wolf road

Chapter 20 Wolf-like qualities (10)
Hide from the sky
It is also the common wisdom of wolves to hide the truth.No matter how you argue, you can't justify a lie, but you can't use a lie to summarize the whole picture. The deception must have the connotation of being able to deceive the sky and cross the sea.Wolves also hunt creatures through deceitful intelligence.

Concealing the sky and crossing the sea is used in the art of war. It is really a tactic of showing falsehood and concealing the truth. It is used as a camouflage in battle in order to achieve unexpected combat effects.The application in the military has also brought unprecedented victories to modern warfare.

The precautions are very strict and comprehensive, and it is easy to be slack and careless, and commonplace things will not arouse suspicion.Yin tricks can be used in the process of Yang affairs, and are not the opposite of Yang affairs.The technique of the ultimate yin can serve the purpose of the ultimate yang.

This meter comes from a legend:
According to legend, Tang Taizong led 30 troops and left Chang'an for an expedition to Liaodong.When the army arrived at the beach, Taizong raised his eyes and looked into the distance. The sea was vast and boundless. It seemed that the sea was difficult to cross, so he couldn't help feeling anxious.Seeing this, general Xue Rengui had a plan in mind: he invited Taizong into a colorful tent by the sea, and ordered all civil and military officials to drink and have fun.

For a while, there were singing and dancing, and the wine was fragrant.This situation actually made Taizong forget his sorrow and immerse himself in joy.While drinking, Taizong suddenly heard the sound of rough waves outside the tent, so he hurriedly opened the tent and looked out.Only then did I realize that I was crossing the sea with an army of 30, and was about to reach the other shore.It turned out that Xue Rengui was worried that Taizong would give up the Eastern Expedition due to the blocking of the sea, so he commanded the army to cross the sea without telling him.Because the emperor is the son of heaven, it is called cheating the sky and crossing the sea.

Since ancient times, this strategy has been widely used in various fields. In the 20s, the Great Wall Hotel cleverly used deception to achieve its goal of success.

In 1983, the first five-star hotel in China and also the first joint venture between China and the United States—the Great Wall Hotel Beijing officially opened for business.At the beginning of opening, the first problem faced is how to entertain customers.According to the usual practice, it should be advertised in Chinese and foreign newspapers, radio stations, and TV stations.However, since the basic customers of the Great Wall Hotel in Beijing come from Hong Kong, Macau and overseas countries, this fee is very expensive and the effect is not good.Helpless, the restaurant had to stop its advertising campaign.

Although the advertising campaign has stopped, the public relations activities of the Great Wall Hotel Beijing have not stopped, but they have changed their strategy.

In order to alleviate the overcrowding of the Badaling Great Wall, Beijing renovated the Mutianyu Great Wall.When the Mutianyu Great Wall had just been repaired and was about to be opened, the Great Wall Hotel Beijing lost no time in proposing to the Mutianyu Great Wall Management Office that they hold an event to entertain foreign journalists, and the Great Wall Hotel Beijing would bear all the expenses.The two sides quickly reached an agreement.In the activity of entertaining foreign journalists, one of the contents was to invite them to browse the renovated Mutianyu Great Wall. The purpose of course was to use their mouths to promote the newly opened Mutianyu Great Wall to foreign countries.On this day, the Great Wall Hotel Beijing specially prepared a batch of small donkeys at the foot of the Mutianyu Great Wall.The donkey is a traditional means of transportation in ancient China. It can be used for both riding and carrying things.If the Great Wall and the donkey are spread abroad by these foreign reporters, it will increase the mystery of China, an ancient oriental civilization.The donkeys prepared by the Great Wall Hotel in Beijing this time, except for a group of journalists who are willing to ride, are mostly used to carry drinks and food.When the foreign reporters came to the top of the mountain one after another, the owners took French champagne from the donkey's back and opened it on the Great Wall for the reporters to drink.The Great Wall, donkeys, champagne, foreigners, the reporters felt that the contrast of this shot was too sharp, they applauded again and again, and raised their cameras one after another.After the photos were sent back to various countries, the editors were also very moved.As a result, the next day almost all newspapers around the world published photos of the Mutianyu Great Wall.The restaurant named after the Great Wall in Beijing also became famous.

Through this event, the public relations manager of the Great Wall Hotel Beijing experienced the sweetness of introducing the Great Wall Hotel to countries all over the world through the pens and lenses of editors and reporters. Not only is the effect far better than advertising, but it also costs less money.Therefore, the shrewd public relations lady planned to hold a larger-scale public relations activity.

The opportunity came. From April 1984 to May 4, 26, US President Ronald Reagan will visit China.The Great Wall Hotel in Beijing immediately began to understand the schedule and entourage of Reagan's visit to China.When she learned that there was a news delegation of more than 5 people accompanying the visit, including the three major television broadcasting companies in the United States, various news agencies and famous newspapers, the public relations manager of the Great Wall Hotel in Beijing was really overjoyed. The strategy was put into practice step by step.

