The strongest fairy doctor in the city

Chapter 693 Shooting Two Commercials

Ye Xiaorui didn't know that Qin Lang was "carrying" her, and she also knew Tang Xue, Jiang Yingying and Liu Zhenzhen, so she knew that Qin Lang had a good relationship with Xueba school flower Nalan Hairong.

And Nalan Hairong is still renting together with her now. For Nalan Hairong, Ye Xiaorui has the same opinion as Qin Lang. limited to friends.

So when Qin Lang said that there was another girl named Jiang Yingying who would also be the advertisement spokesperson, Ye Xiaorui was a little strange, but under Qin Lang's explanation, the pure girl Xiaorui didn't have anything to guard against.

Confirming the candidate for the spokesperson does not mean that the advertisement can be shot immediately. Qin Lang learned from the planning department that the planning department has already contacted a high-quality advertising company in the provincial capital and informed the other party of Lanrun Company's acceptance of this advertisement. Basic requirements, and then wait for the other party to make a rough copy of the advertisement.

This preliminary copy includes both the content of the advertisement and the cost of the advertisement.

After all, Lan Run Company is the sponsor and takes the absolute initiative. The advertising company can only follow the requirements of Lan Run Company. Before seeing the advertising company come up with a satisfactory advertisement copy, of course Lan Run Company There will be no other actions.

Including asking the two spokespersons to audition, there is no need to do it immediately. The people in the planning department sent a few photos Qin Lang gave them to the advertising company. These photos are the life photos of Ye Xiaorui and Jiang Yingying. The company will design specific advertising shots based on the appearance characteristics of the two women.

Of course, Qin Lang still doesn't know what kind of works the advertising company will produce.

In a flash, two days passed.

Everything around Qin Lang was calm, it seemed that after the heavy damage to the He family, the enmity with the He family and the Dong He family had disappeared.

Of course, Qin Lang still kept an eye out.

Even though Bing Fenghuang told him that his sister Huo-Fenghuang and the Donghe family were exhausted, which left the Donghe family with no extra energy to deal with him, but there was no guarantee that the Donghe family would not hire outsiders to deal with him.

On the third day, people from the planning department told Qin Lang that the advertising company in the provincial capital named Yangfan had designed a preliminary advertising copy after working overtime all night, and it was faxed to the company.

Since it is a preliminary advertising plan, it is natural that the client and the producer need to discuss together to determine the general framework. If the design does not meet the client's requirements, the producer will have to change the advertising design again, so the next discussion and exchange between the two parties is inevitable.

Qin Lang didn't intend to be so hasty, he didn't do anything, he just believed that the other party could make a beautiful advertisement.

He still has to check it out himself.

On the advertising company side, there are two ways of communication and discussion for customers to choose.

One is video calls. Now that the Internet is developed, many things can be done in a video exchange meeting.

Of course, the effect is definitely not as good as the second one, that is, face-to-face communication and discussion.

The meaning of the advertising company is that if Lan Run Company has a request, the advertising company will send a design team to Yunhai City.

Qin Lang quickly replied to the planning department and asked the Yangfan company to wait in the provincial capital, and he would go to the provincial capital himself.

After a little preparation, Qin Lang drove off, first went to Lan Run Company to pick up the head and deputy head of the planning department, and a group of three drove towards the provincial capital.

Yangfan Advertising Company is located in the provincial capital, and it is also a giant advertising company. From the initial idea of ​​the advertisement to the finished product that can be directly shown on the TV media, Yangfan Company can produce the advertisement in a one-stop manner, even if the client If there is no channel to contact the spokesperson, Yangfan Company can do it for him, and it is not difficult to contact the first-line international stars. Of course, there must be a certain commission for this.

Therefore, Qin Lang's plan is that Yangfan Culture Advertising Company will be responsible for Lanrun Company's first advertisement, provided that Yangfan Company has to come up with an advertising idea that catches his eye and impresses him deeply.

After arriving at the advertising company, a vice president of Yangfan Culture received Qin Lang and the other three. After all, the investment in this advertisement is likely to exceed 300 million. Calling it a big deal, their company naturally values ​​customers like Qin Lang.

You know, this is the first advertisement of Lanrun Company. They understand that if they can satisfy the customers, it is very likely that Lanrun's second and third advertisements will be handed over to them.

Qin Lang doesn't know how to make a living, so he talked about the advertisement copy with his assistant straight to the point.

The advertising scene given by the other party is roughly similar to the current mainstream cosmetics advertisements. The focus is nothing more than two: cosmetics and beauties.

And the significance of the advertisement is that after seeing the beauty, the audience will feel that the reason why the beauty is a beauty is because of the use of this cosmetic.

Female consumers love beauty, so they will naturally pay attention to this cosmetic product. Although men often skip cosmetic advertisements directly, a good-looking beauty will also impress men deeply and deepen their impression of the product.

Qin Lang is quite satisfied with the initial production framework of the other company, after all, the popular cosmetic advertisements nowadays are in this form.

After getting the approval of the client, the vice president continued to introduce. According to the discussion of his team, he suggested to Qin Lang that only one spokesperson should be arranged for an advertisement.

This made Qin Lang startled, but Qin Lang quickly reacted.

