Chapter 57 Part [-]
Previous: Questioning skills: how to speak so that others will listen, how to listen so that others will speak
Chapter 11Interview Scene 11: Interview Marketing: The Sales Code Hidden in the Speaking Skills
Section [-] Respectful Questioning, Skillful Use of Listening
Mini scene house:
Facing a customer who comes to the door for the first time, what kind of questions can open his heart.
Question story session:
A customer came to a home appliance city and was carefully looking at a TV set that had just been launched.A salesperson came over.
"Excuse me, do you want to buy this product?"
"Just looking around."
"Okay, if you think there is any problem with this product, or if you have any dissatisfaction, you can bring it up and I will help you answer it."
After hearing this sentence, the customer glanced at the salesperson and said with a smile:
"You're very interesting. Many other salespeople talk about this and that when they see a person. Why don't you like to talk, but let me talk?"
The salesman smiled and said:
"Your opinion is the direction for us to improve. If I always say no, do you think the product can be sold?"
"Okay, that's a good point. Then tell me about this new product. I'm a little interested in it now."
Wonderful question:
When a salesperson meets a customer face to face, it should not be the seller, but the buyer who speaks eloquently.If you are a salesman, even if the customer doesn't say it, you should ask him more:
"What do you think of this product?"
"Can you tell me your specific opinion?"
When you ask others for advice in this way, it not only means that you recognize his value and make him feel valued and respected, but more importantly, he realizes his dominant position in the transaction process.The consumer wants to lead the direction and outcome of the transaction, not be led, and he doesn't want to be the one to be indoctrinated.And making good use of listening will make it relatively easy for the other party to express their own ideas, forming an equal exchange of opinions.In such a friendly and harmonious atmosphere, it is easier to reach a sale agreement.
In the usual sales promotion process, after a simple product introduction, if you say to the customer "What do you think of this product?" opinion, not just to sell an item.The interaction of the soul is far more effective than pure verbal compliments.
Listening is not just an act, but also a psychological tactic. It is to make the other party feel: You and I are communicating among friends, discussing with each other on the premise of respecting you, and the content is not only about buying and selling. .Treat customers as friends, and the sale and purchase of goods will be smoother.
(End of this chapter)
Previous: Questioning skills: how to speak so that others will listen, how to listen so that others will speak
Chapter 11Interview Scene 11: Interview Marketing: The Sales Code Hidden in the Speaking Skills
Section [-] Respectful Questioning, Skillful Use of Listening
Mini scene house:
Facing a customer who comes to the door for the first time, what kind of questions can open his heart.
Question story session:
A customer came to a home appliance city and was carefully looking at a TV set that had just been launched.A salesperson came over.
"Excuse me, do you want to buy this product?"
"Just looking around."
"Okay, if you think there is any problem with this product, or if you have any dissatisfaction, you can bring it up and I will help you answer it."
After hearing this sentence, the customer glanced at the salesperson and said with a smile:
"You're very interesting. Many other salespeople talk about this and that when they see a person. Why don't you like to talk, but let me talk?"
The salesman smiled and said:
"Your opinion is the direction for us to improve. If I always say no, do you think the product can be sold?"
"Okay, that's a good point. Then tell me about this new product. I'm a little interested in it now."
Wonderful question:
When a salesperson meets a customer face to face, it should not be the seller, but the buyer who speaks eloquently.If you are a salesman, even if the customer doesn't say it, you should ask him more:
"What do you think of this product?"
"Can you tell me your specific opinion?"
When you ask others for advice in this way, it not only means that you recognize his value and make him feel valued and respected, but more importantly, he realizes his dominant position in the transaction process.The consumer wants to lead the direction and outcome of the transaction, not be led, and he doesn't want to be the one to be indoctrinated.And making good use of listening will make it relatively easy for the other party to express their own ideas, forming an equal exchange of opinions.In such a friendly and harmonious atmosphere, it is easier to reach a sale agreement.
In the usual sales promotion process, after a simple product introduction, if you say to the customer "What do you think of this product?" opinion, not just to sell an item.The interaction of the soul is far more effective than pure verbal compliments.
Listening is not just an act, but also a psychological tactic. It is to make the other party feel: You and I are communicating among friends, discussing with each other on the premise of respecting you, and the content is not only about buying and selling. .Treat customers as friends, and the sale and purchase of goods will be smoother.
(End of this chapter)
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