This celebrity is overly enthusiastic!

Chapter 21 Set a small goal

While most domestic producers are not very successful, not all of them are incompetent.

Xu Ke's wife, Shi Nansheng, who produced films such as "Detective Dee and the Mystery of the Phantom Flame," "Flying Swords of Dragon Gate," and "Journey to the West: The Demons Strike Back," is a super talented producer.

Fruit Chan, who also directed a number of domestic blockbusters such as "Detective Dee and the Mystery of the Phantom Flame", "Detective Dee: Rise of the Sea Dragon" and "Mojin: The Lost Legend", is also a great talent.

Chen Yuan wanted to recruit these talents, but they might not be interested in him right now.

We will make contact with them later, but the producers of Metaverse need to be consciously cultivated from the beginning.

Projects like "iPartment," which are not difficult to film, have low costs, but have a high probability of success, are very suitable for training teams.

He cannot change the overall environment of the domestic film and television industry, but he can establish rules in the early stages of the development of the metaverse. He will do his best to complete the construction of a refined division of labor and clear responsibilities within the metaverse.

However, there is another concern: Chen Yuan does not have the aura of reduced intelligence to make everyone wholeheartedly follow him.

It would be too painful if the talent he painstakingly cultivated were poached.

We still need to retain people through tangible benefits and expectations for future development.

Let's set a small goal first: before Huayi Brothers, let Yuan Universe become the first film and television company in China to be listed on the main board!

Achieving such small goals can earn you ultimate rewards in achievement missions!

When the time is right, we will encourage internal employees to start their own businesses and create a film and television industry ecosystem that surrounds the metaverse.

With a new goal in mind, Chen Yuan adjusted his mindset and devoted himself wholeheartedly to his work.

Chen Yuan himself did not receive a singing award, but he believed that his original voice was quite good.

However, his young and clear voice was not suitable for singing the song in the "Love Comes Like Spring Tide" music video, and he also had a lot of things to do and no time to showcase his singing voice.

The music video for "Love Comes Like Spring Tide" is best suited to the magnetic and mellow voice of the original singer, Fu Disheng.

Fortunately, they didn't do much work; they just found the original singers, Fu Disheng and Ren Jing, and gave them the opportunity to sing the song.

The advertisement doesn't require complex special effects; blending the wire work filmed on a green screen with the scenery shot in the Shunan Bamboo Sea, and erasing the wire work marks, doesn't take much time.

With a template already in mind, the post-production process was as fast as ever.

At the end of September, the complete film was handed over to Wuliangye Group.

It's not enough for Chen Yuan to just hand over the commercial; he still has to work with the company's advertising department to explain it to the leaders.

This time, the scale was even larger than the last time. Chen Yuan met with more group leaders than before, and even local leaders from Yibin, where Wuliangye is located, came to join in the fun.

It all started with Chen Yuan proving his abilities, followed by a flurry of interest from large companies vying to collaborate with Yuan Universe. In the end, Wuliangye paid a hefty 500 million yuan for advertising to seal the deal, and the story has been full of twists and turns with high public interest.

If Chen Yuan were just an ordinary advertising company owner, he certainly wouldn't attract much media and public attention without special hype. The key is that he's as handsome as Takeshi Kaneshiro, incredibly talented at a young age, and his Dove chocolate commercials are now airing daily on major television stations.

Fan Binbin also started working like a workaholic, constantly taking on roles and filming after leaving the "Journey to the West: The Sequel" set, as well as attending commercial performances, giving interviews, and appearing on announcements.

A bunch of people fabricated and hyped up his relationship with Fan Binbin, and her high popularity, in turn, boosted Chen Yuan's popularity.

Furthermore, the staff of Wuliangye's own advertising department, which is connected with the metaverse, are very satisfied with this advertising collaboration and have been praising the advertisement extensively.

But the materials they brought back weren't complete advertisements, which piqued the leaders' interest.

In the spacious and luxurious conference room, Chen Yuan, dressed in a suit and tie, started by showing off, telling the leaders: The highest level of advertising is to make the audience forget that it is being sold.

Many people nodded in agreement, feeling that what Xiao Chen said made sense.

Then the commercial started playing. It is undeniable that not all leaders of such a large listed group have a certain understanding of marketing. Some of them can only drink baijiu, but they don't know how to make or sell baijiu.

Some people were completely confused after seeing it, wondering, "Is this an advertisement?"

Aside from some young men and women dressed in ancient attire brewing wine using traditional methods, and an old man with a sage-like demeanor tasting the wine, aren't the rest of the scenes all bamboo forest landscapes, and handsome and beautiful male and female actors flying around in the sky?
And this song, apart from the lyrics "Wuliangye's spring light is brilliant, its fragrance intoxicates the world for three thousand years", what does it have to do with baijiu?
It's less of a liquor advertisement and more of a movie trailer or a tourism promotion for the Shunan Bamboo Sea.

The local leaders in Yibin were overjoyed, because the Shunan Bamboo Sea is located in Changning County, which is under their jurisdiction!
The city did nothing and got such a beautiful promotional video of the Shunan Bamboo Sea for free. It will surely boost the local tourism industry after it airs. Well done, Xiao Chen!

Leaders who genuinely understand marketing are extremely satisfied, and understanding marketing is the most basic ability to secure a truly powerful position in the winery.

"Love Comes with the Spring Tide" is not just an advertisement promoting Wuliangchun, Wuliangye's second-flagship product.

Xiao Chen initially claimed that he could elevate the entire Wuliangye Group's image with a single advertisement, and now that we've seen the finished product, he really wasn't exaggerating!

Currently, other liquor advertisements on the market all focus on promoting the liquor's raw materials, water quality, taste, history, and emotional appeal—all in a flashy and exaggerated way.

The novel *Love Comes Like Spring Tide* makes no mention of it, yet it says it all.

The scenery is breathtaking, the music is delightful, and the handsome men and beautiful women are stunning. It truly captures the essence of romance without uttering a single word.

It's more like a movie, an art film, or a scenic promotional video than an advertisement. This sense of sophistication, created without words, is exactly what Wuliangye Group needs right now!

The distillery leaders were very satisfied and praised Chen Yuan to the skies. Some people even wanted to introduce their daughters to him!
They verbally promised that their other OEM brands would also cooperate more with Metaverse in the future.

Local leaders were very satisfied, saying that if he boosted tourism in the Shunan Bamboo Sea, they would present him with a banner and invite him to film a tourism promotional video that truly showcases the local scenic features.

Yibin boasts abundant tourism resources, including the Shunan Bamboo Sea, one of the most beautiful forests in the region.
There's also the ancient karst landscape of the Western Bamboo Stone Forest, a unique spectacle of bamboo symbiosis; the beautiful scenery where the Jinsha River, Min River, and Yangtze River converge, blending urban life with nature; and various other ancient towns and streets, large and small.

Chen Yuan readily agreed with a smile, not worried about the lack of promotional power in his advertisement.

"Crouching Tiger, Hidden Dragon" has already been released in Europe and will soon be released in China. Its advertisements can directly ride on the popularity of the movie.

(End of this chapter)