policies were cautious about allowing private capital to enter the program production process.

It wasn't until last year, in 2004, that the State Administration of Radio and Television issued the "Opinions on Promoting the Development of the Radio and Television Industry," which for the first time explicitly encouraged social capital to enter fields such as film and television production.

Metaverse's separation of production and broadcasting is indeed a pioneering move in the industry, and its peers cannot help but pay attention.

For the same reason, other TV stations also took notice of "The Voice of China," with Hunan TV's director, Ouyang Changlin, placing particular importance on the program.

Last year, he established the strategy of repositioning Hunan TV from a traditional news and general entertainment channel into a personalized general entertainment channel focused on entertainment and information.

The "Super Girl" program, which was strongly promoted, became a national talent show with an influence that exceeded everyone's expectations, greatly enhancing Hunan TV's national influence.

It's normal for imitators to appear on "Super Girl," but in Ouyang Changlin's opinion, the imitations from other TV stations are all very clumsy.

They lacked the determination and courage to dedicate the entire station's resources to creating a high-quality program.

Even though CCTV's "Dream China" is very successful and indeed very strong, its CCTV nature necessitates a focus on influence, meaning it cannot be too entertainment-oriented, which still presents considerable limitations.

So far, "Super Girl" has no competitors. However, just when Hunan TV was planning to capitalize on its success this year and hold a major event, "The Voice of China," a collaboration between Sichuan TV and Metaverse, suddenly emerged.

Judging from the lineup of guests alone, it is not to be underestimated, not to mention that the program format is very different from "Super Girl".

Ouyang Changlin was very interested in "The Voice of China" and asked people to collect information about the show. The results were truly astonishing!
Sichuan TV had no involvement in this program; it merely acted as a broadcasting platform.

Sichuan TV doesn't need to spend money to buy broadcasting rights; it only needs to share a portion of the advertising revenue before and after the program airs.

It can only be said that both the fantastical metaverse and the impoverished Shuchuantai, desperate to turn their lives around, are quite prone to gambling.

It's no exaggeration to say that "The Voice of China" boasts the highest production standards among variety shows, with its hardware and software being of the highest caliber in China and even the world.

Even Ouyang Changlin never dared to imagine setting up the "Super Girl" stage in such a luxurious way!

And that exorbitant exclusive sponsorship fee—it seems even Hunan TV's appeal can't compare to that of the legendary young man, Chen Yuan.

The station is currently in constant negotiations with Mengniu regarding the title sponsorship fee for the 2005 "Super Girl" competition; they've gone through countless rounds of bargaining.
They've only managed to negotiate the price down to 2800 million, which is already outrageous.

But who could have imagined that "The Voice of China," a show that had never proven itself, would suddenly offer a sponsorship fee of 5000 million yuan?

Although Ouyang Changlin didn't think Changhong's sponsorship fee was as easy as Ni Runfeng claimed, it was clear that Changhong, as the client, had high hopes for the program.

They even said things like the next season's sponsorship fee would be 100 million yuan, which is either crazy or stupid.

In conclusion, although "The Voice of China" clearly doesn't follow the same path as "Super Girl,"

However, Ouyang Changlin still regarded it as a strong competitor and had people collect and organize relevant new information every day.

Days passed by, and on the evening of Saturday, January 15th, Ouyang Changlin specially called together the station's experienced producers, directors, broadcast directors, and supervisors who were temporarily free.

Let's take a look at the quality of the upcoming "The Voice of China".

"They chose to air it on a Saturday, it seems they're trying to compete with 'Happy Camp' for ratings." "Sigh, Li Xiang left last October, and a large portion of her loyal viewers were lost, so choosing this time is understandable."

"It's nothing. The Voice of China is a separate production and broadcasting program and it's not a regular show. It only airs for one season, so even if it has an impact, it won't be significant."

"Director Lao Wu left the system and jumped ship to Metaverse last year. When I asked him about things, he was mysterious and stammered, which was quite funny."

"I heard that the money Yuan Yuzhou spent to buy the schedules of those four big singers for just over a month was enough to offset the production cost of the entire season of 'Super Girl' last year."

"Being rich means you can do whatever you want!"

