Huayu: Starting from joining the mainstream entertainment industry in 96

Chapter 347, Section 345: Popular Broadcast 2
For the next period of time, "Crossing the Guandong" continued to air on CCTV-1 at a rate of two episodes per day. Its plot unfolded slowly in front of hundreds of millions of viewers like a richly colored scroll, touching the hearts of countless people every day.

Episodes 3-4: Sneaking in the Tiger's Den, Enduring Humiliation and Bearing Heavy Burdens

Zhu Kaishan went deep into the old Jin Gou Jin Changzi and discovered that the government, bandits, big shots, and bosses were all in cahoots and had already laid a trap.

He swallowed his anger and secretly investigated, befriending the mysterious tavern owner, Big Black Girl, and under her guidance, found He Laosi's grave and confirmed his brother's death.

Faced with the deliberate obstruction from Jin Dana and Jin Batou (being buried in a landslide) and the constant provocations from Da Jinli, Zhu Kaishan responded with astonishing perseverance and patience, making him unfathomable.

On another storyline, Chuanwen is injured while protecting Xian'er, and Xian'er is forced to disguise herself as a man; Chuanwu and Chuanjie have a conflict at the Xia family shop, and Chuanwu is unhappy because his father wrote to him specifically to discipline him.

Audience comments——

In Northeast China, a descendant of an old miner said: "This gold mine is too corrupt! Zhu Kaishan is really good at enduring things. If it were me, I would have fought them long ago, but I definitely wouldn't have survived."

In Shandong Province, a housewife said, "Oh dear, seeing Chuanwen and Xian'er, this ill-fated couple, really makes me feel bad. Xian'er is disguised as a man, she'll definitely suffer more later."

A young viewer commented: "That dark-skinned girl is definitely not simple! I feel like there's something in the way she looks at Zhu Kaishan; it's hard to tell if she's friend or foe."

"Chuanwu is such a mischievous kid, but he's also quite genuine; all teenagers are like that."

Episodes 5-6: Undercurrents surge, families torn apart.

Zhu Kaishan used his horse to test the way out of the ravine, but it turned out to be a one-way trip. He then led the gold diggers to find a large amount of gold, and the group decided to find an opportunity to divide the gold and break into the ravine.

Little Jinli recognized Zhu Kaishan as her godfather. Chuanjie was appreciated for his diligence and cleverness at Xia's shop and became a shop assistant.

Xian'er and Chuanwen were tricked and separated at Zhang Jingui's house. Xian'er left in anger and, having nowhere else to turn, joined the Wang family opera troupe to learn opera, thus beginning a new and arduous life.

Audience comments——

People generally exclaimed, "Zhu Kaishan is brave and resourceful, and he even managed to find gold. I'm impressed! But can he lead everyone to escape?"

Praise for Chuanjie: "Chuanjie is a really good kid. He's eager to learn and smart. He's got the makings of a businessman. Manager Xia made the right choice in him."

A sigh for Xian'er's fate: "Xian'er just escaped one danger only to fall into another? The opera troupe wasn't a good place either. It was so hard for women in the old society to live a peaceful life!"

Episodes 7-8: Perilous Situation, Turning Point in Fate

Inside the gold mine, Big Gold Nugget ignored Zhu Kaishan's advice and died while smuggling gold. Zhu Kaishan became suspicious of Big Black Girl's extra care for Little Gold Nugget.

The fight between Jin Fu and Zhu Kaishan in Xigou resulted in a death, and Zhu Kaishan brought up the matter of escaping again.

Xian'er became famous after performing on stage in the opera troupe, but because she refused the humiliating demands of the bully Master Chen, the opera troupe was detained. In order to save her master, she was forced to lose her virginity and eventually left the opera troupe. She fainted in the mountain area and was rescued by the prostitute Red Headscarf.

Chuanwu was kicked out of the Xia family for stealing ginseng and ran away from home to find his father.

Audience comments——

Anger and sympathy: "Master Chen is a real scoundrel! Xian'er's life is so miserable, it makes me want to cry!"

Concern over Zhu Kaishan's predicament: "The gold mine is truly fraught with danger at every turn. Is Big Black Girl really an informant? Is there no one around Zhu Kaishan who can be trusted?"

Discussion about Chuanwu's behavior: "Chuanwu is too reckless, but he's also a tough guy who dares to take responsibility for his actions. He went to find his father. Will the father and son meet again at the gold mine later?"

Episodes 9-10: The Snowy Forest, Breaking the Situation with Wisdom and Courage
Chuanwu accidentally stumbled upon Xian'er in the mountains. In order to stay and undergo the test of the one-armed old man "Dragging the Wolf", he almost froze to death, but was saved by Xian'er and the red-turbaned girl, and finally succeeded in staying.

