The Godfather of Greenery

Chapter 469 Salary determines success or failure!

Everyone in Tottenham Hotspur returned to London on a chartered flight from Moscow after participating in the team's noon dinner in Moscow. With the players' relatives and friends, as well as many sponsors and fans, the scene is not small.

Even the bigwigs from the Premier League, the FA and many British political and business celebrities have received invitations to celebrate.

In the past 100 years of modern football history, London has always been suppressed by several other cities in the UK, because a very important reason is that there are many football clubs and Premier League teams in London, but they have never been able to win the title. Having been to a Champions League, this has always been an eternal pain in the hearts of London fans.

There have been fans from other cities who have ridiculed London. Even a team like Nottingham has played Nottingham Forest. London, which has never won the Champions League, has no face to claim to be the center of English football?
One of the important reasons why Arsenal has always been popular with London fans is that many London fans regard Arsenal as the hope for the revival of London football. They think that Arsenal is obviously more promising than other teams in London. Completed a breakthrough in the Champions League and won a Champions League.

But Wenger's team was still not satisfactory. On the contrary, after Ye Qiu came to London from Amsterdam, he led Chelsea to the Champions League in the first season, which allowed Ye Qiu to completely conquer the team in a very short time. It's hard for any fan in the city, even those of his bitter rivals, to hold a grudge against him.

But just as everyone has high hopes for Chelsea, hoping that Ye Qiu can make this team a top club in the Premier League and a real European arena. No matter in terms of performance, influence, or honor, they are all outstanding. Ye Qiu and left Chelsea when he was worthy of the top giants in London, the international financial center.

After a year, Ye Qiu returned to the Premier League. In the first year, he led Tottenham Hotspur to complete a historic breakthrough and reached the third place in the Premier League. It is a pity that he missed the league championship, but in the final of the Champions League, he defeated the Northwest's flagship team Manchester United with a miraculous reversal.

For London fans, this is definitely an epic victory worth celebrating.

In the UK, football is full of regional conflicts, such as Manchester and Liverpool. These two cities have always been at odds and are sworn enemies. This kind of sworn enemy complex has appeared a long time ago, but relatively speaking, as the Northwest There are also conflicts and competitions between the two important cities and London, especially with the decline of Northwest Heavy Industry in the UK and the economic downturn, while London, as an international financial center, has become the flag city of the UK. This gap leads to regional emotions conflicts are more serious.

It can be said that Manchester and Liverpool are in the same position against London. Therefore, the rise of Chelsea and the rise of Tottenham Hotspur are not what they want to see.

Although the London team is also the deadly enemy of each other, they are consistent in their position against the Northwest.

Therefore, when Tottenham Hotspur reversed Manchester United and won the second Champions League in the history of London football, almost all Londoners were proud and excited about it. Many, many fans even felt that, The fighting spirit shown by Tottenham Hotspur in the Champions League final should be called the spirit of London.

In this world, there is nothing that makes fans more happy than stepping on the shoulders of their arch-enemy to win the Champions League. To be able to step on the shoulders of Manchester United, the representative team of the Northwest, to win the Champions League, this simply makes all London fans so excited that they cannot sleep Feel the beauty.

Because of this, the whole city affirmed and appreciated Tottenham Hotspur's championship. Countless fans, whether they were Tottenham Hotspur fans or fans of other teams, walked on the stage happily. Streets, celebrating Tottenham Hotspur's comeback win.

For the City of London's proposal to allow Tottenham Hotspur's celebration parade to extend southward from Haig Road to Kingsland Avenue, with a total length of more than six kilometers, the citizens also gave their support and affirmation.

This is the treatment that even Chelsea did not enjoy when they won the first Champions League in London's history. One of the reasons why they are so refreshing is that Tottenham Hotspur defeated the Northwest giants Manchester United.

But don’t think that the City of London government has good intentions. In fact, none of this group of politicians is a good bird. The reason why they extended to Kingsland Avenue is because it is close to Stratford, which is the host site of the Olympic Games. , and this year is the first year since the start of the preparations for the Olympic Games. To celebrate with the Champions League is a great momentum.

