In the entertainment industry, everyone has been reborn, but who will be their servant?

Chapter 42 Comprehensive Transformation
Qin Xuan didn't explain too much, explaining that it was related to their teaching style, where people tend to be a bit aloof in school.

He didn't intend to change their minds. In his opinion, box office performance was the only criterion. If they didn't, there was nothing he could do. Old Wang wouldn't talk to him about art; he only cared about results.

No one knows how much pressure he was under.

Now that the publicity and distribution issues were resolved, the next step was to film the movie without any worries, and the crew members were much more motivated.

Qin Xuan had also told his uncle and aunt about Wanda's agreement to issue the shares, so as not to worry them.

"It's good that there's a company to help with the distribution. You should cooperate with people properly and not be so impulsive." Wu Guoqiang relaxed. He had been worried that his nephew would be stuck with the business, so he was trying to find a way to get rid of it.

That money was an astronomical figure for them!
"Okay!" Qin Xuan nodded.
“Those two are really bad. First they said 10, then they said 100 million. They were just trying to scam us.”

Cai Mei was furious when she brought up the matter of Fatty Yu. She added, "That guy named Sun Chen even called me, but I ignored him."

"You did the right thing. People are unpredictable in this world, especially in business. For profit, deceiving others is just the most basic operation; preying on others is common." Qin Xuan still wanted to give them a heads-up.

As his business grows, it's inevitable that some people will try to brainwash him through his uncle and aunt, since they are family and it's hard to refuse some of their requests.

In fact, Qin Xuan is a very sentimental person. Even though he knew that his uncle's family would be a burden, he still did not despise or distance himself from them, and remained very patient.

After all, in his previous life, when he had no money and no career, his uncle's family provided him with food and shelter and helped him for many years.

"Xiao Xuan, you're right. We can't trust people so easily." Wu Guoqiang agreed. After all, he'd been in society for so long and knew the rules.

He asked with a puzzled look, "Xiao Xuan, how do you know all this? I've never seen you know anything about negotiation or business before."

"That's simple. Just study Sun Tzu's Art of War more often. The business world is like a battlefield," Qin Xuan said.

Wu Guoqiang and Cai Mei looked at each other in disbelief. "He's learning so fast! He's making movies and learning how to do business. Is there anything our nephew can't do?"

What they didn't know was that he would continue writing novels, but he simply didn't have time to continue.

In mid-November, filming for "Fame and Fortune" was completed, leaving only the final film, "Twelve Citizens".

As before, Zhang Songwen plays Juror No. 8, and Wang Yanhui plays Juror No. 3, who is a taxi driver.

Tan Zhuo plays Juror No. 4, a real estate businessman; Zhang Yu plays a thug, Juror No. 5.

For the other roles, just find veteran actors who aren't currently in demand. After all, the original version also featured relatively unknown actors. If we want to find actors, we have no shortage of talent; China is full of talented people.

As long as it's not one of those currently popular celebrities, it's fine.

Ren Suxi still plays the girlfriend of a rich second-generation, while other people from the production team are just randomly picked for cameo roles.

Once the cast is complete, filming can begin. The setting for this movie is much simpler; just set up a table and let them put on their acting show.

During this period, "Lust, Caution" has caused a huge controversy, with countless viewers launching a massive verbal attack on the film.

The authorities have also responded by comprehensively strengthening the film and television censorship system and specifying "ten prohibitions".

The problem is that filming is prohibited in this area and that area, which forces a large number of films and television dramas awaiting review to undergo numerous cuts and revisions.

That's how it is in the film and television industry; despite its small size, any problems are dealt with very quickly and directly.

They'll tell you when to step down and when to step up, without any hesitation.

Qin Xuan didn't care about that. He wouldn't cross the line. At worst, he could go back to filming web dramas. Web dramas can film anything now, even "ghosts".

Now he's worried about how to promote "Nightclub." The film had decent reviews in its previous life, but its low box office was due to competing head-on with Hollywood blockbusters like "Transformers 2." There's also the issue of insufficient marketing funds and a vague target audience—he doesn't know whether it's for general audiences or the middle class; the positioning is unclear.

There is no problem with insufficient publicity now; if he wanted to, he could launch a massive publicity campaign.

"You'll be directing 'Twelve Citizens' next," Qin Xuan called Shen Ao over.

"Me?" Shen Ao's eyes widened.

“Yes, I need to oversee the post-production work for ‘Make a Name for Yourself’ and plan the publicity for ‘Nightclub’. I don’t have much time. If you have any questions, just ask me, and I will review them,” Qin Xuan said.

"I feel like I'm not good enough. What if I can't tell a good story, and I also have to manage relationships with so many people?" Shen Ao felt it was very difficult.

Not only do they have to act, but they also have to deal with interpersonal relationships.

"Just remember one thing: focus on the big picture and let go of the small details. Concentrate your energy on how to film, and don't waste too much energy on trivial matters, such as whose makeup isn't done properly or whose costume isn't ready. You need to trust the other crew members," Qin Xuan instructed him.

The problem with newcomers is that they are suspicious and always feel that this is not good or that is not good. When they are in a state of indecision, others will feel that they do not trust them, and that's when conflicts arise.

Seeing his silence, Qin Xuan said again, "Don't think too much, just shoot boldly, it's just a matter of taking a while!"

“I’m afraid that you’ll run out of money before the movie is even finished,” Shen Ao said.

"It's okay, we can always crowdfund again." Qin Xuan seemed indifferent.

Anyway, I already have two movies in my collection, so it doesn't matter if the third one is released a little later. By the time these two movies are released, December will be over.

"You're putting so much pressure on me," Shen Ao said with a bitter face.

"No problem, you can do it." Qin Xuan patted him on the shoulder; he was the only one available now.

After securing the Olympic bid, Qin Xuan and Ye Ning met in an office.

Planning for the promotion and distribution of "Nightclub" has begun.

To facilitate better operations, Wanda established a film and television media company, which specializes in film and television investment and distribution. This company was founded in 09.

Qin Xuan's arrival was brought forward by one or two years.

"Manager Ye, this time our main publicity efforts will shift entirely online, relying on the internet, instead of newspapers, television, and outdoor advertising," Qin Xuan said, handing over the proposal.

"Not relying on television and newspapers?" Ye Ning frowned, picked up the proposal, and flipped through it.

"This film is targeted at young audiences, especially students, who are good at using the internet. So we need to completely abandon traditional promotional methods and invest all our resources online," Qin Xuan said.

The internet is no longer the main force in film and television promotion; it is only a supplementary channel. They still rely primarily on traditional television and print media.

In addition, there are premieres, roadshows, and ground-level commercial areas with public transportation.

Current internet users are immature, there are no user profiles, newspapers and television have more authority than the internet, and the profit chain is difficult to change.

"No roadshow or premiere?" Ye Ning tapped the proposal.

Does this person seem to lack marketing skills?
“Our actors are not famous. If the roadshow and premiere don’t generate any response and don’t increase our brand awareness, it’s just a waste of time and money. I prefer online promotion.” Qin Xuan insisted on investing all resources online.

(End of this chapter)