Mysterious husband, see you tonight!

Chapter 861 Gifts (2)

"I think that the most important thing about the current advertisements, whether it is the recent popular 'IP phenomenon' or brand benefits, and no matter how many platforms have been put on before, is the word 'fan benefits'. The maximum value achieved is the combination of product quality and fan benefits."

In the early stage, it depends on attracting fans—whether it is celebrity fans, book friends, or brand fans of this product. In the later stage, it is the quality of the product itself that attracts everyone.

She talked eloquently on it, first of all, she didn't do any design, she didn't talk about conception, let alone how to plan, how to put advertisements round after round to attract attention, she just simply and rudely said that the two companies also chose the same star to do it. Endorsements, but deeds with different effects are listed.The same star also launched several rounds of advertising warm-up beforehand.

But the results are quite different - a certain mobile phone brand was sold out within 5 minutes, but a certain shower gel brand was too unsalable after being on the shelves for two days and had to be removed from the shelves first.

"The reason why there is such a big difference in the effect is that the market positioning is not identified correctly. The users of the small fresh meat stars and trendy electronic products overlap, and of course they can arouse their interest. However, the effect of the shower gel is several times worse. Grade. There is another problem of 'overconsumption'. At the same time, this little fresh meat star endorsed mobile phones and body wash, fans can only accept one of them, and the other must be sacrificed."

Gu Qingqing also cited several other examples, and extended it to the company's integration, "For a successful advertisement, in addition to the novelty of planning, how to match the spokesperson to attract the most attention from fans, and how to launch it can generate the greatest expectations. Value, how to create topics round after round to make the topic fresh, how to use IP, use star fans, and find out the market positioning of the product all need cooperation. This process of cooperation is a process of integration, not only It applies to advertising, and it applies to a business."

"From the choice of IP, to animation production, to shooting movies and TV shows, to making games, and then to the peripheral products in the later stage, the mutual cooperation and mutual influence will be better than a simple novel, a simple movie, a single star, or a single The money-making game has a greater impact. And this, in addition to the overall planning of the company, more needs to be packaged by a company like Xu Yi.”

Gu Qingqing said, and smiled a little embarrassedly: "I'm sorry, I didn't know there was such a report, so my thoughts are also very negligent, and the data collection is not comprehensive. If there is anything inappropriate, everyone is welcome to criticize and correct."

When she was speaking, all the people in the audience went from whispering at the beginning to silence at the end, and even everyone began to bow their heads to think, and when she finished speaking, the venue was still silent.

Gu Qingqing's complexion turned slightly pale. Could it be that what she said just now was too boring, so everyone has a face of "nothing to say"?

When she was feeling a little apprehensive, she suddenly saw Leng Sicheng who had been playing with her fingers with her head down, and suddenly stood up.

When he stood like this, everyone's eyes fell on him, and he didn't know whether he was going to turn around and leave, or...

No one expected that Leng Sicheng looked serious, but he looked at her seriously, and then took the lead in applauding!

(End of this chapter)