Kunming, who will you forget tonight

Chapter 106
"Is it a waste?" I said with a confident smile on the corner of my mouth, "I don't think it's a waste, because you haven't understood my intentions clearly. Look at point B carefully." The point B I pointed to is The location of Brilliance Department Store has now been circled by me with a black marker, "This is Brilliance Department Store, a peer that is likely to compete with Yinglan Building. I now monopolize all the advertising resources around it. The purpose is to Prepare in advance to suppress the other party's promotion channels when the other party starts to compete, just imagine, standing at the entrance of Brilliance Department Store and seeing all the investment advertisements of my Yinglan Building, what kind of visual shock is this?"

Su Yubing was silent, and after about ten seconds, she looked at me with an extremely strange look and said, "Qiu Han doesn't know why, but at this moment, I think you are a bit scary, the other party is just an opponent you are not sure about, you Want to put the other party to death, as for being so ruthless?"

"Are you ruthless?" I smiled and asked, "I don't think I am so ruthless. I just don't want to make myself so passive. I have always been the kind of person who is bullied and looked down upon by others. I can't afford to lose at work, because I bear Zhuo Lan's expectations, Chen Chong's contempt, and a promise to myself."

Su Yubing sighed softly and said: "I don't know how many advertising resources are nearby, but you should be aware that all these advertising resources are contracted, which is an astronomical figure. Can you afford this expense?"

"About how much?" To be honest, I don't know how much advertising costs will be paid.

"I don't know." Su Yubing didn't give me a clear answer, "I estimate that the advertising fee will be at least several million a month. Take the elevator advertisement in the community as an example. Basically, a full page is 200 yuan a week. Starting from money, the amount can reach more than 1000 a week for advertising. Assume that there are 40 buildings in a community, and each building has 5 elevators on average. This is 200 elevators. We calculate according to the minimum charging standard, 200 elevators X Weekly advertising fee for each elevator is 200 yuan X Each elevator has 3 advertising spaces, and then X4 weeks, the monthly advertising fee is 48 yuan, which is only calculated according to the lowest charging standard, there are two relatively large ones around In the community, you will have to bear nearly 90 yuan in advertising fees every month for the elevator advertisements in the community alone, plus other types of advertisements, such as building video advertising machines, bus stop signs, outdoor big signs... I will give you this A rough estimate would require at least RMB 500 million in advertising investment per month."

"OK." I said to Su Yubing: "On behalf of Yinglan Real Estate Company, I will play a big game with your pure advertising. Please help me determine how many advertising spaces there are in this area, and make a detailed statistics. Then quote to me, and I will buy out all these advertising spaces, but this news cannot be disclosed to the outside world, and you need to keep it strictly confidential."

Su Yubing looked at me and said seriously: "As a friend, I have to remind you that the consequence of doing this is to waste a lot of advertising resources in your own hands, which is not worth the loss. Intensive advertising can indeed cause visual shock. The effect, but this effect is not directly proportional to the money you paid, especially if you put the information about the investment promotion of Yinglan Building in the community, what effect can this have? Are you sure that there are local tyrants in these two communities? ?You are blindly hogging resources. Of course! The more you pay, the more pure advertising will earn, and I can get more commission, but as a friend, I don’t want you to bear too much pressure, Qiu Han ...Think carefully about it."

"Fool." I looked at Su Yubing with a smile and said, "How can the advertising space be a waste of resources? Who said that if I contracted these advertising spaces, I must put all the investment advertisements of our Yinglan Real Estate? I have these advertising resources. Post any advertisement, for example, if I want to bring Carrefour to the basement level of Zhuolan Building, can I publish a promotional advertisement for Carrefour supermarket products in the community? There are various brand stores and gourmet restaurants on the 2nd to 4th floors of Yinglan Building. Is it okay for me to put their advertisements in the community? Is this a waste of resources? I can even use free advertisements for merchants as my bargaining chip for attracting investment. Take Chongqing’s Weishuwu hot pot as an example. If they come Yinglan Building opened a franchise store, and I advertised for them for free in several surrounding communities for a month. Is this my advantage in attracting investment? There are too many places that need to use these advertising resources in the later stage. What do you say all the time? Everyone in the advertising industry has a long nose, and you can smell it wherever there is a commercial smell. I just want to say that it is all bragging. Which advertising company has seen such a big business opportunity? There is no dare to do it, only dare to think .”

After hearing what I said, Su Yubing was completely stunned. It wasn't until I picked up the cigarette and lit it that Su Yubing came back to his senses, and said dumbly: "I really don't know what a big mistake I did. Mr. Qi knows that he will never forgive me."

"What are you talking about?" I looked at the stunned Su Yubing and asked, "What are you doing with Mr. Qi? What does it have to do with Mr. Qi?"

