The first prince of Song Dynasty

Chapter 212 Profiteer Zhao Pu
He also knows the concept of scarce items, and knows that scarce things are very precious, that is to say, rare things are very valuable.

This kind of wine in front of me is simply not available in other places, that is to say, only this one has no semicolon.

You can't buy it in other places, you can only buy it here, and the price is naturally a little higher.

But rich people don't care about this, why do you? Since they are called rich people, do they still care about money?
In their eyes, money is probably just a bunch of numbers, and they don't know how much money he has.

If you have money, you enjoy it. Any high price means that it is a good thing. Naturally, good things should be enjoyed by people like them.

No matter how good the price is, I don’t want to be hungry, why, because it can’t show my identity at all.

Even if the price is high, I want the next thing. We are people with status, so do we care about this little money?

This is a symbol of status, why I can afford this thing is that I am nobler than you, I am richer than you.

This is the mentality of those local rich people. According to the tablets of scholars, farmers, industry and commerce, they are at the bottom, so it can be said that they have no social status.

One thing that cannot be denied is that they do hold wealth in their hands, a large amount of social wealth.

Why are many businessmen not eager to expand their business scale after making a fortune, the first thing they want to do is to buy land.

This is for them to seek psychological balance. You see, I am rich and can live in a high-end mansion. Who dares to say that I have no status.

"Although the Song Dynasty was founded not long ago, there are still a lot of wealthy businessmen. All of these people are very rich, and they pursue new things every day. Once this wine comes out, the sales will definitely increase."

"At that time, our income will not flow in, and we will be able to effectively alleviate the financial shortage of the imperial court."

Zhao Pu knows how much money there is in the national treasury, and there is not as much wealth as a Jiedushi!
This is a country. A country does not have as much wealth as local tyrants.

How pitiful this country is, in view of this, Zhao Pu, who is quick-witted, immediately came up with such a way to make money.

What is Zhao Kuangyin's biggest headache now is still one word: "Money."

Now the national treasury is almost in a hurry. If Zhao Xu hadn't sent Taoxianglou's income for several years to the national treasury in the previous stage.

I am afraid that all the rats in the treasury will starve to death, which means that there is only an empty shell left. Tell me how short of money the court is now.

Now, when I hear that there is such a way to make money, can Lao Zhao be unhappy? With enough money, he can do many things.

A few days ago, in order to prevent the arrival of the flood season of the Yellow River, some places often broke the levee.

The imperial court immediately allocated millions of taels of silver to these areas to prepare for a rainy day, and Zhao Kuangyin was willing to spend money on the common people.

He really didn't have much money in the hands of the imperial court, and the money in the national treasury could be said to be Zhao Xu's "private money".

If this happens for a long time, the imperial court will definitely be paralyzed, and it will be enough to defeat the imperial court without other financial difficulties.

"Enen, what Zhao Pu said is very good. If it is true, it can solve the urgent need, but I still need to talk to the prince about this matter. After all, only he can brew this wine, and other people really don't know how to brew it. .”

"Your Majesty, is it true that no one but the prince can brew this wine?"

Zhao Pu caught this information, which means that this wine is really unique.

"That's right. At that time, the brewery in the palace deliberately imitated this brewing process, but they all ended in failure."

Zhao Kuangyin was very satisfied with the wine at that time, and wondered if it could be mass-produced, so he asked the person in charge of wine making in the palace to brew it, but the results were all failures.

Zhao Pu knows the brewing techniques of those people in the palace, they are the most famous brewers in the world.

Of course the emperor used the best ones, otherwise how could he be called supreme? Of course the most famous people from all walks of life gathered in the palace.

I didn't expect that the masters in the palace could not make this kind of wine, which means that the chances of other people making it are even smaller.

"Okay, this is the best." Zhao Pu applauded suddenly, which made Zhao Kuangyin very puzzled.

Dare to love my imperial brewer, it's good if it can't be brewed, isn't this a blow to my brand, what kind of mentality do you Zhao Pu have?

"Your Majesty, I'm being rude. I said it's a good thing, and it's justified. Listen to me and tell you slowly." Zhao Pu then explained to Zhao Kuangyin.

As I said just now, none of the outstanding winemakers in the palace can be imitated to show that there is any special craftsmanship in it.

At least Zhao Pu is guessing by Zhenyang now, otherwise it won't be impossible for other people to imitate it. The raw material is the same and the procedure is the same, so why the brewed product is different, this is worth pondering.

This is the so-called exclusive secret recipe. Others can make wine, even if the raw materials used are the same as yours, but the taste is different.

