Economic Wisdom to Apply in Your Twenties

Chapter 78

Chapter 10 In the twenties, the economic scale measures the warmth and warmth of human relationships

"Face" directly reflects a kind of spiritual gain, not material gain.Someone is very rich, and having money itself will bring him "face", but "face" here refers to the spiritual benefits derived from his material wealth, not the material wealth itself.

Section 1 Chinese people are such a "good face"

"Mianzi" is an ancient concept in the rich Chinese vocabulary, so familiar that people turn a blind eye.Even if you are a new human being born in the 20s, who have been rebellious and flamboyant, as long as you are a descendant of the state of etiquette, you have to admit that we are influenced and cultivated by traditional Chinese culture in our bones.

In the Chinese cultural tradition, the Chinese culture of "face" is almost universally known around the world.Face is the most indispensable human relationship medium in Chinese people's interpersonal communication. Perhaps no nation in the world cares about face like the Chinese.From "give face", "keep face", "death to save face, suffer the crime", to "beating a dog, you still look at the face of the owner", "not looking at the face of the monk, but looking at the face of the Buddha", so that some people say that if you don't understand face, you can't understand China people.

So, what exactly is "face"?The so-called "face" is actually the evaluation of you by others. The essence of "face" is the externalized expression of id personality.From an economic point of view, "face" belongs to the category of spiritual products.The essence of people's "face" is a person's preference for the consumption utility of spiritual products.The society's evaluation of a person essentially belongs to a person's intangible assets and spiritual wealth.For individuals, this kind of evaluation is more reflected in a kind of psychological satisfaction. "Face" directly reflects a kind of spiritual gain, not material gain.Someone is very rich, and having money itself will bring him "face", but "face" here refers to the spiritual benefits derived from his material wealth, not the material wealth itself.

Why do people like "face"?

First, because people are the pursuers of utility maximization.The utility maximization here refers to the maximization of the total utility of a person in his lifetime.And a person's total utility level comes from two aspects of material products and spiritual products, which is the sum of the utility of consuming material products and the utility of consuming spiritual products. "Face" itself is a spiritual product, so having "face" directly increases one's spiritual income, and thus directly increases one's total utility level of life.

Second, "face" also produces indirect economic value. "Face" is a person's "brand" and image.Compared with ordinary people, people are more willing to deal with and conduct various transactions with people who have "face".In this case, people with "face" have more opportunities to make profits than ordinary people, and the possibility of successful transactions is also greater.Therefore, in the long run, "face" itself has potential economic value and is an important guarantee for bringing material benefits to a person.

Generally speaking, the degree to which people like "face" varies, which mainly depends on their utility preference structure.Some people pay attention to material benefits, some people pay attention to spiritual benefits; some people prefer the satisfaction of physical needs, while some people prefer the experience of inner feelings; some people pay more attention to personal actual feelings, while some people pay more attention to social evaluation.Everyone living in the world has a different utility preference structure.

However, "face" is a constraint for individuals after all, so it objectively improves the possibility and channels for the transformation of individual interests into public interests.At the same time, if everyone in the society pays attention to "face", the operation of social economy will reduce many transaction costs.When one person talks about "face", it will drive some people to talk about "face", thus producing a spiritual diffusion effect and multiplier effect, which will further directly and indirectly promote the improvement of social and economic efficiency.

Of course, "face" is "face" after all, not "lizi". "Face" reflects superficial phenomena, while "inside" is the real essence.There is one set of game rules in front of people, and another set of game rules behind people. This kind of double rules will increase the decision-making and supervision costs of social members, which is not conducive to the improvement of social and economic efficiency.In fact, everyone chooses whether to "save face" or not, and to what extent, it is also based on the rational consideration of economic man, and sees how much utility "good face" can bring to oneself.Human nature is self-interested, and modern economics studies on human beings are also based on this recognition of human nature.In the eyes of economists, people are all rational people, and the purpose of all their activities is to maximize their personal interests.It's just that when rationality meets complex interpersonal relationships, the understanding of rationality can be divided into secular and noble.

Wisdom Pieces: Everyday Common Etiquette

1. Attention ceremony

The attention ceremony is a more solemn etiquette.On other occasions such as raising the national flag, receiving inspections, receiving interviews and other occasions, attention salute should be performed.On occasions where there are only two people, or when there are many people present but only two people have a certain relationship, it is not appropriate to use the attention salute.

2. Say hello

Greeting is a simple etiquette for meeting acquaintances.When you meet acquaintances on the road, in a car or in other public places, you should take the initiative to say hello to each other, which is also called greeting.

3. Handshake

Handshake is usually used to express welcome, farewell, meeting, meeting, farewell, congratulations, thanks, sympathy, reconciliation and cooperation.

4. Bow ceremony

The bowing ceremony is a relatively solemn etiquette, and it can be said to be one of the most important etiquettes in modern life.It is mainly used in celebration and mourning ceremonies, and is also used in formal social occasions.A general bow is a bow, which can be slightly bent or 45 degrees.The greater the degree of curvature, the heavier the etiquette.

5. Applause ceremony

The applause ceremony is a more enthusiastic etiquette commonly used in public places.Applause is often used when welcoming guests, when superiors come, when expressing welcome and congratulations to performances, and when expressing approval and compliments to speeches and speakers.

(End of this chapter)