Kunming, who will you forget tonight

Chapter 147 Unspeakable Hidden
"When it comes to value creation, Toyota is known as a connoisseur. Toyota recognizes that there are a significant number of consumers around the world who want and can afford expensive small cars. Many of this consumer group want to buy a Mercedes-Benz , but thought it was priced too high. So they wanted a car with Mercedes-Benz quality but at a more reasonable price. After conducting market research, Toyota designers and engineers set out to develop the Lexus, It is the predecessor of Lexus. It is marketed through various channels. The appearance of this car is like a sculpture, very comfortable and perfect, and the interior is very luxurious. When Toyota promoted Lexus in the United States, it juxtaposed its pictures with Mercedes-Benz , and added the headline: 'For the first time in history, you can buy a car worth $36000 with $73000'. At the same time, Toyota opened up an independent dealership network to sell Lexus cars, and selected the most Competent dealership. It cares as much about the showroom and sales program as it does about the design of the car. In the Lexus showroom, the grounds are spacious with flowers and trees around it and free coffee with Professional sales people. The dealer made a list of potential customers. And sent them a beautiful gift box with a video showing the performance of the Lexus."

Su Yubing and Amy listened very carefully. I took a puff of cigarette and continued to talk: "This video tape was a soft advertisement at that time. There is a segment in the video tape as follows: An engineer put a glass of water on the On the engine cover of Mercedes-Benz and Lexus, when the car starts, the water on the Mercedes-Benz car shakes, but the water on the Lexus car does not, which shows that the Lexus car starts and runs more smoothly. Another indicator of the smooth performance of the Lexus car Pictured is a glass of water being placed on the gray fender as the car makes a sharp turn around a street corner, with the glass still standing there. Those early Lexus buyers were not only satisfied, but happy. They highly recommended it to their friends and became new Lexus buyers. The best free salesman for Lexus cars. The appearance of Lexus has affected the sales of Mercedes-Benz, and at the same time, it is also raising its brand image by stepping on Mercedes-Benz."

"There are many versions of this story, and there is another version, which tells that the content of the video is even more the same. The price of Lexus is 1 yuan cheaper than that of Mercedes-Benz, so as to illustrate: my car is better than yours, my The price is cheaper than yours. The side reflection is that Mercedes-Benz is worse than Lexus, and it sells more expensive than Lexus. Toyota is completely trying to trample Mercedes-Benz. The public relations of Mercedes-Benz responded as quickly as possible. The video screen has not been changed, but the price of the Mercedes-Benz has been increased by one yuan. To illustrate, so what if my engine is not good? But my price is more expensive than yours, because I am a Mercedes-Benz, You are just a Lexus, no matter how cheap you are, no matter how good you are, there is no comparison between you and me."

"Although Brilliance Department Store is lowering the rent and extending the rent-free period, I just want to increase the rent of Yinglan Building and shorten the rent-free period. I just want to slap Brilliance in the face. This advertisement is not only for merchants, but also for me. I want to show the people of Brilliance Department Store, whether you lower the rent or extend the rent-free period, none of your means can pose any threat to Yinglan, what we are doing is word of mouth! Do you understand?"

Su Yubing sighed deeply, and said: "Okay, I will do as you said, I hope you are right, I will call and arrange workers now, and try to let them replace the advertisement as soon as possible."

I said to Amy: "Sister Mi, I will take you back to the bar, and I have to work overtime again tonight."

"Okay." Amy said very sincerely: "Lanlan is very lucky. It is not easy to meet the two of you who help her like this. How much salary can you hire such a serious person in charge?"

Su Yubing smiled and said, "Mr. Zhuo is very kind to Qiu Han. I should work hard with Qiu Han."

At this time, Su Yubing did not forget to leave room for me when she spoke. What she said was nothing more than telling Amy that she had nothing to do with Zhuo Lan. The reason why she worked so hard was because of me, probably to make Zhuo Lan remember more. I'm a favor.The relationship between her and Zhuo Lan is relatively straightforward, a business cooperation relationship, and a pure interest relationship.Amy is not stupid, why can't she hear it?These words will definitely reach Zhuo Lan's ears in a certain period of time in the future.

After sending Amy back to the bar, Su Yubing sent the advertisements that needed to be printed to the production company on WeChat for color printing. At about four o'clock in the morning, the production company notified us to pick them up.Su Yubing arranged for the installer to pick it up again. I passed by Nanping Street when I was going to pick up the advertisement. I parked the car on the side of the road and went to the Nanping Street Square to have a look. The large LED screen was indeed on the extension of Brilliance Department Store. Advertising information on rent-free period and rent reduction.

A game is about to start again.

I was busy until 09:30 in the morning, and all the advertisements were replaced with the news that we raised the rent and shortened the rent-free period. I sent Su Yubing home, and I drove to work in Yinglan Building. Every Monday at [-]:[-] am It is necessary to hold a high-level meeting to determine the work plan for the week.And now the busiest thing is our investment promotion department, so I have to attend this meeting.

