This celebrity is overly enthusiastic!

Chapter 272 Global Hit
If we set aside the high quality of Cyberpunk: Edgewalker itself,
Additional factors contributing to the film's popularity in China include the immense popularity of Chen Yuan and Fan Binbin, the public's simple support for high-quality domestic films, and their sympathy and regret over Chen Yuan's unexpected paralysis.

The film's popularity in Europe and America stems from the fact that its various allusions resonate with the local people's living environment and their familiarity with and acceptance of gang culture.

The film's popularity in Japan, besides incorporating numerous Japanese cultural elements, also stems from the high level of acceptance of cyberpunk themes in the Japanese market.

The film also features explosive scenes of David piloting a mech in battle, various forms of violent aesthetics, themes of love, friendship, and dreams, and the tragic sacrifice of David, all of which are particularly appealing to Japanese audiences.

With Chen Yuan and Fan Binbin being incredibly popular in Japan, "The Edge Walker" generated a much bigger buzz in Japan than the previous two films!

Movie merchandise sold out, various hand-drawn congratulatory illustrations went viral online, and a large number of cosplayers appeared on the streets. "The Edge Walker" has become a local phenomenon and a cultural symbol.

A Sony employee, who was also a movie buff, climbed to the top of Sony's Tokyo headquarters building.

A few years ago, Chen Yuan took a photo at the spot where he and Idei Nobuyuki took the photo, posted it on Yahoo! Forum, and captioned it: "Mom, can you see this? I'm already standing on the top of Araban Tower."

Although Gloria's total screen time is less than fifteen minutes, the mother figure portrayed in the film is definitely not just a stereotypical Asian mother who hopes her children will be ambitious, hardworking, and sensible.
Audiences around the world could feel the greatness of this mother who sacrificed everything for her child's future.

Gloria's death completely changed David's fate.

David stormed the Arasaka Tower, rather than being admitted to it.

When David said this line in the movie, the audience felt incredibly heartbroken.

This photo, which pays homage to a classic scene from a movie, quickly went viral online and inspired many imitators.

In addition to Sony's headquarters buildings around the world, fans also went up to the top of the Hearst Tower, one of the world's largest integrated media conglomerates, which belongs to the Hearst Corporation.
The rooftop of the ICA headquarters building of IAC, the American internet giant;

People have been climbing to the rooftops of iconic buildings belonging to world-class giants such as Microsoft, Yahoo, and Oracle to take photos.

Once this activity spread, it completely lost the tragic and poignant atmosphere of the film, and became nothing more than a trend-following activity for young people.

However, regardless of the circumstances, it still carries a touch of anti-capitalist progressiveness, which has garnered considerable media attention and generated a significant amount of additional buzz for the film "The Edge Walker".

Sony's Tokyo headquarters, where the story originated, simply placed a 1:1 life-size standee of David and Lucy on the rooftop, opening the rooftop to fans and tourists to take photos.

For many days in a row, the Sony headquarters building was bustling with people, becoming a peculiar tourist attraction in Tokyo.

When Chen Yuan went to Tokyo for a roadshow, former chairman Nobuyuki Idei, who had already retired, personally pushed his wheelchair and took another photo there.

The film "The Edge Walker" is very closely associated with Sony.

Although Arasaka Company was portrayed as utterly evil in the movie, countless fans now wish they could jump into the film and blow up Arasaka Tower.

Overall, however, it had a very positive effect on Sony's brand promotion. The more successful the film was at the box office, the greater its influence, and the more money Sony made.

The release of two films, "The Edge Walker," in 06 made Sony, a company known for its extensive product placement, instantly become the coolest company in the eyes of young people.

In just ten days, the film raked in $2.5 million at the global box office, and Columbia Pictures' stock price has more than doubled from its low point about a year ago after Chen Yuan's unexpected plunge!
In China, it broke all the records set by "The Edge Walker 2" during the summer season.

Many movie fans, while criticizing the film online for being too heart-wrenching and telling people not to be fooled into watching it, have themselves watched it two or three times.

The media also gave extensive coverage to the global success of "The Edge Walker".

Chen Yuan gained fame and fortune, cinemas attracted a large influx of customers, the media had endless news and traffic, the government achieved solid results in the cultural field, and audiences were deeply moved.
Everyone gained something, except for other film and television companies in the same field as Metaverse, who felt they couldn't survive.

You've already done a great job dominating the summer movie season, and now you're even trying to take over the Lunar New Year season. With Hollywood blockbusters costing over $100 million to produce, what are they going to compete with?

Even Zhang Yimou's "Curse of the Golden Flower," starring Jay Chou, had to avoid the overly dazzling brilliance of "The Edge Walker."

Choosing to release it in early January, it was released half a month later than "The Edge Walker".

In fact, Zhang Yimou originally wanted to release "Curse of the Golden Flower" directly during the summer of 07, and did not want it to clash with "The Edge Walker".

He knew the two films were completely incomparable; they had different budgets, different themes, different markets—they were different in every way.
However, the media will definitely compare him with Chen Yuan, and he will certainly face considerable criticism.

But Zhang Weiping insists that after "The Edge Walker" boosted the overall box office, it would benefit films released subsequently.
Furthermore, the second season of the popular variety show "The Voice of China," which has garnered nationwide attention, will also air in early 07, with Jay Chou as one of the new mentors.

Wasn't the reason "Curse of the Golden Flower" invited Jay Chou to star just to capitalize on his exaggerated popularity in China?

With the airing of "The Voice of China," Jay Chou's increased popularity will undoubtedly be reflected in the film's box office performance.
So, although Zhang Yimou was very conflicted, he ultimately agreed to Zhang Weiping's proposal to release "Curse of the Golden Flower" during this year's Lunar New Year season.

Half a month after its release, the golden period of "The Edge Walker" has passed, and the box office has dropped significantly compared to the previous week. Moreover, low-quality pirated versions have spread all over the internet.

If "The Edge Walker" weren't a key national film, and if anti-piracy efforts weren't supported by Chen Yuan's fans across the country, and if Weibo weren't such a convenient and quick reporting platform,

Otherwise, pirated copies of the movie would only leak out even faster.

Logically, the film's box office should continue to decline until it is taken off the screens.

However, Chen Yuan's films can never be judged by common sense.

When the film crew was touring North America, they showed a teaser trailer titled "Cyberpunk 2077" in theaters, causing an uproar among theatergoers and the news media!

(There's one more chapter coming up later, everyone take a break now!)
(End of this chapter)