Huayu: Starting from joining the mainstream entertainment industry in 96

Chapter 144, Section 142: Little Swallow: ? ? ?
In August 1997, the summer heat in Beijing had not yet subsided.

the following few days.

Wang Sheng's main activities took place either at the negotiating table or in the conference room.

The contract negotiations with Ouyang Changlin of Hunan Economic Television and He Xiuqiong of Yiren Media regarding "Princess Pearl" are progressing exceptionally smoothly.

The core terms, as set by Ouyang Changlin, stipulate that the permanent television broadcasting rights, audio-visual distribution rights, and all potential derivative revenue rights of the TV series "Princess Pearl" in mainland China (excluding Hong Kong, Macau, and Taiwan) shall be permanently owned by Hunan Provincial Economic Television Station and Beijing Film Studio (including Shengying Media), with each party holding 50%.

The contract details were finalized by the legal teams of both parties, and both Ouyang Changlin and He Xiuqiong had no objections, so the contract was signed smoothly.

From the very beginning, He Xiuqiong and her mother-in-law gave up the copyrights and revenues from mainland China in exchange for the support of powerful departments in the mainland.

He Xiuqiong returned to the film set with slightly complicated feelings, but seeing the mainland actress who had transformed from Xiao Yanzi into the maid Jin Suo, her mood immediately improved.

After being humiliated by Wang Sheng that day, He Xiuqiong went back and asked her mother-in-law for instructions. After receiving the imperial decree, she cleaned up the mainland actors in the crew, and this mainland actress who graduated from the Beijing Film Academy was the focus of attention.

Because of Wang Sheng, He Xiuqiong did not kick him out of the crew, but simply changed his role.

The role of Xiao Yanzi was replaced by a Taiwanese actress named Alyssa Chia.

The filming progress of "My Fair Princess" can be described as snail's pace. Although it has been filming for more than 20 days, it has not actually finished filming two episodes. It would not be a big problem to reshoot with a different person.

……

Ouyang Changlin stayed behind, more interested in Wang Sheng's new blueprint.

Almost simultaneously with the signing of the "Princess Pearl" contract, the establishment of "Enlight Media" took place.

With Wang Sheng's strong push and Han Sanping's full support, the new company, which focuses on the production and distribution of television programs and dramas, completed its preliminary preparations with astonishing efficiency.

The office was located on the east side of the first floor of the main building of Beijing Film Studio, with three offices and a small conference room allocated. The bronze plaque of "Enlight Media" and "Shengying Media" were placed side by side at the entrance, indicating the birth of another important part of the Beijing Film Studio system.

After discussions among Wang Sheng, Han Sanping, and Ouyang Changlin, the equity structure was finalized as follows: Shengying Media will hold 45% of the shares, Beijing Film Studio will hold 20% of the shares with resources and support, Hunan Economic Television will hold 20% of the shares with some cash, future priority broadcasting rights, and publicity resources, and the remaining 15% will be used as an equity incentive pool, temporarily held by Wang Sheng, for future rewards to core staff and introduced talents.

Wang Sheng specifically proposed that once the company achieves stable profitability, 5% of the equity will be allocated to Cai Yinong (2%) and Wang Changtian (3%) as an incentive for the founding members.

The company's leadership team was quickly established:
General Manager: Wang Sheng (concurrently), responsible for the company's strategic direction and core resources.

Executive Vice President: Wang Changtian, in charge of the TV program production department, focusing on the research and development and production of variety entertainment programs, as well as the company's daily operations.

Deputy General Manager: Cai Yinong, in charge of the Artist Management Department and the Television Drama Production Department.

Li Guoli, Deputy Head of Television Drama Production Department, assists Cai Yinong in the production management of specific television drama projects.

The heads of the finance, human resources, administration and other logistics departments are all drawn from Shengying Media and Beijing Film Studio to ensure that the new company gets on track quickly.

The company's first TV series project was naturally "Love Line Between Beijing and Hong Kong" brought by Cai Yinong.

After signing the contract, Cai Yinong and Li Guoli immediately threw themselves into the preparatory work with the project proposal and preliminary budget, casting, scouting locations, and refining the script, keeping them very busy.

With the resources of Beijing Film Studio and Shengying Media as their backing, they can finally roll up their sleeves and get to work.