First of all, strive to invite a press delegation of more than 500 people into the hotel.They repeatedly invited the staff of the US embassy in China to visit the Great Wall Hotel for free. At the banquet, the general manager of the hotel asked the embassy for their opinions on the quality of service and visited them many times for advice.Afterwards, on the grounds that a first-class hotel invested by the United States should receive a first-class press delegation from the United States, they requested to receive the press delegation accompanied by Reagan. .

Secondly, to realize the potential motivation in the preferential service, the Great Wall Hotel satisfied all the requirements of the delegation.In order to enable the news agencies of the delegation to send the manuscripts back to China in time, the Great Wall Hotel took the initiative to set up a fan-shaped antenna on the roof, and arranged the senior suites of the guest rooms as a convenient workspace for publishing.Special care is given to the three major television broadcasting companies in the United States.He introduced the hexagonal pavilion of Yitingyuan tea garden with Chinese garden characteristics to CBS, introduced the top-floor bar Ling Xiaoge, which combines Chinese and Western styles, to NBC, and introduced the simple and elegant open-air garden to ABC, as the background for their TV news.In this way, the essence of the Great Wall Hotel can be seen by the public in western countries.In order to let the public watching and listening to TV and radio remember the name of the Great Wall Hotel, the general manager of the hotel proposed that if the TV broadcasting companies only need to say that I am speaking to the audience at the Great Wall Hotel in Beijing, all expenses will be charged. Discounts are available.The economically savvy American TV broadcasting companies are naturally willing to accept this condition, temporarily act as spokespersons, do free advertisements, and spread the name of the Great Wall Hotel to the world.

With the successful experience of these two steps, the Great Wall Hotel has set its sights on the high-standard President Reagan's appreciation banquet. It is quite difficult to win such a high-standard appreciation banquet, because in the past, banquets like this were all To be held in the Great Hall of the People or the US Embassy, ​​there is no precedent for moving it to other places.They decided to speak with facts.Therefore, while introducing the situation in detail and presenting materials to the heads of the Protocol Departments of China and the United States and the staff of the relevant executive departments, the Great Wall Hotel focused on inviting the leaders of all parties and responsible persons at all levels to visit the hotel. Let them take a look with their own eyes at the Great Wall Hotel's facilities, store appearance, food and beverage quality and service level. It is not only first-class in China, but even in the world.The Chinese and American officials who were present were convinced by the facts, and immediately made a decision, and also won the consent of President Reagan.

After obtaining the right to host, the hotel manager immediately contacted major Chinese and foreign news organizations and invited them to rent a venue in the hotel to broadcast the U.S. President’s appreciation banquet live.

On the day when the thank-you banquet was held, the leaders of China and the United States, foreign envoys in China, and Chinese and foreign journalists gathered at the Great Wall Hotel.When the luxurious banquet hall of the Great Wall Hotel appeared on TV, reporters from TV stations from various countries and hosts of the three major American TV broadcasting companies said in unison: Now we are broadcasting the last event of President Reagan’s visit to China at the Great Wall Hotel in Beijing, China. ——Appreciation Banquet... During the frequent toasts, the name of the Great Wall Hotel flew to all over the world through radio waves again and again, and the charm of the Great Wall Hotel jumped into the eyes of the public from all over the world again and again.President Reagan's wife, Nancy, wrote to the Great Wall Hotel later, saying: Thank you for your thoughtful service, so that my husband and I spent a pleasant night here.

Through this successful public relations campaign, the Great Wall Hotel in Beijing became famous.Visitors, tourists and businessmen from all over the world come here admiringly.Later, when the heads of state of 38 countries led delegations to visit China, they all held a thank-you banquet at the Great Wall Hotel to show that they, like President Reagan, attached great importance to and expressed the success of this visit to China.Since then, the Great Wall Hotel in Beijing has become famous all over the world.

The ingenious use of deceitful tricks not only appears in China, but also outside the map.Crocker borrowed this trick to create the fast food giant-McDonald's.

Crocker was originally a poor man in the United States, relying on sales promotion for a living. Later, he thought of starting his own company, and chose the fast food industry with his unique vision. Restaurants work to gain experience and skills.With his diligence, Crocker quickly mastered the key technology, and at the same time won the trust of the boss. Because of his effective management and hard work in running the restaurant, the business of the restaurant is booming and the financial resources are rolling in.

Unknowingly, Crocker has been working in the store for 6 years.His feathers gradually plump, his wings became harder and harder, and the time to spread his wings and take off became more mature, so he secretly accelerated his pace of action, and he raised a large loan through various channels.

(End of this chapter)