For this reason, the Olympic Organizing Committee made an exception and opened the construction site of the London Olympic Stadium. Although there was nothing there, only a groundbreaking ceremony was held, it still attracted countless fans.

British football has always been superstitious, just like what Beckham said to Mascherano, don't touch the trophy before the Champions League final. This is a superstition, and Tottenham fans are also willing to believe that the team Winning this Champions League is precisely the good luck brought by this new stadium that will completely belong to the team in the next few years.

This is a stadium that can bring good luck to the team, to the fans, to everyone!
After the team won the Champions League, this concept quickly took shape among all the fans, because as soon as they got it, they helped the team win the Champions League. Is there any better luck than this?

Therefore, a considerable number of fans ran to the construction site of Stratford's new stadium to celebrate during the team parade, and Tottenham Hotspur also gave support and encouragement to this. If fans are willing to believe that the new stadium will bring them good luck, then this will attract more Tottenham Hotspur fans, and at the same time, it will also attract more fans to the new stadium in the future.

Sometimes you are superstitious. If you are a fan, you will believe it. If you are not a fan, you will not believe it.

On the other hand, based on the reactions of the previous Champions League finals and the influence of London, it is estimated that Tottenham Hotspur's Champions League will bring at least 2000 million pounds to London in the next year. Around the growth of tourism consumption.

If it is simply calculated by this amount, it does not seem to be very eye-catching, but if we consider the consumption of food, drinks, etc. by local fans before and after the game, product sales, and the improvement of the city's brand image, plus the contribution to the future The momentum of the London Olympics will bring immeasurable benefits to the city.

In this regard, Boris Johnson, who was just elected as the mayor of London in May this year, severely criticized his predecessor, thinking that whether his predecessor supported Tottenham Hotspur, or hated Ye Qiu's Chinese identity The tolerance of extremists is clearly disappointing.

In an interview with reporters, he said that the city government will strongly support the development of Tottenham Hotspur, and implicitly hinted that even if Tottenham Hotspur can’t spend [-] million euros by September, the city government will Do your best to help around.

But more importantly, he announced that investors from China will be fully welcome to participate in the London Olympics.

After Ye Qiu got off the plane, the players boarded the uncovered bus and took the winners of the Champions League St. Bradley Cup and the FA Cup to parade around the city. He went north and went directly to White Deer. Lane Stadium, newspapers seen on the road.

"Politician, this is a politician!" Ye Qiu casually stuffed the newspaper into the hand of Chen Zhong who was sitting beside him.

This Boris Johnson has been a reporter for more than ten years, and his mouth is famous for being eloquent. During his campaign, the entire British media will help him build momentum, and if you simply hear that he is now In this way, anyone will think that he is very pro-China, but in fact, he has publicly attacked China many times, and even humiliated it.

"When we go abroad, we have to get used to their style!" Chen Zhong said with a smile. After living abroad for a long time, he got used to it. Many Western politicians will do everything possible to attack for political purposes, such as election campaigns. China, but once they take the position they want, their attitude will change greatly.

Boris Johnson is just one of them, not the first, and won't be the last!
"So, we have to learn their rules, adapt to their rules, beat them in their rules, and re-establish our own rules!"

After Chen Zhong heard this, he felt a little bit emotional. Ye Qiu has changed a lot in the past few years, especially for his cousin who sometimes doesn't see him several times a year. Ye Qiu is now more and more powerful. The author's momentum has changed. Although he is very restrained and humble in speaking and doing things, he can't hide his convincing edge.

No wonder, in just a few years, he not only created a world-renowned and powerful company like Leaf Technology, but also won the Olympic Stadium, the iconic venue of the London Olympics. This move is called by many British conservatives. It was the beginning of the Chinese acquisition of Britain.

Even in China, when Chen Zhong was interviewed and talked with the top leaders of the central government several times, Ye Qiu was vaguely mentioned. Although Ye Qiu did not announce many things to the public, or did not deliberately hype them, the central government did From what I can see, especially some of Leaf Technology's actions in the country are very satisfying to the central leadership.

