The Godfather of Greenery

Chapter 513 Leave the pressure to Tottenham!
Compared to Tottenham Hotspur's difficult 1-0 victory over West Bromwich Albion, Manchester United is concentrating on the league. Ferguson has now made it clear that the horses have given up the Champions League, and the league is Manchester United's next focus. .

Because of this, Manchester United's clean 2-0 away game established an early victory over Middlesbrough.

In the middle of the week, the second leg of the UEFA Champions League semi-final was held at White Hart Lane. Tottenham Hotspur, who played in a half-main and half-substitute rotation lineup, finally drew 1:1 with Manchester United. Ferguson also did not With all their strength, the two sides shook hands and made peace, ending the semi-finals of the Champions League.

In another stadium, Barcelona was behind Chelsea for a long time, and finally relied on Iniesta's stoppage time goal to draw Chelsea 1:1 away, and because the first leg of the two sides was 0:0 , So Barcelona finally defeated Chelsea on away goals and successfully advanced to the final.

Tottenham Hotspur meets Barcelona, ​​this is undoubtedly a very interesting matchup, especially Tottenham Hotspur still has the aura of the defending champion, and in the past season, Tottenham Tottenham can almost be said to have swept the entire Europa football world, invincible.

They beat Bayern by a big score, Real Madrid by a big score, Sporting Lisbon by a big score, and finally beat Manchester United by a big score. Tottenham Hotspur's journey to the Champions League can be said to be the final stepping on the corpses of giants, and The offensive storm they advocate has almost attracted the attention of fans all over the world.

Even the American media, which has always been high and only focused on rugby and baseball, have begun to report and pay attention to this team, especially the famous American [New York Times], after Tottenham Hotspur reached the final. It was announced that before the Champions League final, there will be three episodes dedicated to reporting on the final and the two teams.

This is the first time in the Champions League final, especially for a heavyweight newspaper like the New York Times. Such a vigorous report on the Champions League final is enough to make the two teams participating in the final famous, especially considering Tottenham Tottenham will conduct a North American tour in the summer, which is bound to detonate the North American football market and further their influence in North America.

In addition, the research institute of Coventry University in the United Kingdom shows that the overall income of this Champions League final will be higher than last season, but it is mainly reflected in Tottenham Hotspur.

According to current estimates, as of the semi-finals, Barcelona received a total of 400 million euros in bonuses from UEFA, while Tottenham Hotspur's bonus income was as high as 4000 million euros. The reason for such a disparity is that The main reason is that Tottenham Hotspur benefited more from the broadcast fee share.

According to UEFA's report on broadcasting fees, Tottenham Hotspur's broadcasting fee before the final was as high as 2000 million euros, while Barcelona's income in this regard was only more than 800 million. The gap between the two is very large. Great disparity.

The research institute of Coventry University indicated that the reason for the share of the broadcast fee is that the domestic ratings in the UK are higher than those in Spain. Each game is popular with broadcasters all over the world, so it will be broadcast more often.

There is also an obvious gap in that the ratings in the UK have always been ahead of other European countries, so the Premier League teams’ income from UEFA’s broadcast fees has always been very high, just like Manchester United, which reached 800 million. Euros, Chelsea also reached 500 million euros, but the highest is Bayern, reaching 150 million euros in broadcast revenue.

It is not difficult to see from this point that the popularity of the football market also affects the share and income of broadcast fees.

Germany's economy is the best in Europe, and the fans here are also very keen on football games, which undoubtedly makes Bayern Munich more profitable in terms of broadcast fee income, while the UK is one of the most popular countries in the football market, and paid broadcasts are also the most commercialized Yes, so it is also very popular in this respect.

According to the current evaluation report, if Tottenham Hotspur wins the championship again, it is expected to include the Champions League match day revenue and ticket revenue, as well as the influence brought by the successful defending, as well as the present and future one-year revenue. The total revenue is expected to exceed [-] million euros.

And if it is Barcelona that wins the championship, the total income of the La Liga giants is expected to be around 5000 million euros, including a part of the potential commercial income one year after winning the championship.

This is only the Champions League. If you count the Premier League, according to the research of Coventry University, if Tottenham Hotspur finally completes the four-game winning streak and wins the championship, then the broadcast fee share they will receive from the Premier League this season is expected It will reach 500 million pounds, which is nearly 7000 million euros.

You know, this is just a share of bonuses and broadcast fees. If ticket sales and game day operations are included, it will be an even more terrifying astronomical figure. As the season draws to a close, more and more people Note that Tottenham Hotspur's attendance is almost full, even including the League Cup and FA Cup games.

After understanding and research, Coventry University came to a conclusion that Tottenham Hotspur is more cautious in pricing tickets, firstly considering the economic environment and the acceptance of fans, coupled with offensive football and Attractive home performances have made White Hart Lane an increasingly popular shopping venue for London citizens.

