Reborn Hollywood Ladies

Chapter 579 An Invitation Letter Sent Personally
Because of the subject matter, there are not many theaters showing "Chicago", not even 1000 theaters.But with such a small number of big screens, the box office it brings is still considerable.This made Disney, who was in charge of distribution, regret a bit. If it had been more courageous, would the box office have been more?

This year, Mimi Max, the partner of "Chicago", has three films that he pays more attention to. In addition to Laila's "Chicago", there are "The Hours" and Zhang Yimou's "Hero".

Lila didn't know "Hero" was out until she saw a movie poster on the side of the road. She remembered that it participated in this Oscar and was nominated for Best Foreign Language Film.

Someone found the relevant reports of "Heroes", and she wanted to see if there was any way to promote the award, which could be regarded as fulfilling her oriental dream.However, she was disappointed. Except for some posters and trailers, it was difficult for her to find relevant information. It can be said that even Americans who like kung fu movies do not know that such a movie will be released soon.

"Mimi Max spent all his resources on "Chicago" and "The Hours". You should know that the "Hero" by the Orientals can't bring what they want." Louise knew her He is a person who likes oriental culture very much. Seeing her regret, he told her the truth.

"Yes." Laila knew that "Hero" set a box office record in the East. It was the first oriental film with a box office of over 1.77 million, and it was also a milestone in the "blockbuster era" of Chinese movies.Its appearance saved the downturn in the film market and won a box office of [-] million US dollars worldwide.

This is a remarkable record for oriental films.

It's a pity that such an excellent film did not win its trophy at the Oscars, and the best foreign language film award was eventually won by Germany's "No Home".

Laila understood the reason for its failure when she could only collect so little information, and couldn't even get the publicity out. How many people can know that the movie will be released with a few posters and a few trailers?Let the audience spread word of mouth after waiting for the release?To put it bluntly, Hollywood film businessmen simply won't allocate a lot of big screens for it.

Because in the eyes of these people, oriental movies do not bring much profit. Although the last "Crouching Tiger, Hidden Dragon" is also an oriental story, the difference is that it is more inclined to western shooting techniques.There are not one or two difficulties in trying to please Westerners with pure oriental stories and pure oriental techniques.I'm afraid those fans of oriental kung fu and culture will be more likely to accept it.

Louise also felt rather regretful: "In fact, they can definitely arrange "Hero" for next year, so that not only can they avoid the lack of resources, but also have more time for publicity, so that more people can know about this movie. "Just imagine who would give a precious vote to a movie that I have never even heard of?At least let the word-of-mouth and so on spread to the ears of the judges, so as to win some opportunities, right?

Lyra shrugged. "It depends." She would help a little if she could.For example, to attend the premiere or something, her popularity is not bad, maybe it can bring them some heat?
However, before she could help, the invitation letter for the premiere of "Hero" was delivered to her.And there are also two heavyweight actors, Li Lianjie and Zhang Ziyi.

Jet Li came to Hollywood long ago in 97, he is a star-level actor whose salary has reached tens of millions of dollars.Zhang Ziyi also gained a lot of popularity in the United States after "Crouching Tiger, Hidden Dragon".These two specially sent the invitation letter to Leila, which can be said to be a very sincere move.

"Thank you, I am very happy to participate." Leila accepted the post happily: "I am very interested in everything in the East, even if you don't send it, I will join in the fun."

Seeing that she didn't have the arrogance of a big director at all, Li Yanjie was also a little happy.He had long heard that the youngest director in Hollywood history was fascinated by the East, so he took up the task of sending the invitation letter.It is definitely a very lucky thing for an actor to know such a great director.Didn't she add an oriental character to her movie last time, making that third-tier actor so popular in Asia?
"I will definitely give it away. Director Moran has invested in so many theaters in the East, allowing more people to enjoy the charm of movies. All the filmmakers in the East are very grateful to you."

He's not lying. Think about it, if it weren't for the new equipment in the cinema that attracted more people to the cinema, would the box office of the movie be able to go up?

Laila only thought that he was making her happy. Although she was really happy to hear what he said, if she should take all the credit for the growth of the movie box office, it would be too sorry for those hard-working filmmakers.

"I heard that "Hero" is doing very well at the box office in the East."

"It's very good." Li Yanjie replied with a smile.

Under the light of Big Brother, Zhang Ziyi, the little star, was not easy to interrupt, so he kept smiling and listened carefully to their conversation.

After chatting for a few more words, Lila pretended not to care and reminded: ""Hero" will be released next month, why haven't I seen the promotion yet?"

Li Lianjie sighed lightly: "I have invested some publicity expenses, but the effect is not good."

If it wasn't for destroying the image, Laila would have rolled her eyes at the ceiling: "I only saw the posters of the movie posted, and I also found trailers on the Internet. But that is not enough, you need to let more people know about the movie, Only then can it be possible to gain something at the Oscars."

"Oscar?" Jet Li's heart skipped a beat, as long as he is an actor, there is no one who does not want that award.But he himself knows that it is too difficult for foreigners, especially Orientals, to win that award.

"We do hope to gain something from the Oscars, but..." The cost of publicity is so much, and investors and publishers are unwilling to invest more. money?
If they couldn't make money, why did those people buy the distribution rights of "Heroes"?Originally, they thought that the movie would not make much money, and they were definitely unwilling to spend more money on the promotion of the movie.

If it's only a small amount of money, it's not impossible for him to pay for it himself. After all, this is a film he himself is very optimistic about, and it will have a great effect on increasing his popularity in the United States and the East.But if you want to do a good job of publicity, it is definitely not something that can be solved with one or two million. Just watch other movies and you will know that it is normal to spend tens of millions or hundreds of millions.

Laila nodded knowingly: "The shortcoming of publicity is really troublesome. It would be a pity if we lose in this. My crew participated in some talk shows a while ago. If you are interested, I can arrange it."

(End of this chapter)