There are people above who are good at handling things, Chen Zhong is very clear that the Huangtian Group has been going smoothly these years, but Ye Qiu is the most important person here, at least the whole group belongs to him, doesn't it?

"Brother Zhong, how are you preparing for the five-star hotel this time? Do you have the confidence to do it yourself?" Ye Qiu asked with a smile.

Running a five-star hotel is not an easy task, and it involves countless aspects, especially in a place with fierce competition like London, where even some international chain hotels are not doing well, and the pressure can be imagined And know.

"We have accumulated a lot of relevant experience in China, and we are very confident going abroad this time!"

After Ye Qiu heard this, he also nodded frequently. This time, the five-star hotel project, with the help of the Olympic Games, has a very good location. I believe that it is very likely to become a hit.

As long as it can gain a firm foothold in London, Huangtian Group's hotel business will be further developed in the future, and it is even hoped that it will become an international hotel chain brand belonging to the Chinese in the future.

"What about you? [-] million in the next three years, do you plan to invest by yourself? Or a bank loan?" Chen Zhong asked with concern.

Ye Qiu smiled after hearing this, "With this Champions League, at least there won't be any major problems with funding in the next two years!"

"Two hundred million?" He was a little surprised.

"This is a conservative estimate. If our sponsorship system operates well and we continue to perform in the Premier League and the Champions League in the next two seasons, this will not be a problem at all!" Ye Qiu said very seriously. confidence.

But it's not that Ye Qiu is exaggerating, but the fact is that, at least judging from the current situation, the sponsor system is still promising. For example, in terms of cars, the team's current car sponsors have not yet been found, but they have attracted It is favored by many big companies, including Toyota, Opel, BMW and other international brands.

Among them, BMW is very interested in sponsoring Tottenham Hotspur. On the one hand, because Tottenham Hotspur is located in London, and at the celebration at noon, BMW's European President also attended, and talked with Peter Kenny En talked at length.

Audi has sponsored teams such as Real Madrid, Barcelona and Manchester United in the past few years. It has a great momentum and sales are also rising. But now Tottenham Hotspur reversed Manchester United and stepped on the Red Devils to win the championship. BMW saw the business opportunities. Sponsoring Tottenham Hotspur, they can use this Champions League to put on a higher posture than Audi.

In addition, training uniform sponsorship is also in progress, and more sponsors will be attracted to join in the future. Ye Qiu believes that with the current situation of the team, as long as the team's performance and development momentum are guaranteed, coupled with the team's appropriate It shouldn't be a big problem to cut down on food and clothing to cope with the construction of a new stadium.

If it doesn't work, Ye Qiu will consider injecting capital into the club.

For Tottenham Hotspur to bear [-] million euros for three years alone, Ye Qiu feels that this is not an ordinary difficulty, because even for Manchester United, the annual net profit is only about [-] million euros, but Manchester United's management is obviously better than that of Tottenham Hotspur. Tottenham Hotspur are two grades higher, so there is no way Tottenham Hotspur can get that high profit.

Therefore, Ye Qiu's attitude is that if it is the funds for the construction of a new stadium, he will give capital injections, but the team will adopt a more frugal operation when it comes to signings and buying people, and will not buy big-name superstars, nor Buy some stars who break the team's salary structure, because these will cause Tottenham Hotspur a huge problem.

Just like Arsene Wenger's Arsenal, there is already a salary structure problem. Flamini announced a free transfer to AC Milan, because the Rossoneri promised him a higher salary, but Arsenal couldn't pay it at all. , In addition, several players such as Adebayor also expressed their views one after another, thinking that the club's salary should be appropriately relaxed.

Ye Qiu has no doubts about Wenger's stubbornness, and this is also reflected in his control over the team's salary structure.

Because of the construction of a new stadium, they had to cut down on food and clothing, and even sold a few leading stars, but on the other hand, due to the crazy influx of foreign capital such as Abramovich in the Premier League, the salary structure has been rising steadily. In this aspect, it is already very valuable to support it firmly.