"Different from Manchester City's announcement of a 17% price reduction in February due to poor attendance, and the corresponding price reduction strategies of other Premier League teams, Tottenham Hotspur's ticket prices have been reduced during Ye Qiu's three years in charge. There are no obvious changes, and there are no price fluctuations in the souvenirs and food sold at the stadium, all of which are clearly marked, and for some necessities, the lowest price of the London team has always been maintained."

"Compared to the Premier League teams, including Manchester United, Chelsea and other teams, which have a different strategy of being forced to cut prices due to poor attendance, Tottenham Hotspur has not raised prices from the beginning, so until now, it has been affected to a certain extent. The pressure, but there is no price cut, which is more accepted by the fans, because they believe that such a team is more trustworthy."

"It's not just attendance at the stadium. In the field of business development, Tottenham Hotspur is ushering in a period of high growth. The team has signed BMW, Qatar Airways, Budweiser, Versace and many other sponsors. After that, Tottenham Hotspur will re-sign the jersey and chest advertising sponsorship this summer."

"If Tottenham Hotspur can defend the Champions League in one go, these two sponsorship contracts are bound to arouse strong competition from major sponsors, especially Nike, the American brand that has already launched a campaign against Tottenham Hotspur. Tottenham Hotspur's chest adverts have been approved by many consortiums including China, the United States and the Middle East. Very interested and it will be a big source of income for Tottenham as well."

"From an overall point of view, Tottenham Hotspur still lags behind Manchester United in terms of commercial development for the time being, but in terms of growth rate, Tottenham Hotspur will catch up with Manchester United in the next few years. When Tottenham Hotspur enters the new stadium, it is bound to usher in a new round of revenue surge. By then, Tottenham Hotspur will very likely catch up with Manchester United in terms of income, or even surpass it."

But Coventry University also gave a premise in the end, that is, Tottenham Hotspur can maintain the current good momentum in the next few years, further consolidate their status as a wealthy team, and further expand their influence in the world. Because purely from the perspective of popularity, influence, and fan base, Tottenham Hotspur is still far inferior to old giants such as Manchester United.

At least, in a large area, many people only knew Ye Qiu, but not Tottenham Hotspur.

But in the long run, Tottenham Hotspur is undoubtedly a blue-chip stock with huge potential. In Forbes' official list, the market value of this Premier League team is estimated to exceed Chelsea's 5000 million euros, and also surpassed Liverpool. 15 million, ranking third among all Premier League teams with 5000 million euros, second only to Arsenal with a valuation of [-] billion euros and Manchester United with [-] billion euros. Nam Tottenham are also in fifth place, again behind Real Madrid and Bayern Munich.

"Whether it is in terms of team performance, business development, media attention, quality of stars, or even the value of the club, Tottenham Hotspur is a well-deserved giant team."

"Of course, we should also see that a very important reason why Tottenham Hotspur can have such a high value is the Theobald training base and the ownership of the main stadium after the 2012 Olympic Games. But that doesn’t include stakes in skyscrapers and recent office investments in the financial district, which would be worth much more.”

Tottenham Hotspur has set up another company on real estate investment projects, which is responsible for this aspect of operation. Currently, apart from the skyscraper of Zhenhua Hotel, there are several other projects, which are not operated independently, but Cooperating with other big companies has great potential in the future.

This ranking of the Forbes annual football club value list has attracted the attention of media all over the world, especially the valuation of Tottenham Hotspur has caused considerable controversy. In it, it's obviously inappropriate, but Forbes officially stated that they only counted expectations for the future. If the entire London Bowl is counted, the total value of Tottenham Hotspur will completely exceed Arsenal, and even more than No.2012 Real Madrid.

But Forbes also admitted that Tottenham Hotspur's valuation is so high, an important factor is their location in London.

Relatively speaking, Tottenham Hotspur's income is less than 4 million euros, compared with Manchester United's more than [-] million and Real Madrid's [-] million euros, there is still a big gap. Even in terms of income, Tottenham Hotspur The Spurs can only be ranked in the top ten, and they can't get into the top five, but they are a London team, and their value is naturally higher.

It is also a fact that in this list, London teams are more popular, while in other leagues, teams from big cities are also more valuable, which is also a common phenomenon.

But since Ye Qiu bought Tottenham Hotspur at a price of [-] million euros, the team's total market value has reached [-] million euros. In just three years, the value of Tottenham Hotspur has increased. The increase was more than three times, which is indeed shocking, and the operation ability of Ye Qiu and Peter Kenyon's team was also fully reflected in this process.

For the Forbes list, Tottenham Hotspur officials also gave a response. Club CEO Peter Kenyon mentioned the team's goal in an interview with the American media, that is, to be on the ball. Before the team enters the new stadium, the total market value of Tottenham Hotspur needs to exceed 20 billion euros.