"You mean, if I want to use two spokespersons, it's best to shoot two commercials and arrange for them to appear separately?"

The vice president nodded, "Well, yes, Mr. Qin, the main reason is that if you put the two spokespersons together, I have seen the photos you gave our company. To be honest, the two spokespersons are as beautiful as heaven, but But there are two different temperaments, one is a pure and youthful beautiful girl, and the other is an intellectual and dignified white-collar fan. If two people appear in the same shot at the same time, they will be stunning, but they cannot stand out from each other. I can guarantee that if we arrange them separately, the audience will be more impressed with each spokesperson."

"Is there any basis?" Qin Lang said with a smile, actually already considering the suggestion given by the vice president in his heart.

The vice president said calmly: "Mr. Qin, look, if they appear at the same time, they will definitely distract the audience's attention, making the audience equally share the attention on each spokesperson, which is equivalent to reducing invisibly. "

"It's one of them."

"Secondly, as I said just now, these two spokespersons are so beautiful, not to mention men, even women will think they are amazing, and this will cause such a phenomenon."

"That is, when the two share a scene, the audience will watch another spokesperson immediately after watching this spokesperson, so that their ears will be too lazy to listen to the spokesperson's commercials. This is the second drawback."

Qin Lang nodded.Nothing to say, the vice president obviously put in a lot of effort, at least he didn't talk nonsense and trick him into throwing money out.

Qin Lang asked: "What if the two co-produced a commercial and arranged for them to appear under different shots?"

"This one……"

The vice president was not surprised. After all, he had done his homework and took Qin Lang's situation into consideration.

"To be honest, Mr. Qin, if you follow your suggestion, the effect will be better than the previous one, but I still think it's not as good as the two spokespersons shooting separately."

The vice president said.

As for the reason, I believe Qin Lang also understands that if the two appear one after another, it will distract the audience's attention and make the audience less attractive to bet on the product.

And if the shooting is done separately, although the audience will definitely be very concerned about the beauty of the spokesperson, but at that time the audience is equivalent to being fascinated by the spokesperson. It only needs the spokesperson to say the advertisement in a pleasant voice, which will make the advertisement in the audience's mind. The impression in the increase.

Originally, this problem did not exist at all. After all, the various advertisements undertaken by their company usually only arrange one main spokesperson, unlike Qin Lang who wants to launch two spokespersons at the same time.

But this is the customer's request, so what the vice president thinks is not how to complain, but how to adapt and come up with a solution that satisfies the customer.

Qin Lang pondered for a while, he knew what it would mean if he followed my vice president's method to shoot.

If there are two advertisements, the cost of advertisement production will undoubtedly be doubled.

At this time, the director of the planning department of Lanrun Company lowered his voice and said in Qin Lang's ear: "Boss, I don't think it is necessary to spend two shares of money. You can shoot the two spokespersons separately and combine them into the same advertisement. For example, arrange two The identity of the person is a classmate, and they meet in different cities, and then find that they are all using the cosmetics of the Lanrun Company."

It has to be said that the people in the planning department are quick-thinking and have designed a specific advertising plot for Qin Lang so quickly.

Qin Lang knew that the people in the planning department were also considering the production cost of the company.

But after pondering for a while, Qin Lang made a decision: "Let's shoot separately."

The vice president of the advertising company beamed with joy.After all, this means that they have received two advertisements from Lanrun Company.

The director and deputy director of Lanrun Company's planning department naturally did not object to Qin Lang's decision.

"But I have a hard request." Qin Lang said in a deep voice before waiting for the other vice president to be happy.

If the other party wants to take away the high production fee from Lan Run Company, they must put in corresponding efforts and produce corresponding results.

"Say it, say it." The vice president said hastily and enthusiastically.

"When designing advertising shots for two spokespersons, the style and type can be varied a lot. What I want to see is that the style of the advertisement can match the temperament of the spokespersons."

"As you said, one of the spokespersons is a young and unrestrained girl. Seeing her, even middle-aged women will recall their campus life and have a sense of identity with her."

"The other spokesperson is intellectual and dignified, in line with the temperament of urban female white-collar workers, and it happens that a major consumer of our company's products is female white-collar workers, so this spokesperson mainly focuses on promoting white-collar workers."

Qin Lang expressed his rigid requirements.

He didn't expect that when the advertisement came out, Jiang Yingying and Ye Xiaorui would become vases.

Moreover, the more their personalities and temperaments fit the ad itself, the deeper the ad's impression will be on the audience.

"No problem, Mr. Qin's request, I will definitely fulfill it." The vice president said seriously.

Qin Lang said with a smile: "Well, let's start with Ye Xiaorui's endorsement commercials, one by one."

"What about the audition?" The vice president hadn't seen Ye Xiaorui himself yet.

Although the photos given by Qin Lang made him believe that Ye Xiaorui is as beautiful as a fairy, she is definitely a super beauty with a score of 95 points or more, but it is clear that seeing a real person is definitely more real and shocking than looking at a photo.

The vice president also envied Qin Lang very much because of this, he didn't know how Qin Lang met two such beautiful girls, and maybe Qin Lang would have unspoken rules or something, but he was so envious of him.

(End of this chapter)