On the contrary, Manchester United followed Chelsea and raised their salaries aggressively, so these two teams are currently the highest paid in the Premier League, with Chelsea first, Manchester United second, Arsenal fourth after Liverpool, and Tottenham. Tenham Hotspur followed closely behind.

But don’t look at Arsenal’s salary seems to be very high, but the combat effectiveness of this team is not strong. A very important reason is not only because of the departure of core players, but more importantly, a considerable part of the salary. It was spent on some fringe players, and it was indeed Wenger's own problem.

Generally speaking, when a team wants to poach a player, it will consider the cost, but the cost of poaching a player is not only the transfer fee, but also includes salary and taxes. The Premier League used to set a weekly salary of [-] for players. The upper limit is because if the weekly salary exceeds [-], high taxes and fees must be paid, but this unspoken rule was completely broken when Chelsea introduced Shevchenko, Ashley Cole, Ballack and others.

Transfer fees and salaries are like two ends of a seesaw. Generally speaking, except for some superstars, the salaries of players with high transfer fees will be relatively lowered to keep costs within a certain range. If the transfer fee is low, even if it is a free transfer, the salary will definitely be higher. Ballack's joining Chelsea is an example.

Flamini moved to AC Milan. His annual salary at Arsenal was 120 million euros, but when he arrived in AC Milan, it became more than 400 million euros. It is difficult for anyone to refuse such an invitation, and Wenger also It is very clear that I can't give such a high salary at all, so I can only choose to let go in the end.

So, where is Wenger's problem?
It is that he pursued high quality and low price during the transfer process, liked to poach some young players, and sometimes even paid too high salaries for those young players, resulting in a team that should have a very healthy salary structure. The salary echelon of , rotation, substitute and youth training has been broken.

Just imagine, some young players who haven't played many games for many years have the salary of the main force or the main rotation player. Will the players be convinced?With the team's total salary cap remaining unchanged, the excessive salaries of these young players will inevitably affect the salaries of other players.

This is the problem Wenger is facing now!
Originally without the head star, Arsenal's salary structure should be very healthy, but because of excessive poaching of some young players, the team's salary structure was chaotic, which eventually caused frequent internal problems within the team.

Ye Qiu is very clear that Tottenham Hotspur need to cultivate their own stars. Judging from the current situation, Ribery is very likely. Messi, Van Persie and Fabregas will also be the next key training object.

At the same time, the team also needs to ensure that the main players and rotation players get their corresponding salaries to ensure a healthy and orderly team salary structure.

If at this time, Tottenham Hotspur introduces a star, needless to say a superstar, it is enough to say that it is the target of a lot of money, as long as it breaks the team's overall salary structure, then soon, Ribery, Messi, Players such as Cesc Fabregas will immediately follow suit and ask for a salary increase. By then, Tottenham Hotspur's entire salary will usher in a big explosion.

Once the salary structure is out of control, the consequences will be disastrous. Chelsea is a lesson from the past.

It is very reasonable to worry about inequality rather than scarcity. The words of the Chinese ancestors are still very reasonable!

Of course, you can't be too stingy, so after the team won the Champions League this year, the contract renewals and salary increases of several stars have also been included in the club's key plans, including Ribery and Messi. The increase is once a year, but the rate is slightly controlled, so the pressure on the team is not too great, and the players are in a good mood.

Moreover, Tottenham Hotspur have also adopted effective means of tax avoidance. This aspect is what Eliza Moon's agency used to do. Now Tottenham Hotspur is very familiar with it, so overall, The salaries of the players may not seem high, but there will be a lot of people who get them, and the expenditure of the club is not much, so everyone is happy.

But there are also hidden dangers, that is, as the reputation and influence of the players, especially the leading stars, increase, if the team's management cannot keep up, then within a year or two, they will choose to leave Tottenham Tottenham.

Because by that time, Tottenham Hotspur will simply not be able to satisfy them!
Therefore, in the next two or three years, the management of the team is very important. It can even be said that Tottenham Hotspur has reached a critical moment. The foundation laid was no longer solid.

(End of this chapter)