"Because I listened to Wang Yong's words, I took you away from pure advertising in a fit of anger. For pure advertising, this is a huge loss. Qiu Han, your thinking is too flexible, and it is definitely a rare thing in the advertising industry. Good planning, I really envy Zhuo Lan who discovered your ability and kept you to help her attract business, she made a good move this step, I don't know how heartbroken Brilliance Department Store will be knowing that they have such a strong competitor."

"Come on." I said to Su Yubing dismissively: "Don't give me a big hat, I know how much I am, don't delay the implementation of the advertising space, I need you as soon as possible Give me a number, put all these advertising resources under the name of Pure Advertising Company, I can pay in advance if I need funds, don't make it public, will you do it yourself?"

"No problem." Su Yubing said to me seriously: "I will lead people to implement this matter in the afternoon."

After confirming the plan, Su Yubing left our company. I sent her to the elevator entrance. When the elevator door opened, Luo Xin walked out of it. Seeing me, she gave me a glare, which made me very upset. Did you mess with her?Su Yubing also saw the way Luo Xin looked at me, because the elevator door was about to close, so she didn't ask any more questions.After sending Su Yubing away, I went directly to Zhuo Lan's office. When I passed by Sister Wang's office area, she told me that Luo Xin had just entered, and suggested that I come back later.

I was about to leave when Luo Xin came out, and she ignored me in front of Assistant Wang, I didn't ask her to say hello to me, just don't stare at me all the time, I was upset.

After entering the door, Zhuo Lan asked blankly, "Su Yubing is gone?"

"Yes." I came to the desk and said seriously: "I have an advertising plan to tell you about. I just finished communicating with Su Yubing..." I put myself in the position of occupying the advertising space Talked to Zhuo Lan again, and emphasized one point, "It seems wasteful for us to occupy so many advertising spaces, but in fact these are our later investment bargaining chips, and it is our investment promotion to advertise for free for the merchants who settle in. Advantages, of course, the biggest purpose is to curb the threat of Brilliance Department Store in the later stage.”

After hearing this, Zhuo Lan asked: "Just do what you said, do you need financial appropriation?"

"No need." I said to Zhuo Lan: "I expect to complete the investment promotion on the 1st to 4th floors of the building within three months. The monthly capital of 1000 million is enough for our investment promotion department to operate. If the plan does not go wrong, three We can complete the investment promotion work within a month, and the occupied advertising space can be given up after three months. I am here to tell you this, just to report on the financial expenditure of the investment promotion department. Although you have always said that I am the master, but It is necessary to let you know about such a big matter. Now we are waiting for Su Yubing to reply, and how much it will cost to buy out these advertising spaces."

Zhuo Lan smiled and encouraged: "Go ahead and do it, I believe you can do well."

I smiled and said, "I won't disappoint you. Keep busy. I'll go back and communicate with the TV station to see if it's possible to do a special feature or something. Bye."

"Wait a minute." Zhuo Lan stopped me and asked, "Qiu Han, did you live with Su Yubing yesterday?"

My head is getting bigger at once, but at this moment I can't show any unnaturalness, I pretend to treat it as a normal thing, and say without any emotional fluctuations: "Yes, she has a spare room next door That's where I used to live."

"Oh." Zhuo Lan agreed and did not continue to ask, "Go to work, I will wait for your good news."

Hearing this sentence, I felt a sense of "relief", I was really afraid that Zhuo Lan would continue to ask, this is a fucking test of acting skills, and when I got back to the office, I received a call from Bai Youyou, she told me that she wanted to be on the TV station It is difficult to place advertisements in the program, and it is not up to her to do special interviews. Instead, she can introduce the person in charge of the TV station to me. As for what kind of special column you want to do, you can communicate with the person in charge.

Anyway, this news is quite fortunate for me. I asked Bai Youyou to help me get in touch. Let me know in advance when it is convenient to meet. I will arrange a time, and Bai Youyou told me to respond as soon as possible.

After I hung up the phone, I began to think about how to do this special topic. The initial idea that flashed in my mind was to do a special interview like an interview. The TV station can record the video and play it on a certain program, and I can use Bai Youyou’s The online platform conducts live webcasting. Anyway, their live broadcasting platform does this. There are so many audiences in Kunming, such a large platform must not be wasted.In order to do a good job of copywriting planning in the early stage, I gave up lunch again...

I always feel that there are endless things to do every day, one after another. As soon as my project was finished, Little Monkey sent me a very bad news and visited more than 40 car dealers ( SSSS store), none of them are willing to cooperate with us, and they don’t buy the investment promotion policy we provide. When I saw this news, my head got big instantly... It’s a bad start!But this link is very important. Otherwise, I really don’t know what to do with such a large open space on the first floor. I looked at the little monkey very dissatisfied and asked, "Is this the answer you gave me? More than 40 Don’t the car dealers have a reason to come to our building? I wonder now what their reason was for rejecting us.”

The little monkey also wiped off his sweat, and said in a low voice, "Boss Qiu...these are all visited by colleagues who are out on business, I don't know the details."

"A meeting." I yelled angrily, "Now tell them all to come back for a meeting."

(End of this chapter)