This made Zhao Puyou, who was active in his mind, catch the flash of inspiration, and he had another idea, a bigger one.

What he said just now is to let those rich people buy such a high-end wine week route, which is not wrong.

But it won't last long. After all, the rich people in Bianjing City are limited, so people can't come every day. After a long time, the freshness will pass, and it won't be as popular as before.

The reason why they didn't propose to buy this kind of wine elsewhere is because they were afraid that someone other than Bianjing would imitate this kind of wine.

Now I heard that this wine is not easy to be imitated by other people, that is to say, if you have an exclusive secret recipe, then you don't have to be afraid.

Now that the nationwide sales can be carried out on a large scale, no matter how much wine is sold, there is no fear of being learned from such a good wine.

I can maintain the strong sales momentum of this wine, so that the imperial court can still make huge profits, even several times, dozens of times or even hundreds of times more than the high-end line just now.

This is beyond doubt, because the more you sell, the more you will benefit, and this is also a way to make money.

"Zhao Pu, you mean to sell this wine on a large scale within the scope of my Song Dynasty, right?" Zhao Kuangyin understood what he meant.

"Yes, Your Majesty, not only that, but we can also set up special points in other regions, such as the post-Shu Nantang and other countries, and we can also sell them. Anyway, if they flow their money into our country, it would be a blow to have more of them, wouldn't it?" ?”

The total amount of wealth in the entire country is a certain amount, if more flows from your country to me, naturally there will be less from you.

This invisibly weakens your strength. Isn't this killing two birds with one stone? It's a good idea!

Zhao Kuangyin thought about it for a while, and felt that Zhao Pu's suggestion was good. He made a profit and solved the temporary financial difficulties.

At the same time, he can also overshadow his opponents by the way. He is absolutely willing to do such a thing.

"What Aiqing said is reasonable, but how to operate it, let me have a plan in my heart." I know that your idea is good, but you have to say what you want to do in general!

"Your Majesty, this is something that I just thought of on the fly. I don't have a specific plan yet, but this is generally a little bit."

Zhao Pu also thought of it on a whim. He has some specific plans, but his brain is really easy to use.

In today's words, his mind can turn in circles, and he had the experience of selling illegal salt when he was poor. At that time, he just got the goods from the shelves and sold them.

The model is also very familiar, and he thinks it makes sense to use it to sell wine, so he dares to say that he has a general plan.

Whether you can tell it and what the result will be are two different things. If you can't tell it, it means you have no ability.

If the effect of what you say is not good, it can only show that you have not thought carefully. In this case, you are also a capable person in the eyes of the emperor.

"Your Majesty, it goes without saying that we are in the capital. Doesn't the prince have a restaurant, which can fully supply the needs of the capital?"

It doesn't need to be said that in Bianjing City, only Taoxianglou sells this kind of wine, and there are no other places at all.

"As for places outside the capital, we can all use the banner of Taoxianglou, which is like sales in the local area."

"This is what I think. Taoxianglou has been in the capital for several years, and its reputation has already been established. People who have traveled all over the world are familiar with this Taoxianglou, so it is easy to attract people."

"In addition, the Taoxianglou has a very good system. Its products are of guaranteed quality and novelty, which can attract people. This is the guarantee of quality and brand. It is to tell them that you are guaranteed to eat and sell wine here."

Zhao Pu may not know what a brand effect is, but what he is doing now is relying on the brand to attract people.

If a person like Zhao Pu has undergone systematic training, he must be an economist. It is a pity that there is no such training institution in this era.

"Your Majesty, at the same time, we can also divide this wine into grades and grades for sale."

Talking about wine is divided into three, six, and nine grades. Zhao Kuangyin is fresh when he hears it. This wine can also be classified into grades. This is a strange thing that happens every year, especially this year.

"Oh, can this wine be divided into grades? I really haven't heard of such a rare thing. Aiqing, please explain it to me."

"Yes, Your Majesty, the method is very simple. It is to mix the original one jar of wine into two jars, that is to say, add water to it."

Of course, adding water to it can turn one jar of wine into two jars, and if there is too much water, it will definitely become two jars.

This Zhao Pu can also come up with such a method, it is definitely a talent, not to be a good person is really a waste of talent.

Needless to say, if he is a businessman, he will definitely make a fortune, but when later generations write a biography for Zhao Pu, there will definitely be many profiteers in the biography.

Your actions like this undoubtedly show that you, Zhao Pu, are a profiteer, and the premise is that Zhao Pu is a businessman.

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(End of this chapter)