What truly excited Ouyang Changlin was Enlight Media's first television program project.

At Wang Sheng's instruction, Wang Changtian quickly gathered the original team that had participated in the planning of "It Was You"—people who had left with him—along with key members of the Hunan Provincial Economic Television program department brought by Ouyang Changlin, and they all gathered in the conference room of Enlight Media.

Inside the meeting room, the curtains were drawn, and the projector beam shone on the screen. Wang Sheng didn't engage in much small talk and immediately had Wang Changtian present the core PowerPoint presentation of the project draft.

The homepage prominently displays four vibrant characters: "Super Girl".

"Everyone..."

Standing beside the curtain, Wang Sheng spoke with a calm yet persuasive tone: "The attempt of 'It's You' tells us that mainland television viewers crave more authentic, interactive, and participatory entertainment programs. Blind dates are just one entry point, while music, especially the stories of ordinary people pursuing their musical dreams, has a broader emotional resonance base."

He gestured for Wang Changtian to turn the page, and the basic framework of the program appeared on the screen:

1. Positioning: A nationwide large-scale female singing talent show reality show.

2. Slogan: "Sing if you want to sing, sing it out loud!"

3. Competition Format: Regional preliminary rounds (no restrictions on major or appearance), regional semi-finals, and national finals. Emphasizing "zero barriers to entry" and focusing on "grassroots" and "dreams".

4. Judges: Not entirely academic experts, but also including music producers, well-known singers, and even cultural commentators, forming a diverse judging perspective that combines professionalism with topicality.

5. Program Format: It not only includes stage performances, but also incorporates backstage footage, contestant interviews, and daily training routines, creating a three-dimensional "reality show" narrative.

Wang Changtian then added details, appearing exceptionally excited: "This model breaks down the professional barriers of previous singing competitions! The 'unadorned' nature of the auditions can even create unexpected dramatic effects and generate buzz."

We can build momentum by partnering with local TV stations to broadcast the regional competitions, ultimately culminating in a live broadcast of the national finals in Hunan Province, creating a nationwide wave of attention! The advertising value and brand influence will be immeasurable!

As Ouyang Changlin listened to Wang Sheng and Wang Changtian's explanation, although he felt that the "Super Girl" format was far more explosive and had a greater ability to shape the platform than TV dramas like "Princess Pearl," and was more attractive to female viewers aged 15 to 24, he still had some doubts: "Hunan Provincial Economic and Television Station can't cover the whole country; it's just a provincial terrestrial channel."

Wang Sheng looked at Ouyang Changlin: "Hunan TV can do it, Ouyang Changlin. Think about it, this program will first create a ratings frenzy on local stations in various competition areas, including your Hunan Economic TV, and all kinds of revenue will increase exponentially. The social influence it generates will be unprecedented. At that time, won't your brother station help you improve?"

understood……

I want to improve!

Ouyang Changlin: "President Wang! This idea is fantastic! 'Sing if you want to sing,' this slogan has instantly captured the hearts of young people! The regional competition format, mail-in voting... these are all things that have never been done in China before! Hunan Economic Television fully supports it!"

The meeting room immediately became lively.

The staff of Hunan Economic Television were amazed by this bold plan and offered their own ideas and suggestions; the team members of Enlight Media were eager to get started and make a big splash.

Both sides had in-depth discussions on specific matters such as the competition area setup, the selection of judges, contacting cooperating television stations, and pre-competition publicity.

The preliminary competition areas are: North China (Beijing or Tianjin), Northeast China (Shenyang), East China (Nanjing), Central and Southern China (Guangzhou), Southwest China (Chengdu), and Northwest China (Chang'an).

……

The meeting lasted a full day.

Ultimately, the "Super Girl" project was unanimously approved and designated as the top priority project for Enlight Media's television program department. Preliminary preparations were immediately launched with the goal of launching before the winter break and seizing the peak viewership.

After the meeting, Ouyang Changlin tightly grasped Wang Sheng's hand, his excitement overflowing: "President Wang, working under you is truly a promising future! I have a feeling that 'Super Girl' will shake the entire nation!"

Wang Sheng smiled and said, "Director Ouyang, this is just the beginning. The light is meant to illuminate every corner of television entertainment."

(End of this chapter)