Meanwhile, at the gold mine, Lao Yan'er and his men failed in their escape attempt with gold and were killed. Zhu Kaishan feigned cooperation with Jin Dana and devised a plan to "sacrifice their lives to swallow gold and transport the corpse across the border."

Before setting off, he exposed and dealt with the bandits' informants, Da Hei Ya Tou and Lao Guo Zi, and cleverly used the Qing soldiers to kill Jin Ba Tou.

Audience comments:

Excitement and relief: "Great! Chuanwu and Xian'er met in the mountains! Although it's tough, at least they can look after each other."

The astonishment at Zhu Kaishan's methods: "My God! Zhu Kaishan's 'carrying the corpse across the checkpoint' trick is brilliant! Using someone else to kill, eliminating the enemy in one fell swoop, his cunning and courage are unmatched!"

Anticipation for the ending of this phase of the storyline: "The gold mine storyline is finally coming to a close! Will Zhu Kaishan be able to successfully return with the gold and his own life? When will the family be truly reunited?"

……

As the plot deepens and the topics continue to generate buzz, the publicity efforts of Liaoning Province's media have become more intensive and targeted.

The Peninsula Morning Post published a special feature titled "Looking at the History of the Development of the Black Soil from 'Crossing the Guandong'", which naturally mentioned that "the 'Crossing the Guandong' film and television base, which is currently being rebuilt in Qipanshan, Shenyang, will fully preserve and showcase this pioneering process."

Liaoning Satellite TV aired a carefully produced promotional trailer after the evening news, quickly editing together scenes from the drama such as "Yuanbao Town," "Laojingou," and "Birch Forest" with footage of the actual film and television city construction, accompanied by rousing music and the tagline "Experience the journey to Northeast China and feel the spirit of heroes."

The radio host even joked on the show: "I heard that a lot of people want to go to Qipanshan this weekend to see if they can bump into 'Zhu Kaishan's' house. Although the crew finished filming and left a long time ago, going to scout out the future 'Yuanbao Town' and get a feel for it beforehand is a good choice!"

……

Subsequently, major newspapers and periodicals in the province, such as the Liaoning Daily, Peninsula Morning Post, and Times Business Daily, followed up and interpreted and promoted "Crossing the Guandong" from various perspectives.

Some focused on the collision and integration of Qilu culture and Guandong culture shown in the drama; some analyzed the value of traditional virtues such as "loyalty, righteousness, trustworthiness, and courage" embodied in the Zhu family father and son in contemporary society; and others explored the real historical events behind the drama, telling the story of that magnificent history of immigration.

……

Soon, the direction of the reporting began to subtly and naturally shift.

An article published in the travel section of the Liaoshen Evening News has a striking title: "So close, so beautiful, spend the weekend in Shenyang and experience 'Crossing the Northeast' style tourism."

The article cleverly connects the scenes in the drama, such as Yuanbao Town, birch forest, gold field, and rafting cabins, with the "Northeast Film and Television Cultural Tourism Base" (which has been habitually referred to by the media and the public as "Crossing the Guandong Film and Television City") that is being built intensively in the Qipanshan area of ​​Shenyang.

The article states: "When you, the viewer, are deeply concerned about the fate of the Zhu family, do you also feel a longing for the black soil where they lived?"

Want to personally experience the hardships and heroism of the "Crossing the Guandong" migration? Want to stand beneath the birch forest where "Zhu Kaishan" once stood, and reminisce about the battles of yesteryear? ...

The first phase of the "Chuang Guandong Film and Television Base" located in Qipanshan Scenic Area of ​​Shenyang is nearing completion, with some ancient-style streets and important scenes already taking shape.

It is reported that the base was designed by the original art team of the TV series "Crossing the Guandong," striving to recreate the historical atmosphere of the series to the greatest extent possible... In the near future, this place will not only be a cradle for film and television shooting, but also a new tourist landmark where visitors can touch history and experience the culture of "Crossing the Guandong."

……

On radio traffic channels and travel programs, hosts used enticing voices to paint a picture for listeners of "following in the footsteps of 'Crossing the Guandong' and embarking on a journey to find one's roots," and recommended "Crossing the Guandong Film and Television City" as a "must-visit emerging attraction in Liaoning Province."

These reports and soft advertisements are not forced or awkwardly integrated.

They rely on the huge emotional resonance and cultural identity evoked by the TV series "Crossing the Guandong" itself, cleverly guiding the audience's curiosity and longing for the world in the series to a real destination that they can personally reach.

This "film and television IP + tourism real estate" linkage model was a rather avant-garde and novel marketing strategy in China in 2001, but its effects were immediate thanks to the phenomenal popularity of "Crossing the Guandong".

(End of this chapter)