Huayu: Starting from joining the mainstream entertainment industry in 96

Chapter 212, Section 210: New Year, New Look
The next day, the second day of the Lunar New Year.

While most people are still immersed in the Spring Festival atmosphere of visiting relatives and friends and family reunions, the area downstairs of Jingxin Building is already bustling with activity.

Several vans were parked on the side of the road, and employees of Shengying Media and Enlight Media, along with a professional moving team that had been specially hired at a high salary, began to transport the packed office equipment and documents from Beijing Film Studio to this location.

Wang Sheng, wearing a black down jacket, personally coordinated the work on-site.

Holding the list, Li Tingting checked each item one by one and directed the staff to move the items to the corresponding floors.

"The ninth floor is Shengying Media. The wedding video recording business dispatch center, finance, human resources, script development department, 'TV movie' business department, 'theatrical film' project department, artist management department... are all on this floor!"

"The tenth floor houses Enlight Media, including the TV program production department, artist management department, TV drama production department, and advertising and business department!"

"Be careful! That box contains spare parts for the editing equipment!"

"Place the desks according to their areas first, and then fix them in place after the wiring is completed!"

Although some areas are still undergoing finishing touches and there is still a faint smell of paint in the air, the overall office framework has been established.

The brand-new office partitions and the computers and telephone lines being installed all herald the start of a new journey.

Over the next few days, the relocation work proceeded intensively.

The overtime pay offered by Wang Sheng had a tremendous effect, and the employees were highly motivated.

……

The seventh day of the Lunar New Year, which falls on February 22nd in the Gregorian calendar.

Except for a few special functional areas, such as the advanced editing room and recording studio, which are still undergoing final equipment testing, Shengying Media and Enlight Media have basically completed their overall relocation and officially opened their offices on the ninth and tenth floors of Jingxin Building.

On that same day, the company's full-time employees, as well as nearly 10,000 dispatched employees (including technicians and screenwriters) from 30 film studios across the country, managed by Shengying Media, ended their short Spring Festival holiday and returned to Beijing to begin their work for the new year.

With such a large workforce, like a finely tuned gear being powered, it began to operate at high speed along a predetermined path:
The "customized" wedding film team, led by General Manager Dong and with Chen Liang as its core deputy, was the first to set off, heading to various parts of the country.

Their target customers are wealthy individuals who pursue the ultimate experience regardless of cost, requiring frequent business trips, in-depth communication, and customized services.

The "Golden Jubilee Collection" business group, led by Monkey, focuses on the mid-to-high-end market in Beijing and surrounding economically developed cities.

They leverage the high-quality equipment and technology of the Beijing Film Studio to provide cinematic wedding recording services, with clients primarily being emerging urban elites.

The "Image Memory" project, managed by Da Liu, Xiao Bing, and Chen Meng, targets the broadest range of ordinary consumers, is affordable, and covers major cities in Beijing, Tianjin, and Hebei Province.

This team recruited a large number of unemployed children from film studios. After training, they were certified and used relatively standardized procedures to record happy moments of thousands of families.

The core team of the original "Alliance Production Center" has now become the backbone of Shengying Media's "Television and Film Division".

They were very experienced and quickly got to work on the new television movie project.

According to the new revenue-sharing agreement, the funds paid by the distributor will first go into Shengying Media's account, and then Shengying Media will share the profits with Beijing Film Studio (formerly Beijing Film Studio) according to the project cooperation contract.

The "Long-running TV Series" department, headed by Cai Yinong and Li Guoli, is in high spirits, inspired by the success of "Love in Beijing and Hong Kong" and "The Four Great Constables".

The "Legendary Twins" project has entered the early stages of preparation, and at the same time, they are actively searching for and developing new long-form TV drama scripts.

The "theatrical film" business, personally led by Wang Sheng, is undoubtedly the company's strategic focus.

Following the success of "30 Days" and "The Pursuit of Happyness," this business segment carries the company's hopes of expanding its territory and establishing its brand in the mainstream film market.

New projects are being conceived and evaluated.

The large team of screenwriters was reorganized and divided into several screenwriting groups according to the subject matter and genre, such as historical, modern, martial arts, and urban romance.