Everyone chatted casually while waiting for the show to start, creating a relaxed and comfortable atmosphere.

At the start of the show, Liu Tao appeared, dressed in a white suit and with an elegant and sophisticated look.

"Hey, they actually got Liu Tao to be the host!"

"The typhoon looks quite realistic. I feel that Liu Tao has become much fairer than when he filmed 'My Fair Princess III,' which is obviously not entirely due to lighting and makeup."

"What's so strange about that? She got skin whitening injections. She's made it big in the industry. Celebrities start investing in themselves when they have money."

But you know what, after Liu Tao turned fairer, he really lost a lot of that rustic air about him!

Ouyang Changlin tapped the table, displeased, and said, "I've kept you chatting. Should I go out and buy some more peanuts and melon seeds now?"

Everyone refocused their attention on analyzing the core rules of the program, as explained by Liu Tao: the blind selection by the mentors.

When a contestant performs on stage, the four mentors face away from the stage and judge whether to select the contestant solely by their voice. This program format is truly original and has never appeared even abroad.

I heard that this core rule was actually conceived by Chen Yuan. Is this rule really that valuable that it would make Chen Yuan spare no expense to create this variety show?
"Authentic and great voices, great TVs from Changhong! Welcome to Changhong TV's 'The Voice of China,' exclusively sponsored by Changhong, a leading Chinese television brand!"

Want to watch the clearest stage performance at home? Want to experience the magic of music in sync with mentors and contestants? Changhong Ultra HD TVs, with their high dynamic range and immersive large-screen experience, will instantly transform your living room into a live performance of The Voice of China!

Four mentors will select their star pupils to embark on their musical dream journey, witnessed by Changhong TV! Tune in to Changhong TV tonight to watch the contestants conquer the nation with their voices.

Liu Tao's sudden, rapid-fire advertisement interrupted Ouyang Changlin's thoughts.

In less than a minute, he recited hundreds of words of the Changhong title sponsorship advertisement and other sponsors' list in one breath, almost like a rapid-fire monologue.

When Liu Tao finished speaking, his chest heaving with a smile, the four mentors couldn't help but laugh, and the audience applauded enthusiastically.

"Wow, as expected of Metaverse, which started with advertising, they really have a wide variety of advertising methods."

"No teleprompter, one continuous take, Liu Tao is amazing!"

"Who in our station can do that?"

"As long as you practice hard, there are quite a few things you can do."

Ouyang Changlin didn't remind anyone to watch carefully anymore. Analyzing a variety show from the producer's perspective and from the audience's perspective are different.

He had already sensed the unique and refined atmosphere of "The Voice of China" from the stage lighting setup, the selection of hosts, and the extravagant and stylish chairs the guests sat in.

This program needs to be evaluated and analyzed from more diverse perspectives.

After Liu Tao finished his advertisement, the program officially began, with a brief 30-second VCR showing the profile of the first contestant.

Then most of the stage lights went out, and the band next to them began to play live music.

As the song began, the camera switched back and forth between the four mentors, who were facing away from the contestants, and the singers.

The four mentors either whispered to each other or listened intently, their hands resting on the button to decide which contestant to select, but they hesitated to press it.

The singer performed with great effort, but close-up shots of his face clearly showed sweat beading on his forehead from nervousness.

Ouyang Changlin had imagined what the blind auditions for "The Voice of China" would be like many times before, but after seeing the show with his own eyes, he realized that his imagination was too simplistic!

This show is so emotionally engaging!
Regardless of the type of television program, the ultimate goal is to capture the viewer's attention.

"The Voice of China" uses its stage, lighting, and overall program rules to immerse the audience in the contestants' lives, hoping that their performances will impress the judges.

This is completely different from the makeshift team during the auditions for "Super Girl".
The stage here is top-notch, the accompaniment is top-notch, and the judges are top-notch. It is arguably the most prestigious stage an unknown singer can ever step onto.

The suspense of which mentor would choose this contestant continued throughout the performance, and even viewers who don't particularly enjoy watching singing or know nothing about music could still find enjoyment in watching the show.

The person who designed this program mechanism is a genius!
(End of this chapter)