To achieve this goal, in addition to guaranteeing the team's performance, the club's annual operating income will also exceed [-] million euros. This goal must be achieved before the team enters the new stadium, and everyone in the club is very happy about it. confidence.

On the night of May [-]th, the Old Trafford stadium was packed, and all the Red Devils fans came to watch the derby. Even the whole of Manchester was crazy about the Manchester derby.

Ferguson sat leisurely in the coach's bench, chewing gum, drying his iconic rosaceous nose, and looked not worried about everything on the court at all, because he was determined from the beginning opponent.

Mark Hughes' team has not been able to form a fighting force for a season. Now facing Manchester United, which is aiming to hit the league championship, it is even more impossible for him to stop the Red Devils. Ferguson never cared about Manchester City from the beginning. His only worry is The next one is Arsenal, and that is Manchester United's biggest test.

The team's number one superstar Cristiano Ronaldo opened the scoring for the first time. Tevez then scored for the team and took the lead with two goals in the first half. After that, Manchester United played very relaxed and completely Play Manchester City in the applause.

Ferguson is well aware of Manchester United's current problems, mainly in the midfield.

At present, Carrick is more reassuring in the midfield. Veteran Scholes and Giggs are quite old. Pinned on them, so the introduction of a reliable midfielder, this is the next thing Ferguson has to do.

There is also the frontcourt, the outside media guessed correctly, Cristiano Ronaldo is leaving, and will be exchanged for a sky-high transfer fee, and Manchester United's management has promised Ferguson that they will use the money to introduce him. A batch of high-quality players, strive to win a Champions League.

And once Cristiano Ronaldo is sold, Berbatov, who is so lazy and has been clearly sidelined by Ferguson this season, is bound to follow suit. The latter does not lack buyers at all. A few Premier League teams are very interested in him, and it is estimated that he can also earn a lot of transfer fee income.

Ferguson hopes to use these two players in exchange for the reorganization of the team. As for the striker, Carlos Tevez, who has already completed the buyout and transferred to Manchester United, will be an important member of the team. Ferguson feels that the Argentine star's dedication and fighting The spirit is in line with Manchester United's temperament, and he also hopes to introduce Rooney from Chelsea.

With the decline of Chelsea's strength in the past two years, the ambitious Rooney has been dissatisfied with the status quo of Chelsea, especially Abramovich's excessive interference in the team, and the restrictions placed on him by general manager Pini Zahavi, especially It was Pini Zahavi, who tried everything possible to introduce Rooney into his agency, but the Englishman refused to join.

At present, Rooney has expressed his attitude to Chelsea. He wants to leave the team, and the most likely place to go is Manchester United.

Rooney Gatvez, Manchester United's striker iron triangle has two important puzzle pieces, but Ferguson still wants to introduce Lyon's top talent Benzema next.

As early as last season, Ferguson had already taken a fancy to Benzema, but at that time he wanted to continue to observe for a while. After all, Benzema was still quite young and still in the stage of rapid growth. After a season of observation, Manchester United scouts gave a perfect answer, thinking that Benzema will become the most powerful addition to Manchester United's striker.

Benzema is indeed a talented young player. His speed may not be top-notch, but he is not bad. He can protect the ball, make a breakthrough, and shoot on his own. The key is that he has a very high ball quotient, which ensures that he can become He has a stable ball-taking point and finisher in the frontcourt, and he can pass the ball to the player who runs into the gap as soon as he holds the ball.

And more importantly, he has excellent left and right feet. If he is in the frontcourt and forms a trident with Carlos Tevez and Rooney who can also protect, pass and shoot, Ferguson wants to laugh when he thinks about it. Because he knows very well that such a combination is bound to make all opponents in Europe heartbroken, including Tottenham Hotspur.

After Ferguson was eliminated from the Champions League by Tottenham Hotspur, David Gill has been sent to Lyon, and the transfer of Benzema has been negotiated. This Ligue 500 genius will switch to Manchester United at a price of [-] million euros.

But this transfer will definitely not be the most important signing for Manchester United this summer.

Thinking of this, a confident smile appeared on the corner of Ferguson's mouth. Now he is full of expectations for the future, and all of this is stimulated by Ye Qiu. Victory, pursuit of football concept.

Now he seems to have returned to the period of the Triple Crown, back to the bold Ferguson when he wanted to introduce Veron, because of the series of setbacks brought about by the introduction of Veron and the sale of Stam, he lost his fighting spirit. Emotions were also swept away.

"Let the two of us have a good fight!" Ferguson said with a smile.

Turning his head, he looked at his assistant Mike Perrin, "Tell them, keep attacking me, I want more goals, and leave all the pressure to that damn Tottenham team!"

Mike Perrin was obviously a little surprised by Ferguson's change, but he immediately stepped forward and conveyed the meaning of the Manchester United coach to the players on the field. As soon as all the Manchester United players heard Ferguson's order, they immediately attacked even more vigorously. !
(End of this chapter)