They act as the company's "ammunition depot," continuously providing script support for the three major content segments: television films, TV series, and theatrical films. Wang Sheng holds the final decision-making power and direction control over projects. The television program production team, led by Wang Changtian, quickly devised several new program proposals.

This includes "Youth Live," a discussion program focusing on the lives, emotions, and trends of young people; "Food God Showdown," a program that explores local delicacies and has a competitive element; and "Star Express," an entertainment news program that introduces an overseas format and is preparing to adapt it for the local market.

These programs aim to collaborate with local television stations to capture increasingly important television broadcast time slots.

……

It's 2 PM on the seventh day of the Lunar New Year.

In the newly decorated conference room on the ninth floor of the Jingxin Building, the heating was on full blast.

Wang Sheng sat in the main seat, flanked by the heads of various business lines from Shengying Media and Enlight Media on his left and right. Chen Liang and Yu Dong were not present.

The meeting room still smelled faintly of the new renovation, but no one showed any signs of slackness on their faces. Instead, they were full of vigor and drive at the beginning of the new year.

Wang Sheng didn't waste time with pleasantries and went straight to the point: "Everyone's here. New year, new address. Today's meeting is the first meeting of all the leaders since we started operating independently."

His gaze swept across every face present, his tone steady and powerful: "Over the past month, everyone has worked hard. Moving, sorting out relationships, re-signing contracts—there were countless things to do, but we got through it, and did a good job."

"President Han has been promoted, and Beijing Film Studio has been restructured and merged into China Film Group, becoming Beijing Film Production Company. But this does not mean that our relationship with Beijing Film Studio has been severed, nor does it mean that our backer has disappeared."

Wang Sheng paused deliberately, then emphasized, "On the contrary, President Han has been promoted, not dismissed! Beijing Film Studio remains a relatively independent production organization, and with the integration of Children's Film Studio, its strength is no weaker than before! Our cooperation has changed from 'internal collaboration' to 'commercial cooperation.' The model has changed, but our close ties and shared interests remain the same. Future cooperation on projects will only become deeper and more standardized."

His words were both a response to potential concerns and doubts from the outside world and a reassurance to the core team.

Everyone nodded in agreement, clearly indicating that they had reached a consensus on this.

“Next, our task is very simple, just four words—” Wang Sheng raised his voice: “Maintain the situation, and do it even better!”

He then began calling roll, listening to brief reports and recent plans from each business line, and occasionally interjecting to ask for details and give instructions.

The wedding videography business remains unchanged.

Su Yang, head of the TV and Film Division, reported on the preparation progress of the thirty TV movies to be produced at the beginning of the year, ensuring a stable supply for the "Weekend Cinema" program.

Su Yang was formerly the deputy director of the art office at Beijing Film Studio, but he has since resigned.

Tsai Yi-Nong and Li Kuo-Li focused on the casting, costumes, props, and filming plans for "The Legendary Twins".

Wang Changtian presented several new television program proposals and details of his discussions with local television stations.

The head of script development reported on the personnel allocation and key topic selection directions of each editing team, expressing full cooperation with the needs of each content department.

Wang Sheng listened attentively, occasionally jotting down a few sentences in his notebook.

Finally, he concluded: "Very good. The lines of thought are clear, and the plans are practical. I want to emphasize a few points:"

"First, quality is the lifeline. Whether it's wedding videos, TV movies, theatrical films, or even TV programs, we must adhere to the bottom line of quality. We cannot let the reputation of 'Shengying Production' and 'Guangxian Production' be ruined in our own hands."

"Secondly, efficiency is key. We operate independently, facing greater cost pressures and faster market changes. We must optimize processes and accelerate our response time."

"Third, innovation is the driving force. We cannot rest on our past laurels. The script must be innovative, the format must be innovative, and the marketing must be innovative."

"Regarding the specific business, you are all experts, so I won't interfere too much. I only care about the results; you are responsible for the process. If you encounter difficulties that you can't resolve, or if you need resources that require cross-departmental coordination, just contact Li Tingting to summarize them, or come to me."

His words were concise and clear, full of trust and delegation, while also clearly defining rights and responsibilities.

"Meeting adjourned! Let's all work hard in the new year!"

(End of this chapter)