Hurry up, but I was still more than ten minutes late. When I walked into the meeting room, everyone's faces were unhappy, especially Luo Guofu. He should know about my yelling at his daughter yesterday, and he gave me a very unhappy look. .

Zhuo Lan said softly to me: "Qiu Han is late, let's not be an example. Let's continue the meeting. We just talked about the investment promotion plan. Little Monkey reported that Brilliance Department Store has adopted a business promotion plan of reducing rent and extending the rent-free period. Mr. Qiu Do you have any plan to deal with it?"

Before I could speak, Luo Xin, who was sitting diagonally across from me, hurriedly said, "Don't even think about lowering the rent, our Yinglan Building is many times more high-end than Brilliance Department Store."

I didn't even look at Luo Xin, and said in a low voice, "Mr. Zhuo's strategy of reducing rent and extending the rent-free period of Brilliance Department Store has long been expected..."

"Oh?" Luo Xin interrupted me and said, "Then tell me, what do you want to do? Is there any good way? Talk about yourself like Zhuge Liang..."

"Get out!" Zhuo Lan pointed in the direction of the door and said loudly in front of all the high-level executives: "This is the meeting room, not a place for you to mess around."

Luo Xin put on an aggrieved look and said: "I was also discussing the content of the meeting..."

I ignored Luo Xin who was talking, looked at Zhuo Lan and said, "Now all the advertising spaces we have contracted have been replaced with the latest advertisements. My solution is to raise the rent and shorten the rent-free period."

Zhuo Lan is indeed a talented woman who returned from studying in a famous foreign university. As soon as I mentioned her, she thought of the game between Lexus and Mercedes-Benz, and said approvingly: "Yes, using the increase in rent to reflect many problems will make the merchants think that we really don't have much spare time. The pavement has been paved, but it has increased the certainty that they want to lease."

"Yes." I said calmly: "I expected Brilliance Department Store to take this step a long time ago, so the advertising plan was prepared in advance. Brilliance Department Store decided to change the advertisement suddenly yesterday afternoon. I got the news It's late at night, but it's not too late, the ad finally..."

Before I finished speaking, I heard a heavy door slam. Luo Xin, who was sitting diagonally across from me, had already left the conference room. She slammed the door heavily to express her dissatisfaction with me and Zhuo Lan. what?
The door slamming interrupted our conversation, Zhuo Lan looked at the senior leaders of the company, and said calmly: "I propose to remove Luo Xin from her position in the company, and hand over all the positions in her hands to Xu Fei. Does anyone have any objections?"

Luo Guofu showed embarrassment, and interceded for his daughter, "President Zhuo, Luo Xin is still a child, she has a bit of a temper..."

Zhuo Lan interrupted Luo Guofu and said: "If you are a child, you should not go out to work. Go back and learn how to be a human being. When will you know how to respect others before you come out to work. Let's continue the meeting. What did Director Qiu just say? Please continue. "

I explained the advertising strategy that I just didn't finish.

Luo Guoqiang said: "Director Qiu, does the Merchant Department have any plans to sign contracts with customers in advance? After all, we have a very strong competitor opposite us, and there are many nights and dreams. I think it is safer to sign some merchants first."

"I think so too." Xu Li (another major shareholder of Yinglan Real Estate, who also holds 10% of the shares) agreed, "Signing some high-quality clients is also a kind of guarantee for us."

Zhuo Lan asked for my opinion and asked, "Director Qiu, what do you think?"

I said decisively; "I stick to the original plan."

Zhuo Lan frowned, as if she didn't expect what I said to be so firm, and didn't even find a reason for myself to persist, which seemed to me to disrespect Luo Guofu and Xu Li, but Zhuo Lan still chose to In order to support me, he said: "Then do it according to Director Qiu's intention."

Everyone also saw that Zhuo Lan was favoring me regardless of the consequences, and the suggestion he made was no different from not mentioning it. After a few minutes, there was nothing to say and the meeting ended.

After the meeting ended, I went back to my office first, smoked a cigarette and then went to Zhuo Lan's place. Passing by Assistant Wang, she greeted Zhuo Lan first and let me in after getting permission.

I was sitting on the chair opposite Zhuo Lan’s desk, before I could speak, Zhuo Lan was already holding a cup of freshly brewed coffee, put it in front of me and said, “You worked overtime late yesterday, didn’t you? Your eyes are red of."

I took a sip of coffee and said, "Everything has come to an end, so I can't do without working overtime. Just now at the meeting, Luo Guoqiang and Xu Li proposed a plan to sign a contract with a large client in advance. I will consider it in private, and I will make some internal appointments first." "

Zhuo Lan smiled and said, "Actually, I agree with this idea more, so why did you act so decisive at the meeting?"

I also smiled, and asked back: "Since you agree with this idea more, why do you still support me?"

"Supporting you is a habit. I believe you can't be wrong. You also have this kind of thought in your heart. Why don't you show it? Is there any unspeakable secret?"

(End of this chapter)