The legend of rebirth

Chapter 472 Le Shi Online
The launch of Leshi video website on the server in the United States is actually a big deal for the domestic video website industry, and its significance is even greater than Leshi's listing on NASDAQ.

For many years, whether it is the pop music circle or the Internet industry, Western countries are the teachers, and China is the student.

But unlike pop music, the success or failure of the internet is more data-heavy.After more than ten years of vigorous development, at least in terms of the number of users, students can now teach teachers how to behave in minutes.

Therefore, at present, almost all Internet industries in China have little interest in foreign cakes.One is the existence of cultural barriers, and there are indeed great obstacles in promotion.The second is that the user base in China is already large enough. It is enough to grab so many user groups at your doorstep and manage well.

Listing on Nasdaq is a dream for most of China's Internet industry, because it is the best way to raise money.
However, if you want to open a branch in the United States, set up servers, and attract foreign users to browse the website, domestic Internet companies generally will not do this, which is basically a death.

But this time, Le Shi did not just play tricks. After Yang Yuanshan assumed the server in the United States, the website that went live immediately turned out to be a website that mainly promotes paid download services.

As a video site with zero users in the United States, in the eyes of other colleagues, it means that the coffin has been nailed and placed in the grave, and it is short of covering it with loess.

However, once this incident was reported in China, the response was not bad at first.After all, this is tantamount to establishing a bridgehead in the United States. Regardless of how to die, this courage alone is an encouragement to the people.

Then a group of experts and scholars Balabala analyzed and poured cold water down one basin after another. Not to mention the people, Yang Yuanshan himself felt very empty.

Recently, Yang Yuanshan found himself smoking more and more.His wife began to complain, saying that the lungs he exhaled in the middle of the night smelled of smoke, which made her unable to sleep, and drove him to the study to sleep.

That night, Yang Yuanshan tossed and turned in the study, unable to sleep.

He calculated the time difference. It was still afternoon in Los Angeles at this point. He took out his cell phone, hesitated for a while, and dialed Ye Luo's number.

"Mr. Yang?" Ye Luo answered the phone, "It's so late and you haven't slept yet?"

Ye Luo has a good idea of ​​the time in China, because just half an hour ago, he just made a good night call with Chu Mo'er, knowing that it is late at night in China.

"Boss Ye." Yang Yuanshan sighed, "Hey, don't mention it, I can't sleep."

Ye Luo smiled. He knew that Yang Yuanshan was under a lot of pressure recently. A video website in the United States had indeed been established, but right now it was full of domestic movies and TV shows, most of them were in Mandarin, and only a few were translated into English. .

There are American movies and TV dramas, but there is no advantage in the release time. Of course, Americans will not watch this kind of website. Since the website was opened for a week, there has been very little traffic.

"Mr. Yang." Ye Luo said, "Don't worry, for Song Yan's new album, the MV was only shot for one song before. Now that it is going to be put on Leshi.com, the MV has to be completed. It will take time. Right now we're doing it."

"Oh, the people below have told me about this." Yang Yuanshan said, "With Mr. Ye's music on it, of course it will be a great boost to the traffic of our website.

However, Mr. Ye, let me tell the truth.Your presence in the United States, while growing, is currently limited to California.

Music fans in California who are interested in you or Mr. Song have basically bought physical records.They have no demand for website music.And music fans outside of California will pay limited attention to you.

And you have already promoted the records in the United States before, and everyone mainly pays attention to the singers, not you, the producer.Although in the future, we, Leshi, will also start investing a lot of money in the United States to do publicity and strive to increase the number of users.

But Mr. Ye, do you need to take some measures here? "

Ye Luo smiled and said, "You don't have to worry too much about Mr. Yang, I have my own way."

"Hey, that's good, that's good." Yang Yuanshan said, "Boss Ye, then I won't bother you."

After hanging up Yang Yuanshan's phone call, Ye Luo shook his head.

It is no wonder that Yang Yuanshan is so worried. The current content on the Leshi US website is not attractive to Americans at all. As far as these videos are concerned, no matter how big the advertisement is, it is useless, and the website itself has no user stickiness.

So, he can only count on himself.

And now Ye Luo is indeed in a dilemma, that is, it is temporarily difficult for him to promote the popularity of Beauty Company to the whole United States, because he does not have the right to distribute records in the United States.

No matter how good Ye Luo's music is, it can only be spread within the scope of California. Once it reaches the US market, the labels are all other big labels. Beauty Company and Ye Luo Studio only have two small icons, which are easy to be ignored.

This formed an endless loop: Leshi relied on Ye Luo to increase traffic—Ye Luo wanted to increase the popularity of Meiren Company through Leshi's nationwide download rights for users in the United States—Beauty Company itself was not well-known in the United States and could not increase traffic.

Originally, this kind of operational matter was not under Ye Luo's control, it was something the CEO had to worry about, but no matter how good Song Yan was, she was only a 20-year-old girl, and her current funds were limited, so she couldn't turn the world around.

So, after answering the call from Yang Yuanshan, Ye Luo finally woke up from the music world and began to think about how to deal with the current predicament.

"Hey, why did you stop?" Song Yan, who was beside her, noticed Ye Luo's anomaly, "Did you have any difficulty in arranging the song? This is not like you."

"Music matters don't bother me." Ye Luo smiled lightly, turned to look at Song Yan, "By the way, how is your MV filming going?"

"Don't mention it." A trace of embarrassment appeared on Song Yan's face, "In order to match your brainwashing divine songs, the makeup the stylist designed for me is so exaggerated, like a crazy woman."

"You also have times when you are shy?" Ye Luo smiled, "It's not like you."

Song Yan rolled his eyes at him: "Miss Ben is only shy in front of you, so you can have fun secretly."

"Wow, what a great honor." Ye Luo smiled.

"By the way." Song Yan said, "I've been listening to some old albums recently, and I found that my title song "Roal" has a melody that is somewhat similar to an old record, and it's quite fun."

"Oh?" Ye Luo's expression was startled, and he asked, "Which record."

"It's an old record from 20 years ago." Song Yan reported the name of the record.

Ye Luo immediately searched on his computer, and found it quickly. With Song Yan's prompt, he listened to a song.

"Well, the melody is a bit similar, and the direction of the chord coincidentally is the same, but it's not the same thing, it can only be regarded as a coincidence." Ye Luo was relieved, and then he seemed to be reminded, thought for a while, and asked, "What's the matter?" Who owns the copyright of this record now."

"I've paid attention to it." Song Yan said, "Raymond Records, a mid-level record company in Nevada."

"Raymond Records?" Ye Luo was slightly startled, he had heard of this name before.

This is a record company with a long history and a great reputation, but its reputation is not very good. Niu Xueyi mentioned it to him when he told him anecdotes about the music industry.

"This seems to be a family of sampling ghosts?" Ye Luo asked.

"Sampling ghost?" Song Yan was a little confused, "What do you mean?"

Ye Luo didn't answer, but immediately searched on his computer again, and soon, some information about Raymond Company appeared on the screen.

"Sure enough." Ye Luo snapped his fingers, "Okay, that's it."

Song Yan looked at Ye Luo's excited expression and looked confused, but she didn't ask any more questions, just waiting for Ye Luo's next instruction.

"Your record, "Roal", I want to re-arrange a version." Ye Luo said, "Your MV, use the new version of the arrangement, and then put it on Leshi."

"Okay." Song Yan nodded.

Afterwards, Ye Luo took out his mobile phone and woke up Yang Yuanshan who had just fallen asleep.

"Mr. Yang, don't spend your advertising investment in other states in the United States. If you spend a million dollars, it will be a waste. You throw all your advertising funds in Nevada." Ye Luo said.

"The population of Nevada is not large." Yang Yuanshan asked, "There are only about 200 million people. Is it necessary?"

"Yes." Ye Luo didn't explain too much.

"Okay, since Mr. Ye said it's necessary, then I'll do it." Yang Yuanshan didn't question anything, and now he could only choose to believe Ye Luo.

(End of this chapter)